ReNu Counselling & Psychotherapy

What ReNu Counselling & Psychotherapy does

Underlying technology is intentionally lean: client booking, intake, and practice management run on the third-party OwlPractice client portal, with secure video used for virtual sessions; there is no proprietary platform, no mobile app, and no API exposure. Revenue is generated on a fee-for-service, pay-as-you-go basis at $140-$200 per 50-minute individual session and $180-$240 per 50-minute couples/family session, with sliding-scale pricing available from certain therapists. The practice direct-bills eight major Canadian extended health benefit providers (Sun Life, Manulife, Canada Life, Green Shield, Equitable Life, Desjardins, GMS, Beneva) to reduce payment friction for insured clients, and offers a free 15-minute consultation as a top-of-funnel conversion mechanism. The go-to-market is direct-to-consumer, relying on SEO, an educational blog, earned media coverage (Global News, City News 680, NOW Toronto, Canadian Immigrant), community partnerships, and institutional endorsements rather than paid acquisition or intermediaries. ReNu operates as a bootstrapped, founder-led private practice with no disclosed external funding, no parent company, and no subsidiary structure.

Name

ReNu Counselling & Psychotherapy

Legal name

ReNu Counselling & Psychotherapy

Website

https://renucounselling.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ReNu Counselling & Psychotherapy is a privately held Ontario psychotherapy practice offering individual, couples, family, child/adolescent, sport psychology, and burnout therapy services across Toronto, the GTA, and the wider province through in-person and virtual delivery, with direct billing to major Canadian insurers and a ~15-therapist clinical team.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Individual psychotherapy services
• Couples and family counselling
• Child and adolescent therapy
• Sport psychology services
• Virtual mental health therapy

Headquarters

HQ city

North York, ON

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: Fee-for-service therapy sessions billed at hourly rates ranging from $140-$200 per session depending on therapist experience level. Sessions are 50 or 80 minutes.
2. Couples and Family Therapy: Fee-for-service couples and family therapy sessions at higher rate points than individual sessions, ranging from $180-$240 for 50-80 minute sessions.
3. Child and Adolescent Therapy: Specialized play therapy, art therapy, and talk-based therapy for children and adolescents, utilizing developmentally attuned approaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ReNu Counselling & Psychotherapy is a private therapy practice that provides registered psychotherapy and counselling services to individuals, couples, families, children, and adolescents in Ontario. Core offerings include individual, couples, and family therapy delivered in person at two GTA offices or via secure video across Ontario, with specialized services in sport psychology, child/adolescent therapy, burnout, perinatal mood disorders, and culturally responsive care. Sessions are billed on a per-session fee basis with direct billing to major Canadian health benefit insurers.

Product overview

ReNu Counselling & Psychotherapy is a mental health therapy practice offering individual, couples, and family counselling services to clients across Toronto, the GTA, and throughout Ontario. The practice operates as a unified service portfolio anchored by its core talk-therapy services (individual, couples, and family therapy) and supported by a team of registered therapists with diverse specializations. The practice's specialized services include Child and Adolescent Therapy (with play therapy and art therapy), Burnout Therapy, Sport Psychology/Mental Performance Services, and PMADs (Perinatal Mood and Anxiety Disorders) Therapy. Complementary issue-focused services address anxiety, depression, immigrant mental health, body image and eating disorders, cultural issues, adoption, adolescent therapy, child therapy, and mental performance. The practice also offers distinct therapeutic modalities including Brainspotting and EMDR. Services are delivered in-person at two Toronto-area offices or virtually across Ontario. An OwlPractice-powered client portal handles booking and session management. The practice provides a free 15-minute consultation as the initial onboarding step.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Quantifiable outcome

• Evidence-based treatment approaches with clinical outcomes for conditions including depression, anxiety, OCD, PTSD, and burnout
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OwlPracticecoreTechnology or IntegrationClient management and booking platform used for the client portal, online scheduling, and intake form management. OwlPractice provides the technology infrastructure for appointment booking and practice management.
• Black Physician Association of OntariominorStrategic or Co-development PartnerCommunity partnership and endorsement from professional organization. Listed as 'Trusted By' partner indicating referral relationship and community trust.
• Canada International Black Women ExcellenceminorStrategic or Co-development PartnerCommunity partnership with organization supporting Black women professionals. Listed as 'Trusted By' partner indicating referral and community endorsement relationship.
• Canada's National Ballet SchoolminorStrategic or Co-development PartnerProfessional partnership providing mental performance services to dancers. Listed as 'Trusted By' indicating professional endorsement and ongoing service relationship.
• Canadian Olympic Committee (Game Plan Program)coreStrategic or Co-development PartnerOfficial provider of Olympic-level mental performance services through Canada's Game Plan athlete program. Dr. Renee Raymond serves as a practitioner in this program for elite athletes.
• Inter Toronto FCminorStrategic or Co-development PartnerProfessional soccer club receiving sport psychology and mental performance services from Dr. Renee Raymond.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Talkspace: Online therapy platform offering individual, couples, and adolescent therapy via messaging and video with licensed therapists. Closely comparable service model to ReNu's virtual therapy delivery, with broader geographic reach and B2B2C employer contracts.
• Shift Collab: Canadian online therapy practice offering matching with licensed therapists across provinces for individual and couples therapy. Comparable virtual-first therapy model targeting Canadian clients, with broader geographic reach than ReNu's Ontario restriction.
• Inkblot Therapy: Canadian virtual therapy platform matching clients with licensed therapists across Canada for individual and couples therapy. Comparable to ReNu in service mix and Canadian focus, but operates nationally via a tech-enabled matching model.
• CBT Associates: Toronto-based group psychology practice offering CBT, DBT, and other evidence-based therapy for individuals, couples, and families. Closely comparable private-practice operating model in the same Toronto market as ReNu, with established referral networks and insurance direct billing.
• The Centre for Interpersonal Relationships (CFIR): Toronto outpatient therapy clinic providing individual, couples, family, and group therapy with registered psychologists and therapists. Comparable GTA outpatient mental health practice serving similar client demographics, with insurance billing and specialized therapy offerings.
• BetterHelp: Largest online therapy platform connecting clients with licensed therapists for individual, couples, and family sessions via video. Comparable to ReNu in core service offering (talk therapy delivered remotely) and target segments, but operates nationally/internationally at vastly greater scale.
• MindBeacon (Headspace Health): Canadian online cognitive behavioral therapy and mental health platform serving provincial health programs and direct consumers. Directly comparable to ReNu as a Canadian therapy provider scaling virtual delivery, with strong cognitive-behavioral therapy focus.

Broad incumbents

• Spring Health: Enterprise mental health benefits company offering therapy, coaching, and psychiatric care via employer contracts. Comparable to ReNu in serving burnout and workplace mental health needs, but with substantially greater capital, employer channel scale, and product breadth.
• Lyra Health: Enterprise mental health benefits platform providing employees with therapy, coaching, and psychiatry across global geographies. Adjacent competitor to ReNu's enterprise/employer referral pipeline (e.g., Uber tech worker burnout), but operating at much larger scale with employer contracts as the primary channel.
• Canadian Mental Health Association (CMHA): Nationwide Canadian nonprofit providing mental health services, advocacy, and community programs across all provinces. Adjacent to ReNu's community-trust positioning (media presence, BIPOC/immigrant outreach) but operates as a broad social-services incumbent rather than a private therapy practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renu-counselling-&-psychotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReNu Counselling & Psychotherapy