Roomers Hotels
Roomers Hotels is a privately held German luxury lifestyle hotel brand operating design-forward properties in Frankfurt, Baden-Baden, and Berlin (with a fourth Frankfurt ParkView property opening 2026). It serves affluent leisure and business travelers through Marriott Bonvoy, integrating rooms, signature restaurants, bars, spa, and event venues under the Gekko Group.
- Company typePrivate
- Founded2001
- HeadquartersFrankfurt, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Roomers Hotels does
Roomers Hotels is a privately held German luxury lifestyle hotel brand created by Micky Rosen and Alex Urseanu as part of the Gekko Group, operating three properties across Germany (Frankfurt Central, Baden-Baden, Berlin) with a fourth Frankfurt ParkView location announced for 2026. The brand targets affluent leisure and business travelers seeking design-forward accommodations with signature culinary concepts, including the moriki pan-Asian restaurants, Burbank Californian-Asian restaurant, and Manon Brasserie by chef The Duc Ngo, alongside Roomers Bar nightlife programming. Interiors are shaped through collaboration with designer Piero Lissoni and architect Oana Rosen, with the brand identity anchored by content assets such as Roomers Paper magazine and Roomers TV.
The business model derives revenue from five streams: nightly room rentals (Petite Rooms at 19 sqm to Roomers Suites at 70–90 sqm), food and beverage across multiple owned and co-developed restaurant and bar concepts, spa and wellness services including an exclusive Recover Society longevity partnership, meetings and events (capacity up to 400 guests), and 30 serviced long-stay apartments in Baden-Baden. Curated packages (Workation, Indulge Yourself Spa, Drive in Motion, Baden Health) and ancillary fees (breakfast at €49, parking at €38, pet fees, city tax) round out the monetization surface. Distribution operates through Marriott Bonvoy and Marriott.com alongside direct booking, phone, email, an online voucher shop, OpenTable, Uber Eats delivery, and third-party OTAs including Booking.com.
The underlying technology stack consists of standard hotel and property management systems integrated with Marriott International's reservation and loyalty infrastructure; Roomers Frankfurt holds Green Key sustainability certification and offers 3D Matterport virtual tours of its properties. With approximately 112 employees across the group and three legal operating entities (Gekko Management GmbH, RUR Hotelbetriebs GmbH, Roomers Baden-Baden Hotelbetriebs GmbH), Roomers operates at a boutique luxury scale that pairs Marriott's global distribution with retained brand independence under the Autograph Collection affiliation.
Roomers Hotels firmographics
Firmographics- Name
- Roomers Hotels
- Legal name
- Gekko Management GmbH
- Website
- https://roomers-hotels.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roomers Hotels is a privately held German luxury lifestyle hotel brand operating design-forward properties in Frankfurt, Baden-Baden, and Berlin (with a fourth Frankfurt ParkView property opening 2026). It serves affluent leisure and business travelers through Marriott Bonvoy, integrating rooms, signature restaurants, bars, spa, and event venues under the Gekko Group.
- Ownership category
- akta.pro rank
Roomers Hotels industry classification
Industry- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Corporate Conference Center Hotels (THAGALAF), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Roomers Hotels is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Roomers Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Room Night Revenue: Core revenue from hotel room rentals across four properties (Baden-Baden, Berlin, Frankfurt Central, Frankfurt ParkView). Room categories range from Petite Rooms (19 sqm) to Roomers Suites (70 sqm) with varying price points. Part of Marriott Bonvoy loyalty program enabling broad distribution.
- Food and Beverage: Restaurants and bars including moriki (pan-Asian), Burbank (Californian-Asian fusion), Roomers Bar, Rooftop Bar, and in-room dining. Multiple dining concepts drive significant F&B revenue with extended operating hours.
- Spa and Wellness Services: Award-winning spa facilities offering treatments, access to saunas, steam rooms, rooftop pools, and partnerships with Recover Society for longevity treatments. Spa packages starting from EUR 429 for couples.
- Meetings and Events: Corporate events, weddings, social gatherings, and celebrations. Venues include meeting rooms (Gossip 53 sqm, Rumour 28 sqm, Buzz 28 sqm), Patio (200 sqm), Wintergarden (107 sqm), and exclusive bar/restaurant buyouts for up to 400 guests.
- Long-Stay Apartments: 30 fully equipped apartments in Baden-Baden for exclusive long-term living with 5-star services. Located at Lange Strasse 96 (21 apartments) and Hauptstrasse 37 (9 apartments), ranging from 19-57 sqm with design furniture, fully fitted kitchens, and included cleaning, laundry, and internet services.
- Packages and Experiences: Curated packages including Workation Package (€250/night minimum 4 nights), Spa Package for 2 (from €429), Drive in Motion sports car tours (from €924/person), Baden Health x Roomers, and seasonal special offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Petite Room - 19 sqm |
| Subscription | Nightly | Superior/Comfort Room - 24 sqm |
| Subscription | Nightly | Select Room - 27 sqm |
| Subscription | Nightly | Deluxe Room - 32 sqm |
| Subscription | Nightly | Superior/Prestige Suite - 42 sqm |
| Subscription | Nightly | Roomers Suite - 70 sqm (expandable to 90 sqm) |
| Unit Pricing | Nightly | Workation Package |
| Unit Pricing | One time/ perpetual license | Spa Package for 2 |
| Unit Pricing | One time/ perpetual license | Drive in Motion Package |
| Unit Pricing | Per use | Breakfast |
| Unit Pricing | Per use | Parking |
| Unit Pricing | Per use | Pet Fee |
| Unit Pricing | Nightly | Extra Bed |
| Unit Pricing | Per use | City Tax |
| Subscription | Nightly | Resident Rate Berlin |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Roomers Hotels product offering
Product offeringCore offering
Roomers Hotels operates a portfolio of luxury lifestyle hotels in Germany (Baden-Baden, Berlin, Frankfurt Central, and the forthcoming Frankfurt ParkView), offering individually designed rooms and suites, signature restaurants and bars, full-service spa and gym facilities, meeting and event spaces, and serviced apartments. The brand delivers a design-led hospitality experience, curated food and beverage concepts, and stays catering to leisure guests, corporate travelers, and event customers.
Product overview
Roomers Hotels is a luxury lifestyle hotel brand operating 4 properties across Germany (Baden-Baden, Berlin, Frankfurt Central, Frankfurt ParkView opening 2026). The brand combines bold design, culinary excellence, and wellness offerings through multiple integrated venues including moriki Pan-Asian restaurants, Burbank Californian-Asian restaurant, award-winning Roomers Bars, and spa facilities with Recover Society longevity partnerships. Accommodations range from Petite Rooms (19 sqm) to expansive Suites (70 sqm), with dedicated meeting/event spaces and serviced apartments available. Packages include Workation, Spa, and Drive in Motion automotive experiences. All properties integrate with Marriott Bonvoy for loyalty and booking, OpenTable for restaurant reservations, and select locations offer Uber Eats delivery and Recover Society wellness booking.
Differentiator
Problem solved
Functional benefit
Brands
- Burbank Restaurant: Californian-Asian fine dining and street food restaurant concept featuring pan-Asian flavors with international influences, located at Roomers Frankfurt.
- moriki Restaurant
- Roomers Bar
- Rooftop Bar
- Roomers Paper
Quantifiable outcome
- Hoteliers of the Year 2018 recognition for founders Micky Rosen and Alex Urseanu
Companies that use Roomers Hotels
Customer profileNamed customers6 records
Segments4 records
Roomers Hotels technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Roomers Hotels partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered major, core and minor.
- RFR (Rosen Fuchs Real Estate)majorAby Rosen's RFR developing Roomers ParkView in Frankfurt Westend opening 2026. RFR acquired former ECB headquarters in 2007 and maintains large German real estate portfolio. Piero Lissoni signed as designer for new property.
- The Duc NgocoreChef The Duc Ngo opened first joint project moriki in Frankfurt Deutsche Bank towers in 2013, followed by moriki Baden-Baden at Roomers and Manon Brasserie in Berlin. moriki recognized by New York Times as 'place to be' in Frankfurt. Also developed Burbank Restaurant concept at Roomers Frankfurt.
- Marriott InternationalcoreRoomers properties are part of Marriott Bonvoy loyalty program and distributed through Marriott's global booking platform. Properties use Marriott reservation codes (e.g., FKBAK for Baden-Baden, FRAKR for Frankfurt Central) and Marriott Bonvoy branding on site.
- Recover SocietycoreExclusive longevity hub partner providing cold plunges, red-light therapy, hyperbaric oxygen treatments, and customized infusions at Roomers Frankfurt and Baden-Baden spas. Services included in room rate or available for additional fee.
- Aqua MonacominorMunich beverage manufacturer developed Gekko Monaco tonic water exclusively for Gekko Group bars. Premium mixer product with attention to design and high-quality ingredients matching Gekko Group brand philosophy.
- Porsche Zentrum Baden-Baden and Porsche Zentrum FrankfurtminorPorsche centers as brand partners and friends of Roomers. Porsche experience days featured at properties. Drive in Motion package utilizes Porsche vehicles for automotive experiences.
- Alpha IndustriesminorLifestyle brand partnership with Roomers. Alpha Industries known for flight jackets and streetwear.
- Piero LissonicoreMilan-based designer Piero Lissoni creating interiors for Roomers Baden-Baden. Quote from Lissoni featured on website: 'You're the best – and that's it.' Also designing Roomers ParkView Frankfurt.
- Oana Rosen / Rosen ArchitektencoreArchitect and design partner. Oana Rosen also designed The Grill restaurant at Casino Baden-Baden. Family connection to co-founder Micky Rosen.
- LavazzaItalian coffee brand partner providing Lavazza machines in Deluxe Rooms and suites at Roomers Frankfurt.
- Stefan StrumbelminorArtist partnership featuring Stefan Strumbel artwork at Roomers properties.
- Drive in MotionminorPartner for sports car tour experiences along Mosel river. Guided tours with various Porsche and sports car models including 400 free kilometers and fuel. Part of Drive in Motion package at Roomers Frankfurt.
- Noshe PhotographyminorPhotography partner documenting Roomers properties and experiences.
- Kansy Objekt DesignminorObject design partner contributing to Roomers interior aesthetics.
- PAD ConceptminorDesign and concept partner for Roomers projects.
- GlowedminorLifestyle brand partner associated with Roomers ecosystem.
- WagenerminorFashion partner (Mode Wagener) selling international designer brands. Store located on Sophienstrasse in Baden-Baden near Roomers.
- OelwechselminorService partner for Roomers.
- SOKAI WellnessminorWellness partner providing in-room spa treatments including regenerating massages and beauty treatments by experienced spa team.
- Personal Trainers (Ralf Ohrmann and Gordon Uebing)minorIndividual fitness professionals offering personal training services including performance tuning, body shaping, trail running workshops, and competition preparation.
- OpentableminorRestaurant reservation platform partner for Burbank Frankfurt and moriki Baden-Baden table bookings.
- Uber EatsminorFood delivery partner for Burbank Restaurant allowing delivery of sushi rolls and signature dishes.
- Chill & RideminorWakeboarding and watersports partner offering boat tours to Strasbourg. Roomers guests receive discount on courses.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Roomers Hotels competitors and assessment
Company assessmentDirect peers
- Amano Hotels: Berlin-based lifestyle hotel brand with multiple German properties featuring rooftop bars, F&B concepts, and design-led interiors. Direct competitor in urban German lifestyle lodging.
- 25hours Hotels: German-based lifestyle hotel brand operating design-forward properties across multiple German and European cities. Closest direct competitor to Roomers in the design-led, full-service lifestyle segment in Germany.
- Sir Hotels: European design-led boutique hotel brand with properties in Amsterdam, Berlin, Barcelona, and Hamburg. Comparable in curating design-forward stays in culturally rich urban neighborhoods.
- The Standard Hotels: Lifestyle hotel brand known for nightlife, F&B, and bold design. Comparable in combining luxury accommodations with signature bar/restaurant venues and cultural programming.
- Soho House: Private member's club and hotel operator with design-driven properties globally. Comparable in combining boutique accommodations, signature F&B, events programming, and a strong lifestyle brand identity.
- Ruby Hotels: Munich-headquartered lean-luxury lifestyle hotel brand with properties across Germany and Europe. Comparable boutique positioning with central urban locations and a strong design ethos.
- Design Hotels: Curated collection of independently owned design-led hotels worldwide. Closely comparable to Roomers on brand DNA, design-first positioning, and independent ownership model.
Emerging players
- Casa Cook: Boutique hotel brand focused on contemporary design and wellness, with properties primarily in Greece and Egypt. Comparable on design-led lifestyle positioning and emphasis on wellness/spa offerings.
Broad incumbents
- W Hotels: Marriott's lifestyle hotel brand, leveraging the same Bonvoy loyalty ecosystem as Roomers. Comparable in combining lifestyle aesthetics with Marriott's global distribution scale.
- Andaz Hotels: Hyatt's lifestyle luxury brand with properties in major cities globally. Comparable on design-forward full-service positioning and appeal to affluent business and leisure travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roomers Hotels social profiles
Digital presenceRoomers Hotels compliance and trust
Trust signalCompliance1 record
Roomers Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roomers Hotels leadership team
Management profileNumber of profiles
Roomers Hotels subsidiaries and ownership
Company hierarchySubsidiaries5 records
Roomers Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roomers Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roomers Hotels
What does Roomers Hotels do?
Roomers Hotels operates a portfolio of luxury lifestyle hotels in Germany (Baden-Baden, Berlin, Frankfurt Central, and the forthcoming Frankfurt ParkView), offering individually designed rooms and suites, signature restaurants and bars, full-service spa and gym facilities, meeting and event spaces, and serviced apartments. The brand delivers a design-led hospitality experience, curated food and beverage concepts, and stays catering to leisure guests, corporate travelers, and event customers.
Is Roomers Hotels a public or private company?
Roomers Hotels is a private company. It is currently operating.
When was Roomers Hotels founded?
Roomers Hotels was founded in 2001. It employs 101 to 250 people.
Where is Roomers Hotels based?
Roomers Hotels is headquartered in Frankfurt, Germany, in the Europe region.
How does Roomers Hotels make money?
Six revenue lines are on record. Room Night Revenue is the primary driver. The others are food and Beverage, spa and Wellness Services, meetings and Events, long-Stay Apartments and packages and Experiences.
Who are Roomers Hotels's main competitors?
Direct peers on record are Amano Hotels, 25hours Hotels, Sir Hotels, The Standard Hotels, Soho House, Ruby Hotels and Design Hotels. Casa Cook is listed as an emerging player. Broad incumbents are W Hotels and Andaz Hotels.
Does Roomers Hotels have an API?
No public API is recorded for Roomers Hotels.
What industry is Roomers Hotels in?
Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.