Quality Rent All Inc

What Quality Rent All Inc does

Quality Rent All Inc, operating as RA Rentals (legal entity Rent-All Inc.), is a privately held equipment rental and retail sales company headquartered in Sioux Center, Iowa, with five branch locations across the upper Midwest: Sioux Center and Storm Lake, Iowa; Spencer, Iowa; Sioux Falls, South Dakota; and Worthington, Minnesota. The company maintains a rental fleet spanning more than 24 equipment categories, including aerial work platforms, earthmoving equipment (excavators, skid steers, compact track loaders), forklifts, compaction equipment, concrete and masonry tools, lawn and landscape equipment, HVAC, lighting, material handling, plumbing, power generation, pumps, storage containers, trailers, trench safety, vehicles, and welding supplies. The business serves three primary customer segments: commercial construction contractors (primary), DIY homeowners, and Midwest agricultural operations.

Revenue is generated through four streams: usage-based equipment rentals on half-day, daily, weekly, and 4-week monthly cadences; one-time sales of new and used equipment through a dedicated retail division; commercial credit accounts enabling net-terms billing for business customers; and delivery and logistics transaction fees. The company operates a hybrid go-to-market combining physical retail storefronts, an e-commerce website with cart-based rental reservations, a sales-led commercial credit application process, and event-driven community engagement (county fairs, parades, Skid Steer Olympics). A strategic partnership with New Tec (NT), a regional equipment dealer, extends the offering to bundled sales and rental solutions. Operator training is included with rentals, and customers can choose pickup or jobsite delivery.

The company does not disclose revenue, has no public listing or stock symbol, and shows no AI/ML, API, SDK, or proprietary technology capabilities beyond standard e-commerce functionality. No funding rounds, M&A activity, management team disclosures, patents, certifications, or awards are present in the source data. The business model is asset-heavy, with significant working capital tied up in physical fleet inventory, and serves a fragmented base of small-to-medium contractors, individual homeowners, and farming operations across a contiguous three-state regional footprint.

Name

Quality Rent All Inc

Legal name

Rent-All Inc.

Website

https://rent-all.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality Rent All Inc (dba RA Rentals) is a privately held equipment rental and retail sales company operating five branch locations across Iowa, South Dakota, and Minnesota, serving contractors, DIY homeowners, and agricultural operators with a 24+ category rental fleet and new/used equipment sales.

Ownership category

akta.pro rank

Product category

Equipment Rental Services

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Automotive Equipment Rental and Leasing (5321), General Rental Centers (532310), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

akta.pro secondary industry

Dry Van Trailer Leasing/Rental (TLABACAB)

Keywords

• Equipment rental services
• Construction equipment rentals
• Agricultural equipment rental
• Party and event rentals
• Used equipment sales

Headquarters

HQ city

Sioux Center

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Core revenue stream from renting a wide range of construction, landscape, agricultural, and general equipment to contractors, businesses, and DIY consumers. Rentals are offered on daily, weekly, and monthly cadences with tiered rates (half-day, daily, weekly, 4-week monthly). Operators receive basic training as part of the rental service.
2. Equipment Sales (New and Used): Sale of equipment including attachments, climate control, concrete, construction tools, hand tools, landscape equipment, and used fleet equipment. Supports fleet upgrades for business customers purchasing equipment outright.
3. Commercial Credit Accounts: Business customers can apply for commercial credit accounts enabling streamlined rental billing and terms, supporting ongoing contractor relationships and repeat business.
4. Delivery and Logistics Services: Delivery charges calculated based on equipment category, branch location, and distance to project site, generating ancillary revenue from logistics and pickup services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rent-All Inc. (dba RA Rentals) rents and sells a broad mix of construction, agricultural, lawn and landscape, party and event, automotive, and heavy machinery equipment across 24+ product categories. Operations span five Midwest branch locations across Iowa, South Dakota, and Minnesota, supplemented by a full e-commerce website enabling online browsing, reservation, and cart-based rental ordering.

Product overview

Rent-All Inc. operates as an equipment rental and sales company offering a comprehensive fleet of rental equipment alongside a retail division for equipment purchases. The core rental offering consists of a diverse fleet organized into 24+ product categories including aerial work platforms (scissor lifts, boom lifts, scaffolding), earthmoving equipment (excavators, skid steers, trenchers), material handling (forklifts, telehandlers), vehicles, and specialty tools. Customers can rent equipment on daily, weekly, monthly, or 4-week terms with flexible pickup or delivery options. The company also operates a retail sales division offering new and used equipment across attachments, climate control, concrete, construction, hand tools, and landscape categories, plus used equipment at discounted prices. A strategic partnership with New Tec (NT) enhances their equipment dealer capabilities. The company serves contractors, agricultural operations, and DIY customers across five branch locations in Iowa, South Dakota, and Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Services Multi-category equipment rental covering construction tools, lawn and landscape equipment, tractors and agricultural machinery, party and event equipment, generators and light towers, mini excavators, truck-mounted tree equipment, wood splitters, chainsaws, heating and air equipment, automotive tools, and heavy machinery, offered to contractors, agricultural operators, DIY consumers, and commercial accounts across five Midwest branch locations and via e-commerce.
• Used Equipment Sales Retail sales division selling previously rented equipment and related inventory to contractors and consumers from branch storefronts and the company e-commerce site.
• Delivery and Pickup Service Logistics service delivering rented equipment to customer job sites and retrieving it upon rental completion, supporting contractors and remote customers across the Midwest service region.
• Operator Training Training provided alongside equipment rentals to ensure safe and proper operation by renter staff or the renter themselves, particularly relevant for heavy machinery, mini excavators, and truck-mounted tree equipment.
• Commercial Credit Account Program Dedicated credit account billing program tailored to business contractors and commercial accounts, with terms and invoicing arrangements distinct from walk-in DIY consumers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• New Tec (NT)coreStrategic or Co-development PartnerNew Tec (NT) and Rent-All (RA) are described as 'strategic partners providing equipment solutions.' New Tec operates as a leading equipment dealer offering diverse top-tier products, while Rent-All provides flexible rental options. This partnership leverages combined strengths to ensure customers have seamless access to both equipment purchase and rental options through a single relationship.
• NTLifts.comminorGTM or Marketing PartnerNTLifts.com is identified as a 'Proud Partner' of RA Rentals, appearing as a partner logo on the website footer. Likely a marketing/referral partnership for aerial work platform equipment.
• Agency TwelveminorGTM or Marketing PartnerAgency Twelve is identified as a partner via logo placement on the website, likely providing marketing or creative services to Rent-All.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NMC Cat: Caterpillar dealer serving Nebraska and surrounding Midwest states with combined equipment sales, rental, parts, and service. Direct regional analog to RA Rentals' New Tec partnership model - a dealer-rental hybrid serving contractors in the agricultural and construction corridor of the central US.
• RDO Equipment Co. Largest John Deere dealer network in North America with extensive construction and agricultural equipment sales, rentals, parts, and service across the Midwest and Southwest. Comparable regional multi-location dealer-rental model with similar ag and construction end markets as RA Rentals.
• Foley Equipment Company: Caterpillar dealer serving Kansas and western Missouri with combined equipment sales, rental, parts, and service. Regional Midwest dealer-rental competitor with overlapping ag, construction, and landscaping customer base that mirrors RA Rentals' end markets.

Emerging players

• EquipmentShare: Tech-enabled equipment rental platform (multi-billion-dollar valuation) operating a marketplace and telematics stack across hundreds of locations. Disrupts traditional regional rental operators with software-led fleet management - a relevant emerging competitive threat to RA Rentals' branch model.

Direct peers

• Ahern Rentals: Privately held, family-owned regional equipment rental company with ~170 locations across the Western US. Closest business model match to RA Rentals: physical storefront network, broad equipment fleet across construction/ag/landscape categories, and combined rental + sales model serving similar contractor/DIY end markets.
• Sunstate Equipment Co. Regional equipment rental company acquired by Sunbelt Rentals in 2023 that operated a multi-branch network with general equipment fleet and contractor/DIY customer mix directly comparable to RA Rentals. Closely matched in fleet composition, pricing tiers, and customer segments.

Broad incumbents

• Sunbelt Rentals: Second-largest US equipment rental company (subsidiary of Ashtead Group) with over 1,200 locations nationwide. Competes across the same equipment categories as RA Rentals, from aerial work platforms to compaction, but with materially greater fleet purchasing power and geographic density.
• United Rentals, Inc. Largest equipment rental company in the world with ~$15B in revenue and 1,500+ locations. Offers the full spectrum of general and specialty equipment including aerial, earthmoving, material handling, and power generation - the same categories that anchor RA Rentals' fleet, but at vastly greater scale and reach.
• Herc Rentals: Public equipment rental company (~400 locations, ~$3B revenue) spun off from Hertz in 2016. Offers equipment, tool, and vehicle rentals directly overlapping RA Rentals' product categories, including earthmoving, aerial, and material handling equipment.

Others

• Caterpillar Rental Store: Dealer-led Cat-branded rental network offering construction and heavy equipment rentals through OEM-affiliated dealers. Indirectly comparable through fleet composition and contractor customer base, though delivered through dealer relationships rather than corporate-operated branches like RA Rentals'.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RentAllInc
• LinkedInlinkedin.com/company/quality-rent-all-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Rent All Inc