Korzinka Go
AppMetrica, a Yandex product, is a unified mobile app analytics platform offering product, revenue, advertising, A/B testing, and push automation for mobile developers across 130,000+ apps and 70 countries via ClickHouse-powered real-time data infrastructure.
- Company typePrivate
- Founded2016
- HeadquartersTashkent, Tashkent, Uzbekistan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Korzinka Go does
AppMetrica is a unified mobile application analytics platform owned and operated by Yandex LLC (ООО «Яндекс»), the operating entity of Russia's leading internet company Yandex (ПАО «Яндекс»). The platform consolidates product analytics, revenue analytics, advertising attribution, audience segmentation, A/B testing with feature flags, crash reporting, and push notification automation into a single integrated service. Underlying the platform is a ClickHouse-based distributed database cluster deployed across multiple data centers with replication support, processing 190 billion events per day with sub-5-minute latency and no data sampling. A proprietary SDK is available for iOS, Android, Flutter, Unity, and React Native, alongside five API types (Logs, Post, Reports, Push, Administration) and a Data Streaming API supporting up to 12 TB of daily export.
The platform serves mobile app developers, gaming companies, e-commerce applications, and subscription-based apps. Documented customer references include HALA Games (mobile gaming, using AppMetrica as its main MMP for attribution and advertising) and Game District (mobile gaming, achieving +25% Day 1 retention, +50% level completion rate, and +15% ARPDAU through monetization optimization and A/B testing). AppMetrica serves 130,000+ apps across 70 countries, with 42.9 billion installs tracked in the last year and 600 million devices under monitoring. ISO 27001 certification supports enterprise-grade data security requirements, and the December 2025 launch of an AI Assistant adds natural-language navigation and hypothesis discussion to the platform's analytical surface.
The business model combines freemium onboarding (Free tier with two simultaneous A/B experiments) with tiered subscription plans — Pro on a monthly/annual cadence and Custom/Enterprise on annual contracts — supplemented by usage-based overage pricing (e.g., 300M custom events at $490). Distribution is product-led growth via self-serve registration on appmetrica.yandex.ru, supplemented by direct enterprise sales and an API/SDK-first posture. Strategic integrations with Yandex Cloud, Yandex Advertising Network, Adfox, FraudScore (anti-fraud), Apphud (subscription tracking), and Ngrow (ML push optimization) deepen ecosystem lock-in and extend the platform's coverage across fraud detection, subscription analytics, and ML-driven user engagement.
Korzinka Go firmographics
Firmographics- Name
- Korzinka Go
- Legal name
- ООО «Яндекс»
- Website
- https://redirect.appmetrica.yandex.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppMetrica, a Yandex product, is a unified mobile app analytics platform offering product, revenue, advertising, A/B testing, and push automation for mobile developers across 130,000+ apps and 70 countries via ClickHouse-powered real-time data infrastructure.
- Ownership category
- akta.pro rank
Korzinka Go industry classification
Industry- Product category
- Mobile App Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Korzinka Go is headquartered
LocationHeadquarters
- HQ city
- Tashkent, Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Markets served
Korzinka Go business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free, Pro, and Custom plans. Free plan offers basic features including 2 simultaneous A/B experiments. Pro plan enables up to 100 simultaneous experiments. Custom plans available for enterprise needs with tailored pricing.
- Usage-based Pricing: Custom pricing based on event volume (e.g., 300 million custom events at $490 additional cost)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free tier | Free plan with basic features for small teams |
| Subscription | Monthly or Annual | Pro plan for serious app analytics |
| Subscription | Annual | Custom enterprise plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Korzinka Go product offering
Product offeringCore offering
A unified mobile app analytics platform providing product analytics, revenue analytics, advertising attribution, audience analysis, crash reporting, and push campaign automation in a single service. The platform combines A/B testing with feature flags, LTV/churn predictions, advanced segmentation, and 19 built-in reports, processing 190 billion events per day without data sampling across 130,000 apps in 70 countries.
Product overview
AppMetrica is a unified mobile app analytics platform that consolidates product analytics, revenue analytics, advertising attribution, audience analysis, crash reporting, and push campaign automation into a single service. The core AppMetrica platform is supplemented by specialized modules including A/B Testing with flag configuration, LTV & Churn Predictions, Segmentation, Dashboard and Export, and No-code Features. Industry-specific vertical solutions cover Gaming, E-commerce, and Subscription apps. The platform is powered by a proprietary SDK available for Android, iOS, Flutter, Unity, and React Native, and supports five API types plus real-time data streaming for enterprise integration.
Differentiator
Problem solved
Functional benefit
Brands
- AppMetrica SDK: Software development kit for mobile app analytics integration
- AppMetrica Push
- AppMetrica Reports
Products and services
- AppMetrica Analytics Platform Unified mobile app analytics platform providing product analytics, revenue analytics, advertising attribution, audience analysis, and stability monitoring in a single service. Processes 190 billion events per day without sampling across 130,000 apps in 70 countries.
- AppMetrica SDK Software development kit for Android (7.1.0+), iOS (5.8.0+), Flutter, Unity, and React Native, providing lightweight and well-tested integration for mobile data collection.
- A/B Testing A/B experiment platform for testing product hypotheses with up to 100 simultaneous experiments on the Pro plan and up to 26 options per test. Includes flag configuration (feature flags/remote config) so teams can manage feature rollouts without releasing new app versions.
- Push Campaigns Push notification automation service enabling personalized user communications, including Ngrow ML-powered push optimization for retention and revenue improvement.
- AI Assistant AI-powered assistant for analytics navigation, hypothesis discussion, and idea generation, handling routine and voluminous analytics tasks through natural language interaction.
- LTV & Churn Predictions Predictive analytics service using machine learning to forecast user lifetime value and churn probability, enabling segmentation by predicted LTV and churn likelihood, and postback to ad networks for campaign optimization.
- Revenue Analytics Monetization analytics covering in-app purchases, subscriptions, and ad revenue, with eCPM, ARPDAU, and ad impression tracking across ad networks and placements.
- Crash Reporting Application stability monitoring and crash/error reporting with automatic notifications for operational awareness.
Quantifiable outcome
- +25% Day 1 retention increase for gaming company
- +2 more outcomes
Companies that use Korzinka Go
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Korzinka Go technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Korzinka Go partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FraudScorecoreAnti-fraud solution providing fraud prevention and fraud detection for mobile and desktop advertising campaigns. Integrates with AppMetrica to track low-quality traffic sources and optimize advertising spend.
- Yandex CloudcoreCloud platform integration enabling building of analytical projects using managed database services and Yandex DataLens visualization tool.
- ApphudcorePlatform for creating, analyzing, and improving automated subscriptions for iOS and Android apps. Provides 99.9% accuracy on app revenue tracking. Integrates seamlessly with AppMetrica for subscription analytics.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Korzinka Go competitors and assessment
Company assessmentDirect peers
- AppsFlyer: Leading global mobile measurement partner (MMP) providing attribution, analytics, and deep linking. Directly competes with AppMetrica on mobile attribution, uninstall measurement, and marketing analytics for app developers.
- Amplitude: Product analytics platform for digital products including mobile apps. Competes with AppMetrica on behavioral cohorts, funnels, retention, and A/B testing for product and growth teams.
- Mixpanel: Product analytics platform specializing in event-based analytics, funnels, and retention for mobile and web apps. Directly competes with AppMetrica's product analytics and segmentation capabilities.
- Adjust: Global MMP offering attribution, fraud prevention, and analytics. Competes head-to-head with AppMetrica in mobile attribution, SKAdNetwork measurement, and aggregated marketing analytics for app advertisers.
- Kochava: Unified attribution and analytics platform for mobile and connected TV. Directly competes with AppMetrica on attribution, fraud prevention, and cross-channel analytics.
- Singular: Marketing analytics and attribution platform combining MMP with ETL and BI. Competes with AppMetrica in mobile attribution, cost aggregation, and unified marketing analytics.
- Branch: Mobile linking and measurement platform providing attribution, deep linking, and analytics. Competes with AppMetrica on deep linking, attribution, and unified cross-platform measurement.
Emerging players
- Sensor Tower: App intelligence and market insights platform providing download/revenue estimates and competitive analytics. Adjacent peer to AppMetrica with focus on market intelligence rather than first-party event analytics.
- data.ai (formerly App Annie): App market intelligence and analytics platform covering downloads, usage, and revenue benchmarks. Adjacent competitor to AppMetrica with emphasis on market-level app insights rather than SDK-based first-party analytics.
Broad incumbents
- Firebase Analytics (Google): Google's mobile and web analytics platform bundled into the broader Firebase/GCP ecosystem. Overlaps with AppMetrica on free-tier mobile analytics but offers a much wider portfolio (cloud, auth, crashlytics).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Korzinka Go social profiles
Digital presenceKorzinka Go compliance and trust
Trust signalCompliance1 record
Korzinka Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Korzinka Go leadership team
Management profileNumber of profiles
Korzinka Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Korzinka Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Korzinka Go
What does Korzinka Go do?
A unified mobile app analytics platform providing product analytics, revenue analytics, advertising attribution, audience analysis, crash reporting, and push campaign automation in a single service. The platform combines A/B testing with feature flags, LTV/churn predictions, advanced segmentation, and 19 built-in reports, processing 190 billion events per day without data sampling across 130,000 apps in 70 countries.
Is Korzinka Go a public or private company?
Korzinka Go is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Korzinka Go founded?
Korzinka Go was founded in 2016. It employs 11 to 50 people.
Where is Korzinka Go based?
Korzinka Go is headquartered in Tashkent, Tashkent, Uzbekistan, in the Asia region.
How does Korzinka Go make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Pricing.
Who are Korzinka Go's main competitors?
Direct peers on record are AppsFlyer, Amplitude, Mixpanel, Adjust, Kochava, Singular and Branch. Emerging players are Sensor Tower and data.ai (formerly App Annie). Firebase Analytics (Google) is listed as a broad incumbent.
Does Korzinka Go have an API?
Yes. AppMetrica provides five API types for flexible data integration: Logs API (raw data exports for building custom reports and retargeting audiences), Post API (data uploading), Reports API (exporting ready-to-use reports to dashboards), Push API (campaign automation from trigger scripts to impact evaluation), and API administration (batch app management). Data Streaming API enables real-time export of raw data in any volume with no sampling, supporting up to 12 TB per day and no duplicate data verification. Developer documentation is at appmetrica.yandex.com/docs.
What industry is Korzinka Go in?
Korzinka Go's product category is Mobile App Analytics. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 51821 and its SIC code is 7372.