Seviin Yoga
Seviin Yoga is a single-location heated power yoga studio in Atlanta's Kirkwood neighborhood, offering signature Vibe & Flow vinyasa classes, specialty workshops, and a Yoga Alliance Approved 200-hour teacher training program to individual practitioners and aspiring yoga teachers.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, Georgia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Seviin Yoga does
Seviin Yoga is a single-location, heated power yoga studio operating from 1963 Hosea L. Williams Drive NE in the Kirkwood neighborhood of Atlanta, Georgia. The studio offers a core menu of four class formats — Vibe & Flow (heated power vinyasa at 90-97°F), Vibe & Chill (vinyasa/yin hybrid at 88-92°F), Yoga Boot Camp (HIIT-influenced at 90-95°F), and Deep Stretch (restorative at 80°F) — alongside kids yoga, specialty workshops, and themed events such as Harry Potter Flow and Trap Yoga. A roster of 13+ named instructors (the "Vibe Tribe") delivers classes across six-day operating hours, supplemented by a 200-hour Yoga Alliance Approved hybrid Yoga Teacher Training program with a trauma-informed and mental health focus.
The business operates on a membership-based revenue model anchored by monthly auto-deducting subscriptions requiring a three-month minimum commitment, supplemented by drop-in class fees ($7 intro boot camp rate; $20 typical), paid special events, workshops ($20-$65 range), and YTT tuition. Non-class revenue streams include a $7 mat rental, kids yoga ($10 per child, free for members' children), and optional add-on certifications such as sound healing. The company does not operate any proprietary technology platform; bookings run on Schedule Bliss, event ticketing on Eventbrite, and YTT enrollment on Kajabi, while the website is hosted on Squarespace.
Go-to-market is community-driven and direct-to-consumer, relying on instructor-led Instagram presence, branded hashtags (#VibeTribe, #DomoreyogaATL), themed event marketing, referral challenges, and local school/community partnerships for acquisition. The company is privately held, founder-operated (LeNaya S Crawford is the lead trainer and apparent founder), with no disclosed external investment, no patents or trademarks, and a single physical location limiting geographic reach to the greater Atlanta area.
Seviin Yoga firmographics
Firmographics- Name
- Seviin Yoga
- Legal name
- Seviin Yoga
- Website
- https://seviinyoga.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seviin Yoga is a single-location heated power yoga studio in Atlanta's Kirkwood neighborhood, offering signature Vibe & Flow vinyasa classes, specialty workshops, and a Yoga Alliance Approved 200-hour teacher training program to individual practitioners and aspiring yoga teachers.
- Ownership category
- akta.pro rank
Seviin Yoga industry classification
Industry- Product category
- Boutique Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Power Yoga & Athletic Yoga Conditioning (HSADACAG)
- akta.pro secondary industries
- Hot Yoga & Heated Pilates (HSADACAC), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK)
Keywords
Where Seviin Yoga is headquartered
LocationHeadquarters
- HQ city
- Atlanta, Georgia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Seviin Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly auto-deducting memberships requiring 3-month commitment. Unlimited class access for members.
- Drop-in Classes: Single class payments for non-members attending individual sessions.
- Yoga Teacher Training: 200-hour Yoga Alliance approved hybrid training program with registration fees. Includes topics on trauma-informed yoga, mental health, and optional sound healing certification add-on.
- Events and Workshops: Special themed events (Harry Potter Flow, Trap Yoga, CBD + Chill, etc.) and workshops (Kemetic Yoga, Rocket Yoga Training) with separate ticket pricing for members and non-members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | 21-day unlimited yoga intro offer for new students |
| Subscription | Monthly | Monthly unlimited membership |
| Unit Pricing | Pay-as-you-go | Special event pricing |
| Unit Pricing | One time/ perpetual license | Yoga Basics Beginner Series |
| Unit Pricing | Pay-as-you-go | Yoga Boot Camp drop-in |
| Unit Pricing | Pay-as-you-go | Mat rental |
| Unit Pricing | Pay-as-you-go | Kids Yoga |
| Unit Pricing | One time/ perpetual license | Make and Take Essential Oils workshop |
| Unit Pricing | One time/ perpetual license | Pelvic Floor Workshop |
| Subscription | Multi-year contract | 200-Hour Yoga Teacher Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Seviin Yoga product offering
Product offeringCore offering
Seviin Yoga operates a single heated power yoga studio in the Kirkwood neighborhood of Atlanta, Georgia, offering signature Vibe & Flow vinyasa classes along with Vibe & Chill, Yoga Boot Camp, and Deep Stretch formats. The studio supplements regular classes with themed events, specialty workshops, and a Yoga Alliance approved 200-hour hybrid Yoga Teacher Training program. Revenue is generated primarily through monthly auto-pay memberships, drop-in class fees, event tickets, and teacher training registration.
Product overview
Seviin Yoga is Kirkwood's premier heated power yoga studio offering a unified class experience centered around its signature 'Vibe & Flow' heated power vinyasa classes. The studio provides multiple class formats including Vibe & Chill, Yoga Boot Camp, and Deep Stretch, all held in heated environments. Beyond regular classes, the studio offers a Yoga Alliance Approved 200-Hour Hybrid Yoga Teacher Training program and new student introductory packages. The studio operates on a membership-based model with various pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vibe & Flow
- Vibe & Chill
- Yoga Boot Camp
- Deep Stretch
- 200-Hour Yoga Teacher Training
- Monthly Yoga Memberships
- 21 Days for $27 New Student Special
- Kids Yoga
- Themed Events and Workshops
- Yoga Basics Beginner Series
- Mat Rental
Companies that use Seviin Yoga
Customer profileSegments4 records
Ideal customer profiles3 records
Seviin Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seviin Yoga partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Seviin Yoga competitors and assessment
Company assessmentBroad incumbents
- CorePower Yoga: Largest US heated power vinyasa chain with hundreds of studios nationwide. Operates a similar membership-driven, heated-power-yoga model with a teacher training program, but competes across all major US metros rather than focusing on a single Atlanta neighborhood.
- YogaWorks: Legacy multi-format yoga chain with teacher training and a broad curriculum spanning vinyasa, yin, restorative, and specialty classes. Comparable on YTT offering and class-format breadth; broader and less vibe-focused than Seviin.
Others
- Barre3: Boutique fitness franchise blending barre, yoga, and HIIT in a community-focused, music-driven format. Comparable on boutique fitness positioning, music curation, and franchise-scalable brand, but operates in a different modality.
Regional players
- Pure Yoga: Premium urban yoga brand operating multi-format heated and non-heated studios with strong teacher training pipelines. Comparable on premium positioning and YTT; serves different metros than Atlanta.
Emerging players
- YogaRenew Teacher Training: Online-first 200-hour RYS yoga teacher training provider. Comparable to the YTT arm of Seviin's business and a direct competitor for aspiring teachers seeking flexibility and lower cost.
- Baptiste Yoga: Power vinyasa methodology brand centered on leadership programs, teacher trainings, and signature events. Comparable to Seviin's YTT program and its emphasis on a branded teacher lineage.
Direct peers
- Hot 8 Yoga: Heated power vinyasa chain with multiple US studios, music-driven class formats, and membership-based pricing. Comparable to Seviin on heated-format, vibe, and subscription revenue mechanics.
- Y7 Studio: Boutique heated vinyasa chain with a strong music-and-lighting-driven brand identity and themed class experiences. Closest direct peer to Seviin's music-curated, LED-lit, vibe-forward positioning.
- Modo Yoga: International hot yoga and power vinyasa chain with teacher training programs and community-focused brand language. Operates a comparable heated-studio-plus-YTT revenue model across multiple cities.
- Sweat Yoga: Boutique heated yoga studio concept with multiple locations. Comparable as a smaller-scale chain player in the same heated power vinyasa category as Seviin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Seviin Yoga social profiles
Digital presenceSeviin Yoga compliance and trust
Trust signalCompliance1 record
Seviin Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seviin Yoga leadership team
Management profileNumber of profiles
Profiles1 record
Seviin Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seviin Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seviin Yoga
What does Seviin Yoga do?
Seviin Yoga operates a single heated power yoga studio in the Kirkwood neighborhood of Atlanta, Georgia, offering signature Vibe & Flow vinyasa classes along with Vibe & Chill, Yoga Boot Camp, and Deep Stretch formats. The studio supplements regular classes with themed events, specialty workshops, and a Yoga Alliance approved 200-hour hybrid Yoga Teacher Training program. Revenue is generated primarily through monthly auto-pay memberships, drop-in class fees, event tickets, and teacher training registration.
Is Seviin Yoga a public or private company?
Seviin Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seviin Yoga founded?
Seviin Yoga was founded in -1. It employs 1 to 10 people.
Where is Seviin Yoga based?
Seviin Yoga is headquartered in Atlanta, Georgia, United States, in the North America region.
How does Seviin Yoga make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are drop-in Classes, yoga Teacher Training and events and Workshops.
Who are Seviin Yoga's main competitors?
Broad incumbents on record are CorePower Yoga and YogaWorks. Barre3 is listed as an others. Pure Yoga is listed as a regional player. Emerging players are YogaRenew Teacher Training and Baptiste Yoga. Direct peers are Hot 8 Yoga, Y7 Studio, Modo Yoga and Sweat Yoga.
Does Seviin Yoga have an API?
No public API is recorded for Seviin Yoga.
What industry is Seviin Yoga in?
Seviin Yoga's product category is Boutique Yoga Studio Services. Its primary akta.pro industry code is HSADACAG, Power Yoga & Athletic Yoga Conditioning, with a secondary code of HSADACAC, Hot Yoga & Heated Pilates. Its NAICS code is 71394 and its SIC code is 7997.