Segway Robotics
Segway Robotics, a subsidiary of Segway-Ninebot Group, develops autonomous mobile robot platforms and outdoor delivery robots for warehouse operators, last-mile delivery companies, and food service businesses, combining proprietary self-balancing mobility technology with NVIDIA AI computing.
- Company typePrivate
- Founded2001
- HeadquartersNashua, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Segway Robotics does
Segway Robotics is the dedicated robotics subsidiary of Segway-Ninebot Group, with its US headquarters in Nashua, New Hampshire and primary operations anchored by its Beijing-registered parent entity, 纳恩博(北京)科技有限公司 (Ninebot (Beijing) Technology Co., Ltd.). The company develops autonomous mobile robot (AMR) platforms that integrate its proprietary self-balancing mobility technology, originating from the 2001 Robotic Mobile Platform (RMP) product line, with NVIDIA AI computing (Jetson AGX Orin), multi-sensor fusion (LiDAR, depth cameras, fisheye cameras, mmWave radar, ultrasonic radar), and the NVIDIA Isaac AMR software stack. Core products include the Nova Carter AMR development platform, Nova Orin Developer Kit, RMP Lite 220 programmable chassis, E1 outdoor delivery robot (60+ km range, full-day battery operation), and ServeBot S1 restaurant service robot.
The company serves four primary customer segments: robotics developers and enterprises building AMRs, warehouse and logistics operators, last-mile delivery operators (e.g., Coco, Goggo Network), and food service and hospitality businesses. Business model is predominantly B2B hardware sales of complete robotic platforms to enterprise customers, supplemented by enterprise customization and integration services built on the NVIDIA Isaac AMR software stack, including cloud-based map creation and on-premise mission control.
Go-to-market is multi-channel, combining direct enterprise field sales with a global dealer network (e.g., Robo-Wide in Korea), community-led developer engagement via GitHub repositories and ROS/ROS2 support packages, and event-driven demand generation at CES, the National Restaurant Association Show, NVIDIA GTC, and iREX. Pricing is quote-based and not publicly disclosed. The company is privately held under Segway-Ninebot Group and has no disclosed independent funding rounds.
Segway Robotics firmographics
Firmographics- Name
- Segway Robotics
- Legal name
- 纳恩博(北京)科技有限公司 (Ninebot (Beijing) Technology Co., Ltd.)
- Website
- https://robotics.segway.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Segway Robotics, a subsidiary of Segway-Ninebot Group, develops autonomous mobile robot platforms and outdoor delivery robots for warehouse operators, last-mile delivery companies, and food service businesses, combining proprietary self-balancing mobility technology with NVIDIA AI computing.
- Ownership category
- akta.pro rank
Segway Robotics industry classification
Industry- Product category
- Autonomous Mobile Robots
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Commercial and Service Industry Machinery Manufacturing (333310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- General Industrial Machinery & Equipment (3560), Special Industry Machinery (No Metalworking Machinery) (3550), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Industrial Robotics & Cobots (IMAIAMAB)
- akta.pro secondary industries
- Service & Hospitality Robots (HDAAAIAB), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Home Security & Patrol Robots (CRACARAF)
Keywords
Where Segway Robotics is headquartered
LocationHeadquarters
- HQ city
- Nashua
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Segway Robotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Autonomous Mobile Robot (AMR) Sales: Sale of complete robotic platforms including Nova Carter, Nova Orin Developer Kit, RMP Lite 220, and RMP 401 Plus to enterprise customers, robotics developers, and integrators. Direct purchase model with contact/deployment support.
- Outdoor Delivery Robot E1 Sales: Sale of E1 outdoor delivery robots to last-mile delivery operators, with optional sensor configurations (RTK, LiDAR, mmWave Radar). Primarily B2B fleet sales model.
- Service and Restaurant Robots: Sale of ServeBot S1 for restaurant and hospitality applications, including food serving, dish collection, and customer greeting capabilities.
- Robotics Mobility Platform (RMP) Chassis Sales: Sale of programmable, customizable robotic chassis to third-party developers and robotics companies for use in autonomous delivery, patrol, warehouse management, and other applications.
- Enterprise Customization and Integration Services: Custom services including cloud-based map creation, on-premise data center-based mission control, and enterprise fleet management using the NVIDIA Isaac AMR software stack.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Segway Robotics product offering
Product offeringCore offering
Segway Robotics designs and manufactures autonomous mobile robot (AMR) platforms, outdoor delivery robots, and service robots for enterprise customers. Its core product line includes the Nova Carter AMR development robot, the RMP Mobile Robot Platform Kit (RMP Lite 220), the Nova Orin Developer Kit, the Outdoor Delivery Robot E1 for sidewalk food and grocery delivery, and the ServeBot S1 for restaurant and hospitality applications. The platforms integrate NVIDIA AI compute, multi-sensor fusion, and ROS/ROS2 compatibility, and are sold to robotics developers, warehouse operators, last-mile delivery companies, and food service businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Nova Carter AMR Development Robot A complete robotics development platform powered by the Nova Orin reference architecture that accelerates the development and deployment of next-generation Autonomous Mobile Robots (AMRs). It features a diverse sensor portfolio (four stereo cameras, four fisheye cameras, two 2D lidars, and one 3D lidar), 8+ hours of operation on a single charge with hot-swappable UL-certified batteries, and is targeted at robotics developers and enterprises building AMRs for warehouse, logistics, cleaning, patrolling, and indoor/outdoor delivery use cases.
- RMP Mobile Robot Platform Kit (RMP Lite 220) A highly configurable mobile robot chassis designed for indoor and outdoor distribution, inspection, service, cleaning, and warehousing AGVs with long-range capability. The platform provides SDK interfaces and ROS/ROS2 support packages, enabling third-party developers to reprogram and customize the platform for autonomous delivery, patrol, warehouse management, and other commercial applications.
- Outdoor Delivery Robot E1 Emission-free micro-mobility robot for sidewalk and doorstep delivery of food or groceries in high-density urban communities. Equipped with optimized sensor suites (LiDAR, depth camera, ultrasonic radar, mmWave radar, HDR cameras, GPS antenna), NVIDIA AGX compute, ROS compatibility, 44 lbs payload capacity, 60+ km range on a single charge, and operating temperature range of -10 to 50°C, targeted at last-mile delivery service operators.
- Nova Orin Developer Kit An all-in-one, fully integrated compute and sensing solution for AMR development, powered by NVIDIA Jetson AGX Orin 64GB (275 TOPS AI performance). Equipped with three Leopard Imaging Hawk stereo cameras and three Leopard Imaging Owl fisheye cameras, preloaded with NVIDIA Isaac Perceptor and sensor drivers, requiring no assembly or calibration out of the box. Targeted at robotics developers and AI engineers building autonomous mobile robots.
- ServeBot S1 A service robot designed for restaurant and hospitality applications that can serve food and drinks, collect dirty dishes, and greet customers. Targeted at restaurants, hotels, and foodservice operations seeking to address labor shortages and deliver contactless service.
Quantifiable outcome
- 8+ hours of continuous operation on a single charge for Nova Carter AMR
- +4 more outcomes
Companies that use Segway Robotics
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Segway Robotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature9 records
Segway Robotics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship / core, supporting, core and regional.
- NVIDIAflagship / coreDeep co-development partnership with NVIDIA spanning multiple generations of products: Carter v2.0 (RMP Lite 220 as NVIDIA Isaac reference robot in 2021), Nova Carter (2023) powered by NVIDIA Jetson AGX Orin and Isaac AMR platform, and Nova Orin Developer Kit (2024) unveiled at NVIDIA GTC. NVIDIA provides the Isaac AMR software stack, GPU-accelerated AI computing, and Isaac Sim simulation environment. This is a flagship strategic partnership central to Segway's robotics product line.
- Leopard ImagingsupportingNova Orin DevKit uses Leopard Imaging Hawk stereo cameras (3 units) and Leopard Imaging Owl fisheye cameras (3 units) as part of the sensor suite. Leopard Imaging is an industrial camera supplier integrated into Segway's developer kit product.
- Goggo NetworkcorePowered by Segway, Goggo Network launched robotic delivery service in Alcobendas, Spain with five curbside delivery robots serving DIA Supermarket and Telepizza customers. This is a real-world deployment partnership demonstrating Segway's outdoor delivery robot capabilities in Europe.
- Robo-WideregionalRobo-Wide is the local partner of Segway Robotics in the Korean market. Co-founded by Jin Hyun, Robo-Wide handles local deployment, market development, and development capabilities for food delivery robots (ServeBot S1) in South Korea.
- DriveU.autocorePartnership to accelerate deployment of last-mile delivery robots. The joint offering combines Segway's robotic platform with DriveU.auto's remote operations technology, enabling out-of-the-box remote operation capabilities for large fleets of delivery robots.
- Coco DeliverycoreCoco 1 is a first-of-its-kind delivery robot designed and manufactured in partnership with Segway. Segway provides the hardware platform (likely based on E1 outdoor delivery robot) while Coco handles the delivery service operations. This represents Segway's first major foray into sidewalk robot delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Segway Robotics competitors and assessment
Company assessmentDirect peers
- Pudu Robotics: Pudu Robotics is a leading Chinese competitor in restaurant and commercial service robots, with a comparable product portfolio to Segway's ServeBot S1. Strong global distribution and price competition directly overlaps Segway's hospitality go-to-market.
- Locus Robotics: Locus Robotics is a direct competitor in warehouse AMRs focused on goods-to-picker automation, one of Segway Robotics' stated primary use cases for Nova Carter. Both companies target warehouse operators seeking labor automation in fulfillment operations.
- Geek+: Geek+ is a major Chinese-headquartered AMR vendor serving warehouse, logistics, and last-mile delivery with comparable hardware platforms. Comparable as a direct competitor, particularly in the Asian and European markets Segway Robotics targets through its parent group's distribution.
- Mobile Industrial Robots (MiR): MiR is a leading direct competitor in autonomous mobile robots for warehouse and industrial logistics, offering a similar AMR platform model with ROS integration and modular chassis — closely overlapping Segway's Nova Carter and RMP Lite 220 in target market and product category.
- Bear Robotics: Bear Robotics is a direct competitor in restaurant service robots, offering serving and bussing robots like Segway's ServeBot S1. Comparable target customers (restaurants/hospitality) and use cases (food serving, dish collection).
- Starship Technologies: Starship Technologies is a direct competitor in sidewalk delivery robots, with extensive campus and urban deployments (including Georgia Southern, where Segway also partners). Closely comparable to Segway's E1 outdoor delivery robot and Coco partnership model.
- OTTO Motors (Clearpath Robotics): OTTO Motors provides industrial AMRs for material handling in manufacturing and warehousing — a directly comparable offering to Segway's RMP-based platforms, with similar enterprise sales motion and target buyer profile.
Emerging players
- Coco Robotics: Coco Robotics is both a customer and partial peer — a sidewalk delivery robot operator that designs and manufactures its Coco 1 robot in partnership with Segway. The partnership blurs the line between peer and customer, but Coco is an emerging player in the same last-mile delivery robot category where Segway's E1 competes.
- Clearpath Robotics: Clearpath Robotics offers ROS-based mobile robot platforms (Husky, Jackal) that are comparable to Segway's RMP chassis as developer-facing robotics platforms, with similar target market of researchers and integrators. Overlap is partial — focused more on research/development than commercial deployment.
Broad incumbents
- Fetch Robotics (Zebra Technologies): Fetch Robotics, now part of Zebra Technologies, is a broad incumbent offering warehouse AMRs as part of a wider enterprise asset tracking and automation portfolio. Competes with Segway's Nova Carter in warehouse AMR but operates at significantly greater scale as part of Zebra's enterprise stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Segway Robotics social profiles
Digital presenceSegway Robotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Segway Robotics leadership team
Management profileNumber of profiles
Profiles1 record
Segway Robotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Segway Robotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Segway Robotics
What does Segway Robotics do?
Segway Robotics designs and manufactures autonomous mobile robot (AMR) platforms, outdoor delivery robots, and service robots for enterprise customers. Its core product line includes the Nova Carter AMR development robot, the RMP Mobile Robot Platform Kit (RMP Lite 220), the Nova Orin Developer Kit, the Outdoor Delivery Robot E1 for sidewalk food and grocery delivery, and the ServeBot S1 for restaurant and hospitality applications. The platforms integrate NVIDIA AI compute, multi-sensor fusion, and ROS/ROS2 compatibility, and are sold to robotics developers, warehouse operators, last-mile delivery companies, and food service businesses.
Is Segway Robotics a public or private company?
Segway Robotics is a private company. It is classified as corporate owned and is currently operating.
When was Segway Robotics founded?
Segway Robotics was founded in 2001. It employs 11 to 50 people.
Where is Segway Robotics based?
Segway Robotics is headquartered in Nashua, United States, in the North America region.
How does Segway Robotics make money?
Five revenue lines are on record. Autonomous Mobile Robot (AMR) Sales are the primary driver. The others are outdoor Delivery Robot E1 Sales, service and Restaurant Robots, robotics Mobility Platform (RMP) Chassis Sales and enterprise Customization and Integration Services.
Who are Segway Robotics's main competitors?
Direct peers on record are Pudu Robotics, Locus Robotics, Geek+, Mobile Industrial Robots (MiR), Bear Robotics, Starship Technologies and OTTO Motors (Clearpath Robotics). Emerging players are Coco Robotics and Clearpath Robotics. Fetch Robotics (Zebra Technologies) is listed as a broad incumbent.
Does Segway Robotics have an API?
No public API is recorded for Segway Robotics.
What industry is Segway Robotics in?
Segway Robotics's product category is Autonomous Mobile Robots. Its primary akta.pro industry code is IMAIAMAB, Industrial Robotics & Cobots, with a secondary code of HDAAAIAB, Service & Hospitality Robots. Its NAICS code is 3333 and its SIC code is 3560.