ROX LIVING
ROX Living is a Vietnamese urban and residential real estate developer, operating three product lines (Gold, Stars, Grand Palace) under the ROX Group (formerly TNG Holdings Vietnam) ecosystem. The company develops and sells apartments, shophouses, villas, and integrated townships across 57 Vietnamese provinces, serving individual homebuyers, retail investors, and SME commercial tenants with smart-living technology integrations.
- Company typePrivate
- Founded1996
- HeadquartersHà Nội (Hanoi), Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingServices
ROX LIVING firmographics
Firmographics- Name
- ROX LIVING
- Legal name
- Công ty Cổ phần ROX Living
- Website
- https://roxliving.vn
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROX Living is a Vietnamese urban and residential real estate developer, operating three product lines (Gold, Stars, Grand Palace) under the ROX Group (formerly TNG Holdings Vietnam) ecosystem. The company develops and sells apartments, shophouses, villas, and integrated townships across 57 Vietnamese provinces, serving individual homebuyers, retail investors, and SME commercial tenants with smart-living technology integrations.
- Ownership category
- akta.pro rank
Where ROX LIVING is headquartered
LocationHeadquarters
- HQ city
- Hà Nội (Hanoi)
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
ROX LIVING business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Real Estate Development and Sales: ROX Living generates revenue through the development and sale of residential real estate products including apartments, shophouses, villas, and urban townships across Vietnam.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | ROX Living Gold - premium residential projects in major cities |
| Unit Pricing | Multi-year contract | ROX Living Stars - satellite city townships |
| Unit Pricing | Multi-year contract | ROX Living Grand Palace - premium flagship developments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ROX LIVING product offering
Product offeringCore offering
ROX LIVING is a Vietnamese real estate developer that plans, develops, and sells residential and mixed-use urban townships across Vietnam under three product lines (ROXLIVING Gold, ROXLIVING Stars, and ROXLIVING Grand Palace). The company sells individual residential units — apartments, shophouses, villas, linked houses, and land plots — within integrated developments that feature amenity-rich master planning and, in select projects, smart city and smart living technology.
Product overview
ROX LIVING is a Vietnamese urban and real estate development company operating three distinct product lines: ROXLIVING Gold (premium residential developments in major cities), ROXLIVING Stars (satellite urban townships launched in 2017), and ROXLIVING Grand Palace (luxury integrated urban townships). The company has developed over 40 projects nationwide, including notable developments such as Goldmark City (Hà Nội), The GoldView (Hồ Chí Minh), and various ROX Living branded projects across provinces including Thái Bình, Cao Bằng, Sơn La, and Đồng Hới. The portfolio encompasses residential apartments, linked houses, shophouses, villas, and mixed-use complexes with integrated amenities.
Differentiator
Problem solved
Functional benefit
Brands
- ROXLIVING Gold: Premium residential projects in major cities with gold-standard amenities and services
- ROXLIVING Stars
- ROXLIVING Grand Palace
Quantifiable outcome
- 80% customer satisfaction rate
- +3 more outcomes
Companies that use ROX LIVING
Customer profileSegments3 records
Ideal customer profiles3 records
ROX LIVING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ROX LIVING partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Bắc Miền Tây - Đất Xanh Miền TâycoreStrategic sales channel partner for TNR Amaluna and other ROX Living projects, providing sales consultation and customer acquisition services in the western region of Vietnam.
- Nhà Đất 247coreChannel partner providing real estate sales support and customer referrals for ROX Living projects.
- Công ty TNHH Oleco – NQcoreDeveloper partner for ROX Living Aquamarine project in Diễn Châu, Nghệ An. Oleco NQ serves as the project investor while ROX Living acts as the exclusive development and management unit.
- Công ty Cổ Phần Thương mại – Quảng cáo – Xây dựng – Địa ốc Việt HâncoreProject investor for ROX Living Đồng Hới project in Quảng Bình province. ROX Living serves as the exclusive development unit.
- Công ty Cổ Phần Bất Động Sản Hano-VIDcoreProject investor for ROX Living Đông Triều project in Quảng Ninh. ROX Living serves as the exclusive development and management unit.
- VSIP Nghệ AnminorIndustrial park adjacent to ROX Living Aquamarine in Diễn Châu, providing employment base and customer demand for residential and commercial properties in the development.
- Hano-VID (Công ty Cổ Phần Bất Động Sản Hano-VID)coreExclusive management and development partner for ROX Living Đông Triều project.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
ROX LIVING competitors and assessment
Company assessmentDirect peers
- Nam Long Group: Vietnamese listed residential developer with apartment, townhouse, and villa projects across HCMC and surrounding provinces. Comparable in product mix targeting middle-class and upper-middle-class buyers.
- Novaland (NovaLand Investment Group): Major Vietnamese listed residential developer with mid-to-high-rise apartment and township projects across Vietnam. Closely comparable in product mix (apartments, villas, shophouses) and multi-province GTM.
- Becamex IDC: Vietnamese industrial and urban developer operating industrial parks with adjacent residential and commercial townships. Comparable to ROX Living's industrial-park-adjacent township model (e.g., VSIP Nghệ An partnership).
- Sun Group: Vietnamese conglomerate with major real estate operations spanning resort, township, and high-end residential projects. Comparable in its mix of integrated urban townships and resort-adjacent residential development.
- Đất Xanh Group: Vietnamese real estate developer and broker with nationwide projects. Comparable as a multi-province residential developer; also has overlap with ROX Living's channel partner Đất Xanh Miền Tây.
- Khang Điền House: Vietnamese listed residential developer with townhouse and villa projects concentrated in HCMC's eastern districts. Comparable in mid-to-high-end landed residential townhouse delivery.
- Phú Mỹ Hưng: Vietnamese township developer behind the Phú Mỹ Hưng urban area in HCMC. Comparable as a large-scale, master-planned township developer targeting premium urban buyers.
- Hưng Thịnh Land: Vietnamese residential real estate developer focused on mid-to-high-end apartments and townships, primarily in HCMC and surrounding provinces. Comparable in product positioning and scale.
- Masterise Homes: Vietnamese luxury residential developer focused on branded high-end apartments in HCMC and Hanoi. Comparable to ROX Living's Grand Palace premium segment in product positioning and target buyer.
Broad incumbents
- Vinhomes (Vinhomes JSC): Vietnam's largest residential and township developer, listed on HOSE. Directly comparable as a for-sale residential/township developer, but materially larger scale and broader product breadth than ROX Living.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ROX LIVING social profiles
Digital presenceROX LIVING financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROX LIVING leadership team
Management profileNumber of profiles
ROX LIVING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROX LIVING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROX LIVING
What does ROX LIVING do?
ROX LIVING is a Vietnamese real estate developer that plans, develops, and sells residential and mixed-use urban townships across Vietnam under three product lines (ROXLIVING Gold, ROXLIVING Stars, and ROXLIVING Grand Palace). The company sells individual residential units — apartments, shophouses, villas, linked houses, and land plots — within integrated developments that feature amenity-rich master planning and, in select projects, smart city and smart living technology.
Is ROX LIVING a public or private company?
ROX LIVING is a private company. It is classified as corporate owned and is currently operating.
When was ROX LIVING founded?
ROX LIVING was founded in 1996. It employs 1 to 10 people.
Where is ROX LIVING based?
ROX LIVING is headquartered in Hà Nội (Hanoi), Vietnam, in the Asia region.
How does ROX LIVING make money?
One revenue line is on record: real Estate Development and Sales.
Who are ROX LIVING's main competitors?
Direct peers on record are Nam Long Group, Novaland (NovaLand Investment Group), Becamex IDC, Sun Group, Đất Xanh Group, Khang Điền House, Phú Mỹ Hưng, Hưng Thịnh Land and Masterise Homes. Vinhomes (Vinhomes JSC) is listed as a broad incumbent.
Does ROX LIVING have an API?
No public API is recorded for ROX LIVING.