Red Oxygen
Red Oxygen is a South African B2B gamification company that builds branded games, loyalty platforms, and cross-format digital engagement experiences for enterprise clients in telecommunications, broadcasting, retail, and entertainment. It operates from Johannesburg and the Gold Coast, Australia.
- Company typePrivate
- Founded-
- HeadquartersRandburg, Johannesburg, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Red Oxygen does
Red Oxygen is a South African B2B gamification and branded-game development company that builds consumer engagement products for enterprise clients. It was formed as a partnership between Combined Artists, the producer of the investigative journalism series Carte Blanche, and Celestial Electronic Entertainment, described as Africa's most-established game development company and creator of international titles such as Toxic Bunny and The Tinted. The company operates dual offices in Randburg, Johannesburg (headquarters) and Robina, Gold Coast, Australia, and serves consumer brands across telecommunications, broadcasting, retail, and entertainment. Its core offering is a proprietary platform called Table Realms Technology, which powers cross-format game deployment across console, PC, mobile, and tabletop, alongside loyalty and rewards systems (such as DStv Rewards, Instant Prizes, and the Wheel mechanic) and campaign-specific branded games. Named engagements include Vodacom Shake (over 1 billion interactions, 25+ million users), Soccer Fever (24 countries), Soccer Beats with Shoprite and Checkers, Rugby World Cup companion apps with SuperSport, the Legacy second-screen experience for MultiChoice, and Climate Champions branded games for Warner Bros Discovery and Cartoon Network franchises. Revenue is generated through three streams: professional services for custom game development, subscription/recurring fees for ongoing loyalty platforms, and managed services for time-limited promotional campaigns, with pricing delivered as custom quotes to enterprise clients. Go-to-market combines enterprise field sales targeting major consumer brands with multi-channel consumer-facing distribution through web apps, mobile applications, WhatsApp integration, USSD services, and in-store retail activations.
Red Oxygen firmographics
Firmographics- Name
- Red Oxygen
- Legal name
- Red Oxygen
- Website
- https://red-oxygen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Oxygen is a South African B2B gamification company that builds branded games, loyalty platforms, and cross-format digital engagement experiences for enterprise clients in telecommunications, broadcasting, retail, and entertainment. It operates from Johannesburg and the Gold Coast, Australia.
- Ownership category
- akta.pro rank
Red Oxygen industry classification
Industry- Product category
- Gamification and Branded Game Development
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Sports/Racing Game Studios (MPAFAAAJ), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
Keywords
Where Red Oxygen is headquartered
LocationHeadquarters
- HQ city
- Randburg, Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Red Oxygen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Branded Games and Gamification Services: Custom game development services for brands seeking consumer engagement through gamification. Projects include branded games, loyalty programs, and promotional campaigns.
- Loyalty and Rewards Platform Services: Ongoing platform services powering loyalty programs like DStv Rewards, with daily/weekly challenges, games, competitions, and reward management.
- Campaign-Based Engagement: Time-limited promotional campaigns across multiple territories and platforms, such as Soccer Fever (24 countries) and Vodacom Shake.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Red Oxygen product offering
Product offeringCore offering
Red Oxygen designs, develops, and operates custom branded games and gamification platforms for enterprise clients, including loyalty and rewards programs (e.g., DStv Rewards), promotional engagement campaigns (e.g., Vodacom Shake, Soccer Fever), sports companion apps (e.g., Super Rugby), and licensed-IP branded experiences (e.g., Teen Titans Go, Craig of the Creek, Tom & Jerry). The offerings are powered by its proprietary Table Realms Technology, which supports rapid cross-platform deployment across console, PC, mobile, web, WhatsApp, and USSD channels, including emerging markets.
Product overview
Red Oxygen is a gamification and branded game development company created as a partnership between Combined Artists (known for Carte Blanche investigative journalism) and Celestial Electronic Entertainment (Africa's most-established game developer). The company operates a unified gamification platform that encompasses multiple integrated products and campaign types. The core offering includes branded games developed across multiple formats (console, PC, mobile, tabletop) featuring licensed IP from franchises like Teen Titans, Tom & Jerry, Craig of the Creek, We Bare Bears, and Gumball. The platform includes loyalty/rewards products (DStv Rewards, Instant Prizes, Wheel) that integrate with client apps and services, sports engagement campaigns (Soccer Fever spanning 24 countries, Soccer Beats, Super Rugby), consumer-facing promotions (Vodacom Shake with over 1 billion shakes), and themed digital experiences (Island Adventure for children, Legacy Experience for TV series). All offerings leverage the Table Realms Technology infrastructure for rapid deployment and cross-platform delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Games
Quantifiable outcome
- Over 1 billion interactions and 25+ million users (Vodacom Summer Shake)
- +4 more outcomes
Companies that use Red Oxygen
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Red Oxygen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Oxygen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Combined ArtistscorePartnership between Combined Artists and Celestial Electronic Entertainment formed Red Oxygen. Combined Artists is best known for iconic investigative journalism series Carte Blanche, producing on average 160 hours of broadcast television annually.
- Celestial Electronic EntertainmentcoreAfrica's most-established game development company that has developed international bestsellers including Toxic Bunny and The Tainted. Combined with Combined Artists to form Red Oxygen.
- VodacomcoreLong-standing partnership creating Vodacom Summer Shake campaign, one of South Africa's most famous campaigns with over 1 billion interactions and 25+ million users. Multiple annual campaigns including Shake Off and Swipe to Unlock.
- Shoprite and CheckerscoreRetail giants for Soccer Beats World Cup campaign enabling in-store promotions, voucher redemption, and prize draws tied to shopping experience.
- SuperSportmajorSports broadcaster partnership for Rugby World Cup companion apps including live scores, predictions, voting, mini-games, and podcast content.
- DStv (MultiChoice)coreDeep integration with DStv ecosystem including DStv App, website, and WhatsApp services for DStv Rewards loyalty platform.
- Warner Bros DiscoverymajorPartnership to create branded games based on popular Warner Bros Discovery properties including Teen Titans Go, We Bare Bears, Gumball, and Tom & Jerry for climate awareness and entertainment campaigns.
- Cartoon NetworkmajorPartnership for Craig of the Creek branded game (Deep Creek Salvage) focusing on environmental awareness and climate change education.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Red Oxygen competitors and assessment
Company assessmentDirect peers
- Unit9: Unit9 is a creative technology studio producing interactive digital experiences, branded games, and immersive content for global brands. Comparable to Red Oxygen's Table Realms cross-platform branded game production for tier-1 IP holders and broadcasters.
- Playerthree: Playerthree is a UK-based studio that builds bespoke branded games, interactive experiences, and gamified campaigns for global brands (BBC, Disney, LEGO). Closely comparable to Red Oxygen's bespoke branded game work for Cartoon Network, Warner Bros, and MultiChoice.
- B-Reel: B-Reel is a digital creative agency known for gamification, interactive storytelling, and branded digital experiences for major entertainment and consumer brands. Overlaps with Red Oxygen's branded games and gamification services for telco/media clients like Vodacom and DStv.
- Smartico: Smartico is a gamified CRM and loyalty automation platform combining spins, missions, challenges, and rewards for operators and consumer brands. Comparable to Red Oxygen's Wheel spin-and-win loyalty features and Mini Rewards Platform with QR/SMS short-code access.
- Antavo: Antavo is a SaaS loyalty cloud platform that powers gamified loyalty programs for retail and consumer brands (similar to Red Oxygen's DStv Rewards). Operates in the same B2B brand-engagement/gamification category serving enterprise marketers with configurable reward mechanics and campaign tooling.
- Second Spectrum: Second Spectrum (now part of Genius Sports) provides data-driven sports engagement, live stats, predictions, and second-screen fan experiences — directly analogous to Red Oxygen's Super Rugby and Rugby World Cup companion apps with live scores, predictions, voting, and mini-games.
- Mambo.io: Mambo.io is a white-label gamification platform that lets brands launch challenges, quizzes, and loyalty programs, comparable to Red Oxygen's Mini Rewards Platform and Instant Prizes (wheel, scratch-to-win) mechanic. Similar B2B go-to-market targeting consumer brands seeking engagement solutions.
- Groove Jones: Groove Jones is an immersive tech studio that builds branded interactive experiences — including games, AR/VR, and digital activations for enterprise brands — directly comparable to Red Oxygen's cross-platform branded games and gamified campaigns for marquee clients like Warner Bros Discovery.
- Kidoodle (formerly SuperAwesome): Kidoodle/SuperAwesome provides kidSAFE digital engagement infrastructure and branded content for children — directly analogous to Red Oxygen's Island Adventure and Climate Champions branded games (Craig of the Creek, Teen Titans Go) targeting safe children's digital play.
Broad incumbents
- Comarch Loyalty: Comarch is a larger enterprise software vendor with a comprehensive loyalty platform offering gamification modules for telcos and retailers — broader portfolio but overlapping with Red Oxygen's DStv/Vodacom loyalty and rewards integrations at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Red Oxygen social profiles
Digital presenceRed Oxygen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Oxygen leadership team
Management profileNumber of profiles
Red Oxygen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Oxygen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Oxygen
What does Red Oxygen do?
Red Oxygen designs, develops, and operates custom branded games and gamification platforms for enterprise clients, including loyalty and rewards programs (e.g., DStv Rewards), promotional engagement campaigns (e.g., Vodacom Shake, Soccer Fever), sports companion apps (e.g., Super Rugby), and licensed-IP branded experiences (e.g., Teen Titans Go, Craig of the Creek, Tom & Jerry). The offerings are powered by its proprietary Table Realms Technology, which supports rapid cross-platform deployment across console, PC, mobile, web, WhatsApp, and USSD channels, including emerging markets.
Is Red Oxygen a public or private company?
Red Oxygen is a private company. It is classified as corporate owned and is currently operating.
When was Red Oxygen founded?
Red Oxygen was founded in -1. It employs 1 to 10 people.
Where is Red Oxygen based?
Red Oxygen is headquartered in Randburg, Johannesburg, South Africa, in the Africa region.
How does Red Oxygen make money?
Three revenue lines are on record. Branded Games and Gamification Services are the primary driver. The others are loyalty and Rewards Platform Services and campaign-Based Engagement.
Who are Red Oxygen's main competitors?
Direct peers on record are Unit9, Playerthree, B-Reel, Smartico, Antavo, Second Spectrum, Mambo.io, Groove Jones and Kidoodle (formerly SuperAwesome). Comarch Loyalty is listed as a broad incumbent.
Does Red Oxygen have an API?
No public API is recorded for Red Oxygen.
What industry is Red Oxygen in?
Red Oxygen's product category is Gamification and Branded Game Development. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 5132 and its SIC code is 7900.