Rogers Charity Classic
The Rogers Charity Classic is an annual PGA TOUR Champions golf tournament in Calgary, Alberta, operated by the Calgary Shaw Charity Classic Foundation. It generates revenue from corporate sponsorships, ticket sales, and premium hospitality to fund over 316 Alberta children's charities via the Rogers Birdies for Kids program.
- Company typePrivate
- Founded2013
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Rogers Charity Classic does
The Rogers Charity Classic is an annual PGA TOUR Champions golf tournament held at Canyon Meadows Golf & Country Club in Calgary, Alberta, and the only Canadian stop on the PGA TOUR Champions circuit. Founded in 2013 and operated by the Calgary Shaw Charity Classic Foundation (a registered Canadian charity, CRA 827378977 RR0001), the event is a three-round, 54-hole stroke-play competition with a $2.5 million prize purse featuring 78 PGA TOUR Champions players; the tournament was a three-time President's Award winner (2014, 2015, 2017). Underlying technology is minimal and largely third-party: cashless point-of-sale via Square terminals with tap-and-go functionality, online ticketing through the Showpass platform, and standard CRM via email newsletter and social channels. There is no proprietary software, mobile app, or integrated platform; the product portfolio is delivered physically on-site at one venue for one week per year.
The business model is a hybrid of ticket sales, corporate sponsorship, premium hospitality, and philanthropic pass-through. B2C revenue comes from tiered spectator tickets (General Admission, Watering Hole on 16, Premium Pass; kids 17 and under free) sold via Showpass, plus premium products including the 17 Green Suite, 17 Green Super Suite, 18 Green Skybox, 18 Green VIP, the RBC Championship Pro-Am, Blakes Women's Day, and the Honorary Observer Experience. B2B revenue comes from corporate sponsorship packages developed through direct enterprise field sales to Calgary businesses, led by Partnerships Director Erin Strate and a Patron Group of senior Calgary business leaders. Charitable giving flows through the Rogers Birdies for Kids program (presented by AltaLink), where the foundation matches donations up to 50% and covers all administrative costs, directing 100% of net donations to over 316 Alberta children's and youth charities. Since inception the tournament has raised more than $164 million for these causes, including a record $26.6 million in 2025, under the title sponsorship of Rogers Communications (since 2024) and operating management by Launchpoint Sport & Event Strategies.
Rogers Charity Classic firmographics
Firmographics- Name
- Rogers Charity Classic
- Legal name
- Calgary Shaw Charity Classic Foundation
- Website
- https://rogerscharityclassic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Rogers Charity Classic is an annual PGA TOUR Champions golf tournament in Calgary, Alberta, operated by the Calgary Shaw Charity Classic Foundation. It generates revenue from corporate sponsorships, ticket sales, and premium hospitality to fund over 316 Alberta children's charities via the Rogers Birdies for Kids program.
- Ownership category
- akta.pro rank
Rogers Charity Classic industry classification
Industry- Product category
- Charity Golf Tournament Event Management
- NAICS
- Spectator Sports (71121), Grantmaking and Giving Services (8132), Golf Courses and Country Clubs (71391)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Rogers Charity Classic is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rogers Charity Classic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Direct ticket sales to spectators attending the PGA TOUR Champions tournament. Multiple ticket tiers including General Admission, Watering Hole on 16, and Premium Pass offerings.
- Corporate Sponsorship: Official partner sponsorships providing brand exposure through tournament branding, hospitality access, and marketing assets. Custom packages at various investment levels including branding, hospitality, and pro-am groups.
- Hospitality Packages: Premium hospitality experiences including skyboxes, suites, VIP access, and special event packages like Women's Day and Pro-Am participation. Multi-year and single-year pricing available.
- Rogers Birdies for Kids Donations: Charitable donations through Birdies for Kids program with Foundation matching up to 50%. All administrative costs covered by tournament ensuring 100% of donations go to charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Women's Day multi-year package |
| Other | Annual | Women's Day Gold Sponsor |
| Unit Pricing | Pay-as-you-go | General Admission and Premium Pass tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Rogers Charity Classic product offering
Product offeringCore offering
The Rogers Charity Classic is an annual PGA TOUR Champions charity golf tournament held at Canyon Meadows Golf & Country Club in Calgary, Alberta, with a $2.5 million prize purse and 78 PGA TOUR Champions professionals competing over a three-round, 54-hole stroke-play format. It sells tiered spectator tickets (General Admission, Watering Hole on 16, Premium Pass), premium hospitality packages (skyboxes, suites, VIP), and participatory experiences (Pro-Am, Women's Day, Honorary Observer), while running the Rogers Birdies for Kids charitable giving program that supports 316+ Alberta children's charities. All operations are managed by an 8–9 person team with event execution outsourced to Launchpoint Sport & Event Strategies.
Product overview
The Rogers Charity Classic is a PGA TOUR Champions golf tournament held annually at Canyon Meadows Golf & Country Club in Calgary, Alberta. The event operates as a unified tournament experience offering tiered spectator access products ranging from General Admission tickets to various premium hospitality offerings including skyboxes, suites, and VIP experiences. The core product is the three-round, 54-hole stroke-play tournament competing for $2.5 million, enhanced by supporting products like the RBC Championship Pro-Am, Blakes Women's Day event, and Honorary Observer Experience. The tournament's charitable component is delivered through the Rogers Birdies for Kids presented by AltaLink program, which channels donations to over 316 Alberta children's charities, and the Clay Riddell Community Hero Scholarship for post-secondary students.
Differentiator
Problem solved
Functional benefit
Brands
- Rogers Birdies for Kids presented by AltaLink: A non-profit program under the Calgary Shaw Charity Classic Foundation designed to help raise new funds for local charities with matching funds for each participating charity.
- Clay Riddell Community Hero Scholarship
Products and services
- General Admission Standard spectator ticket providing access to the Rogers Charity Classic tournament grounds at Canyon Meadows Golf & Country Club in Calgary, Alberta. Available per day during the August tournament week, with Kids 17 and Under admitted FREE as part of family-friendly pricing. Purchased by individual golf fans and families.
- The Watering Hole on 16 Premium hospitality experience at hole 16 of the tournament, offering food, beverage, and premium viewing of tournament action. Sold as a daily or weekly upgrade to standard spectator tickets. Targets golf spectators seeking enhanced amenities.
- Premium Pass Enhanced spectator product offering premium seating, exclusive hospitality access, and upgraded amenities throughout the tournament. Targets spectators willing to pay for a top-tier tournament experience.
- RBC Championship Pro-Am Participatory event allowing amateur golfers to play alongside PGA TOUR Champions professionals in an exclusive Pro-Am tournament. Targeted at corporate clients and serious amateur golfers seeking access to play with tour professionals.
- 17 Green Suite Private suite hospitality experience located at the 17th green with all-inclusive food and beverage service. Sold to corporate clients and high-net-worth individuals seeking private tournament viewing.
- 17 Green Super Suite Expanded luxury suite experience at the 17th green with enhanced amenities and dedicated service. Top-tier corporate hospitality offering.
- 18 Green Skybox Skybox viewing experience at the 18th green offering premium hospitality and prime tournament viewing. Sold to corporate clients, sponsors, and premium individual buyers.
- 18 Green VIP Top-tier VIP hospitality experience at the 18th green with exclusive access and premium services. Highest-priced spectator hospitality offering.
- Blakes Women's Day Women's golf event featuring an 18-hole 'shamble' style tournament with hospitality and on-course entertainment, held annually during the Rogers Charity Classic week. Includes 4 playing positions, participant badges, valet parking, Watering Hole tickets, commemorative team photos, custom golf-gift packages, and all-inclusive clubhouse dining. Targets women in the Calgary business community for professional networking and women's leadership engagement.
- Honorary Observer Experience Exclusive experience allowing spectators to observe tournament play from unique vantage points with insider access. Targets dedicated golf enthusiasts seeking premium spectator experiences.
Quantifiable outcome
- Raised over $164 million for 316+ Alberta children's charities over 12 years
- +2 more outcomes
Companies that use Rogers Charity Classic
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Rogers Charity Classic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rogers Charity Classic partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, minor and core.
- Rogers CommunicationsflagshipTitle sponsor of the tournament. Rogers Communications provides major financial support with $1 million donations and brand visibility as title partner of Canada's only PGA TOUR Champions event.
- ShaftminorOfficial partner with branding presence on tournament website.
- South Pointe ToyotaminorOfficial partner with branding presence on tournament website.
- Alberta Blue CrossminorOfficial partner with branding presence on tournament website.
- DaviesminorOfficial partner with branding presence on tournament website.
- SunbeltminorOfficial partner with branding presence on tournament website.
- GFL EnvironmentalminorOfficial partner with branding presence on tournament website.
- City of CalgaryminorOfficial partner with branding presence on tournament website.
- Black Diamond GroupminorOfficial partner with branding presence on tournament website.
- PattisonminorOfficial partner with branding presence on tournament website.
- Tourmaline OilminorOfficial partner with branding presence on tournament website.
- ColossoVisionminorOfficial partner with branding presence on tournament website.
- Westin CalgarycoreOfficial hotel sponsor. Westin Calgary is conveniently located in downtown Calgary and serves as the official hotel sponsor with discounted rates for PGA TOUR Champions players.
- Tourism CalgaryminorOfficial partner with branding presence on tournament website. Promotes Calgary tourism.
- LevelwearminorOfficial partner with branding presence on tournament website.
- Sleeman BreweryminorOfficial partner with branding presence on tournament website.
- AltaLinkcorePresenting sponsor of Rogers Birdies for Kids program. AltaLink's sponsorship enables matching pool for charitable donations.
- RBCminorOfficial partner with branding presence on tournament website.
- Launchpoint Sport & Event StrategiescoreEvent management company that professionally manages the Rogers Charity Classic tournament operations and logistics.
- François Poirier (TC Energy)corePresident and CEO of TC Energy joined the Patron Group, a group of Calgary business leaders who back the tournament philanthropically.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Rogers Charity Classic competitors and assessment
Company assessmentDirect peers
- Insperity Invitational: PGA TOUR Champions event in The Woodlands, Texas, with a parallel charity tournament structure. Closest same-circuit peer to Rogers Charity Classic in terms of senior tour field and charity-centric positioning.
- AT&T Byron Nelson: Long-running PGA TOUR charity event operated by a non-profit foundation (Salesmanship Club of Dallas). Closest peer in terms of non-profit operating structure and charitable mission integration.
- Charles Schwab Cup Championship: PGA TOUR Champions season finale. Same senior tour, similar corporate-hospitality-driven revenue mix, and comparable premium sponsor profile (Charles Schwab).
- AT&T Pebble Beach Pro-Am: Iconic PGA TOUR charity event combining elite pro field with amateur Pro-Am participation and corporate hospitality, hosted at a single venue (Pebble Beach). Highly comparable structure to Rogers Charity Classic's Pro-Am and suite/skybox monetization.
- Waste Management Phoenix Open: The largest charity-driven golf tournament on PGA TOUR (raised $2.2B+ cumulative). Operates the same model: corporate sponsorship + ticket sales + hospitality funnel into charitable impact, and is the standard benchmark for high-elevation charity golf events.
- RBC Canadian Open: Canada's flagship PGA TOUR event and the most direct geographic comparable. Operates a similar national-charity-aligned sponsorship model (RBC title sponsor) and competes for the same Canadian corporate hospitality spend.
- Mitsubishi Electric Championship at Hualalai: PGA TOUR Champions season opener in Hawaii. Same senior tour, similar charity component, and comparable elite-field invitational positioning.
- The American Express: PGA TOUR event in the California desert with strong charity impact (Coachella Valley) and a Pro-Am component. Comparable in combining elite pro golf with charity/community impact and corporate sponsorship at a single venue.
Regional players
- Golf Canada: National governing body for golf in Canada. Not a tournament operator, but co-adjacent in the Canadian golf ecosystem that supports, sanctions, and amplifies the Rogers Charity Classic's domestic positioning.
Others
- Children's Miracle Network: Not a tournament but a charity beneficiary/network analog. Useful comparison as a fundraising-distribution intermediary for the same children's/youth charitable verticals the Rogers Charity Classic supports through Birdies for Kids.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rogers Charity Classic social profiles
Digital presenceRogers Charity Classic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers Charity Classic leadership team
Management profileNumber of profiles
Profiles9 records
Rogers Charity Classic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers Charity Classic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers Charity Classic
What does Rogers Charity Classic do?
The Rogers Charity Classic is an annual PGA TOUR Champions charity golf tournament held at Canyon Meadows Golf & Country Club in Calgary, Alberta, with a $2.5 million prize purse and 78 PGA TOUR Champions professionals competing over a three-round, 54-hole stroke-play format. It sells tiered spectator tickets (General Admission, Watering Hole on 16, Premium Pass), premium hospitality packages (skyboxes, suites, VIP), and participatory experiences (Pro-Am, Women's Day, Honorary Observer), while running the Rogers Birdies for Kids charitable giving program that supports 316+ Alberta children's charities. All operations are managed by an 8–9 person team with event execution outsourced to Launchpoint Sport & Event Strategies.
Is Rogers Charity Classic a public or private company?
Rogers Charity Classic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rogers Charity Classic founded?
Rogers Charity Classic was founded in 2013. It employs 1 to 10 people.
Where is Rogers Charity Classic based?
Rogers Charity Classic is headquartered in Calgary, Canada, in the North America region.
How does Rogers Charity Classic make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorship, hospitality Packages and rogers Birdies for Kids Donations.
Who are Rogers Charity Classic's main competitors?
Direct peers on record are Insperity Invitational, AT&T Byron Nelson, Charles Schwab Cup Championship, AT&T Pebble Beach Pro-Am, Waste Management Phoenix Open, RBC Canadian Open, Mitsubishi Electric Championship at Hualalai and The American Express. Golf Canada is listed as a regional player. Children's Miracle Network is listed as an others.
Does Rogers Charity Classic have an API?
No public API is recorded for Rogers Charity Classic.
What industry is Rogers Charity Classic in?
Rogers Charity Classic's product category is Charity Golf Tournament Event Management. Its primary akta.pro industry code is MPAKAAAK, Golf Tours & Professional Circuits, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 71121 and its SIC code is 7900.