REDE IMOVEIS

What REDE IMOVEIS does

REDE IMOVEIS (DBA REDEIN) is a family-owned real estate brokerage founded in 1975, operating primarily in Navegantes and Barra Velha in the state of Santa Catarina, Brazil. The company intermediates the sale and exchange (permuta) of residential and commercial properties — including apartments, houses, geminados, sobrados, commercial rooms, and land — serving individual buyers and sellers in a B2C capacity. Revenue is generated through transaction commissions on property sales, with no subscription, listing fee, or service fee model publicly disclosed.

The company maintains two physical offices: a headquarters on Av. Cirino Cabral (Beira-Mar) in Navegantes (Creci 4315J) and a secondary location on Av. Santa Catarina in Barra Velha (Creci 9647J). Distribution is built around these walk-in locations, direct phone contact (numbers (47) 3319-0806 and (47) 3456-0312), and a website (redein.net.br) that hosts a searchable property catalog with filters by city, neighborhood, property type, and price band. The website is built on the third-party imobibrasil platform; no proprietary technology, AI/ML capabilities, or API/SDK products were identified. Supporting digital tools include a financing calculator and a "sell my property" lead-capture page.

Ownership is private and family-held, with no parent company, institutional investors, or PE backing disclosed. The company is registered with CRECI (Conselho Regional de Corretores de Imóveis) for both office locations. Property listings span price points from approximately R$298,300 (Minha Casa Minha Vida-eligible units) to over R$5,000,000, and the company explicitly supports bank-financed and government-subsidized transactions alongside cash and permuta deals.

Name

REDE IMOVEIS

Legal name

REDEIN

Website

https://redeimoveisnavegantes.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

REDE IMOVEIS (REDEIN) is a family-owned Brazilian real estate brokerage founded in 1975 that intermediates residential and commercial property sales in Navegantes and Barra Velha, Santa Catarina, earning commissions on transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Real estate brokerage
• Property sales intermediation
• Residential property listings
• Commercial real estate services
• Property exchange services

Headquarters

HQ city

Navegantes

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Real estate brokerage earning commissions on property sales and exchanges (permutas). Intermediates between buyers and sellers of residential and commercial properties in Navegantes and Barra Velha regions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

REDEIN is a family-owned real estate brokerage that intermediates the sale and exchange (permuta) of residential and commercial properties in Navegantes and Barra Velha, Santa Catarina, Brazil. The company operates two physical offices staffed by qualified real estate consultants and brokers, and maintains an online property catalog for buyers and sellers to browse and inquire about available listings.

Product overview

REDEIN is a real estate intermediation platform offering a unified property search and sales service. The core product is the property catalog for sale (Imóveis para Venda), which encompasses residential properties (apartments, houses, duplexes), commercial spaces (commercial buildings, commercial rooms), and land lots. The company operates primarily in Navegantes and Barra Velha, Santa Catarina, serving buyers and sellers through a team of qualified real estate consultants. Additional services include a financing calculator and property negotiation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Imóveis para Venda (Property Sales Intermediation) Real estate brokerage intermediation service connecting property sellers with buyers for residential properties (apartments, houses, duplexes), commercial spaces, and land lots across Navegantes, Barra Velha, and surrounding municipalities. Targeted at individual property buyers and sellers in Santa Catarina, Brazil.
• Permuta / Property Exchange Services Real estate intermediation service for property exchanges (permutas), allowing property owners to use other properties as part or full payment in transactions. Targeted at property owners looking for flexible transaction structures in the Navegantes and Barra Velha region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Loft: Brazilian proptech focused on buying, selling, and intermediating residential properties online with proprietary pricing and transaction tools. Comparable to REDEIN in intermediating residential transactions, but at national scale with a tech-driven advantage.
• RE/MAX Brazil: Global real estate franchise with significant Brazilian presence intermediating residential and commercial transactions through licensed broker agents. Comparable to REDEIN in intermediation model but with national brand and franchise scale.
• Century 21 Brazil: Global real estate franchise with strong Brazilian franchise network intermediating residential transactions via commissioned brokers with established brand recognition. Comparable to REDEIN in intermediation model but at national scale.
• QuintoAndar: Brazil's largest proptech, intermediating online rentals and residential sales with proprietary technology at national scale. Operates in the same real estate intermediation market as REDEIN but represents the structural competitive threat to traditional local brokers.

Emerging players

• EmCasa: Brazilian proptech simplifying residential buying and selling through online intermediation in urban markets. Comparable to REDEIN in intermediating residential transactions but with technology-driven differentiation targeting specific urban segments.
• Klar: Brazilian digital mortgage and home finance platform (now part of Mercado Livre). Adjacent competitor integrating financing and property discovery, potentially reducing reliance on traditional brokers like REDEIN for financing coordination and lead flow.

Others

• Viva Real: Brazilian property listing portal focused on residential discovery, including higher-end segments. Comparable as an alternative discovery channel to REDEIN's own portal, potentially drawing prospective buyers toward non-broker or competing-broker listings.
• Zap Imóveis: One of Brazil's largest property listing portals (Grupo OLX), enabling buyer and seller discovery. Indirectly comparable to REDEIN as a key digital discovery channel where listings, including REDEIN's own, are aggregated and surfaced to consumers.

Direct peers

• Auxiliadora Predial: Traditional Brazilian real estate brokerage network founded in 1924 with multi-city franchise coverage in southern Brazil. Closely comparable to REDEIN as a long-standing traditional residential/commercial intermediary using physical offices and commissioned brokers.
• Lopes: One of Brazil's largest traditional real estate brokerages, intermediating residential and commercial sales across multiple regions via commissioned broker networks. Comparable to REDEIN as a traditional Brazilian brokerage model intermediating transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rede-imoveis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REDE IMOVEIS