Sfera Studio

What Sfera Studio does

Sfera Studio is a full-stack digital development agency headquartered in Kota Kinabalu, Sabah, Malaysia, founded in 2019. The company delivers custom web and mobile applications, bespoke software, AI and automation implementations, paid-advertising management, and broader digital transformation services to more than 50 businesses across Malaysia, the United States, the United Kingdom, Australia, and Singapore. Client engagements span startups (Level 5 Tools, Packsia), SMEs and consumer brands (Pink Iceland, WhatxWhen, Labelchase), and larger organizations including Serenbe Real Estate and the Sabah International Convention Centre (SICC), indicating operation across maturity and segment tiers.

The firm has productized portions of its practice through two proprietary offerings: Wharm, a business operations platform with embedded AI capabilities, and Merbuk, an e-commerce storefront product. Technical positioning is reinforced by platform credentials at BigCommerce (Partner), Fiverr (Vetted Pro, Top Rated), Zapier (Certified), and Make (Certified), spanning e-commerce, freelance marketplace, and automation ecosystems.

Sfera Studio operates on a multi-stream revenue model: project-based custom development engagements ranging from USD 800 to USD 8,000+ per project; recurring paid-advertising management subscriptions priced at RM1,290-RM4,290 per month; licensing or subscription revenue from Wharm and Merbuk; and post-launch support retainers. The company has managed more than RM8 million in cumulative ad spend on behalf of clients. Privately held and bootstrapped, Sfera Studio runs a distributed team anchored in Kota Kinabalu.

Name

Sfera Studio

Legal name

Sfera Studio

Website

https://sfera.studio

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sfera Studio is a Malaysia-based full-stack digital agency delivering custom web and mobile development, AI and automation, paid advertising, and proprietary SaaS products (Wharm, Merbuk) to 50+ clients across Malaysia, the US, UK, Australia, and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Kota Kinabalu

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Custom Development Projects: One-time project fees for web development, custom software, and digital transformation services. Pricing ranges from USD $800 for landing pages to $8,000+ for complex platforms. Delivered with fixed milestones and scope.
2. Paid Ads Management: Monthly subscription for managed Meta and Google advertising. Tiers: Starter (RM1,290/mo), Growth (RM2,490/mo), Scale (RM4,290/mo). Additional setup fees waived on commitments. Advertising budget paid separately to Meta/Google.
3. In-house Products: Self-developed software products including Wharm (business operations platform) and Merbuk (e-commerce solution). Revenue from product licensing or direct sales.
4. Post-launch Support Retainers: Flexible retainers for technical maintenance, content updates, performance optimization, and future feature development after project launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sfera Studio is a full-stack digital agency that designs, builds, automates, and scales digital systems for growing businesses. It delivers five core services — Web & Mobile App Development, Custom Software Development, AI & Automation, Paid Ads & Growth, and Digital Transformation — alongside two proprietary in-house products, Wharm (a business operations platform) and Merbuk (a conversion-focused e-commerce storefront). Engagements span one-off project builds (USD $800 to $8,000+), monthly managed advertising subscriptions, and post-launch support retainers.

Product overview

Sfera Studio is a full-stack digital agency offering five core service lines: Web & Mobile App Development, Custom Software Development, AI & Automation, Paid Ads & Growth, and Digital Transformation. The agency also develops its own software products, specifically Wharm (a business operations/management platform) and Merbuk (an e-commerce storefront product). Services are delivered through a structured three-step process: Discover, Design & Build, and Launch & Scale. The portfolio spans from marketing websites and SaaS products to AI-powered workflow automation and paid advertising management, with clients spanning Malaysia and globally.

Differentiator

Problem solved

Functional benefit

Brands

• Wharm: A custom platform that brought the whole workflow into one place, solving the challenge of running operations across scattered tools and spreadsheets.
• Merbuk

Products and services

• Web & Mobile App Development Design and build of fast, modern websites, web apps, and mobile applications ranging from marketing sites and Webflow builds to full SaaS products built on Next.js, React, and Supabase. Targeted at startups, SMEs, and enterprises needing an online presence or scalable digital product.
• Custom Software Development Bespoke platforms, internal tools, admin dashboards, CRMs, and booking systems engineered around specific business workflows, often integrated with WhatsApp, email, Stripe, and AI workflows. Targeted at SMEs and enterprises needing tailored operational software.
• AI & Automation Workflow automation, AI agents, and LLM integrations that cut manual work and scale operations. Implemented with a strategy-first approach to identify where AI and automation actually deliver ROI. Targeted at businesses seeking to reduce repetitive tasks and modernise operations.
• Paid Ads & Growth Managed Meta and Google advertising with full-funnel strategy, creative and copywriting in Bahasa Malaysia and English, and comprehensive tracking (Meta Pixel, CAPI, GA4, GTM). Delivered via tiered monthly subscriptions. Targeted at Malaysian businesses seeking to convert ad spend into qualified leads.
• Digital Transformation API integrations, platform migrations (such as WordPress or Wix to Webflow or custom builds), and SEO and performance work to modernise existing business systems. Targeted at businesses with legacy systems needing to upgrade infrastructure and online presence.
• Wharm Proprietary in-house business operations platform that brings scattered workflows into a single unified system of record. Used by Sfera Studio internally to run its own business and offered to clients seeking consolidated operations software.
• Merbuk Proprietary in-house e-commerce storefront product designed to deliver a polished, fast web experience built to convert. Targeted at brands that need a digital presence worthy of their physical product or service.
• Post-Launch Support Retainers Flexible monthly retainer for technical maintenance, content updates, performance optimization, and future feature development delivered after project launch. Targeted at clients who have completed a custom build and need ongoing technical partnership.

Quantifiable outcome

• 4.2× ROAS (Return on Ad Spend) achieved in last 30 days
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• FiverrcoreGTM or Marketing PartnerSfera Studio operates as an agency on Fiverr marketplace, holding both Vetted Pro and Top Rated badges. This partnership provides marketplace visibility, lead generation, and credibility through Fiverr's verification process. The relationship is primarily for client acquisition in the global freelance/agency marketplace.
• BigCommercecoreTechnology or IntegrationOfficial BigCommerce partner status enabling the agency to build and integrate e-commerce solutions on the BigCommerce platform. Partners are listed in BigCommerce's partner directory with verified credentials.
• ZapiercoreTechnology or IntegrationZapier Certified partner status demonstrating expertise in building workflow automations and integrations using Zapier's platform. Listed in Zapier's partner directory.
• MakecoreTechnology or IntegrationMake Certified partner status demonstrating expertise in advanced workflow automation and integration services using the Make (formerly Integromat) platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simform: Software development company offering custom application development, AI/ML integrations, and digital product engineering. Comparable to Sfera Studio's custom software and AI/automation services for SMB and enterprise clients.
• Cheesecake Labs: Software development firm focused on web and mobile applications, design, and emerging-tech integrations. Closely matches Sfera Studio's full-stack delivery model across strategy, design, and engineering.
• Reprise Digital: Global digital marketing agency with a strong focus on paid media (Meta, Google) and full-funnel advertising strategies. Directly comparable to Sfera Studio's paid ads management service and full-funnel offering.
• Disruptive Advertising: Paid advertising agency specializing in PPC, paid social, and conversion rate optimization with a focus on measurable ROAS. Directly comparable to Sfera Studio's tiered paid ads management plans and outcome-driven positioning.
• The Software House: Polish software development agency specializing in custom web and mobile applications, with a strong focus on tailored business platforms. Highly comparable to Sfera Studio's custom software development and AI integration service line.

Broad incumbents

• Wpromote: Established US digital marketing agency specializing in paid media, SEO, and performance marketing at enterprise scale. Overlaps with Sfera Studio's paid ads management offering but at significantly larger scale and enterprise tier.
• Netguru: European-headquartered digital consultancy delivering custom software, AI integrations, and digital transformation to enterprise clients. Overlaps with Sfera Studio's custom software and AI/automation offerings at a much larger scale.
• Uplers: Global digital services firm offering web development, AI/ML solutions, design, and digital marketing with a distributed delivery model. Much larger scale than Sfera Studio but highly comparable service mix, making it a relevant incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sferastudio.kk
• LinkedInlinkedin.com/company/sferastudio
• Instagraminstagram.com/sferastudio.kk
• TikToktiktok.com/@sferastudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sfera Studio