FraudScore
FraudScore is a Cyprus-headquartered, ML-based ad-fraud detection platform that analyzes clicks, conversions, installs, and post-install events across mobile and web traffic. It sells tiered subscriptions plus custom enterprise plans to mobile advertisers, ad networks, agencies, and app developers worldwide.
- Company typePrivate
- Founded2015
- HeadquartersNicosia, Cyprus
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FraudScore does
FraudScore is a private, Cyprus-headquartered (legal entity RT FraudScore Analytics Ltd) fraud-detection platform for digital advertising, founded in 2015 and selling since early 2016. The company targets mobile advertisers, ad networks, agencies, and app developers running CPI/CPA campaigns, providing end-to-end fraud coverage from impressions and clicks through conversions, installs, and post-install events. Core products include the FraudScore.Action reporting module, Click Analytics, Event Analytics (with cohort reports), SafeClick (real-time click-level fraud prevention), SmartReject (automated rejection of fraudulent conversions), and FraudScore RT (API/pixel/JStag-based real-time analysis for RTB platforms); the platform also ships a Guest Access feature for shared dashboards and a Reattribution Analysis module for retargeting traffic quality.
The technology stack is built on the ClickHouse columnar data warehouse (originally from Yandex) and applies machine learning across 100+ metrics combining unsupervised anomaly detection with supervised pattern recognition. The platform integrates natively with major adtech layers — Adjust and AppsFlyer for 360 Rejections, RedTrack, Yandex AppMetrica, Affise, FuseClick, Offerslook, Offer18, Optimob, and a Papyrus blockchain-based advertising auditor — and is GDPR-compliant with 3-month rolling data retention, 99.5% uptime on Amazon cloud, and Hetzner-secured physical infrastructure.
Commercially, FraudScore operates a self-serve plus enterprise hybrid GTM: Starter ($390/mo annual, 30,000 conversions + 30M clicks), Professional ($790/mo, 100,000 conversions + 100M clicks), and Enterprise ($1,590/mo, 250,000 conversions + 250M clicks), with volume-based custom plans and usage-based overage charges. Distribution is global (CIS, Europe, APAC, Middle East, North America), supported by named enterprise customers including Wargaming, Admitad, Libertex, Betcity, Magnit, Yandex, and Social Discovery Group. The company has no disclosed external funding rounds and publishes annual ad-fraud industry reports (47.4% of analyzed traffic flagged as fraudulent in 2025).
FraudScore firmographics
Firmographics- Name
- FraudScore
- Legal name
- RT FRAUDSCORE ANALYTICS LTD
- Website
- https://fraudscore.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FraudScore is a Cyprus-headquartered, ML-based ad-fraud detection platform that analyzes clicks, conversions, installs, and post-install events across mobile and web traffic. It sells tiered subscriptions plus custom enterprise plans to mobile advertisers, ad networks, agencies, and app developers worldwide.
- Ownership category
- akta.pro rank
FraudScore industry classification
Industry- Product category
- Ad Fraud Detection Software
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Risk Scoring, Fraud & Anomaly Detection (HDAAAHAD)
Keywords
Where FraudScore is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices4 records
Markets served
FraudScore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three tiered subscription plans (Starter, Professional, Enterprise) with monthly or annual billing. Pricing based on included conversion and click volumes with overage charges. Annual contracts offer 5-10% discounts for upfront payment.
- Usage-based Overage: Additional conversions and clicks beyond plan inclusions charged at per-unit rates. Starter: +$0.02/conversion, +$1.65/M clicks. Professional: +$0.01/conversion, +$1.33/M clicks. Enterprise: +$0.008/conversion, +$0.99/M clicks.
- Add-on Services: Events analysis available as +$100 add-on for Starter plan. Employee training included in Professional and Enterprise tiers. Dedicated Account Manager included in Enterprise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: $390/month annual or $490/month billed monthly, includes 30,000 conversions, 30M clicks, email support, +$100 Events analysis add-on |
| Subscription | Monthly | Professional: $790/month annual or $990/month billed monthly, includes 100,000 conversions, 100M clicks, email/Teams/Live Chat, Employee training, Events analysis |
| Subscription | Monthly | Enterprise: $1590/month annual or $1990/month billed monthly, includes 250,000 conversions, 250M clicks, full support, SmartReject, Dedicated Account Manager |
| Subscription | Multi-year contract | Custom: Volume-based pricing with custom integrations and functionality |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
FraudScore product offering
Product offeringCore offering
FraudScore provides a machine learning-based SaaS platform that detects and prevents advertising fraud across the full funnel—from impressions and clicks through conversions, installs, and post-install events—for mobile and web traffic. It delivers transparent per-conversion fraud scoring, automated rejection (SmartReject), real-time click prevention (SafeClick), and detailed reporting with reasoning, while integrating with major adtech, MMP, and affiliate platforms.
Product overview
FraudScore is a unified anti-fraud platform providing end-to-end fraud detection for digital advertising. The core platform covers the full advertising funnel from impressions and clicks through conversions and installs, including post-install event analysis. The main product modules include FraudScore.Action for comprehensive conversion and affiliate reporting with detailed fraud reasoning; Click Analytics for click-level fraud detection; Event Analytics for post-install event analysis including cohort reporting; SafeClick for real-time click fraud prevention with target/fallback URL routing; and SmartReject for proactive automated fraud rejection. Additional offerings include FraudScore RT for real-time API-based analysis optimized for RTB platforms, Reattribution Analysis for detecting fake reinstalls and measuring retargeting impact, and Guest Access for secure partner dashboard sharing. The platform uses machine learning across 100+ metrics to detect fraud types including ClickSpam, VPN/Proxies, Duplicate IPs, incentivized traffic, and attribution fraud. Pricing tiers are Starter ($390/mo), Professional ($790/mo), and Enterprise ($1590/mo), with custom plans available.
Differentiator
Problem solved
Functional benefit
Brands
- SafeClick: Real-time fraud prevention tool that checks click quality and redirects based on fraud detection
- SmartReject
- FraudScore.Action
- FraudScore RT
Products and services
- FraudScore Platform End-to-end ad fraud detection SaaS platform covering impressions, clicks, conversions, installs, and post-install events for both mobile and desktop traffic, using machine learning on 100+ metrics and providing transparent per-conversion fraud scoring and reasoning.
- FraudScore.Action CPA/CPI campaign post-analysis module for traffic quality control, with filters, slices, drilldowns, and graphs, and transparent reasoning for every rejected conversion. Targeted at affiliate networks and ad agencies.
- Click Analytics Click-level fraud detection and analytics module that tracks click quality, analyzes traffic sources, and provides detailed reports on fraudulent activities detected at the click stage across web and mobile traffic.
- Event Analytics Post-install event analysis platform for tracking and analyzing events within mobile apps, including registrations, in-app purchases, and social interactions, with cohort segmentation by acquisition date or in-app events. Targeted at mobile app developers.
- SafeClick Real-time click fraud prevention tool that checks whether each click is fraudulent or genuine at the moment of click, routing quality clicks to the target URL and fraudulent clicks to a fallback URL, with GREEN/RED/Orange click categorization and customizable filters.
- SmartReject Proactive fraud rejection capability that automatically rejects fraudulent conversions before they reach traffic sources, configurable with custom thresholds and integrated directly with marketing platforms to eliminate manual reject negotiations.
- FraudScore RT Real-time fraud detection product for analyzing clicks and impressions via API, pixels, and JStags, optimized for RTB platforms with extremely fast API response times.
Quantifiable outcome
- Reduced high-index fraud from 26% to 2.3% in four months for Zorka.Mobi
- +4 more outcomes
Companies that use FraudScore
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
FraudScore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability4 records
Feature6 records
FraudScore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AppMetrica (Yandex)coreIntegration with Yandex AppMetrica analytics service, giving mobile app developers powerful tools to detect and prevent fraudulent installs. AppMetrica is a popular solution for attributing installs and analyzing user behavior among mobile developers in RuNet/CIS market.
- Brisk AdscoreStrategic partnership to proactively combat mobile ad fraud. Brisk Ads reduces suspicious traffic and ensures clients pay only for legitimate installs through advanced detection and transparency.
- RedTrackcoreJoint Fraud Report feature bringing professional anti-fraud protection directly into RedTrack's platform. Combines FraudScore click scoring with RedTrack's tracking interface, allowing customers to analyze traffic quality without separate login.
- AdjustcoreCompatible with Adjust platform for fraud detection. Supports Adjust & AppsFlyer 360 Rejections integration.
- AppsFlyercoreCompatible with AppsFlyer platform for fraud detection. Supports Adjust & AppsFlyer 360 Rejections integration.
- AffisecorePartnership integration announced in 2017 for additional data security in mobile performance marketing tracking.
- PapyruscoreStrategic partnership making FraudScore the first auditor connected to Papyrus ecosystem. Papyrus is creating a transparent advertising ecosystem based on blockchain technology to ensure lack of fraudulent activity and bot traffic.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FraudScore competitors and assessment
Company assessmentDirect peers
- Pixalate: Programmatic ad fraud intelligence platform that detects and prevents invalid traffic across CTV, mobile, and web — directly comparable to FraudScore's click, conversion, and impression fraud analytics.
- HUMAN Security (formerly White Ops): Bot mitigation and fraud detection company protecting digital advertising, applications, and accounts; highly comparable to FraudScore's ML-based detection of fraudulent traffic and automation abuse.
- DoubleVerify: Publicly-traded ad verification and fraud prevention platform serving brands, agencies, and SSPs; directly comparable fraud-prevention category at much larger scale.
- Integral Ad Science (IAS): Ad verification, viewability, and fraud detection platform for digital media buyers; competes with FraudScore in the same advertiser fraud-detection category.
- Interceptd: Mobile ad fraud detection and prevention platform specializing in post-attribution fraud analysis; closely comparable to FraudScore's conversion and install fraud detection.
- Protected Media: Ad fraud detection and prevention vendor serving advertisers, agencies, and DSPs; directly comparable to FraudScore's ML-based click and conversion fraud analytics.
Broad incumbents
- AppsFlyer: Leading mobile measurement partner (MMP) with bundled Protect360 fraud prevention suite; competes with FraudScore via bundled offering inside its dominant attribution platform.
- Adjust: Global MMP with built-in fraud prevention suite; FraudScore is integrated with Adjust but Adjust's native fraud features compete with FraudScore's standalone product.
- Kochava: Mobile attribution and analytics platform offering fraud analytics as part of its suite; competes with FraudScore's offerings for performance marketers and ad networks.
- Singular: Marketing attribution and analytics platform with built-in fraud prevention; comparable to FraudScore's reporting and detection capabilities for mobile advertisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FraudScore social profiles
Digital presenceFraudScore compliance and trust
Trust signalCompliance1 record
FraudScore financial estimates
Financial estimateRevenue estimate
Valuation estimate
FraudScore leadership team
Management profileNumber of profiles
Profiles7 records
FraudScore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FraudScore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FraudScore
What does FraudScore do?
FraudScore provides a machine learning-based SaaS platform that detects and prevents advertising fraud across the full funnel—from impressions and clicks through conversions, installs, and post-install events—for mobile and web traffic. It delivers transparent per-conversion fraud scoring, automated rejection (SmartReject), real-time click prevention (SafeClick), and detailed reporting with reasoning, while integrating with major adtech, MMP, and affiliate platforms.
Is FraudScore a public or private company?
FraudScore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FraudScore founded?
FraudScore was founded in 2015. It employs 11 to 50 people.
Where is FraudScore based?
FraudScore is headquartered in Nicosia, Cyprus, in the Europe region.
How does FraudScore make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Overage and add-on Services.
Who are FraudScore's main competitors?
Direct peers on record are Pixalate, HUMAN Security (formerly White Ops), DoubleVerify, Integral Ad Science (IAS), Interceptd and Protected Media. Broad incumbents are AppsFlyer, Adjust, Kochava and Singular.
Does FraudScore have an API?
Yes. FraudScore provides an API enabling custom integrations for in-house solutions. The platform supports multiple integration methods including Postback, API, Pixel, and JStag. It also supports S2S (server-to-server) postbacks for bespoke workflows. Custom integrations are available on Enterprise and Custom plans. Developer documentation is at help.fraudscore.ai.
What industry is FraudScore in?
FraudScore's product category is Ad Fraud Detection Software. Its primary akta.pro industry code is HDAAAHAD, Risk Scoring, Fraud & Anomaly Detection. Its SIC code is 7374.