Asociația Salvează o inimă

What Asociația Salvează o inimă does

Asociația Salvează o Inimă (Save a Heart Association) is a Romanian non-profit association founded on December 12, 2012, by Vlad Plăcintă, operating a medical crowdfunding platform that connects individual donors with children and adults requiring financial support for treatments not covered by Romanian national health insurance. The association operates the salveazaoinima.ro web platform, native iOS and Android applications, and an SMS donation service (shortcode 8832 for 2 EUR), supporting individual beneficiary campaigns with real-time progress tracking, social sharing, and a documented testimonial base. Core products include the crowdfunding platform, mobile applications, the SMS donation service, a corporate sponsorship program leveraging Romania's 20% profit-tax and 3.5% income-tax redirection mechanisms, and self-service personal fundraising pages. Backed by an integrated payments stack spanning Stripe, PayPal, Revolut, Apple Pay, Google Pay, Bitcoin, Banca Transilvania, and ING, the platform has cumulatively raised €11,327,707 across 687 campaigns from 137,542 donors and processed 820,131 SMS donations.

The association employs a direct-to-consumer and community-led go-to-market motion, leveraging a volunteer program, a WhatsApp community with twice-weekly updates, and earned media coverage across 17+ Romanian news outlets for major campaigns. It maintains a network of strategic hospital partnerships in Romania (Spitalul Monza București, ARES Monza), Turkey (Dunyagoz Etiler, Liv Hospital), and Austria (Kobinia Med Vienna), enabling beneficiaries to access treatments domestically and abroad. Corporate sponsors — including SOCAR România, Allianz-Țiriac Asigurări, Elsaco, CIMPOR România Terminal, and others — fund campaigns via formal sponsorship contracts. The organization is GDPR-compliant, registered with Romania's National Register of Associations and Foundations (3777/A/2012), and operates with a lean 6-person staff supplemented by community volunteers.

Name

Asociația Salvează o inimă

Legal name

Asociația Salvează o Inimă

Website

https://salveazaoinima.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Asociația Salvează o Inimă is a Romanian non-profit founded in 2012 that operates a medical crowdfunding platform connecting 137,542 individual donors with children and adults needing treatments not covered by national health insurance, supported by hospital partnerships across Romania, Turkey, and Austria.

Ownership category

akta.pro rank

Product category

Medical Crowdfunding / Charitable Healthcare Fundraising

NAICS

Social Assistance (624), Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Emergency and Other Relief Services (62423)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ), Global Health Financing Mechanisms & Pooled Funds (HLAJAOAC)

Keywords

• Medical crowdfunding
• Charitable donations
• Healthcare fundraising
• Nonprofit association
• Patient medical assistance

Headquarters

HQ city

Boscoteni, Frumușica

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individuals through various payment channels including bank transfer, SMS, online payment platforms, and mobile apps.
2. Corporate Sponsorships: Companies direct sponsorship contributions for specific campaigns, including tax-deductible corporate donations (20% of profit tax redirection).
3. Tax Redirection (3.5% and 20%): Romanian tax redirection programs allowing individuals (3.5% of income tax) and companies (20% of profit tax) to direct their taxes to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Asociația Salvează o Inimă runs a digital medical crowdfunding platform that connects individual donors with children and adults in Romania who need financial support for medical treatments, surgeries, and therapies — often those not covered by national health insurance or requiring treatment abroad. The platform provides individualized campaign pages for beneficiaries with progress tracking, supports one-time and recurring donations, and distributes funds directly to partner hospitals. Operations are supported by native mobile apps, SMS shortcode 8832, multi-channel payment integrations, and Romanian tax redirection programs (3.5% income tax / 20% profit tax).

Product overview

Asociația Salvează o inimă operates a medical crowdfunding platform that connects donors with children and adults requiring financial support for medical treatments. The core offering consists of an online donation platform (salveazaoinima.ro) and native mobile applications for Android and iOS. The platform enables multiple donation mechanisms including one-time donations, monthly recurring donations, SMS contributions, cryptocurrency, and corporate sponsorship through tax redirection programs. Individual campaign pages track fundraising progress, while the organization manages fund distribution directly to medical facilities. The system also supports personal fundraising pages where beneficiaries or their representatives can create custom campaigns with specific goals and timelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Crowdfunding Platform Online crowdfunding platform (salveazaoinima.ro) enabling donors to support children and adults with medical conditions through one-time or recurring donations, with individual campaign pages for each beneficiary showing real-time progress tracking and integrated payment processing.
• Mobile Application (Salvează o Inimă) Native mobile application for Android and iOS allowing donors to make donations, track campaigns, and receive updates on cases they support.
• SMS Donation Service SMS-based donation service allowing mobile phone users to contribute 2 EUR via text message to shortcode 8832 to support medical cases.
• Corporate Sponsorship Program (20% Profit Tax Redirection) Corporate sponsorship program allowing Romanian businesses to direct 20% of profit tax to support medical campaigns through formal sponsorship contracts.
• Personal Fundraising Pages (Self-service campaigns) Self-service fundraising tool allowing individuals to create personalized campaign pages for specific beneficiaries with customizable timelines, fundraising goals, and progress tracking.

Quantifiable outcome

• 687 campaigns successfully launched with 11,327,707 € raised
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Fabio AmanetminorGTM or Marketing Partner · 4 July 2026Company with nearly two decades of experience and strong presence in the Moldova region, contributed 5,000 RON for Alberto Niculae's cardiac ablation campaign.
• Pandoras CourierminorGTM or Marketing Partner · 17 April 2026Courier company that provided 10,000 RON sponsorship for Camelia Dumitrașcu's cataract surgery campaign, demonstrating commitment to community causes.
• SOCAR RomâniacoreGTM or Marketing PartnerMajor corporate sponsor with multiple campaign contributions including 10,000 RON for Sara Sofronia's scoliosis surgery and 10,000 RON for Adelina Stama's operation. Active supporter of the association's humanitarian campaigns.
• Allianz-Țiriac AsigurăricoreGTM or Marketing PartnerSignificant contributor with 25,000 RON for Sara Sofronia and 5,000 EUR for Adelina Stama. Part of the global Allianz insurance group, demonstrating corporate social responsibility through healthcare support.
• D&D ConstructminorGTM or Marketing PartnerConstruction company that contributed 10,000 RON for Sara Sofronia's campaign, demonstrating commitment to community involvement beyond core business operations.
• ElsacocoreGTM or Marketing PartnerLeading Romanian company in energy, installations, and engineering construction, with 10,000 RON contributions to both Sara Sofronia and Jessica Hunor campaigns. Active supporter of multiple association initiatives.
• TSV PetroliereminorGTM or Marketing PartnerPetroleum company that contributed 3,000 RON for Adelina Stama's campaign, supporting children with medical needs.
• CATION FABISPEEDminorGTM or Marketing PartnerCorporate sponsor contributing 600 EUR for Adelina Stama's campaign.
• CIMPOR România TerminalminorGTM or Marketing PartnerCement company contributing 10,000 EUR for Adelina Stama's emergency campaign.
• Spitalul Monza BucureșticoreStrategic or Co-development PartnerPrimary hospital partner in Romania for scoliosis and other surgeries. Multiple successful campaigns including Sara Sofronia, Adelina Stama, and others.
• ARES Monza BucureșticoreStrategic or Co-development PartnerCardiac hospital where Alberto Niculae received his Wolff-Parkinson-White syndrome ablation procedure.
• Spitalul Dunyagoz Etiler, TurciacoreStrategic or Co-development PartnerTurkish eye hospital specializing in cataract treatment where Camelia Dumitrașcu received treatment.
• Kobinia Med Vienna, AustriacoreStrategic or Co-development PartnerAustrian clinic specializing in stem cell treatments for autism where Jessica Hunor received two successful procedures.
• Liv Hospital, TurciaminorStrategic or Co-development PartnerTurkish hospital where Andreea Crecea received scoliosis surgery.
• Asociația HAPPY (Casa Nicolae)minorStrategic or Co-development PartnerPartnership for Casa Nicolae project - social-educational facility project.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GoFundMe: Global online crowdfunding platform widely used in Romania for medical fundraising. Broad incumbent — same underlying donation-platform business model but general-purpose, US-headquartered, and without Romanian tax-redirection or local hospital partnerships.
• Wielka Orkiestra Świątecznej Pomocy (WOŚP): Polish annual medical-charity fundraiser purchasing equipment for pediatric and adult hospitals across Poland. Broad incumbent — comparable cross-border medical-charity brand and donor mobilization, but operates via annual televised event rather than per-patient crowdfunding.
• Caritas România: Large Romanian humanitarian NGO offering social assistance, healthcare, and emergency relief programs. Broad incumbent — comparable donor base and tax-redirection reliance but much broader mission beyond medical crowdfunding.
• Salvați Copiii România: Romanian affiliate of Save the Children, a large incumbent NGO running health, education, and child-protection programs. Broad incumbent — overlaps on child medical funding but operates at much larger scale with diversified programs and institutional donor base.

Regional players

• Fundacja Siepomaga: One of Poland's largest medical crowdfunding platforms, enabling individual fundraising campaigns for treatment costs. Regional peer — same medical crowdfunding model as Salvează o Inimă but serving the Polish market with broader category reach.
• Galantom: Hungarian online donation and crowdfunding platform for individuals and NGOs, including medical cases. Regional player — directly comparable regional crowdfunding infrastructure but serving Hungary rather than Romania.

Direct peers

• Hospice Casa Speranței: Romanian hospice and palliative-care foundation providing care for terminally and chronically ill patients. Direct peer — comparable Romanian non-profit using donations and corporate sponsorships to fund medical services for vulnerable populations.
• Dăruiește Viață: Leading Romanian health-focused non-profit building hospitals and funding pediatric oncology treatment. Direct peer — same Romanian health-charity space, donor base, and tax-redirection funding model, with a different focus area (cancer vs. broader medical).
• Asociația Magic: Romanian NGO supporting children with cancer and serious illnesses through funding for treatment and family support. Direct peer — overlapping beneficiary profile (sick children), Romanian donor market, and corporate-sponsor-driven fundraising model.

Emerging players

• Fundația Comunitară București: Romanian community foundation running multiple local fundraising campaigns including medical cases. Emerging player — partial overlap via individual-cause crowdfunding, but operates as a multi-cause intermediary rather than medical specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salveazaoinima
• LinkedInlinkedin.com/company/asocia%C8%9Bia-salveaz%C4%83-o-inim%C4%83

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociația Salvează o inimă