What Sangya Project does

Sangya Project is a Mumbai-headquartered direct-to-consumer sexual wellness brand founded circa 2020 by a queer and polyamorous founding team — CEO Shweta Sangtani (a Bombay High Court litigator with prior HIV/AIDS prevention work), Chief Storytelling Voice Tanisha RK, and COO Aashish Mehrotra (multi-media producer and kink educator). The company manufactures and sells a full line of intimate products — vibrating massagers (Sangya 1, 11, 10 Pro, 360 Stroker, SCKS suction massager), non-vibrating dildos (S6, S9 with suction base), strap-on sets with vegan leather harnesses, medical-grade silicone butt plugs (Omega, Omega T), male strokers, water-based lubricant (Infinity), and BDSM accessories (Rist handcuffs) — built from FDA-approved medical-grade silicone, rechargeable lithium batteries, and waterproof/heating components. The company claims several 'India's first' positions, including first made-in-India personal massager, first non-vibrating suction-base dildo, and only Indian manufacturer of medical-grade silicone butt plugs.

The business operates exclusively through its own Shopify storefront (sangyaproject.com), shipping discreetly in plain packaging across India within 7-14 business days. Pricing ranges from Rs. 500 (gift cards) to Rs. 9,999 (premium thrusters), with the catalogue routinely discounted 18%-83% off list. Sangya pursues a content-driven GTM built around an extensive editorial library (Sexual Health & Safety, BDSM and Kink, Relationships, Politics of Sex), an Ambassador Prime community program featuring named queer activists and educators, and earned media positioning as India's first queer-owned sex-tech startup. The company also publishes co-founder Tanisha Rao's book 'You're Somebody's Kink' via Amazon as an adjacent educational revenue stream. The company is privately held and bootstrapped with no disclosed institutional funding, operating only in India with a team of approximately 23 employees.

Name

Sangya Project

Legal name

Sangya Project

Website

https://sangyaproject.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sangya Project is a Mumbai-based direct-to-consumer sexual wellness brand that designs, manufactures, and sells India-made intimate products (vibrators, dildos, strokers, butt plugs, lubricants, BDSM accessories) through its own e-commerce site, serving adult consumers and the LGBTQ+ community across India.

Ownership category

akta.pro rank

Product category

Sexual Wellness Products

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Sexual wellness products
• Intimate massagers
• Adult wellness
• Pleasure products
• Sexual wellness education

Headquarters

HQ city

India

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sexual Wellness Products: Direct sale of intimate products including vibrators, dildos, butt plugs, strokers, lubricants, and bondage accessories to consumers in India through their e-commerce platform. One-time purchase model with product-specific warranties.
2. Educational Book Sales: Sale of the book 'You're Somebody's Kink: Notes on Pleasure, Play and Intimacy' by co-founder Tanisha Rao through Amazon. The book covers sex education, kink, and BDSM topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sangya Project designs, manufactures, and sells made-in-India intimate wellness products including vibrating massagers, non-vibrating dildos with suction bases, strap-on sets with vegan leather harnesses, medical-grade silicone butt plugs, strokers, suction massagers, water-based lubricants, and BDSM accessories. The company also publishes educational content such as the book 'You're Somebody's Kink' by co-founder Tanisha Rao, distributing products directly to Indian consumers through its own e-commerce website with discreet packaging.

Product overview

Sangya Project is an Indian sexual wellness brand offering a comprehensive portfolio of intimate products and educational content. The core product line includes vibrating massagers (Sangya 1, 10 Pro, 11, 360 Stroker), non-vibrating dildos (S6, S9 with suction bases), strap-on sets with harnesses, anal products (Omega Plug, Omega T Plug in multiple sizes), strokers, suction massagers (SCKS), and accessories (Infinity water-based lubricant, Rist handcuff bracelet, charging cables, gift cards). The company also publishes educational content including the book 'You're Somebody's Kink' by co-founder Tanisha Rao. Products are primarily made in India using FDA-approved medical-grade silicone. The brand emphasizes destigmatized, trauma-informed, and kink-affirmative education alongside physical products.

Differentiator

Problem solved

Functional benefit

Brands

• Sangya: Core product brand for intimate massagers, dildos, vibrators, butt plugs, strokers, lubricants, and BDSM accessories.
• Sangya Ambassadors Prime

Products and services

• Sangya 1 - The First Made in India Personal Massager Beginner-friendly, rechargeable, waterproof personal massager with 8 unique vibration modes, marketed as India's first made-in-India vibrator with a 1-year warranty.
• Sangya 10 Pro - Premium 2024 Thrusting Massager Premium thrusting massager with 12 thrusting speeds, 12 vibration settings, and a warming/heating feature up to 42 degrees at the thrusting end.
• Sangya 11 Massager Flexible, ribbed silicone vibrator with 10 vibration settings and a textured tip for clitoral, G-spot, or prostate play, targeted at beginners.
• Sangya 100 Stroker TPE masturbator with a soft textured sleeve inside a firm shell casing, ergonomic design with suction and fleshlight-like textures for penile play.
• Sangya 360 Vibrating Stroker Vibrating stroker for men featuring a textured internal sleeve combined with vibration functionality.
• SCKS - Premium Suction Massager Premium suction massager that uses air pulse technology for targeted clitoral stimulation.
• Sangya S9 Dildo - Non Vibrating Massager with Suction Base Non-vibrating dildo made of FDA-approved medical-grade silicone with a suction base for hands-free play, marketed as India's first non-vibrating massager with suction base.
• Sangya S9 Strap-On Set with Vegan Leather Harness India's first suction base dildo combined with a vegan PU leather harness, fitting waist sizes up to 2XL.
• Sangya S6 Dildo Versatile 6-inch dildo made of FDA-approved medical-grade silicone, compatible with the Sangya harness for strap-on play.
• Sangya S6 Strap-On with Harness Complete strap-on set pairing the FDA-approved medical-grade silicone S6 dildo with a vegan PU leather harness with adjustable straps up to 2XL.
• Sangya Omega Plug - Medical Grade Silicone Butt Plug Medical-grade silicone butt plugs available in Small, Medium, and Large sizes; positioned as the only Indian-manufactured medical-grade silicone butt plugs.
• Sangya Omega T Plug - Medical Grade Silicone T Butt Plug T-shaped medical-grade silicone butt plug designed for beginners and long-term wear, available in Small, Medium, and Large insertable sizes.
• Sangya Infinity - Water Based Intimate Lubricant FDA-approved water-based intimate lubricant with aloe and cucumber base, vegan and cruelty-free, compatible with latex barriers and all Sangya products.
• Rist Bracelet Handcuffs Medical-grade silicone handcuff bracelet with gold-plated metal chain link, designed to function as a wearable designer cuff or for restraint during BDSM play.
• Strap On Harness India's first locally manufactured vegan leather harness with PU leather material and adjustable waist straps fitting up to 2XL.
• Charging Cable Replacement USB charging cable compatible with Sangya 1, Sangya 10 Pro, and Sangya 11 massagers.
• Sangya Gift Card Physical and digital gift cards available from Rs. 500 for purchasing products as gifts.
• You're Somebody's Kink: Notes on Pleasure, Play and Intimacy Educational book by co-founder Tanisha Rao featuring desi stories about sexuality, kink, fetishes, and BDSM, covering healthy sex lives and sexual connections, sold through Amazon.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kali SudhracoreGTM or Marketing PartnerAmbassador Prime member who is an activist, performer, sex worker, and educator. Has collaborated with Erika Lust's XConfessions and Lust Cinema, and Four Chambers studio on ethical pornography productions. Serves on Board of Directors for European Sex Workers' Rights Alliance (ESWA).
• Rikrivu BanerjeecoreGTM or Marketing PartnerAmbassador Prime member who is a fine-art and nude-art photographer with a decade-long practice challenging body image stereotypes and normalizing nudity as dignified human experience.
• ManishacoreGTM or Marketing PartnerAmbassador Prime member who is a bi-curious, partnered, demisexual woman exploring sexuality with honesty and excitement while unlearning patriarchal conditioning.
• AmazonminorChannel Partner/ Reseller/ DistributorDistribution channel for the book 'You're Somebody's Kink: Notes on Pleasure, Play and Intimacy' by co-founder Tanisha Rao.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maude: US-based sexual wellness D2C brand with minimalist positioning and curated assortment of vibrators, lubes, and accessories. Comparable DTC-only channel, premium positioning, and educational content strategy.
• We-Vibe: Canadian couples-focused sexual wellness brand offering app-connected vibrators and massagers. Comparable product technology (rechargeable, app-controlled intimate devices) and premium positioning.
• LELO: Swedish luxury sexual wellness brand with premium vibrators, massagers, and accessories globally. Comparable product category (premium intimate devices with proprietary technology like heating and suction) though Sangya is India-focused while LELO is global and broader.
• Womanizer: German sexual wellness brand pioneering air-pulse suction technology — directly comparable to Sangya's SCKS suction massager product. Global incumbent entering India rather than India-focused.

Direct peers

• Unbound: US sexual wellness D2C brand by and for women and queer folks — strong comparable to Sangya's LGBTQ+ and kink-affirmative brand positioning, premium DTC channel, and inclusive content-driven marketing.
• Bold Care: India-based sexual wellness D2C brand offering intimate products, lubricants, and delay sprays with discreet shipping. Directly comparable to Sangya as a homegrown Indian competitor in the same category, target customer, and channel strategy.
• Dame: US-based feminist sexual wellness D2C brand offering vibrators, massage oils, and accessories. Comparable to Sangya in ethical brand positioning, inclusive marketing, and direct-to-consumer channel.
• IMbesharam: One of India's earliest sexual wellness e-commerce players, offering a wide assortment of adult products. Comparable to Sangya in India-only DTC positioning and category focus, though broader assortment and longer operating history.
• Manzuri: India-based sexual wellness D2C brand founded by a woman, selling vibrators, massagers, lubricants and lingerie. Comparable to Sangya in geography, channel (own e-commerce), and target segment (urban Indian consumers seeking stigma-free intimate products).
• That's Personal: India-based premium intimate wellness D2C brand with a curated product assortment and body-safety messaging. Directly comparable to Sangya's premium positioning, India-only operations, and DTC channel approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sangya-project

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sangya Project