roomsXML
roomsXML (Stuba) is a B2B accommodation booking platform serving travel agents worldwide since 1991. It offers a curated hotel directory, themed collections, and API integration, earning commission on bookings made by agency partners.
- Company typePrivate
- Founded1991
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What roomsXML does
roomsXML, operating commercially as Stuba, is a B2B accommodation booking platform serving travel agents and travel agencies worldwide. Founded in 1991, the company has operated for over 35 years as a focused, accommodation-only provider, distinguishing itself from full-service OTAs by offering a curated hotel inventory rather than exhaustive listings. Its core product is the Stuba Directory, a searchable online platform where registered travel agents browse and book hotel accommodations, supplemented by the Stuba Collection — a themed set of hand-picked properties organized into categories (Life's a Beach, Luxe Life, City Culture, Back to Business, Family First). The platform also exposes an API for integration into travel agent systems, and the company provides 24x7 global support to agency partners.
The business model is a B2B marketplace in which the company earns commissions on completed hotel bookings made by travel agents on behalf of their end clients. Pricing is not publicly disclosed, and the company does not appear to charge subscription or per-seat fees. Distribution is global, with an online self-serve sign-up flow covering approximately 150 countries, alongside direct sales motion and relationship-based account management. The company is ISO 9001:2015 certified, was recognized as 'Best Accommodation Only Provider' at the 2025 Travel Weekly Globe Awards and 'Best Accommodation Only Company' at the SPAA Awards, and markets itself through content (blog, destination features), email newsletters, and agent-exclusive webinars in partnership with destination marketing organizations.
The go-to-market is sales-led and relationship-driven, targeting a horizontal segment of travel agents globally rather than specific verticals or enterprise accounts. The company is privately held, with no disclosed parent company, institutional investors, or funding rounds; stated headcount is approximately 6 employees, indicating a lean operating model. There is no evidence of AI/ML capabilities, proprietary data flywheels, or patents — the core differentiation rests on curation, brand longevity, and service quality rather than technology defensibility.
roomsXML firmographics
Firmographics- Name
- roomsXML
- Website
- https://roomsxml.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- roomsXML (Stuba) is a B2B accommodation booking platform serving travel agents worldwide since 1991. It offers a curated hotel directory, themed collections, and API integration, earning commission on bookings made by agency partners.
- Ownership category
- akta.pro rank
roomsXML industry classification
Industry- Product category
- Travel Booking Software
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- Vacation Rental & Short-Stay Booking Engines (THALADAB), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Lodging Booking & Accommodation Management (HSACAKAC)
Keywords
roomsXML business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Accommodation Booking Commission: B2B booking platform where travel agents book hotels on behalf of their clients. The company generates revenue through commissions on completed hotel bookings, functioning as a marketplace for curated hotel accommodations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
roomsXML product offering
Product offeringCore offering
roomsXML operates as Stuba, a B2B accommodation booking platform that connects travel agents with a curated selection of hotel properties. The company offers the Stuba Directory, an online search and booking interface, and the Stuba Collection, themed hand-picked hotel groupings, alongside an API that enables travel businesses to integrate accommodation booking into their own systems. Revenue is generated through commissions on hotel bookings made by registered travel agency partners.
Product overview
Stuba is a B2B accommodation booking platform for travel agents, offering a curated hotel inventory and booking tools. The core offering consists of the Stuba Directory (the primary booking interface) and the Stuba Collection (themed, hand-picked hotel groupings). The platform also provides an API for integration into travel agent systems. The company positions itself on 35+ years of industry experience, 24x7 service, and cutting-edge technology to deliver efficient accommodation booking.
Differentiator
Problem solved
Functional benefit
Brands
- Stuba Collection: Curated collection of hand-picked hotel properties organized into categories: Life's a Beach, Luxe Life, City Culture, Back to Business, Family First
Products and services
- Stuba Collection A curated selection of hand-picked hotel properties organized into themed categories (Life's a Beach, Luxe Life, City Culture, Back to Business, Family First) designed to accelerate travel agent selection and booking decisions by focusing on quality over quantity. For registered travel agents and travel agencies.
- Stuba Directory A searchable online directory allowing travel agents to browse and access the Stuba hotel inventory and curated collections for accommodation booking. For registered travel agency partners globally.
- roomsXML API An API that enables travel businesses to integrate accommodation booking capabilities into their own systems, providing best-in-class interfaces and tools to streamline the hotel booking journey. For travel agents and travel businesses.
Companies that use roomsXML
Customer profileSegments1 record
Ideal customer profiles2 records
roomsXML technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
roomsXML partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights10 records
roomsXML competitors and assessment
Company assessmentDirect peers
- DerbySoft: B2B hotel distribution and connectivity platform connecting hotels to demand partners including OTAs, bedbanks, and travel agents. Directly comparable technology layer to Stuba's accommodation distribution focus.
- Hotelbeds: One of the largest B2B bedbanks globally, distributing hotel inventory to travel agents and tour operators. Closest direct comparable to Stuba in B2B accommodation intermediation, though at vastly greater scale.
- WebBeds: Global B2B travel accommodation marketplace serving tour operators, OTAs, and travel agents. Competes head-to-head with Stuba for the same travel-agent customer segment in accommodation distribution.
- TravelgateX: B2B travel marketplace and API connectivity platform connecting hotels, bedbanks, and travel sellers. Comparable to Stuba in B2B accommodation distribution via API, though with a broader connectivity focus.
- GTA (Gullivers Travel Associates / Hotelbeds): Long-established B2B accommodation wholesaler now part of Hotelbeds, serving travel agents with hotel inventory worldwide. Direct legacy competitor to Stuba's curated B2B accommodation model.
- TBO Holidays: B2B travel platform providing hotels, flights, and holidays to travel agents worldwide. Comparable in serving the same travel-agent customer with accommodation-led offerings.
Broad incumbents
- Booking.com for Agents: B2B program from Booking.com allowing travel agents to access its global hotel inventory. Competes with Stuba for the same travel-agent audience but with vastly larger, less curated inventory.
- Expedia Partner Solutions (EPS): B2B arm of Expedia Group offering hotels, flights, cars, and activities via API to travel platforms. Overlaps with Stuba on accommodation booking for travel businesses but as part of a much broader portfolio.
- Sabre Hospitality (SynXis): B2B hospitality technology and central reservation system used by hotels and travel sellers. Adjacent incumbent operating in accommodation distribution technology relevant to Stuba's API and booking engine.
Emerging players
- RateHawk (Emerging Travel Group): B2B travel platform offering hotel, flight, and transfer inventory to travel agents and corporate clients. Comparable B2B accommodation focus but with broader product and a tech-first growth profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
roomsXML social profiles
Digital presenceroomsXML compliance and trust
Trust signalCompliance1 record
roomsXML financial estimates
Financial estimateRevenue estimate
Valuation estimate
roomsXML leadership team
Management profileNumber of profiles
roomsXML funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
roomsXML M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about roomsXML
What does roomsXML do?
roomsXML operates as Stuba, a B2B accommodation booking platform that connects travel agents with a curated selection of hotel properties. The company offers the Stuba Directory, an online search and booking interface, and the Stuba Collection, themed hand-picked hotel groupings, alongside an API that enables travel businesses to integrate accommodation booking into their own systems. Revenue is generated through commissions on hotel bookings made by registered travel agency partners.
When was roomsXML founded?
roomsXML was founded in 1991. It employs 1 to 10 people.
How does roomsXML make money?
One revenue line is on record: accommodation Booking Commission.
Who are roomsXML's main competitors?
Direct peers on record are DerbySoft, Hotelbeds, WebBeds, TravelgateX, GTA (Gullivers Travel Associates / Hotelbeds) and TBO Holidays. Broad incumbents are Booking.com for Agents, Expedia Partner Solutions (EPS) and Sabre Hospitality (SynXis). RateHawk (Emerging Travel Group) is listed as an emerging player.
Does roomsXML have an API?
Yes. roomsXML offers an API as part of its 'Cutting Edge Tech' positioning, described as providing 'best in class' interfaces and tools to make accommodation booking journeys efficient and hassle-free. The API enables travel agents to integrate accommodation booking capabilities into their own systems. No further technical details on protocol type, authentication, rate limits, or versioning are specified in the source material.
What industry is roomsXML in?
roomsXML's product category is Travel Booking Software. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALADAB, Vacation Rental & Short-Stay Booking Engines.