Safe Place Counseling and Therapy Center

What Safe Place Counseling and Therapy Center does

Safe Place Counseling and Therapy Center is a privately held, trauma-informed psychotherapy practice headquartered in Skillman, New Jersey, operating across three New Jersey locations in Skillman, Chester, and West Windsor. Founded and led by Nina Kaufmans, the practice serves individuals, couples, and families seeking outpatient mental health care, with a clinical specialization in trauma, EMDR, and Sensorimotor Psychotherapy. The practice differentiates through advanced clinician credentials (CCTP, EMDR, and first-outpatient ISP training globally) and a proprietary "SAFE model" clinical framework.

The business operates on a fee-for-service outpatient model, billing commercial insurance networks and self-pay patients, supplemented by pro-bono and grant-funded work delivered through a non-profit arm called Safe Therapy. Go-to-market is primarily regional, driven by clinician referrals, in-network insurance listings, and community outreach including workshops and partnerships with organizations such as HomeFront and the Ukrainian Psychological Institute. The Counseling Intern Program functions as an internal talent pipeline, supporting clinician capacity in a tight New Jersey labor market.

The company has no outside funding and remains founder-owned, with reported headcount in the 18-25 range across clinicians and administrative staff. Strategic activity over the recent operating period has centered on geographic expansion (West Windsor office), mission extension (Safe Therapy non-profit), and ecosystem partnerships rather than capital-raising or M&A, consistent with an organically funded, capacity-led growth profile.

Name

Safe Place Counseling and Therapy Center

Legal name

Safe Place Counseling and Therapy Center

Website

https://safeplacecounselingandtherapy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Place Counseling and Therapy Center is a privately held, trauma-informed outpatient psychotherapy practice in central New Jersey serving individuals, couples, and families across three locations with advanced clinician credentials and a non-profit arm.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL), Mental Health Counseling & Psychotherapy Services (EDALAFAB), School Counseling Services (Individual & Group) (EDAKAMAB), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Trauma-informed psychotherapy
• Individual therapy services
• Couples and family counseling
• Play therapy children
• Diagnostic psychological testing

Headquarters

HQ city

Skillman, New Jersey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance-based therapy services: Revenue generated through in-network insurance billing with major providers including Aetna, United Healthcare, Medicare, Cigna, Horizon Blue Cross Blue Shield, Tricare, and Humana.
2. Out-of-network self-pay: Self-pay option available for clients with insurance plans not in-network, with many insurers offering partial reimbursement.
3. Pro bono and discounted services: Low, discounted, or no-cost sessions through counseling intern program serving clients who cannot access commercial insurance due to financial hardship, documentation status, or other circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Safe Place Counseling and Therapy Center provides trauma-informed psychotherapy services to children, adolescents, adults, couples, and families across three New Jersey offices and via telehealth. Core clinical offerings include individual therapy, couples therapy, family therapy, play therapy, adolescent therapy, and trauma-responsive therapy delivered by Certified Clinical Trauma Professionals and EMDR-certified clinicians. The practice also offers diagnostic testing (ADOS autism spectrum testing, ADD/ADHD testing), and supports its services through a proprietary SAFE Model and a counseling intern clinic that extends access via pro bono and discounted care.

Product overview

Safe Place Counseling and Therapy Center offers a unified suite of trauma-informed psychotherapy services through multiple delivery channels. The core service portfolio includes individual therapy, trauma-responsive therapy, couples therapy, family therapy, play therapy, and adolescent therapy, supported by diagnostic services (ADOS autism testing and ADD/ADHD testing). The SAFE Model of Psychotherapy is their proprietary treatment framework. Community-impact services include Pro Bono Therapy, a Counseling Intern Program providing affordable access, and Community Education Workshops. Services are delivered in-person at three New Jersey locations (Skillman, Chester, West Windsor) or via Telehealth. The practice is led by Certified Clinical Trauma Professionals and EMDR-certified therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Individual therapy matching clients with therapists based on clinical, cultural, and communication style preferences for comfort and support.
• Trauma Responsive Therapy Therapy for single incident trauma, complex trauma, developmental trauma, and relational trauma delivered by Certified Clinical Trauma Professionals.
• Couples Therapy Therapy focusing on relationship dynamics rather than individual people, helping couples change painful patterns and achieve shared goals.
• Family Therapy Family therapy that clarifies roles and expectations, sets healthy boundaries, and improves communication even amid conflict.
• Play Therapy Sand tray therapy and play therapy combined with behavioral modification, CBT, and DBT tools to help children overcome difficulties and develop skills.
• Adolescent Therapy Therapy for young people balancing competing demands, delivered collaboratively with parents, schools, and others in the adolescent's environment.
• Autism Spectrum (ADOS) Testing Autism Diagnostic Observation Schedule (ADOS) testing considered the gold standard for screening autism in adults and children as young as 2.5 years old.
• ADD/ADHD Testing Testing to understand how attention and executive functioning challenges impact daily life, academic performance, and relationships across all age groups.
• Telehealth Sessions Remote therapy sessions offered via video conferencing, providing flexibility alongside in-person sessions.
• Pro Bono Therapy Services Free or reduced-cost therapy services provided to ensure quality mental health care is accessible regardless of financial circumstances.
• Counseling Intern Program

Quantifiable outcome

• Reduced development of Acute Stress Disorder and PTSD through Immediate Stabilization Procedure
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HomeFrontcoreStrategic or Co-development PartnerSafe Family Wellness Program partnership with HomeFront, a non-profit social service organization working to help families break the cycle of poverty. Safe Place offers an 8-week skills group to parents and caregivers experiencing homelessness and housing insecurity to increase coping tools related to caregiving and parenting.
• Sheltered YogaminorStrategic or Co-development PartnerCollaboration on the Izzy Box Project through Sheltered Yoga, curating self-care boxes for youth in group homes and shelters to provide coping tools during acute mental health crises.
• Ukrainian Psychological InstitutecoreStrategic or Co-development PartnerTeaching various post-graduate courses, supervising psychologists during internships, and seeing clients affected by trauma and war. Supports the organization's international reach and expertise in global trauma.
• Various New Jersey Schools and DistrictsminorStrategic or Co-development PartnerCommunity education partnerships including workshops with Lawrence Township Public Schools, Pennington School, Hun School of Princeton, Morristown School District, and Steps Together. Topics include trauma-informed practices, mindfulness, and therapeutic approaches for immigration concerns.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Two Chairs: A multi-location outpatient therapy practice with a strong focus on matching clients to therapists and evidence-based care, closely comparable to Safe Place's in-person, multi-modality, insurance-billing model.
• Charlie Health: Provides intensive outpatient and virtual mental health treatment for adolescents and young adults, comparable in trauma-informed care focus and use of evidence-based modalities.
• Octave: An outpatient mental health practice offering individual, couples, and group therapy across multiple U.S. locations, similar in service mix and in-network insurance approach to Safe Place.
• Blackbird Health: A multi-site mental health practice offering therapy, psychiatry, and developmental services for children, adolescents, and families, overlapping strongly with Safe Place's pediatric and family therapy focus.

Broad incumbents

• Spring Health: Enterprise mental health benefits provider offering therapy, coaching, and crisis support, comparable in serving insured populations with full-spectrum mental health services.
• Lyra Health: A large mental health benefits platform serving employers with in-person and virtual therapy, comparable in evidence-based modality mix and commercial payer relationships.
• Talkspace: A publicly listed online therapy platform that competes with traditional practices like Safe Place for telehealth therapy clients among insured populations.

Regional players

• Catalight: A non-profit network providing behavioral health and developmental services across California and the western U.S., comparable to Safe Place's non-profit arm and trauma-informed community outreach model.

Emerging players

• Brightside Health: A telehealth-first mental health provider focused on anxiety and depression with measurement-based care, comparable in modality-driven telehealth delivery and insurance acceptance.
• Headway: A platform that helps therapists accept insurance and grow practices, comparable to Safe Place's in-network insurance operations and outpatient therapy orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/safeplacecounseling
• LinkedInlinkedin.com/company/safe-place-counseling-and-therapy-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Place Counseling and Therapy Center