Consolidated Funeral Services

What Consolidated Funeral Services does

Consolidated Funeral Services (CFS) is a SaaS website platform built specifically for funeral homes, founded in 2008 by ex-IBM software executives Felix Tsatskis and Peter Richardson and headquartered in Waunakee, Wisconsin with a contact office in Needham, Massachusetts. The company serves over 6,400 funeral homes across North America with a proprietary, cloud-based website platform featuring drag-and-drop editing, responsive design, full-featured obituary pages, integrated eCommerce, online payment processing, and search-engine optimization. CFS differentiates through deep integrations into the funeral industry's software stack, including management platforms (CRäKN, Halcyon, Passare, SRS Computing, FDR), answering services (ASD, FuneralCall), newspaper and media networks (AdPerfect, Memoriams), webcasting (FuneralVue), stationery (Messenger), and accessibility tooling (UserWay).

CFS operates a unique go-to-market and revenue model: funeral homes receive fully built, hosted websites at no cost and with no contracts, while CFS monetizes primarily through commissions on sympathy flower orders routed through obituary pages to a network of 5,000+ local florists (50/50 revenue split with funeral homes on floral markups), supplemented by a 5% transaction fee on Funeral Fund crowdfunding donations and payment processing. Distribution relies on direct sales, industry trade shows, content marketing, and a long-standing partnership with The Dodge Company, the funeral supply industry's dominant distributor. Product additions in recent years include the AI-powered Tribute Obituary Writer (2022) for generative obituary text and Tribute Accessibility for ADA compliance. CFS is now a premier partner brand under Tribute Technology, with both U.S. (Delaware LLC) and Canadian (British Columbia ULC) operating entities.

Name

Consolidated Funeral Services

Legal name

Consolidated Funeral Services, Inc.

Website

https://runcfs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Consolidated Funeral Services (CFS) provides a free SaaS website platform to over 6,400 funeral homes across North America, monetizing through commissions on floral orders and crowdfunding fees, with deep integrations into funeral management software and a 5,000-florist marketplace network.

Ownership category

akta.pro rank

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Floral/Sympathy Product Commissions: CFS provides free websites to funeral homes and generates revenue through commissions on sympathy products sold on the funeral home websites, primarily flowers. The company shares profits with funeral homes through a commission structure. Revenue comes from a share of commissions generated from the sale of sympathy products (mainly flowers) on client websites. CFS also handles all credit card processing and transactions.
2. Funeral Fund Donation Fees: CFS charges a 5% flat fee on funds raised through the Funeral Fund crowdfunding feature. From this percentage, CFS covers all credit card and wire transfer fees. This service is provided to funeral homes at zero cost.
3. Online Payment Processing: CFS provides payment processing for funeral home invoices paid directly on their websites. Payments flow directly to the funeral home's bank account.
4. Florist Commission Sharing: CFS splits proceeds 50/50 with funeral homes from floral markups on wholesale prices. Florists receive 100% of the price they set, while CFS and the funeral home share the retail margin.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Consolidated Funeral Services operates a proprietary SaaS website platform purpose-built for funeral homes, delivered free of charge to clients and monetized through commissions on floral and sympathy product sales processed on each funeral home's website. The platform includes responsive drag-and-drop site design, full-featured obituary pages, integrated floral eCommerce with a network of more than 5,000 local florists, online payment processing, funeral fund crowdfunding, newspaper/media syndication, ADA accessibility, and an AI-powered obituary writer, along with deep integrations to leading funeral management software, answering services, and aftercare providers.

Product overview

Consolidated Funeral Services (CFS) operates as a SaaS website platform provider for funeral homes, offering a free website model funded by commissions from flower and sympathy product sales. The core product is the CFS Website Platform, which provides custom funeral home websites with responsive design, drag-and-drop editing, full-featured obituaries, eCommerce capabilities, and numerous integrations. Key add-on modules include the AI-powered Tribute Obituary Writer for automated obituary generation, Tribute Accessibility (powered by UserWay) for ADA compliance, Newspaper and Media Integration via AdPerfect for sending obituaries to thousands of newspapers, the Funeral Fund crowdfunding platform, the flower ordering system with local florists, and Online Planning Tools for at-need/pre-need arrangements. Supporting sub-products include Tribute Archive (web obituary repository) and Tribute Book (printed memorial products). CFS integrates with multiple management software providers (ASD, FuneralCall, CRäKN, Halcyon, Passare, SRS Computing, FDR, and others) and offers over 50 customizable website design themes. All websites include SSL/HTTPS security, 365-day Aftercare grief support, and comprehensive SEO features.

Differentiator

Problem solved

Functional benefit

Products and services

• CFS Website Platform SaaS website platform providing custom funeral home websites with responsive design, drag-and-drop editing, full-featured obituaries, eCommerce, community tools, and software integrations. Provided free to funeral homes, funded by commissions from floral and sympathy product sales.
• Tribute Obituary Writer AI-powered obituary generation tool that helps families create thoughtful obituaries by filling out prompts about their loved one; the system generates a completed obituary that can be edited, regenerated, and shared on the funeral home's website.
• Tribute Accessibility ADA compliance tool powered by UserWay that adapts funeral home websites to meet accessibility rules for users with motor, visual, color, cognitive, and seizure-related impairments, backed by a $10,000 legal guarantee.
• Funeral Fund Crowdfunding platform built into each obituary that allows website visitors to donate toward funeral expenses; funds flow directly to the funeral home's bank account and CFS charges a flat 5% fee covering all credit card and wire transfer fees.
• Newspaper and Media Integration Integration enabling funeral homes to send obituaries directly to thousands of newspapers and media outlets through AdPerfect and Connected News Media, entirely from within the CFS website.

Quantifiable outcome

• Over 6,400 funeral homes served across North America
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature15 records

Partnerships

Three partnerships are on record, tiered core.

• The Dodge CompanycoreStrategic or Co-development Partner · 1 January 2009CFS became the official technology partner of The Dodge Company in 2009. This was the first of many partnerships with major funeral service providers. Dodge representatives introduced CFS to funeral homes, generating some of CFS's first long-term clients. Dodge is the world's largest supplier of embalming chemicals, instruments, supplies, and urns.
• ASD (Answering Service for Directors)coreTechnology or IntegrationASD has been working with funeral homes for over 40 years and is the industry's leading answering service. CFS websites fully integrate with ASD to seamlessly share obituary details between the two platforms.
• Local Florist NetworkcoreChannel Partner/ Reseller/ DistributorOver 5,000 florists in the CFS system. Each florist operates a self-managed store in the CFS system where they set their own prices, add/edit products, set store hours, and set arrangement times. Florists receive 100% of the price they define. Orders are only taken if florists are open and have time to deliver.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Aftercare.com: Aftercare.com provides automated grief-support follow-up programs and integrates with CFS for aftercare email delivery. It is an ecosystem partner serving the same funeral-home customers with a complementary (rather than competing) service.
• Messenger (Funeral Stationery): Messenger is North America's leading provider of funeral stationery and a strategic integration partner of CFS. It is adjacent rather than competitive, supplying printed memorial products that complement CFS's digital obituary platform.
• AdPerfect: AdPerfect is an obituary distribution platform integrated with CFS for newspaper placement. It is an ecosystem partner rather than a direct competitor, but operates in the same obituary-management workflow and could evolve into a more competitive offering.
• Answering Service for Directors (ASD): ASD is a leading answering service and technology partner that integrates with CFS for obituary data sharing. While not a direct website competitor, it serves the same funeral-home customer base and competes for technology wallet share through its own family-facing communication tools.

Emerging players

• Everloved: Everloved is an emerging online memorial and funeral planning platform that offers obituary creation, crowdfunding, and floral/gift ordering — overlapping directly with CFS's core feature set, but newer to the market and aimed at a more consumer-facing experience rather than funeral-home SaaS.
• OneRoom: OneRoom provides funeral livestreaming, obituary, and memorial website tools. It is an emerging player intersecting CFS's obituary and tribute-video workflows, offering funeral homes an alternative end-to-end tribute platform.

Direct peers

• Frazer Consultants: Frazer Consultants is a direct competitor offering funeral home websites, management software, and digital marketing tools to US funeral homes. It competes head-to-head with CFS in website design, SEO, and obituary/online-tribute features, and is among the most cited alternatives in CFS's own comparison pages.
• Tribute Technology: Tribute Technology is the parent company of Consolidated Funeral Services and operates a parallel suite of funeral technology products including Tribute Archive, Tribute Book, and Tribute Obituary Writer. It is the most directly comparable platform, given shared customer base (funeral homes), overlapping products (obituaries, accessibility, AI tools), and co-branded ownership of CFS.
• FrontRunner Professional: FrontRunner Professional provides funeral home websites, mobile apps, and case management software. It is a long-standing direct peer offering comparable website and obituary features to the same SMB funeral-home customer base that CFS serves.

Broad incumbents

• Batesville (Hillenbrand): Batesville, a Hillenbrand brand, is a broad incumbent in the death-care industry offering caskets, urns, and an expanding portfolio of funeral technology including website and case management solutions. It overlaps with CFS in website/digital offerings but as part of a much wider products portfolio targeting funeral homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/consolidated-funeral-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consolidated Funeral Services