Apphud
Apphud is a subscription revenue platform that helps iOS and Android app developers integrate in-app subscriptions, run analytics, and optimize monetization via SDKs, A/B testing, and 20+ integrations.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apphud does
Apphud is a subscription revenue platform for mobile apps on iOS and Android, founded in 2019 and headquartered in San Francisco. The company provides three core modules — Apphud for Development (open-source SDK integration, automatic receipt validation, remote paywall configuration), Apphud for Marketing (revenue analytics, cohort analysis, and integrations with mobile measurement partners and BI tools), and Apphud for Product (A/B/C pricing tests, Rules automation, and win-back workflows) — plus complementary products including Paywall Screens (Figma-to-app paywall builder), Apphud Flows (web-to-web campaign builder), LTV Predictions, and a Win Back Refunds add-on.
The underlying technology stack consists of lightweight open-source SDKs in Swift, Kotlin, Flutter, and React Native, a Revenue API providing tax and currency exchange calculations across 176 countries, and an integration layer that syncs subscription events to 20+ external platforms including Amplitude, Mixpanel, AppsFlyer, Branch, Adjust, Facebook, TikTok, Slack, and Stripe. Apphud claims 99.9% data accuracy versus App Store Connect and Google Play Console, 99.99% infrastructure uptime, and currently tracks 150M+ monthly events across 14,000+ apps.
Apphud operates a hybrid product-led growth and enterprise field sales motion. Pricing is tiered by Monthly Tracked Revenue (MTR): a free tier up to $10,000 MTR, Pro at $49/month, Expert at $59/month, and custom-priced Enterprise for customers with $100,000+ MTR, with usage-based overage charges. The company sells through self-serve signup and demo-driven enterprise sales, targets mobile app developers and subscription-based businesses globally, and serves a mix of startups and mid-market customers such as PlantMe, Prequel, Movavi Clips, and Uplens. The leadership team includes co-founders Denis Minnetdinov (CEO) and Renat Kurbanov, alongside CTO Alexander Selivanov.
Apphud firmographics
Firmographics- Name
- Apphud
- Legal name
- Apphud
- Website
- https://apphud.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apphud is a subscription revenue platform that helps iOS and Android app developers integrate in-app subscriptions, run analytics, and optimize monetization via SDKs, A/B testing, and 20+ integrations.
- Ownership category
- akta.pro rank
Apphud industry classification
Industry- Product category
- Mobile Subscription Analytics and Monetization
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industries
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Recurring Billing & AutoPay Management (FSAMAJAE), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)
Keywords
Where Apphud is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Apphud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Monthly Tracked Revenue Based: Tiered subscription pricing based on Monthly Tracked Revenue (MTR) - revenue in USD reported to Apphud during one billing period before Apple cut. Includes Free tier ($0 up to $10,000 MTR), Pro ($49/mo up to $5,000 MTR), Expert ($59/mo up to $5,000 MTR), and Enterprise ($100,000+ MTR). Overage charges apply when MTR exceeds included amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free plan - $0/mo with $10,000 MTR included |
| Subscription | Monthly | Pro plan - $49/mo with $5,000 MTR included |
| Subscription | Monthly | Expert plan - $59/mo with $5,000 MTR included |
| Subscription | Multi-year contract | Enterprise plan - $100,000+ MTR |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Apphud product offering
Product offeringCore offering
Apphud is a subscription revenue platform for iOS and Android apps that provides SDK-based subscription infrastructure, real-time revenue analytics, A/B pricing experiments, and automated win-back campaigns. The platform processes subscription events, validates receipts, calculates proceeds with tax and currency data for 176 countries, and integrates with 20+ analytics, attribution, and marketing tools. Customers access functionality through tiered subscription plans (Free, Pro, Expert, Enterprise) priced by Monthly Tracked Revenue, with optional paid add-ons such as the Win Back Refunds module.
Product overview
Apphud is a subscription revenue platform for iOS and Android apps offering three core modules: Apphud for Development (SDK integration, receipt validation, and remote paywall configuration), Apphud for Marketing (revenue analytics, cohort analysis, and MMP integrations), and Apphud for Product (A/B testing, Rules automation, and win-back strategies). The platform also includes Paywall Screens (Figma-to-app paywall builder), Apphud Flows (web-to-web campaign builder), and the Win Back Refunds Add-On (automated refund response). Free auxiliary tools include Apple Receipt Checker, Fiscal Calendar, Paywalls Gallery, and Revenue Calculator. All plans include core SDKs for iOS, Android, Flutter, and React Native, with 99.99% uptime and GDPR/CCPA compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Paywall Screens Builder Kit: Figma-based paywall design tool for creating and publishing custom paywalls to Apphud without coding, includes 50 free templates
- Apphud Flows
Quantifiable outcome
- Increase app revenue by up to 5% in 10 minutes with automated push notification rules for win-back campaigns
- +9 more outcomes
Companies that use Apphud
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Apphud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature9 records
Apphud partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AmplitudecoreSend subscription events like trial activations, renewals, cancellations to Amplitude for product analytics. Revenue sent in USD to Amplitude.
- MixpanelcoreSend subscription events to Mixpanel for behavioral analytics. Revenue sent in USD to Mixpanel.
- FacebookcoreSend subscription conversion events to Facebook Ads for ad performance measurement and optimization.
- FirebasecoreSend subscription events to Firebase for mobile analytics integration.
- SlackcoreReceive real-time notifications in Slack when customer starts trial, cancels subscription, gets billed, makes refund.
- TelegramcoreReceive instant notifications in Telegram for subscription events including trial starts, cancellations, billings, refunds.
- AppsFlyercoreSend subscription events and receive attribution info from AppsFlyer. Revenue sent in local currency.
- BranchcoreSend subscription events and receive attribution data from Branch. Revenue sent in local currency.
- AdjustcoreSend subscription events and receive attribution information from Adjust. Revenue sent in local currency.
- WebhookscoreSend subscription events to customer's own server via webhook notifications (server-to-server).
- Apple Search AdscoreAnalyze efficiency of Apple Search Ads campaigns and segment revenue metrics by ASA campaigns or keywords.
- OneSignalcoreSend push notifications based on subscription events via OneSignal integration.
- SegmentcoreSend subscription events to Segment customer data platform.
- PaddleminorJoint guide on unified web and in-app subscriptions offering implementation-focused framework for building subscription systems across web and mobile.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Apphud competitors and assessment
Company assessmentDirect peers
- RevenueCat: RevenueCat is the category leader in mobile subscription infrastructure, offering SDKs, receipt validation, webhooks, and revenue analytics for iOS and Android. It is Apphud's most direct head-to-head competitor across nearly every product surface — paywall management, A/B testing, and integrations.
- Superwall: Superwall focuses specifically on paywall A/B testing and analytics for iOS and Android subscription apps. It competes with Apphud's Paywall Screens Builder and A/B/C pricing test modules in the paywall experimentation niche.
- Adapty: Adapty provides SDK-based subscription analytics, paywall A/B testing, and refund management for mobile apps, with a comparable pricing model tied to revenue. It competes directly with Apphud for the same mobile developer customer base across iOS and Android.
- Qonversion: Qonversion offers in-app subscription infrastructure, paywall management, and revenue analytics with a focus on cross-platform iOS/Android and web monetization. It overlaps directly with Apphud's core subscription management and analytics capabilities.
- AppFlow: AppFlow offers subscription analytics, cohort analysis, and revenue tracking for mobile apps with a similar lightweight SDK approach. It is a comparable alternative for mobile developers evaluating Apphud's analytics and cohort products.
- Purchasely: Purchasely offers subscription management, no-code paywall builder, and A/B testing for mobile apps, with an enterprise-leaning positioning. It overlaps with Apphud's paywall, experimentation, and enterprise subscription modules.
- Glassfy: Glassfy provides subscription infrastructure, receipt validation, and paywall tooling for iOS and Android developers. It is a direct competitor in the same SMB-to-mid-market mobile subscription tooling segment that Apphud targets.
Broad incumbents
- Amplitude: Amplitude is a leading product analytics platform with subscription event tracking and cohort analysis used by many of the same mobile app teams. While broader than Apphud, Amplitude is a destination for subscription events and overlaps in analytics and experimentation.
- Apple App Store Connect: Apple's native App Store Connect provides built-in subscription analytics, sales reports, and subscriber metrics. As the platform owner, Apple is both an upstream dependency for Apphud and a free incumbent alternative that competes for basic analytics use cases.
- Google Play Console: Google Play Console provides native subscription reporting, revenue dashboards, and purchase validation APIs for Android apps. Like Apple, it is both an infrastructure dependency for Apphud and a free incumbent analytics alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apphud social profiles
Digital presenceApphud compliance and trust
Trust signalCompliance2 records
Apphud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apphud leadership team
Management profileNumber of profiles
Profiles3 records
Apphud funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apphud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apphud
What does Apphud do?
Apphud is a subscription revenue platform for iOS and Android apps that provides SDK-based subscription infrastructure, real-time revenue analytics, A/B pricing experiments, and automated win-back campaigns. The platform processes subscription events, validates receipts, calculates proceeds with tax and currency data for 176 countries, and integrates with 20+ analytics, attribution, and marketing tools. Customers access functionality through tiered subscription plans (Free, Pro, Expert, Enterprise) priced by Monthly Tracked Revenue, with optional paid add-ons such as the Win Back Refunds module.
Is Apphud a public or private company?
Apphud is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apphud founded?
Apphud was founded in 2019. It employs 11 to 50 people.
Where is Apphud based?
Apphud is headquartered in San Francisco, United States, in the North America region.
How does Apphud make money?
One revenue line is on record: subscription SaaS - Monthly Tracked Revenue Based.
Who are Apphud's main competitors?
Direct peers on record are RevenueCat, Superwall, Adapty, Qonversion, AppFlow, Purchasely and Glassfy. Broad incumbents are Amplitude, Apple App Store Connect and Google Play Console.
Does Apphud have an API?
Yes. Apphud offers a REST API to get current customers by their user ID. REST API is available on paid plans. Webhooks (server-to-server POST requests about subscription events) are also available on paid plans. The Revenue API provides App Store and Google Play tax and currency exchange rates, and proper proceeds calculation. Developer documentation is at docs.apphud.com.
What industry is Apphud in?
Apphud's product category is Mobile Subscription Analytics and Monetization. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration). Its NAICS code is 518 and its SIC code is 7372.