Refacciones Aguilar

What Refacciones Aguilar does

Refacciones Aguilar S.A. de C.V., operating as RASA or Rasa Lubricantes, is a privately held Mexican distributor founded in 1981 and headquartered in Cuautitlán Izcalli, Estado de México. The company distributes premium automotive and commercial-vehicle products under authorized agreements with Valvoline (lubricants), Goodyear and its sub-brands (Dunlop, Kelly, SAVA, Steelmark for tires), Fleetguard (filtration), and BlueBasic (DEF/AdBlue), with Cummins warranty endorsement on Premium Blue diesel lubricants. Its product portfolio covers diesel and gasoline engine oils, hydraulic fluids, transmission fluids, greases, air/oil/fuel filters, commercial and OTR tires, DEF/AdBlue, and diesel fuel treatments. Value-added services include oil analysis programs, borescope/videoscopy inspection, certified maintenance technician training, and bulk lubricant supply via 1,000-liter tote installation under comodato arrangements.

Name

Refacciones Aguilar

Legal name

Refacciones Aguilar S.A. de C.V.

Website

https://rasalubricantes.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

RASA is a Mexican B2B distributor, founded in 1981, of Valvoline lubricants, Goodyear/Dunlop tires, Fleetguard filters, and DEF/AdBlue, serving commercial fleets, construction, agriculture, and industrial operators with bulk supply and technical services.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive lubricants distribution
• Commercial fleet supplies
• Diesel engine oils
• Industrial filtration products
• Commercial truck tires

Headquarters

HQ city

Cuautitlán Izcalli

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Sales: Sale of Valvoline branded lubricants including diesel engine oils, gasoline engine oils, hydraulic fluids, transmission fluids, and greases for commercial and industrial applications.
2. Tire Sales: Distribution of Goodyear, Dunlop, Kelly, SAVA, and Steelmark branded tires for automobiles, trucks, and off-the-road equipment.
3. Filter Sales: Sale of Fleetguard filtration products for diesel engines and industrial applications.
4. Diesel Treatment Products: Sale of diesel treatment additives and DEF/AdBlue solutions for emission control and fuel efficiency.
5. Bulk Lubricant Supply: On-site tank installation (1,000 liter totes) for bulk lubricant supply to commercial fleets, with comodato (loan) arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Refacciones Aguilar (operating as RASA Lubricantes) is a Mexican B2B distributor of premium automotive and commercial-vehicle products, authorized to distribute Valvoline lubricants, Goodyear/Dunlop/SAVA/Kelly/Steelmark tires, Fleetguard filtration products, and its own BlueBasic DEF/AdBlue and diesel treatment chemicals. The company serves commercial fleets, construction, mining, agriculture, and industrial customers with bulk supply, on-site tank installation, and technical services including oil analysis, videoscopy diagnostics, and certified training.

Product overview

Refacciones Aguilar (operating as RASA/Rasa Lubricantes) is a Mexican distributor of premium automotive and commercial vehicle products, serving fleets, industry, and businesses. The product portfolio is organized around four core categories: (1) Valvoline-branded lubricants — including diesel engine oils, gasoline engine oils, hydraulic fluids, transmission fluids, and greases — all backed by Cummins warranty for diesel products; (2) Fleetguard filtration products for engine, fuel, and cabin air systems; (3) Goodyear, Dunlop, Steelmark, Kelly, and Sava-branded tires for trucks (regional, mixed, long-haul, OTR), passenger vehicles, and SUVs, supported by the Goodyear "Go to Fleet" fleet service program; and (4) DEF/AdBlue (BlueBasic) and diesel treatment chemical products for emissions reduction and fuel system maintenance. RASA also offers ancillary services including oil analysis, videoscopy inspection, technician training, and bulk lubricant supply via 1,000-liter tanks.

Differentiator

Problem solved

Functional benefit

Brands

• PREMIUM BLUE: Automotive diesel lubricants with Cummins warranty
• BlueBasic

Products and services

• Valvoline Diesel Engine Lubricating Oils
• Valvoline Gasoline Engine Lubricants

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• ValvolinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Valvoline lubricants including diesel engine oils, gasoline engine oils, hydraulic fluids, transmission fluids, and greases. Products include Premium Blue with Cummins warranty endorsement, All Fleet series, and full line of Valvoline specialty products.
• GoodyearcoreChannel Partner/ Reseller/ DistributorAuthorized Goodyear tire distributor offering complete lineup including commercial truck tires (G-series), off-the-road tires, and consumer automobile tires. Brands include Goodyear, Dunlop, Kelly, SAVA, and Steelmark under the Goodyear umbrella.
• FleetguardcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fleetguard filtration products including fuel filters, oil filters, air filters, and hydraulic filters for diesel engines and industrial applications.
• CumminsmajorStrategic or Co-development PartnerEndorsement partnership where Cummins provides warranty support for Premium Blue diesel lubricants, validating product quality for Cummins-powered commercial vehicles operating in Mexico.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Cummins México: Mexican arm of Cummins, the OEM whose warranty endorsement underpins RASA's Premium Blue offering. Comparable through the Fleetguard filtration brand also distributed by RASA and through shared diesel-engine aftermarket economics.
• Valvoline (México / parent): Principal supplier of the lubricant line distributed by RASA. Comparable as the brand owner whose Mexican distribution strategy directly determines RASA's product access and competitive positioning.

Regional players

• Distribuidora POCHTECA: Mexican publicly listed industrial chemicals and lubricants distributor. Comparable as a domestic B2B distributor operating across Mexican industrial segments, though its portfolio skews toward industrial chemicals rather than heavy-duty automotive lubricants.

Broad incumbents

• TBC México (TBC Corporation): Wholesale tire distributor with Mexican operations carrying multiple tire brands (including Goodyear-related lines). Comparable as a multi-brand tire and auto service distributor in Mexico.
• Goodyear de México: Mexican subsidiary of Goodyear Tire & Rubber, supplying the same Goodyear, Dunlop, Kelly, Sava and Steelmark brands that RASA distributes at wholesale. Comparable as a tire brand owner/distributor operating in the same Mexican truck and passenger tire segment.
• AutoZone México: National retail auto parts chain in Mexico distributing lubricants, filters and vehicle supplies. Comparable as a Mexican multi-brand auto parts distributor but serves a broader retail/DIY customer base rather than the commercial fleet focus of RASA.
• NAPA Auto Parts México: North American aftermarket parts brand with Mexican distribution supplying automotive replacement parts and lubricants. Comparable as a multi-brand auto parts distributor in Mexico, though broader in customer coverage than RASA's fleet focus.
• Castrol México: Mexican operations of BP's Castrol lubricant brand, serving heavy-duty diesel fleets and industrial customers with a competing premium lubricant portfolio. Comparable as a competing premium lubricants brand in the same Mexican commercial fleet market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rasalubricantes
• LinkedInlinkedin.com/company/refacciones-aguilar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Refacciones Aguilar