Triggerbee
Triggerbee AB is a Stockholm-based SaaS company that provides an onsite marketing platform — combining signup forms, surveys, personalization, referrals, and gamification — for e-commerce, retail, media, and B2B websites, with deep two-way CRM integrations and EU data residency, primarily serving Nordic and European brands.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Triggerbee does
Triggerbee AB is a Stockholm-based, privately held Swedish SaaS company that operates an onsite marketing platform for e-commerce, retail, media, and B2B websites. The platform is delivered through a lightweight JavaScript tag installed on a customer's site and unifies signup forms, surveys, referral marketing, gamification, onsite promotions, product tours, and website personalization under a single drag-and-drop campaign editor with shared audience and analytics layers. Its core technical differentiators are a person-level audience targeting engine that fuses persistent CRM filters (tags, segments, purchase history, NPS, location) with real-time session/browser signals using AND/OR logic, a Smart Embeds mechanism that injects audience-targeted content into fixed site areas via CSS selectors, and two-way data sync with marketing platforms such as Klaviyo, Mailchimp, Voyado, Rule, Emarsys, MailerLite, and Custobar. Revenue is generated through tiered SaaS subscriptions priced by monthly pageview volume (Essential from €39/mo, Pro from €63/mo, Success from €280/mo custom) plus paid onboarding, training, and add-ons; distribution combines product-led self-serve signup, an inside-sales motion for higher tiers, a published Shopify app, and a partner/agency program. Triggerbee claims 800+ websites worldwide, with a customer base heavily skewed to Nordic and European retail and media brands including KICKS, XXL, J.Lindeberg, Gina Tricot, Bubbleroom, Didriksons, Cervera, Jula, Moomin, and Breakit, supported by EU data residency and an EU-hosted infrastructure footprint. The company was founded around 2014, operates with 11–50 employees, and has raised only a small disclosed funding round (~$254K in March 2017), indicating a largely bootstrapped growth trajectory with steady product and GTM expansion through 2025.
Triggerbee firmographics
Firmographics- Name
- Triggerbee
- Legal name
- Triggerbee AB
- Website
- https://triggerbee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triggerbee AB is a Stockholm-based SaaS company that provides an onsite marketing platform — combining signup forms, surveys, personalization, referrals, and gamification — for e-commerce, retail, media, and B2B websites, with deep two-way CRM integrations and EU data residency, primarily serving Nordic and European brands.
- Ownership category
- akta.pro rank
Triggerbee industry classification
Industry- Product category
- Onsite Marketing Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Triggerbee is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Triggerbee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS subscription (Essential, Pro, Success): Tiered recurring SaaS subscription priced by monthly pageview volume (50k–3M+), billed monthly or annually (annual saves 20%). Plans: Essential from €39/mo, Pro from €63/mo, Success from €280/mo (custom quote). Payment via Stripe or invoice.
- Paid add-ons and onboarding services: Region targeting is a paid add-on across plans; custom onboarding, training and account setup are charged from €600 (Essential/Pro) or €1,200 (Success); Success tier includes done-for-you setup, strategic planning, campaign migration and implementation help.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential — entry-level plan from €39/mo, limited to 3 active campaigns, 50 survey responses/mo, 1 day session data retention. |
| Subscription | Monthly | Pro — mid-tier plan from €63/mo, 20 active campaigns, 100 survey responses/mo, 7 day session data retention. |
| Subscription | Monthly | Success — top-tier custom plan from €280/mo, unlimited active campaigns, 250 survey responses/mo, 30 day session data retention. |
| Subscription | Annual | Annual billing with 20% off (discount applies sitewide) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Triggerbee product offering
Product offeringCore offering
Triggerbee is a cloud-based onsite marketing SaaS platform installed via a JavaScript snippet on customer websites, delivering popups, embeds, forms, surveys, gamification, referral marketing, and personalized content. It combines person-level audience targeting (CRM data plus real-time session signals) with two-way sync to email/CRM/ESP systems, plus revenue attribution and EU data residency. Pricing is tiered (Essential, Pro, Success) by monthly pageview volume, with custom onboarding and training sold as add-ons.
Product overview
Triggerbee is offered as a single unified onsite marketing platform rather than a collection of disconnected products. At its core is the Triggerbee Onsite Marketing Platform, which powers on-site campaign creation (popups, embeds, callouts, banners, fullscreen), forms, surveys, promotions, gamification, referral marketing, and website personalization. These capabilities are exposed both as named modules (Website Personalization, Customer Profiling / Audience Targeting, Website Surveys, Referral Marketing, Gamification, Sign-up Forms, Onsite Promotions, Product Tours) and as building blocks inside a shared drag-and-drop campaign editor with a single analytics and targeting layer. A Shopify-specific app distribution is published on the Shopify App Store, and an AI assistant branded Beesly AI Assistant is referenced as an add-on. Pricing is structured across Essential, Pro, and Success tiers, with the Pro tier unlocking referral marketing, dynamic placeholders, customer profiles, advanced targeting, custom fonts, and analytics, and the Success tier adding a dedicated success manager and higher data retention.
Differentiator
Problem solved
Functional benefit
Products and services
- Triggerbee Onsite Marketing Platform All-in-one SaaS onsite marketing platform installed via a JavaScript snippet on customer websites. It powers on-site campaign creation (popups, embeds, callouts, banners, fullscreen), forms, surveys, promotions, gamification, referral marketing, and website personalization under a single dashboard with shared targeting, analytics, and two-way CRM sync. Sold as recurring subscriptions across Essential, Pro, and Success tiers priced by monthly pageview volume.
- Beesly AI Assistant AI assistant product referenced as a standalone offering on Triggerbee's Swedish site, providing generative AI assistance to support onsite marketing campaign creation and execution. Specific capabilities are not detailed in the source material.
- Triggerbee Shopify App
Quantifiable outcome
- 50–300% increase in signups (CLN Athletics)
- +6 more outcomes
Companies that use Triggerbee
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Triggerbee technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability4 records
Feature9 records
Triggerbee partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship marketplace integration, core native integration, standard native integration, flagship ecosystem integration and standard integration.
- Shopifyflagship marketplace integrationTriggerbee publishes a native app on the Shopify App Store linked from the homepage and main menu. Enables Shopify merchants to install Triggerbee onsite campaigns directly from the app store; product recommendations integrate with Shopify commerce data.
- Mailchimpcore native integrationNative two-way integration with Mailchimp — Triggerbee pushes captured leads/profile data and pulls Mailchimp segments for onsite targeting. Listed in the homepage integrations grid and in comparison articles.
- Klaviyocore native integrationTwo-way sync with Klaviyo enabling CRM-driven onsite personalization, segment targeting, and revenue attribution. Highlighted across comparison pages and AI prompt pages as a key integration.
- Voyadocore native integrationNative integration with Voyado CRM; Malena Kirs of Voyado also authored a guest blog post on loyalty programs. Highlighted as a key integration on Triggerbee's AI prompt pages and comparison content.
- Rulecore native integrationTwo-way sync with Rule commerce CRM, used for audience targeting and lead routing. Listed in Triggerbee's targeting options and AI prompt page.
- Emarsyscore native integrationNative integration with Emarsys marketing platform, enabling two-way data syncing for segmentation and personalization.
- MailerLitecore native integrationTwo-way sync with MailerLite email marketing platform, used to route form data and target visitors from email segments.
- Brevostandard native integrationNative integration with Brevo (formerly Sendinblue) for sending leads into Brevo campaigns and automations. Logo appears in the homepage integrations grid.
- Dotdigitalstandard native integrationNative integration with Dotdigital, used for email marketing and CRM data sync. Logo appears in the integrations grid.
- Apsisstandard native integrationNative integration with Apsis marketing platform. Logo appears in the integrations grid and is highlighted in AI prompt pages.
- Zapierflagship ecosystem integrationZapier integration enables Triggerbee to connect to over 1,700 additional apps, extending reach beyond its 12 native integrations.
- HubSpotstandard integrationIntegration with HubSpot CRM is referenced in comparison content and supports lead sync and segmentation use cases.
- ActiveCampaignstandard integrationListed in the homepage integrations grid alongside other email and CRM tools.
- Yotpostandard integrationListed in the homepage integrations grid; supports reviews/UGC data being used inside Triggerbee campaigns.
- Intercomstandard integrationListed in the homepage integrations grid; supports routing Triggerbee leads into Intercom conversations.
- Optimizelystandard integrationListed in the homepage integrations grid.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Triggerbee competitors and assessment
Company assessmentDirect peers
- Wisepops: Wisepops is a direct competitor offering onsite personalization, popups, and email capture for ecommerce. Triggerbee explicitly positions against Wisepops on its comparison pages, with comparable target customers (mid-market and enterprise retail) and overlapping feature sets (popups, A/B testing, personalization).
- Poptin: Poptin is a direct competitor offering popups, forms, and onsite lead-capture for SMB and ecommerce sites. Triggerbee compares pricing and features directly against Poptin, positioning its CRM-driven personalization as more advanced for ecommerce use cases.
- Optimonk: Optimonk offers exit-intent popups, onsite personalization, and A/B testing for ecommerce. It is cited as a Triggerbee alternative on Triggerbee's comparison content, serving overlapping ecommerce customers with similar popup and personalization tools.
- Sleeknote: Sleeknote is a Nordic/European onsite marketing platform focused on ecommerce personalization, popups, and product recommendations. It directly overlaps Triggerbee on Nordic enterprise retail customers and is named as a competitor in Triggerbee's comparison pages.
- OptinMonster: OptinMonster is a leading popup and lead-capture platform for ecommerce and B2B. It competes with Triggerbee on onsite forms, exit-intent campaigns, and CRM integrations, though it is less focused on CRM-driven personalization depth.
- Justuno: Justuno provides onsite personalization, popups, and product recommendations for ecommerce merchants. It is a direct Triggerbee competitor with comparable use cases (cart recovery, list growth, personalization) and a similar mid-market customer profile.
- Picreel: Picreel offers exit-intent popups, onsite personalization, and conversion optimization tools for SMB ecommerce. It is a Triggerbee alternative for budget-conscious merchants seeking popup and form capture functionality.
- Sumo (now part of AppSumo): Sumo provides popups, list-building, and onsite marketing tools for SMB ecommerce and content sites. It is a direct Triggerbee competitor in the popup and signup form category, typically at lower price points and less ecommerce-specialized.
Broad incumbents
- Klaviyo: Klaviyo is a much larger ecommerce-focused CRM and marketing automation platform with a built-in onsite personalization offering. It is integrated with Triggerbee but also competes for the same wallet share, especially on segmentation, email lifecycle, and onsite targeting.
Emerging players
- ConvertBox: ConvertBox is an emerging onsite personalization and popup builder aimed at digital marketers. It overlaps with Triggerbee on drag-and-drop campaign creation and targeting but lacks the same depth of CRM two-way sync and Nordic enterprise footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Triggerbee social profiles
Digital presenceTriggerbee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triggerbee leadership team
Management profileNumber of profiles
Profiles2 records
Triggerbee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triggerbee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triggerbee
What does Triggerbee do?
Triggerbee is a cloud-based onsite marketing SaaS platform installed via a JavaScript snippet on customer websites, delivering popups, embeds, forms, surveys, gamification, referral marketing, and personalized content. It combines person-level audience targeting (CRM data plus real-time session signals) with two-way sync to email/CRM/ESP systems, plus revenue attribution and EU data residency. Pricing is tiered (Essential, Pro, Success) by monthly pageview volume, with custom onboarding and training sold as add-ons.
Is Triggerbee a public or private company?
Triggerbee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triggerbee founded?
Triggerbee was founded in 2014. It employs 11 to 50 people.
Where is Triggerbee based?
Triggerbee is headquartered in Stockholm, Sweden, in the Europe region.
How does Triggerbee make money?
Two revenue lines are on record. SaaS subscription (Essential, Pro, Success) is the primary driver. The others are paid add-ons and onboarding services.
Who are Triggerbee's main competitors?
Direct peers on record are Wisepops, Poptin, Optimonk, Sleeknote, OptinMonster, Justuno, Picreel and Sumo (now part of AppSumo). Klaviyo is listed as a broad incumbent. ConvertBox is listed as an emerging player.
Does Triggerbee have an API?
No public API is recorded for Triggerbee.
What industry is Triggerbee in?
Triggerbee's product category is Onsite Marketing Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 54181 and its SIC code is 7372.