Mercantil Regional de Tratores

What Mercantil Regional de Tratores does

Mercantil Regional de Tratores is a privately held Brazilian agricultural equipment dealership founded in 1999 and headquartered in Patrocínio, Minas Gerais. Operating as an authorized Valtra concessionária within the AGCO distribution network, the company sells and services the full Valtra portfolio — including tractors from 57 to 425 hp, planters (Momentum, Frontier, HiTech, Compact, Fine, Multiple series), sprayers (BS2225H, Série R), axial combines, and implements — through six physical branches: Patrocínio (HQ), Patos de Minas, Paracatu, Unaí, São Gotardo, and Uberaba. The Unaí branch houses the largest Valtra training center in Brazil, with a 42-person auditorium and 20-person accommodation, supporting technical certification and customer onboarding.

The business model combines hardware sales, genuine AGCO parts, after-sales technical services, and financing facilitation through AGCO Finance, BNDES programs (Moderfrota, Pronaf, Finame), and Consórcio Valtra interest-free 120-month plans. A mobile app (Valtra na Mão) and loyalty program (Portal do Valtreiro) support post-sale engagement. Regional distributes precision agriculture technology including Trimble auto-steering, Precision Planting components, RTK correction networks, and the Valtra Connect telemetry platform, but does not own the underlying IP. Customers are primarily mid-market and enterprise agricultural producers in grains, sugarcane, coffee, citrus, livestock, and family farming, with grain producers representing the largest single segment.

With 114 employees and six strategically located branches across key ag corridors, the company is positioned as a regional roll-up within Minas Gerais, expanding via branch openings (São Gotardo 2015) and assumptions (Uberaba 2021). Pricing is quote-based and not publicly disclosed; revenue figures are not publicly available, and the company remains privately held with no disclosed capital structure. The core value proposition combines single-brand product depth, integrated financing, certified service quality, and a precision agriculture stack that enables customers to capture documented outcomes such as up to 30% fuel savings with CVT transmissions and 2.5 cm planting precision via RTK.

Name

Mercantil Regional de Tratores

Legal name

Mercantil Regional de Tratores

Website

https://regionaltratores.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercantil Regional de Tratores is a Valtra (AGCO) authorized agricultural equipment dealership operating six branches across Minas Gerais, Brazil. Founded in 1999, it sells tractors, planters, sprayers, combines, and precision agriculture technology to grain, sugarcane, coffee, citrus, livestock, and family farming producers.

Ownership category

akta.pro rank

Headquarters

HQ city

Patrocínio

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of Valtra tractors, combines, planters, sprayers, and implements through 6 dealership locations in Minas Gerais.
2. Parts and Components: Sale of genuine AGCO Parts, lubricants, filters, and wear components. 12-month warranty on parts installed at dealerships.
3. Technical Services: After-sales technical services including preventive maintenance, repairs, and warranty services. 12-month guarantee on services rendered.
4. Equipment Financing: Facilitation of equipment financing through AGCO Finance and BNDES programs including Moderfrota, Pronaf, Finame, and rural credit lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mercantil Regional de Tratores is an authorized Valtra (AGCO brand) dealership operating six physical store locations across Minas Gerais, Brazil. The company sells new Valtra agricultural machinery — including tractors (57–425 cv), planters, axial combines, sprayers, implements, harvest platforms and dry-product distributors — alongside genuine AGCO parts, after-sales technical services, and equipment financing facilitation through AGCO Finance and BNDES programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Valtra Tractor Portfolio
• Valtra Planters (including new Momentum 30 e 40 G2)
• Valtra Axial Combines (Série 800)
• Valtra Sprayers (BS2225H, BS2225H Hitech, Série R)
• Valtra Implements and Dry-Product Distributors
• Precision Agriculture Auto-Steering Systems
• Valtra Connect Telemetry
• Rede RTK Correction Signal Network
• AGCO Parts and Components
• After-Sales Technical Services
• Equipment Financing Facilitation

Quantifiable outcome

• Up to 30% fuel economy with CVT transmission compared to conventional transmissions
• +7 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AGCOcoreChannel Partner/ Reseller/ DistributorAGCO is the parent company and global leader in agricultural machinery. Regional Tratores operates as an authorized Valtra (AGCO brand) dealership, selling and supporting the complete Valtra product portfolio including tractors from 57 to 425 cv, combines, planters, sprayers, and implements throughout Minas Gerais.
• TrimblecoreTechnology or IntegrationTechnology partnership for auto-steering systems including Valtra Guide by Trimble (hydraulic and electric versions). Trimble provides GNSS receivers (NAV-900, AG-382), monitors (GFX-750), and guidance technology integrated into Valtra tractors for precision farming operations.
• Precision PlantingcoreTechnology or IntegrationTechnology partnership providing precision planting components including vSet2 singulation system achieving 99% precision, vDrive population control, and 20|20 Seed Sense monitor. Integrated into Frontier planters and other Valtra planting equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CNH Industrial: CNH Industrial is the global manufacturer of Case IH, New Holland, and IVECO agricultural and construction equipment, with deep dealer networks across Brazil. It is a broad incumbent competitor that competes with AGCO/Valtra and through which competing dealers (such as Tracbel) distribute products in the same end markets as Regional Tratores.
• AGCO Corporation: AGCO is the global parent manufacturer of the Valtra brand and operates manufacturing, R&D, and distribution infrastructure worldwide. While not a competing dealer, AGCO sets product strategy, dealer terms, and pricing across the network, making it the most strategically important counterpart entity for understanding Regional Tratores' operating context.
• John Deere (Brasil): John Deere operates through branded dealer stores across Brazil and competes directly with Valtra in tractors, planters, sprayers, and precision agriculture technology (including its own RTK-based guidance). Its dealer footprint frequently overlaps with Regional Tratores' Minas Gerais territory, making it one of the most relevant competitive benchmarks.
• Stara: Stara is a Brazilian-based manufacturer of self-propelled sprayers, planters, and agricultural equipment with its own dealer network in southern Brazil. While a manufacturer rather than a pure dealer, it competes at the product level (sprayers, planters) within Regional Tratores' portfolio and represents a domestic incumbent in Brazilian farm equipment.

Direct peers

• Tracbel: Tracbel is one of Brazil's largest multi-state agricultural and construction equipment dealership networks, distributing Case IH, Case Construction, and other brands. It is directly comparable to Mercantil Regional de Tratores in business model (multi-location B2B equipment dealership with parts, service, and financing), differing primarily by serving CNH/Case IH brands rather than Valtra/AGCO.
• Brumaq Tratores: Brumaq is a regional Valtra/AGCO dealership operating across Mato Grosso and Mato Grosso do Sul in Brazil. It is a directly comparable authorized Valtra concessionária offering the same AGCO product portfolio, parts, and precision agriculture stack to Brazilian farmers as Regional Tratores does in Minas Gerais.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDR8KiUKAQVS05CxTVA1WkQ
• Facebookfacebook.com/regionalvaltra
• LinkedInlinkedin.com/company/mercantil-regional-de-tratores
• Instagraminstagram.com/regionalvaltra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercantil Regional de Tratores