CHAMPSCHOOL

What CHAMPSCHOOL does

CHAMPSCHOOL (legal entity: Champions Riding School, LLC; d/b/a Yamaha Champions Riding School, YCRS, and Champ U) is a motorcycle rider training organization founded in 2008 and headquartered in Millville, New Jersey, with a secondary western home base at Inde Motorsports Ranch in Willcox, Arizona. The company delivers its proprietary "Champions Habits" methodology through two complementary channels: in-person training programs at premier racing tracks across the United States (flagship 2-Day ChampSchool, 1-Day ChampStreet, ChampDay, ChampGrad private coaching, ChampPD, ChampMini, ChampPrecision, and the ChampMIL military program), and an online learning platform called ChampU that offers self-paced video courses with lifetime access, including Core Curriculum, Traffic Survival, Track Day, New Rider, and ChampBody. Course pricing spans approximately $29.95 for entry-level online courses to $499.75 for the full course bundle, with in-person schools priced at premium rates.

The business operates a multi-tiered revenue model combining per-session professional services revenue (in-person schools and private coaching), subscription-style online course sales with lifetime access, one-time merchandise and gift card sales (charcoal range $25–$200), and institutional engagements such as military and law enforcement training. Customer segments include individual riders across the experience spectrum (new riders, veterans, street riders, track and racers), enthusiast groups (BMW MOA members, N2 Track Days), professionals (pro racers, factory testers), and government clients (U.S. Marine Corps, police agencies including Las Vegas Metropolitan Police Department). Distribution is primarily direct-to-consumer via the company website (ridelikeachampion.com), supplemented by track-based field sales and channel partnerships with BMW MOA and N2 Track Days.

ChampSchool is privately held under multiple LLC entities (Champions Riding School LLC, Champions Holdings LLC, Champions University LLC) with no disclosed venture capital or private equity backing. The founder and chief instructor is Nick Ienatsch, joined by co-founder Freddie Spencer (3x World Champion); Chris Peris serves as president and minority owner, and Keith Culver as COO/CFO. The firm has roughly 10 employees on its formal record, supplemented by a network of 25+ named instructors. The company is the only second MSF-recognized track-based rider training school in America and maintains a sponsor ecosystem anchored by Yamaha (flagship), with Bridgestone, Arai, Dainese, GoPro, and others as supporting partners.

Name

CHAMPSCHOOL

Legal name

Champions Riding School, LLC

Website

https://ridelikeachampion.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CHAMPSCHOOL (Yamaha Champions Riding School) is a privately held motorcycle rider training organization offering in-person track schools and online courses (ChampU) to individual riders, military, law enforcement, and enthusiast groups across the United States.

Ownership category

akta.pro rank

Product category

Motorcycle Rider Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Motorcycle rider training
• In-person riding schools
• Online motorcycle courses
• Street safety instruction
• Track riding coaching

Headquarters

HQ city

Millville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. In-Person Training Programs: 2-Day ChampSchool flagship program, 1-Day ChampStreet, ChampGrad private coaching, and specialized programs like ChampPD and military training
2. ChampU Online Courses: Subscription-style lifetime access to online courses including Core Curriculum, Traffic Survival, Track Day, New Rider, and ChampBody
3. Merchandise Sales: Sale of swag and merchandise through AlphaO partnership
4. Gift Cards: Gift cards ranging from $25 to $200 for courses or in-person schools

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

CHAMPSCHOOL provides motorcycle rider training through in-person schools, street- and track-focused programs, private coaching, and specialized offerings. It also sells ChampU online courses covering vehicle dynamics, traffic survival, track days, new-rider instruction, and physical rider training. The instruction is organized around the data-driven Champions Habits methodology.

Product overview

CHAMPSCHOOL (Yamaha Champions Riding School) is a motorcycle rider training organization offering a multi-tiered portfolio of in-person and online training programs. The core offering is the 2-Day ChampSchool flagship program supplemented by single-day alternatives (ChampDay, ChampStreet) and advanced programs (ChampGrad, Private Coaching). Online instruction is delivered through ChampU, which includes distinct courses: Core Curriculum, Traffic Survival, Track Day, New Rider, and ChampBody. Specialized programs include ChampMini School, ChampTour, ChampPrecision, ChampMIL military training, and ChampPD professional development. The company also operates a Yamaha sportbike demo program and sells gift cards. All instruction is based on 'Champions Habits' - the data-driven techniques of world-class motorcycle riders.

Differentiator

Problem solved

Functional benefit

Products and services

• ChampSchool (2-Day) Flagship two-day, high-touch in-person motorcycle training at premier tracks for riders seeking skill improvement, with a 4:1 student-to-instructor ratio.
• ChampStreet One-day street-focused class using real-world speeds and street gear, applying Champions Habits principles to any type of street bike for regular street riders.
• ChampU (Online Courses) Self-paced online motorcycle education with lifetime access, including Core Curriculum, Traffic Survival, Track Day, New Rider, and ChampBody courses.
• ChampGrad Advanced program for returning ChampSchool students with private coaching, no classroom instruction, and maximum track seat time.
• ChampDay Single full-day condensed Champions Habits course for riders with budget or time constraints.
• Private Coaching One-on-one personalized motorcycle coaching with immediate feedback tailored to individual rider needs and goals.
• ChampPD Professional development program for riders seeking advanced or specialized training beyond the standard curriculum.
• ChampU: Core Curriculum Online immersive two-wheeled vehicle dynamics course with over 40 videos, 30 drills, and 40 quizzes across 12 subjects.
• ChampU: Traffic Survival Online public-road riding curriculum with 43 video lessons and interactive quizzes covering distracted drivers, traffic, and poor roads.
• ChampU: Track Day Online course covering preparation and cornering techniques for first-time or seasoned track-day riders.
• Champ U: New Rider Online foundational course for new riders, endorsement-test candidates, and riders returning after time away.
• ChampBody Physical training program that exercises the rider for strength, mobility, and focus on the motorcycle.
• ChampMini School Mini roadracing program using scaled-down bikes to teach roadracing fundamentals.
• ChampTour Touring program combining riding, tasting, and tracking experiences, including international destinations such as Munich to Mugello.
• ChampPrecision Precision riding program focused on exact approaches and precise motorcycle control.
• ChampMIL (Military Program) Military and law-enforcement-specific training program, including training for the U.S. Marine Corps and police agencies.
• Demo Program Yamaha sportbike demo program that brings sportbikes to track-day events across the country for test rides.
• Champ U Gift Card Gift card denominations of $25, $50, $100, and $200 usable toward ChampU courses or in-person schools.
• Swag and Merchandise Branded swag and merchandise sold through an AlphaO partnership.

Quantifiable outcome

• Motorcyclists are 28 times more likely to face fatal accidents than car drivers - ChampSchool techniques help reduce this risk
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered minor, core and flagship.

• Tuned RacingminorStrategic or Co-development Partner · 18 March 2019Partnership for 2019 MotoAmerica racing season providing bikes, support, and on/off-track coaching
• Rickdiculous RacingcoreStrategic or Co-development Partner · 25 January 2017Alliance with Ken Hill's Rickdiculous Racing for elite coaching, Moto-America race team programs, and Rick Development Camp. Blends offerings of both programs.
• Kyle Wyman RacingminorStrategic or Co-development Partner · 9 March 2014Partnership extending marketing efforts through KWR race programs including Millennium Technologies Yamaha Daytona 200 effort
• YamahaflagshipStrategic or Co-development PartnerFlagship sponsor providing fleet of Yamaha motorcycles (R6, R1, FZ1, FZ09, Super-Tenere) and technical support. Major brand partnership since the school's founding.
• BridgestonecoreStrategic or Co-development PartnerTire sponsor providing tires for the entire Yamaha fleet. Partnership announced to elevate training quality with unparalleled performance, grip, and safety.
• AraicoreStrategic or Co-development PartnerHelmet sponsor providing Arai helmets for students and instructors
• DainesecoreStrategic or Co-development PartnerGear sponsor providing Dainese riding gear for the school
• GoProcoreStrategic or Co-development PartnerCamera sponsor providing GoPro cameras for training and content creation
• StompGripminorStrategic or Co-development PartnerTank grip sponsor providing STOMPGRIP products for the fleet. All bikes equipped with tank grips for maximum control.
• GBRacingminorStrategic or Co-development PartnerMotorcycle protection products sponsor providing secondary engine covers for the fleet. FIM-accredited product range.
• GYTRminorStrategic or Co-development PartnerYamaha Genuine Technology Racing parts sponsor
• YamalubeminorStrategic or Co-development PartnerYamaha lubricant sponsor
• ChatterBoxminorStrategic or Co-development PartnerCommunication equipment sponsor for rider communication systems
• Chicken Hawk RacingminorStrategic or Co-development PartnerRacing equipment sponsor
• N2 Track DayscoreGTM or Marketing PartnerTrack day provider partnership offering 2022 graduates free basic membership and 10% off track day registrations. N2 uses YCRS teaching methods for advanced rider training.
• BMW MOAcoreGTM or Marketing PartnerGroup access partnership offering BMW MOA members two courses with $50 Paul B. Safety Grant reimbursement from the Paul B. Foundation.
• VETMotorsportsminorStrategic or Co-development PartnerPartnership to provide motorcycle training to military veterans, including PTSD therapy programs
• USMCAminorStrategic or Co-development PartnerU.S. Motorcycle Coaching Association partnership with shared vision for growing the sport through great instruction
• Army of DarknessminorStrategic or Co-development PartnerEndurance racing team partnership; multiple WERA Heavyweight endurance titles
• Payless Car RentalminorGTM or Marketing PartnerRental car partnership for students flying to NJMP schools, offering 20% off already-low rates

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• N2 Track Days: Track-day provider and ChampSchool distribution partner serving the eastern US; while not a head-to-head training school, it owns the adjacent track-day market that feeds ChampSchool's customer funnel.

Emerging players

• Trackmasters Motorcycle School: Track-focused motorcycle training provider at select East Coast venues; competes for the same track-day rider audience with a narrower program mix.

Broad incumbents

• Motorcycle Safety Foundation (MSF): The leading national motorcycle rider education organization in the US and the entity that has formally recognized ChampSchool as a track-based school; competes indirectly by setting the broader rider-training standard and certifying other schools.
• Yamaha Riding Academy: Yamaha's own consumer-level riding experience programs, leveraging the same OEM relationship that backs ChampSchool; a potential in-house alternative that could capture entry-level rider training demand.

Direct peers

• Ride Like A Pro: Motorcycle training operation founded by Jerry 'Motorman' Palladino, offering track-based and street-focused riding instruction; targets a similar enthusiast audience and competes on similar in-person plus online training formats.
• Total Control Training (Lee Parks): Motorcycle rider education program with both classroom and track-based components, focused on foundational riding skills; competes with ChampSchool's ChampStreet and New Rider programs for the same street-rider segment.
• California Superbike School: Premier motorcycle track-based training school founded by Keith Code; the most direct head-to-head competitor to ChampSchool in premium motorcycle rider coaching, with a similar 2-day flagship format and championship-credentialed founder.

Others

• VetMotorsports: Non-profit providing motorsports experiences to combat-wounded veterans; an ecosystem partner to ChampSchool's ChampMilitary/PTSD therapy programs and a comparable player in the veteran rider-training niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/champ_school
• YouTubeyoutube.com/user/ridelikeachampion
• Facebookfacebook.com/ridelikeachampion
• LinkedInlinkedin.com/company/yamaha-champions-riding-school
• Instagraminstagram.com/champ_school

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHAMPSCHOOL