Radiance Yoga

What Radiance Yoga does

Radiance Yoga is a privately held, single-location hot yoga studio operating at 744 Williams Street in Pittsfield, MA. The studio is the only hot yoga offering in the Berkshires region of Massachusetts and is built around a recurring class schedule of approximately nine signature "Rad" class formats — including Rad Slow Flow, Rad Power Flow, Rad Rockin' Vinyasa, Rad Restore, Rad Yoga Sculpt, Rad Yoga Barre, Rad Sound Bath Meditation, and Rad Foundational Flow — all delivered in a candlelit studio heated by a therapeutic infrared system with class temperatures ranging from 70 to 85 degrees. Capacity is intentionally capped at 25 students per class to preserve spacing.

The business generates revenue through a diversified mix of streams: recurring studio memberships (monthly, 12-month, and 3-month commitments priced from $79 to $179/month), single drop-in classes ($30), 10-class packs ($250), Yoga Alliance-certified 200-hour and 300-hour teacher training programs (delivered in hybrid and fully online formats), a global on-demand video streaming subscription, on-site therapeutic massage, an infrared sauna add-on, and gift cards. The company sells primarily direct-to-consumer through its physical studio, the Walla booking platform and mobile app (iOS and Android), its website, and a YouTube and Instagram content channel.

The studio is founder-led: owner Shannon McCasland, who holds a B.S. in Clinical Exercise Physiology and a Master's in Health Promotion & Disease Prevention, acquired the studio as a returning student and built the current "modern, inclusive yoga" positioning around an in-house teaching pipeline run by Director of Education Abby Geurds. The company employs approximately 18 people, including roughly 15 yoga instructors, and operates without venture, private equity, or strategic institutional capital.

Name

Radiance Yoga

Legal name

Radiance Yoga

Website

https://radiance-yoga.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Radiance Yoga is a privately held, single-location infrared-heated hot yoga studio in Pittsfield, MA, serving Berkshires-area adults with signature Rad-format classes, Yoga Alliance teacher training, on-demand video subscriptions, and add-on massage and sauna services.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

Keywords

• Hot yoga classes
• Infrared heated yoga
• Yoga teacher training
• Barre and sculpt
• Wellness studio services

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Class Memberships: Monthly recurring memberships providing unlimited or limited access to studio classes. Options include 12-month, 3-month, and month-to-month plans at various price points.
2. Drop-in Classes and Class Packs: Single drop-in classes at $30 or 10-pack at $250 for customers preferring flexibility over membership commitment.
3. Yoga Teacher Training Programs: 200-hour and 300-hour Yoga Alliance certified teacher training programs. Enrollment-based revenue with payment plan options available.
4. On-Demand Video Subscription: Monthly subscription service for streaming classes online with new content added weekly.
5. Massage and Sauna Services: Therapeutic massage and infrared sauna sessions offered as additional wellness services.
6. Gift Cards: Gift cards available for any service or product at the studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Radiance Yoga operates a single brick-and-mortar hot yoga studio in Pittsfield, Massachusetts, selling infrared-heated yoga, sculpt, and barre classes through memberships, class packs, and drop-in pricing. Beyond studio classes, it offers an on-demand streaming video subscription, Yoga Alliance-certified 200-hour and 300-hour teacher training programs in hybrid and online formats, and ancillary wellness services including therapeutic massage and infrared sauna sessions.

Product overview

Radiance Yoga operates as a boutique fitness studio offering heated yoga, barre, and sculpt classes at its Pittsfield, MA location. The core offering consists of signature hot yoga classes (Rad Slow Flow, Rad Power Flow, Rad Rockin' Vinyasa, Rad Restore, Rad Power + Restore, Rad Yoga Sculpt, Rad Yoga Barre, Rad Sound Bath Meditation, and Rad Foundational Flow) all heated with therapeutic infrared heat. The studio differentiates through its infrared-heated classes, modern approach to yoga, and inclusive community environment. Beyond in-studio classes, the business offers a digital On-Demand video library for remote practice, Yoga Alliance-certified 200-Hour Teacher Training programs (available in Hybrid and fully Online formats), a 300-Hour advanced training program (launching 2026), massage therapy services, and an infrared sauna. The studio uses Walla Software for class scheduling and booking, with a mobile app available for account management and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga, Sculpt, and Barre Classes Group fitness classes at the Pittsfield, MA studio, all heated with therapeutic infrared technology (70-85°F), offering styles ranging from gentle restorative and slow flow to powerful vinyasa, sculpt, and barre. Open to the public with drop-in, class-pack, or membership access.
• 200-Hour Yoga Teacher Training (Hybrid) Yoga Alliance-certified foundational teacher training delivered through a hybrid model of online coursework plus in-studio practice teaching, intended for aspiring yoga teachers seeking certification with flexible scheduling.
• 200-Hour Yoga Teacher Training (Online) Yoga Alliance-certified foundational teacher training delivered entirely online for remote students unable to attend in-studio sessions, pairing 12-week coursework and weekly Zoom calls with on-demand video library access.
• 300-Hour Yoga Teacher Training Advanced 300-hour Yoga Alliance-certified training program for experienced yoga teachers seeking to expand their teaching skills, launching in 2026.
• Radiance On-Demand Video Subscription Monthly subscription video library offering on-demand access to recorded Radiance Yoga classes for remote practitioners, travelers, or those outside the Berkshires.
• Therapeutic Massage Services On-site therapeutic massage sessions delivered by licensed massage therapists as a complementary wellness service to yoga classes, addressing stress, sleep, pain management, and recovery.
• Infrared Sauna Sessions Full-spectrum infrared sauna sessions with red light therapy offered on-site for deep warmth, detoxification, and recovery, available as standalone sessions or paired with yoga and massage.
• Private Yoga Lessons One-on-one yoga instruction with Radiance teachers for personalized attention, tailored practice development, and specialized coaching outside of the group class setting.

Quantifiable outcome

• Infrared heat provides increased flexibility, higher calorie burn, and detoxification benefits

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Modo Yoga: International hot yoga and yin franchise with sustainable positioning; closely comparable class formats (heated flow + restorative + teacher training) and membership-driven studio model.
• Alo Moves: Premium subscription on-demand yoga platform from Alo Yoga with deep content libraries; the most direct digital competitor to Radiance On-Demand and a benchmark for yoga content monetization.
• Hot 8 Yoga: Hot yoga chain with a similar modular membership/pack pricing structure and heated signature classes; competes for the same hot-yoga customer profile and uses comparable introductory offers.
• Pure Yoga: Premium urban yoga studio brand offering heated and non-heated classes plus teacher training; comparable membership tiers, signature class formats, and teacher-training certification programs.
• Glo: Subscription-based yoga, meditation, and Pilates on-demand platform — directly comparable digital offering to Radiance On-Demand, with far larger instructor roster and global brand reach.
• YogaWorks: Multi-location yoga studio brand historically offering drop-ins, memberships, and large-scale 200-hr/300-hr Yoga Alliance teacher training — the closest U.S. analog for Radiance's combined studio + YTT model.
• CorePower Yoga: Largest hot yoga studio chain in the US operating heated vinyasa, sculpt, and teacher training nationally; directly comparable business model (heated classes + YTT + digital) at much greater scale.
• Y7 Studio: Music-led heated yoga studio with candle-lit, infrared-style environments; comparable format (heated flow, candlelit atmosphere, modern positioning) competing for the same modern-yoga consumer Radiance targets.

Regional players

• Kripalu Center for Yoga & Health: Yoga-focused wellness and retreat center located in Stockbridge, MA — also in the Berkshires and the closest direct geographic peer, with overlapping teacher training, retreat, and wellness programming for the same regional demographic.

Broad incumbents

• Life Time Fitness: Large national boutique fitness club network offering yoga, hot yoga, recovery, and ancillary wellness (sauna/massage) inside a broader multi-amenity platform — broader incumbent with overlapping heated yoga, infrared sauna, and recovery services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDm9aQ9_o7RvctqqOza_ccw/videos
• Instagraminstagram.com/radianceyoga
• LinkedInlinkedin.com/company/radiance-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiance Yoga