SARPSBORG FOTBALLKLUBB

What SARPSBORG FOTBALLKLUBB does

Sarpsborg Fotballklubb (SFK) is a member-owned Norwegian football club founded in 1903, headquartered in Sarpsborg, Østfold. The club operates organized football programs across all age groups, from children's teams (Barn, ages 5-12) through youth (Ungdom, ages 13-19) to senior men's and women's teams, serving approximately 680 members of which nearly 600 are active football players. SFK runs collaboration teams with Hafslund IF (and historically Tune) at the J-15 and J-17 levels, and has expanded its girls' football pathway to include Sarpsborg 08, creating a structured progression route from J13 to senior football. The men's A-team competes in Amedialigaen and the women's senior team plays in the 3rd division.

SFK's core technology stack is modest and largely composed of third-party consumer tools rather than proprietary systems: the Veo camera platform is used for AI-assisted match and player video analysis (administered internally by Martin Helgesen), Spond is used for member communication and event management, and the club website (Klubbnettside platform) serves as the primary content channel. The club supplements its core football operations with ancillary offerings including the TINE Football School, Future Academy (launching June 2026), Skills Camps, the free Mellomrommet after-school youth program, clubhouse rental for private events, an SFK lottery, and branded merchandise (SFK-kopp thermal mug with refill subscription).

The business model is non-profit member-owned, with revenue generated across approximately six streams: recurring membership fees (250-500 NOK) and age-based training fees (1,950-3,850 NOK annually), corporate sponsorship packages (main, partner, supporter tiers including Dahles Auto, Prozo, Select, Bertel O. Steen, Bravida), clubhouse rentals (2,000-7,500 NOK, November-March only), an SFK lottery, merchandise sales, and affiliate income from Norsk Tipping's Grasrotandel program and the Støtte-app. GTM is purely community-led — word-of-mouth recruitment through training sessions, local sponsorships, and community events such as Publikumskampen. The club is governed by an elected board with a small paid administrative staff (general manager May-Britt Grønsholt and administrator Christer Pedersen).

Name

SARPSBORG FOTBALLKLUBB

Legal name

Sarpsborg Fotballklubb

Website

https://sarpsborgfk.no

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Member-owned Norwegian football club founded in 1903 in Sarpsborg, operating age-group and senior teams for approximately 680 members through community-based programs, sponsorships, and ancillary services such as football schools and clubhouse rental.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Amateur football club
• Youth football programs
• Community sports club
• Football training services
• Football development camps

Headquarters

HQ city

Sarpsborg

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership and Training Fees: Annual membership fees (500 kr for active players, 250 kr for others) plus age-based training fees ranging from 1,950 kr to 3,850 kr per year depending on age group.
2. Clubhouse Rental: Rental of clubhouse facilities for private events (weddings, confirmations, memorials). Rental rates from 2,000 kr (weekdays) to 7,500 kr (Friday-Sunday weekend). Bookings available November through March only.
3. Sponsorship: Partnership programs with main sponsors, partners, and supporters. Sponsor benefits include player jerseys, signage, display screens (kampur), and event profiling opportunities.
4. Lottery/Ticket Sales: SFK lottery with prizes including electric bikes and gift cards from local businesses. Generates revenue while engaging community.
5. Merchandise Sales: Sale of branded merchandise including SFK thermal coffee cups (349 kr) which include a coffee subscription for free refills at the club kiosk.
6. Grasrotandelen (Norwegian Tipping): Revenue through Norsk Tipping's Grasrotandel program where a portion of players' bets go to the club. Also Støtte-app where a percentage of card purchases go to the club.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Sarpsborg Fotballklubb (SFK) is a Norwegian amateur football club founded in 1903 that organizes football participation from children's teams (ages 5-12) through youth (13-19) and senior men's and women's teams. The club also runs seasonal football schools, clubhouse event rental, youth open clubhouse programs, internal tournaments, branded merchandise, and a club lottery, serving approximately 680 members and nearly 600 active players in Sarpsborg, Norway.

Product overview

Sarpsborg Fotballklubb operates as a unified football club providing organized football activities across all age groups through its core youth, adolescent, and senior team operations. The club supplements its core football offerings with ancillary services including football skill development camps (Tine Fotballskole, Kiwi Future Academy, Ferdighetscamp), clubhouse event venue rental, Veo video analysis for match review, membership and training fee programs, youth programs like Mellomrommet, and merchandise including the SFK-kopp thermal mug. The club also organizes tournaments (Obos Miniliga, På Med Drakta Julecup) and operates parking facilities at its Kurland venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Organized Football Club Operations (Children, Youth, Senior) Core football participation offering covering organized team training, league series play, and cup competition across children's (Barn ages 5-12), youth (Ungdom ages 13-19), women's senior (3rd division), and men's senior (Amedialigaen and 6th division) teams for approximately 600 active players.

Quantifiable outcome

• Nearly 600 active football players participate in series play and cups
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

24 partnerships are on record, tiered main, secondary, core and supporting.

• Dahles Auto ASmainGTM or Marketing PartnerMain sponsor (HOVEDSPONSOR) of SFK. Contact person Stein Erik Sandberg Eriksen ([email protected]). Company logo displayed on sponsor wall.
• ProzomainGTM or Marketing PartnerMain sponsor (HOVEDSPONSOR) of SFK. Logo featured prominently on website sponsor wall.
• SelectmainGTM or Marketing PartnerMain sponsor (HOVEDSPONSOR) of SFK. Select is a sports equipment brand.
• Bertel O.SteensecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• BravidasecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• Gunnar T. HøviksecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• Oris DentalsecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall. Dental clinic in Sarpsborg.
• Utne ElektrosecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• SA.nosecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• NemussecondaryGTM or Marketing PartnerAdditional sponsor (Øvrige sponsorer) displayed on sponsor wall.
• Hafslund IFcoreStrategic or Co-development PartnerLong-standing collaboration in girls' football. Combined teams J-15 and J-17. Partnership includes progression pathway for female players.
• Sarpsborg 08coreStrategic or Co-development PartnerNew collaboration in girls' football development. Partnership aims to create pathway from J13 to top football with reduced club changes for young players. Sarpsborg 08 contributes staff including Emily Curteis as assistant coach and Thomas Johnsen as head coach.
• Kiwi KurlandsupportingGTM or Marketing PartnerContributor to Publikumskampen event. Local grocery store that supported the community football event.
• Sparebank 1supportingGTM or Marketing PartnerContributor to Publikumskampen event. Local bank supporting community football.
• Mekonomen TunesupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• Tamis PizzasupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• AidersupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• Sørlie Prosjektinnredninger ASsupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• Eilertsen RevisjonsupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• HomeOffice ManagementsupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• Mo MaritimsupportingGTM or Marketing PartnerContributor to Publikumskampen event.
• Norsk TippingsupportingGTM or Marketing PartnerOperator of Grasrotandel program where players can designate SFK as their recipient club, with a portion of gambling stakes going to the club.
• Norges IdrettsforbundsupportingGTM or Marketing PartnerPartner for Støtte-app allowing card purchases to benefit the club.
• Kurland Eiendom ASsupportingOthersRelated entity managing office spaces at Kurlandveien 2. Contact: Tom Haslie 900 74 333. Not a direct club partner but associated through shared facilities.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Sarpsborg 08 FF: The professional Eliteserien club based in the same city as SFK. Comparable on geography and football focus, but operates at a professional tier with full-time staff and significantly larger revenues; also a collaboration partner through the girls' football pathway.
• Stabæk Fotball: Norwegian club operating between professional and amateur tiers with strong youth development focus. Comparable to SFK on the community/youth-development dimension but with a much larger commercial footprint.

Direct peers

• Fredrikstad FK: Historic Norwegian football club in the same Østfold region as SFK, similarly community/membership driven with deep local roots and competitive amateur-tier participation. Most directly comparable in scale, geography and historical cup tradition.
• KFUM Oslo: Oslo-based amateur football club with a similar membership-driven, community-development ethos and broad age-group participation comparable to SFK's Barn/Ungdom/Senior structure.
• Eidsvold Turn: Norwegian amateur football club with broad community participation and lower-division competitive teams. Comparable to SFK as a multi-tier, community-rooted amateur club.
• Moss FK: Norwegian football club from nearby Moss, comparable in operating tier (lower-division men's football) and community-club structure. Operates similar membership, sponsorship and youth-development models.
• Skeid Fotball: Historic Oslo amateur football club focused on youth development and community participation. Operates with a similar volunteer-heavy, multi-age-group model to SFK.

Others

• Norges Fotballforbund (NFF): Norwegian Football Federation, the governing body under which SFK operates and which regulates player transfers, licensing of coaches (e.g., UEFA B) and administers programs like Grasrotandelen that route revenue to SFK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sarpsborg-fotballklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SARPSBORG FOTBALLKLUBB