Satellite

What Satellite does

Satellite (operating as SatelliteCPG) is a B2B SaaS company founded in 2022 and headquartered in San Anselmo, California, with a stated team of 8 employees. The company builds an AI-powered sales coordination platform targeted at consumer packaged goods (CPG) brands and the broader CPG distribution value chain. Its core product, Sally, is an AI sales coordinator trained on brand-specific product data that answers product questions, generates dynamic sell sheets, and coordinates buyer communications via email. The platform also produces Dynamic Sell Sheets (interactive, auto-updating digital sales materials) and exposes a Model Context Protocol (MCP) layer that connects Satellite's product data to AI assistants such as Claude and ChatGPT. Underlying the platform is a centralized Product Library that aggregates product specs, certifications, ingredients, case packs, item codes, and imagery, with native integration to SPINS IX-ONE for product catalog data and to UNFI for real-time distribution center availability.

The company operates a subscription SaaS revenue model with a $99 starting tier offered through the UNFI partnership. Go-to-market is sales-led, primarily through Calendly-based demo bookings, supplemented by a self-serve app for existing customers and a channel-partner motion via UNFI. The company serves "hundreds" of CPG brands, with named customers spanning emerging digital-native brands (Fishwife, Chomps, Reelie, Lil Bucks, Eat Just) and enterprise buyers/distributors (UNFI, Woodlands Market). Active marketing channels include a dedicated website, the UNFI partnership landing page, and Expo West trade show presence. Operations are U.S.-only based on available evidence, with the legal entity governed by California law.

Strategic positioning is built around three layered moats: a distribution wedge through the UNFI channel partnership, a data advantage from SPINS IX-ONE and live UNFI DC availability integration, and a brand-tuned AI layer that competitors using generic LLMs would struggle to replicate. The product surface explicitly addresses six horizontal segments — brands, brokers, merchandisers, distributors, retailers, and investors — indicating a horizontal go-to-market strategy within the CPG vertical. The company is privately held with no disclosed funding rounds, revenue, or external investors.

Name

Satellite

Legal name

Satellite

Website

https://satellitecpg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SatelliteCPG is an AI-powered sales coordination platform for CPG brands, offering an AI sales coordinator (Sally), dynamic sell sheets, and live product data integrations via SPINS IX-ONE and UNFI. It serves hundreds of CPG brands, brokers, merchandisers, distributors, and retailers.

Ownership category

akta.pro rank

Product category

CPG Sales Enablement Software

NAICS

Software Publishers (513210)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• CPG sales enablement
• AI sales coordinator
• Dynamic sell sheets
• Product information management
• CPG distribution software

Headquarters

HQ city

United States

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: B2B SaaS platform requiring paid subscription for access to core features. Terms state that certain features require paid subscription with fees disclosed at purchase. Pricing starts at $99 for UNFI partnership tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Satellite sells a B2B SaaS platform for CPG brands that combines Sally, an AI sales coordinator trained on each brand's product library, with Dynamic Sell Sheets that auto-sync product specs, pricing, images, and distributor availability. The platform centralizes product data, integrates with SPINS IX-ONE and UNFI, and exposes the data to AI assistants via Satellite MCP so sales teams, brokers, distributors, and retailers can answer questions, generate sell sheets, and coordinate deals in real time.

Product overview

Satellite is an AI-powered sales platform for CPG brands offering a unified system with two primary interconnected products: Sally (AI sales coordinator) and Dynamic Sell Sheets. Sally acts as an AI teammate that answers product questions, generates sell sheets, and coordinates communications, while Dynamic Sell Sheets are interactive digital materials that sync product data in real-time. The platform includes a Product Library as the central data repository, and connects to external systems via Satellite MCP (for AI assistants like Claude/ChatGPT) and Monday.com integration. The platform integrates with SPINS IX-ONE for product catalog data.

Differentiator

Problem solved

Functional benefit

Brands

• Sally: AI-powered sales coordinator for CPG brands that answers team questions, pulls product specs and item codes, and generates sell sheets.

Products and services

• Sally AI Sales Coordinator AI-powered sales coordinator for CPG brands that answers team questions about products, pulls product specs and item codes, generates sell sheets, and coordinates communications over email. Powered by the brand's product data and trained on brand-specific libraries, available on mobile for field use.
• Dynamic Sell Sheets Interactive, digital sell sheets for CPG brands that sync product specs, images, and pricing automatically. Supports version control, distributor customization, built-in sample requests, and can be published to UNFI.
• Product Library Centralized repository for product data including specs, certifications, ingredients, case packs, item codes, and imagery that powers Sally and Dynamic Sell Sheets across the Satellite platform.
• Satellite Platform (Satellite SaaS Subscription) B2B SaaS subscription providing CPG brands, brokers, distributors, and retailers with access to the Satellite platform, including Sally, Dynamic Sell Sheets, the Product Library, and integrations. Subscription starts at $99 through the UNFI partnership.

Quantifiable outcome

• Sell sheet creation time reduced from days/weeks to minutes
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• UNFIcoreGTM or Marketing PartnerUNFI has partnered with Satellite to bring smarter, real-time sales tools to brands and retailers. UNFI promotes Satellite through a dedicated partnership page offering $99 starting tier for UNFI customers. Satellite enables UNFI's retail customers to get products onto shelves faster with interactive sell sheets.
• SPINS IX-ONEcoreTechnology or IntegrationSatellite is integrated with SPINS IX-ONE, enabling Sally to pull product data straight into the Satellite library. Products in the SPINS catalog are automatically available without manual entry. This integration ensures product specs, certifications, ingredients, and item codes stay accurate and sell sheets stay current.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Productsup: Productsup is a product information management (PIM) and feed management platform used by brands and retailers to syndicate product data across channels. It addresses the same centralized product data and channel-distribution problem as Satellite's product library.
• Showpad: Showpad offers sales content management and buyer engagement tools, including interactive content similar to Dynamic Sell Sheets. It addresses the same sales enablement workflow as Satellite for product-marketing teams.
• RangeMe: RangeMe is a product discovery platform connecting CPG brands with retail buyers through standardized product listings. It addresses the same brand-to-retailer visibility pain point as Satellite's Dynamic Sell Sheets and buyer discovery flow.
• AFS Technologies (now TELUS Consumer Goods): AFS provides retail execution, trade promotion management, and DSD software for CPG manufacturers and distributors. It overlaps with Satellite on CPG sales coordination, item-level product data, and broker enablement workflows.
• Repsly: Repsly is a field sales and merchandising execution platform used by CPG brands to manage store visits, shelf data, and team activity. It competes most directly with Satellite's broker, merchandiser, and distributor use cases.
• Highspot: Highspot is a sales enablement platform that powers content management, training, and dynamic sales materials for B2B teams. It competes with Satellite's Dynamic Sell Sheets and product-content library capabilities for CPG sales teams.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and sales/marketing platform with AI-powered content and sales tools widely used by emerging CPG and SMB brands. It competes with Satellite as a generalized sales enablement alternative.
• Salesforce: Salesforce is the dominant CRM and sales cloud platform, with Einstein AI and AppExchange partners that extend into CPG sales enablement. It is a broad incumbent that could absorb Satellite-style AI sales coordination into its existing CPG footprint.

Emerging players

• Stay AI: Stay AI is an AI-powered subscription retention platform built specifically for CPG and DTC brands. It targets the same emerging-CPG buyer with AI-driven workflow automation, adjacent to Satellite's sales coordination use case.
• Vispera: Vispera provides image recognition-based retail execution and shelf intelligence for CPG brands and merchandisers. It overlaps with Satellite's merchandiser and shelf-gap identification use cases through visual store-level analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/satellitecpg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satellite