SAUTTER POM'OR

What SAUTTER POM'OR does

SAUTTER POM'OR is a fifth-generation, family-owned Alsatian cidery and fruit/vegetable juice producer headquartered in Sessenheim, Grand Est, France. Founded in 1888 and currently led by Nathalie Sautter-Schutz and Jean-Baptiste Schutz, the company operates with 18 employees and processes approximately 2,500 tonnes of apples per year into roughly 3.5 million bottles across 50+ product varieties, spanning organic fruit juices, vegetable juices, nectars, and traditional ciders. The company has held Ecocert organic certification for more than 20 years, and its portfolio is distributed through French mass retail (GMS), cafés/hôtels/restaurants (CHR), and a direct-to-consumer boutique, with a closed-loop system of approximately 2 million consigned glass bottles circulating in the Alsatian market.

The business model rests on three revenue streams: wholesale bottling through mass retail and foodservice, direct retail via the on-site boutique, and bespoke/private-label bottling for B2B partners. Distribution is anchored by the consigned glass bottle pool, which generates recurring refill logistics and creates a switching cost for retailer and CHR accounts. Partnerships with Comptoir Français du Thé (So'Thé juice-tea line, 2026) and Alsatian chefs Jeannala & Seppala (Apfele premium juice line, 2026) demonstrate active portfolio expansion into adjacent beverage categories, while the announced upsizing of the Nectar Multifruits SKU from 75cl to 100cl (July 2026) targets family-format and value-tier positioning within GMS.

Operationally, the company combines organic agricultural sourcing with traditional pressing and bottling; there is no disclosed AI/ML, data, or digital platform technology. The competitive position is built on heritage, regulatory organic certification, distribution density in Alsace via the consigned bottle pool, and unit-economics scale (roughly 194,000 bottles per FTE per year). Capital structure is private and family-controlled, with no disclosed external funding, M&A activity, or institutional investors in the input.

Name

SAUTTER POM'OR

Legal name

Société Sautter

Website

https://sautter-pomor.fr

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

1–10 employees

Short description

SAUTTER POM'OR is a fifth-generation, family-owned Alsatian cidery and organic fruit/vegetable juice producer (founded 1888, ~18 employees) that bottles ~3.5 million containers per year across 50+ SKUs for French mass retail, foodservice, and direct retail customers.

Ownership category

akta.pro rank

Product category

Artisanal Fruit Juices and Ciders

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Artisanal fruit juices
• Apple cider production
• Organic fruit nectars
• Alsace beverage producer
• Cold-pressed juices

Headquarters

HQ city

Sessenheim

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fruit Juice and Cider Sales: Sale of artisanal juices, nectars, ciders and beverages to both B2B (professional CHR, GMS) and B2C (private individuals) through direct sales and distribution partnerships. Products sold in various formats (25cl, 75cl, 1L, Bag-in-Box) with consigned glass bottles.
2. Personalized Labels and Custom Products: Production of customized cuvées and labels for professional partners (restaurants, events, brands), adding value through brand customization and white-label solutions.
3. Direct Retail and Gift Baskets: Sale of products directly through the Sessenheim cave/boutique including gift baskets (paniers garnis), regional products, wines, and artisanal beers alongside their core juice and cider offerings.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sautter Pom'Or is a family-owned Alsatian cidery and beverage producer that cold-presses fruits to manufacture artisanal fruit juices, vegetable juices, fruit nectars, organic (Ecocert-certified) juices, tea-infused apple beverages, and traditional ciders. The company processes up to 2,500 tonnes of primarily Alsatian apples annually into roughly 3.5 million bottles sold in various formats (25cl, 75cl, 1L, 5L bag-in-box) and offers custom-labeling and white-label solutions for professional clients.

Product overview

SAUTTER POM'OR is a family-owned Alsatian company founded in 1888 producing fruit juices, vegetable juices, and ciders. The product portfolio consists of seven main product lines: Les Purs Jus (pure cold-pressed juices), Les Jus Bio (Ecocert-certified organic juices), Les Nectars (fruit nectars with 25-60% fruit content), Les Cidres (artisanal ciders from 2-6% alcohol), Les So'Thé (apple juice infused with tea/maté), Les Jus d'Exception/Apfel (premium specialty juices), and Les Boissons (mixed beverages including Apfelschorle and seasonal varieties). Products are packaged in returnable glass bottles in various formats (25cl, 50cl, 75cl, 100cl, 5L bag-in-box) and sold through direct sales, CHR (restaurants/hotels), and GMS (retail) channels. The company processes up to 2,500 tonnes of apples annually, producing approximately 3.5 million bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Apfel: Premium juice collection celebrating the Alsatian origin of apples, featuring exceptional juices like apple & mirabelle, apple & mango, and apple & red fruits.
• So'Thé

Products and services

• Les Purs Jus

Quantifiable outcome

• 99% consumer satisfaction rate for format change (Multifruits nectar 75cl to 100cl)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Comptoir Français du ThécoreStrategic or Co-development PartnerPartnership with Comptoir Français du Thé, established in Alsace for 40 years, specializing in organic and conventional teas, infusions, and maté. Joint development of the So'Thé product line combining Sautter's Alsace apple juice with Comptoir's premium tea infusions. Six months of research resulted in three unique recipes: So'Thé Citron vert, So'Thé Pamplemousse, and So'Thé Pêche.
• Local Apple Growers (Pomiculteurs)coreOthersNetwork of amateur and professional orchardists supplying apples cultivated in Alsace. These partners share the same fruit juice culture and provide harvests ripened under the Alsatian climate. The partnership supports the retrocession system allowing locals to exchange apples for juice quota.
• Association des producteurs de fruits de Lembach et environsminorOthersRegional fruit producer association serving as a retrocession partner point where members can exchange apples for juice quota.
• Association Loisirs Cultures - Section arboricole (Gumbrechtshoffen)minorOthersLocal orchard section of Gumbrechtshoffen municipality serving as a retrocession partner point for apple-to-juice exchanges.
• Jeannala & SeppalaminorGTM or Marketing PartnerPartnership with the famous Alsatian characters Jeannala & Seppala for exclusive Apfele label designs on apple juice products. Collaboration extends to other Alsatian products including greeting cards, biscuit boxes, and stork eggs.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Val de Rance: Leading French artisanal cider producer based in Brittany. Comparable as a French traditional cider specialist with multi-channel distribution, range of sweetness levels (brut, doux, mousseux), and emphasis on terroir-driven craft production.
• Alain Milliat: French artisanal premium juice and nectar producer founded in 1997, based in the Loire region. Directly comparable as a small-batch, fruit-forward juice brand with a similar gourmet positioning, restaurant/HoReCa channel focus, and heritage storytelling approach.
• Maison Meneau: French artisanal beverage producer specializing in fruit juices, ciders, and vinegars. Comparable as a small, craft-driven French beverage maker with overlapping product categories (juices, ciders, premium lines) and a multi-channel strategy.
• Pressade: French organic fruit juice and smoothie producer with strong retail (GMS) presence. Comparable as a French-origin premium juice brand operating in CHR and GMS channels with a focus on organic, additive-free, fruit-based beverages.
• Loïc Raison: Major French cider brand from Brittany with broad retail and CHR distribution. Comparable as a French cider specialist with a multi-tier product range and national footprint, representing the larger end of the artisanal cider category.

Broad incumbents

• Innocent Drinks (Coca-Cola Company): European premium juice and smoothie brand owned by Coca-Cola. Comparable as a premium, cold-pressed, natural positioning juice brand that defines the modern competitive set for premium French artisanal juice.
• Andros Group (Andros & Bonne Maman): French family-owned food conglomerate producing Andros fruit juices, jams, and dairy desserts. Significantly larger but directly comparable as a French fruit-based beverage manufacturer with national retail distribution and CHR channel presence.
• Eckes-Granini: Europe's largest branded juice and nectar producer (operating brands like Joker, Pago, Granini). Comparable as a European fruit juice and nectar manufacturer with broad retail distribution; a potential larger competitor in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sautterpomor
• LinkedInlinkedin.com/company/sautter-pom-or

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAUTTER POM'OR