ROKiT

What ROKiT does

ROKiT is a privately held, multi-brand consumer products and technology company co-founded in 2018 by Jonathan Kendrick and John Paul DeJoria. The company operates 16+ sub-brands spanning mobile handsets with glasses-free 3D displays and bundled life services (telemedicine, roadside assistance, legal support), proprietary mesh WiFi XL infrastructure for underserved communities (ROKiT Cities), a 2 million unit-per-year motorcycle tyre manufacturing operation with multiple international certifications, ebike distribution and North American assembly (ROKiT Ride), portable supplemental oxygen canisters, modular housing, sanitation systems, alcoholic and non-alcoholic beverages, performance supplements and fitness gear, smartwatches, fashion apparel, and entertainment content production including a 3D content streaming platform, animation studios, and a non-profit streaming radio service.

The underlying technology stack includes proprietary IP-protected WiFi XL mesh networking solutions, glasses-free 3D mobile display technology with an associated content catalog (ROKiT FLiX 3D), dual-sim unlocked handset designs, and a 100,000 square meter tyre production facility. The company operates direct-to-consumer e-commerce through brand-specific websites, distributes apps via Apple App Store and Google Play, exports tyres via wholesale partners across six global regions, and operates a direct sales motion for WiFi network installations in cities.

The business model is primarily hardware sales across consumer categories (phones, tyres, ebikes, oxygen, gear, housing), supplemented by subscription-style recurring revenue from WiFi services and entertainment apps, and licensing arrangements (e.g., Bandero Tequila sold under license). ROKiT does not disclose revenue, funding rounds, or headcount. Customer segments span value-conscious mobile phone consumers, motorcycle riders, developing communities lacking connectivity, housing developers and humanitarian organizations, adult beverage consumers, and veterans/military families reached through charitable partnerships.

Name

ROKiT

Legal name

ROKiT

Website

https://rokit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

ROKiT is a privately held multi-brand technology and consumer products company co-founded in 2018 by Jonathan Kendrick and John Paul DeJoria, operating 16+ sub-brands across mobile handsets with bundled services, mesh WiFi infrastructure for underserved communities, motorcycle tyres, ebikes, beverages, housing, and entertainment content for global D2C and wholesale markets.

Ownership category

akta.pro rank

Product category

Diversified Consumer Products

NAICS

Telecommunications (517), Wired Telecommunications Carriers (517111)

SIC

Motorcycles, Bicycles & Parts (3751), Mobile Homes (2451), Computer Communications Equipment (3576)

akta.pro primary industry

Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)

akta.pro secondary industries

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Out-of-Band & Remote Infrastructure Management (Console/Power/Device Access) (HDAFAMAO), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Consumer electronics
• Wireless networking
• Motorcycle tyres
• Alcoholic beverages
• Modular housing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mobile Phone Hardware Sales: Sale of innovative and affordable mobile devices bundled with life-changing services
2. Motorcycle Tyres: High quality tyres for motorcycles with 2 million annual production capacity, exporting to Europe, North America, South America, Southeast Asia, Middle East and Africa
3. E-Bikes (ROKiT Ride): Distribution and assembly of ebike models across various price points
4. WiFi Services: Free and paid WiFi network services deployed across cities in developing communities
5. Beverages: Spirits portfolio including ABK Beer, Bandero Tequila, ROKiT Spirits (Gin, Whiskey & Vodka), Bogart's Spirits, and under development Iskabar Water
6. Apps and Entertainment: Entertainment content including ROKiT FLiX 3D, games, and streaming services available through app stores
7. Health and Fitness: Supplements, hydration products, and gear from ROKiT Health; retail and training locations
8. Modular Housing: Best-in-class design, affordable and high quality, reusable and customizable modular housing

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

ROKiT operates a diversified multi-brand portfolio producing and distributing consumer electronics (unlocked, dual-SIM smartphones with glasses-free 3D screens), proprietary WiFi mesh networking for underserved cities, motorcycle tyres from a 100,000 sq. meter facility, e-bikes, beverages, wellness products, modular housing, sanitation systems, oxygen canisters, fashion apparel, and entertainment content/apps. The phones are bundled with life-changing services (telemedicine, roadside assistance, legal support).

Product overview

ROKiT is a diversified technology and consumer products company operating across telecommunications, WiFi infrastructure, beverages, entertainment, and lifestyle categories. The core product portfolio centers on ROKiT Phones (innovative mobile handsets with glasses-free 3D viewing and bundled life services), ROKiT Cities (mesh WiFi networks for developing communities), ROKiT Ride (ebikes), and ROKiT FLiX 3D (content streaming). These are complemented by sub-brands spanning tyres (ROKiT Tyres), wellness (ROKiT Health), sanitation (ROKiT ZERO 5), modular housing (ROKiT Homes), beverages (ROKiT Spirit), wearables (ROKiT Watches), fashion (ROKiT Gear), and entertainment content (ROKiT Studios, Windy Tales, ROKiT Radio). The company also offers mobile applications including Where's Samantha?, Adventures of the Old Testament, Scarab Sudoku, and Movies On Your Money. The portfolio is held together by a multi-sub-brand architecture under the ROKiT Industries parent, with individual products serving distinct market segments from telecoms to transportation to lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• ROKiT Phones: Innovative and affordable mobile devices bundled with telemedicine, roadside assistance, and legal support services. Features unlocked, dual-sim phones with glasses-free 3D viewing and free access to ROKiT FLiX 3D content.
• ROKiT Oxygen
• ROKiT Tyres
• ROKiT OFF
• ROKiT ZERO 5
• ROKiT Spirit
• ROKiT Health
• ROKiT Homes
• ROKiT Cities
• ROKiT Ride
• ROKiT Watches
• ROKiT Gear
• ROKiT Studios
• ROKiT Radio
• ROKiT FLiX
• Windy Tales

Products and services

• ROKiT Phones Innovative and affordable mobile devices bundled with life-changing services including telemedicine, roadside assistance, and legal support. All phones are unlocked, dual-sim, and feature glasses-free 3D viewing with free access to ROKiT FLiX 3D content catalog.
• ROKiT FLiX 3D Glasses-free 3D content streaming service providing access to one of the world's largest catalogs of 3D content for ROKiT phones.
• ROKiT Cities WiFi network building and installation service for towns and cities in developing communities. Uses proprietary mesh WiFi XL technology for fast and reliable connectivity in both public and private network environments.
• ROKiT Ride E-Bikes Ebike company with distribution rights and intellectual property rights to ebike models across various price points. Building the largest North American ebike facility for assembling bike styles from around the world.
• ROKiT Tyres High-quality motorcycle tyres with 2 million unit annual production capacity from a 100,000 square meter facility. CCC, ISO9001, SONCAP, SGS, DOT and ECE approved, exporting globally.
• ROKiT Oxygen 99.9% pure supplemental oxygen in portable canisters for natural and effective respiratory support.
• ROKiT OFF High-performance motorcycle cleaning and helmet care products line.
• ROKiT ZERO 5 Clean, modern sanitation systems for housing developments, workforce communities, humanitarian projects, military operations and remote locations where conventional plumbing is unavailable.
• ROKiT Spirit Beverages Portfolio of alcoholic beverages including ABK beer, Bandero Tequila (licensed), ROKiT Spirits (Gin, Whiskey, Vodka), ROKiT Fuel, and Iskabar Water (under development).
• ROKiT Health Performance-focused wellness brand delivering supplements, hydration, and gear designed to help people train harder and recover smarter.
• ROKiT Homes Best in class design, affordable and high quality, reusable and customizable modular housing. Environment friendly, sustainable and reusable.
• ROKiT Gear Fashion and clothing brand with worldwide shipping, targeted at free-thinking consumers not bound by mainstream labels.
• ROKiT Radio Non-profit streaming radio platform bringing the best shows from the Golden Age of radio including comedy, drama, mystery and science fiction.
• ROKiT Benefits Life-changing services bundled with ROKiT phones including telemedicine, roadside assistance, and legal support.
• Where's Samantha? Hand-drawn puzzle game available on Apple App Store and Google Play where players help George search for his lost love Samantha in a textile world.
• Adventures of the Old Testament Role-playing game journeying through chapters of the Old Testament with iconic characters, available on app stores.
• Scarab Sudoku Story-based sudoku game with 10 increasingly difficult levels where players collect gems to unlock the final door.
• Movies On Your Money App that unlocks classic cartoons and silent comedies from Charlie Chaplin and Buster Keaton by pointing at dollar bills or currency notes.

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Los Angeles ChargerscoreGTM or Marketing PartnerPartnership for military support programs including Chargers Military Combine for 100 active military and veterans, and Veterans Advocacy Group of America's Thanksgiving Appreciation Dinner for 350 veteran families. ROKiT co-founders Jonathan Kendrick and John Paul DeJoria served as presenting sponsors.
• Care after CombatcoreGTM or Marketing PartnerUK-based charity providing ongoing treatment, support, and rehabilitation for veterans recovering from PTSD or traumatic brain injury. ROKiT co-founder Jonathan Kendrick supports this charity.
• Mobile Loaves & FishescoreGTM or Marketing PartnerROKiT Cities installed state-of-the-art carrier grade hardware into Community First! Village enabling free WiFi and online streaming services to residents. Jonathan Kendrick stated pride in helping enhance lives by providing phones and free calls, texts and streaming.
• Air HollywoodminorGTM or Marketing PartnerWorld's largest aviation-themed entertainment studio partnered with ROKiT for annual Open Sky for Autism public service event helping families manage air travel challenges. Over 1,000 families helped since 2014.
• WalmartminorGTM or Marketing PartnerVeterans Stand Down event in Vista, North County San Diego providing food, clothing, medical and dental care to homeless veterans. ROKiT donated 60 phones. Over 300 veterans helped, 3,000 meals served, $112,000 in court fines forgiven.
• ROKiT FoundationcoreOthersCharitable organization established to help the most vulnerable people around the world.
• W FoundationminorOthersInitiative specifically designed to champion Women, youth and girls around the world.
• ABK Racing TeamminorGTM or Marketing PartnerMotorsport sponsorship with ABK racing team featured in banner imagery alongside other racing partnerships
• YokohamaminorStrategic or Co-development PartnerJonathan Kendrick secured European rights to Yokohama tires brand early in his career and later sold back to Yokohama
• Gajah TunggalminorStrategic or Co-development PartnerIndonesian tire brand that Jonathan Kendrick brought to the UK market in the mid-90s, turning it into one of the leading retailers

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virgin Group: Multi-brand holding company spanning telecom (Virgin Mobile), travel, health, and entertainment under a shared brand umbrella. Closely comparable to ROKiT's portfolio-of-brands strategy and shared brand identity model.
• Starlink: SpaceX-operated satellite broadband service targeting underserved and rural connectivity markets globally. Competes with ROKiT Cities for the same 'connect the unconnected' municipal and developing-market opportunity, with vastly different technology and capital.
• Xiaomi: Affordable consumer electronics and smart hardware brand spanning phones, wearables, and lifestyle devices with ecosystem services. Comparable to ROKiT's affordable-phones-plus-bundled-services-plus-wearables playbook at much larger scale.
• Pirelli: Global premium tyre manufacturer with strong motorcycle tyre franchise and motorsport sponsorships. Comparable to ROKiT Tyres' certified manufacturing and motorsport-led distribution, though at vastly larger scale.
• Reliance Jio: Indian telecom and digital services platform delivering affordable mobile connectivity, broadband, and bundled digital apps. Comparable to ROKiT Cities' India WiFi rollout and the broader 'affordable mobile + life services' bundle model.

Emerging players

• Boxabl: US-based modular housing manufacturer offering factory-built, rapidly deployable homes. Direct emerging-market peer to ROKiT Homes' reusable modular housing value proposition.

Regional players

• Hero Electric: India-based electric two-wheeler manufacturer serving value-conscious riders with e-scooters and e-bikes. Comparable to ROKiT Ride's emerging-market micromobility thesis and the integration with the tyre business.

Direct peers

• BLU Products: US-based maker of affordable unlocked, dual-SIM Android smartphones targeting value-conscious consumers in emerging and developed markets. Direct comparable to ROKiT Phones' go-to-market and product positioning.
• Rad Power Bikes: Leading North American e-bike manufacturer and direct-to-consumer brand across multiple price points. Directly comparable to ROKiT Ride's assembly-and-distribute e-bike model in the same North American market.

Others

• Patron Spirits International: Premium tequila brand co-founded by John Paul DeJoria and sold to Bacardi for $5.1B in 2018. Thematically relevant through DeJoria's founder reputation and ROKiT Spirit's tequila/bandero portfolio, but does not directly compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rokitindustries

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROKiT