Sena
Sena Technologies is a US-incorporated, remote-first startup that builds an AI-powered WhatsApp-native event concierge platform for event organizers, sponsors, and attendees, offering pre-event planning agents, during-event helpdesk automation, and post-event audience intelligence.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sena does
Sena Technologies, Inc. is a Delaware-incorporated, US-headquartered but remote-first startup founded in 2024 that builds an AI-powered event concierge platform operating natively on WhatsApp. The platform is composed of three integrated modules — a Planning Agent that conducts pre-event discovery conversations with attendees (reported 65% response rate), a Helpdesk Agent that autonomously answers attendee queries in real time (2,634 queries handled in under 3 seconds median at FOST Paris), and an Audience Intelligence module that generates attendee profiles described as 211% richer than registration-form data. Underlying capabilities include an AI matching engine for sessions, sponsors, and people (93.1% session match quality, 100% sponsor match quality), voice note processing via partnerships with Vapi, Deepgram, Cartesia, and ElevenLabs, and natural-language processing delivered through third-party AI providers including OpenAI and Google Cloud. The company maintains GDPR compliance posture with an EU representative and Standard Contractual Clauses for international data transfer.
The business model is SaaS with a freemium entry point and tiered pricing based on event size; paid services are billed in advance under a Fair Refund policy. Go-to-market is enterprise field sales with a Calendly-driven demo funnel, supplemented by live product demonstrations at conferences — Sena has been deployed at FOST Paris 2025 (115 attendees) and CPME31 Toulouse 2026 (440 attendees), and the team operates with 15 employees. Customer segments are horizontal within professional events, targeting event organizers (primary), event sponsors (primary), and event attendees (secondary). The company also maintains a public waitlist for a separate investor-network product line, signaling planned expansion beyond event concierge.
No funding rounds, revenue figures, or institutional investors are disclosed. The company is founder-controlled by co-founders Arun Agrahri (CTO, prior acquisitions by Snap and John Hancock) and Cédric Giorgi (prior Atomico Angel, Sigfox platform leadership, founder of the French Founders Community). Strategic technology partners include DigitalOcean, ChromaDB, Vapi, Deepgram, Cartesia, ElevenLabs, Google Cloud, OpenAI, Resend, and Stripe.
Sena firmographics
Firmographics- Name
- Sena
- Legal name
- Sena Technologies, Inc.
- Website
- https://sena.so
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sena Technologies is a US-incorporated, remote-first startup that builds an AI-powered WhatsApp-native event concierge platform for event organizers, sponsors, and attendees, offering pre-event planning agents, during-event helpdesk automation, and post-event audience intelligence.
- Ownership category
- akta.pro rank
Sena industry classification
Industry- Product category
- Event Engagement Software
- NAICS
- Convention and Trade Show Organizers (56192), Public Relations Agencies (541820)
- akta.pro primary industry
- Event PR & Communications Support (BPAFADAO)
Keywords
Where Sena is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Event Concierge Platform: SaaS platform providing AI-powered WhatsApp concierge services for events, with tiered pricing based on event size or usage. Free plans available without requiring credit card. Paid services billed in advance with Fair Refund policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available |
| Subscription | Annual | Paid services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Sena product offering
Product offeringCore offering
Sena provides an AI-powered event engagement platform that operates as a personal WhatsApp concierge for conference attendees. The platform engages attendees before events to capture intent and networking goals, answers queries autonomously during events, and generates rich audience intelligence for organizers and sponsors. It is sold as a SaaS subscription to event organizers and conference producers.
Product overview
Sena is an AI-powered event engagement platform consisting of three integrated modules: Planning Agent (pre-event WhatsApp outreach and intent capture), Helpdesk Agent (autonomous during-event query answering), and Audience Intelligence (post-event profiling and analytics). The platform operates natively on WhatsApp without requiring attendees to download an app or create an account, delivering personalized concierge experiences at scale.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 65% WhatsApp response rate vs 10-20% for traditional surveys
- +7 more outcomes
Companies that use Sena
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Sena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
Sena partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- DigitalOceancoreCloud hosting and infrastructure provider for application hosting and data storage. Subprocessor under Data Processing Agreement.
- ChromaDBcoreCloud hosting and storage provider for application backups. Subprocessor under Data Processing Agreement.
- VapicoreAI voice platform for speech-to-text, text-to-speech, and conversation processing. Primary voice AI provider.
- DeepgramcoreSpeech-to-text provider for voice note processing and transcription. Subprocessor under Data Processing Agreement.
- CartesiacoreText-to-speech provider for AI voice capabilities. Subprocessor under Data Processing Agreement.
- ElevenLabscoreVoice AI provider for speech synthesis. Subprocessor under Data Processing Agreement.
- Google CloudcoreAI infrastructure provider for Sena AI capabilities. Subprocessor under Data Processing Agreement.
- OpenAIcoreAI language model provider for natural language processing and conversation analysis. Subprocessor under Data Processing Agreement.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Sena competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Public ticketing and event-discovery platform. Comparable as a broader incumbent in the events space serving organizers, but Eventbrite's focus is ticketing and marketplace rather than AI-driven attendee engagement and sponsor matching where Sena plays.
- RingCentral Events (formerly Hopin): Virtual and hybrid event platform offering registration, networking, and engagement. Comparable as a broader incumbent in event tech serving organizers, with overlapping engagement and matchmaking use cases that Sena also addresses via WhatsApp-native AI.
- Cvent: Large event management platform (owned by Blackstone) covering registration, venue sourcing, and attendee engagement for enterprise and association events. Comparable as a broad incumbent competing for the same enterprise event budget; Cvent could either acquire or build features competing with Sena.
Direct peers
- Eventmobi: Event technology platform offering apps, registration, and live engagement tools for in-person, virtual, and hybrid events. Directly comparable as a competing engagement vendor for organizers, serving mid-market and enterprise events similar to Sena's ICP.
- Swapcard: Event engagement and AI matchmaking platform serving trade shows and conferences. Directly comparable because it competes in the same buyer (event organizers), the same use case (attendee networking, sponsor/attendee matching), and is increasingly layering AI-driven matchmaking similar to Sena's AI Matching Engine.
- Brella: Event networking and matchmaking platform with AI-driven 1:1 meeting recommendations and a sponsor lead-retrieval tool. Directly comparable on the matchmaking and sponsor-ROI use cases that Sena also targets, especially around speed networking at large conferences.
- Whova: Event app and engagement platform offering agenda, networking, and community features for conferences and associations. Comparable as a competing attendee engagement layer, though Whova uses a dedicated app model whereas Sena is WhatsApp-native.
- Grip: AI-powered event matchmaking and networking platform. Closely comparable because Grip's core product is AI recommendations for attendee and exhibitor meetings — directly overlapping with Sena's Planning Agent and AI Matching Engine, even though delivery channel differs (mobile/web app vs WhatsApp).
- Bizzabo: Event Experience OS that combines registration, agenda, networking, and analytics for in-person and hybrid events. Comparable as a primary platform competing for the same event organizer budget; Sena layers inside this stack as a complementary engagement layer rather than a direct replacement.
- Hubilo: Event engagement platform with attendee networking, sponsor booths, and AI-driven matchmaking. Directly comparable on the same buyer (event organizers) and overlapping on networking, sponsor ROI, and AI features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sena social profiles
Digital presenceSena compliance and trust
Trust signalCompliance3 records
Sena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sena leadership team
Management profileNumber of profiles
Profiles2 records
Sena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sena
What does Sena do?
Sena provides an AI-powered event engagement platform that operates as a personal WhatsApp concierge for conference attendees. The platform engages attendees before events to capture intent and networking goals, answers queries autonomously during events, and generates rich audience intelligence for organizers and sponsors. It is sold as a SaaS subscription to event organizers and conference producers.
Is Sena a public or private company?
Sena is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sena founded?
Sena was founded in -1. It employs 11 to 50 people.
Where is Sena based?
Sena is headquartered in Not specified, United States, in the North America region.
How does Sena make money?
One revenue line is on record: event Concierge Platform.
Who are Sena's main competitors?
Broad incumbents on record are Eventbrite, RingCentral Events (formerly Hopin) and Cvent. Direct peers are Eventmobi, Swapcard, Brella, Whova, Grip, Bizzabo and Hubilo.
Does Sena have an API?
No public API is recorded for Sena.
What industry is Sena in?
Sena's product category is Event Engagement Software. Its primary akta.pro industry code is BPAFADAO, Event PR & Communications Support. Its NAICS code is 56192.