Sharp AI

What Sharp AI does

Sharp AI is an all-in-one AI-powered CRM and marketing automation SaaS platform operated by Sharp Brains Limited, a UK private company founded in February 2014 and headquartered in Slough with a registered office in London. The platform unifies lead capture, sales pipeline management, 2-way SMS, email and WhatsApp marketing, booking, payments, reputation management, funnel/website building, course/community hosting, and reporting into a single system, layered with AI features for content generation, voice agents, chatbots, workflow automation, and predictive analytics. Core platform functionality is delivered through white-labelled infrastructure licensed from HighLevel, Inc. and LeadConnector LLC, with Sharp Brains Limited acting as the contractual service provider and front-end brand.

The company monetises through tiered SaaS subscriptions — Standard at £99/month, Growth at £199/month (which includes 40 hours of dedicated virtual assistant service), and Premium at £1,499/month (full done-for-you) — plus usage-based charges for SMS, voice calls, AI execution (GPT-3.5/GPT-3.5/GPT-4), and premium add-on integrations such as WhatsApp ($29.99/mo) and Conversation AI Bot ($69.99/mo). Distribution combines a self-serve 7-day free trial, an inside-sales demo motion, an affiliate programme paying £49/month recurring, and a 2025-launched AI Employee Plan bundling CRM plus unlimited AI features. Vertical-specific modules target UK salons (137 disclosed), mosques, charities, finance, insurance, real estate, IT, dental, and marketing agencies, with a 2024 geographic expansion into the UAE. The company appears bootstrapped with no disclosed institutional funding.

Name

Sharp AI

Legal name

Sharp Brains Limited

Website

https://sharpai.app

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharp AI is a UK-based, bootstrapped all-in-one AI-powered CRM SaaS platform, operated by Sharp Brains Limited, targeting UK SMEs and agencies with tiered subscriptions and vertical modules for salons, mosques, charities, and finance.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI-powered CRM software
• Marketing automation platform
• Sales pipeline management
• Lead generation software
• Multi-channel communication tools

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Plans: Core revenue from tiered subscription plans (Standard £99/mo, Growth £199/mo, Premium £1,499/mo) offering unlimited users and contacts with different service levels.
2. Communication Services: Usage-based charges for SMS, voice calls, and WhatsApp messages at per-minute/per-segment rates for phone system usage beyond plan inclusions.
3. AI Feature Consumption: Pay-per-use charges for AI content generation, workflow AI executions, conversation AI messages, and email verification based on consumption.
4. Add-on Integrations: Premium add-ons including WhatsApp Integration ($29.99/mo), Yext Listing ($49.99/mo), and AI Bot ($69.99/mo) for enhanced functionality.
5. Affiliate Program: Revenue sharing through affiliate commissions (£49/month recurring per referral) paid to partners who refer new customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sharp AI is an AI-powered customer relationship management (CRM) and marketing automation SaaS platform that consolidates lead capture, bookings, multi-channel communications (SMS, email, voicemail, WhatsApp, Messenger, calls), sales pipeline management, payments, and reporting into a single unified system. The platform adds AI-driven features such as content generation, AI Voice Agents, AI Chat Agents, workflow automation, and a CRM Virtual Assistant service. It is sold through tiered subscription plans and tailored industry editions targeting UK SMEs, marketing agencies, and specific verticals (salons, charities, mosques, finance, insurance, real estate, dental, and IT businesses).

Product overview

Sharp AI is an all-in-one AI-powered CRM SaaS platform offered by Sharp Brains Limited (UK), designed for SMEs and agencies. The core Sharp AI CRM platform unifies sales, marketing, and customer relationship management through integrated modules including Funnel and Website Builder, Marketing Automation, Workflow Automation, Email Marketing, SMS Marketing, Social Media Management, Sales Pipeline Management, Booking Management, Call Tracking, Reputation Management, Courses and Community, Payment Management, Surveys, Chat Widget, and Reporting and Analytics. The platform also includes AI Integration features with Voice AI, Conversation AI, Funnel AI, Workflow AI, Content AI, Review AI, and WhatsApp AI. Industry-specific solutions include Charity CRM, Mosque Management System, Salon Management System, Finance CRM, Insurance CRM, Marketing Agency CRM, Dentistry CRM, Real Estate CRM, and IT CRM. Pricing tiers include Standard (£99/month), Growth (£199/month), and Premium (£1,499/month), with a newer AI Employee Plan bundling CRM and unlimited AI tools. The platform is built on HighLevel/LeadConnector technology with an open API for third-party integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sharp AI CRM Platform A unified CRM and marketing automation SaaS platform for UK small and medium businesses and marketing agencies that consolidates lead capture, multi-channel communication (SMS, email, voicemail, WhatsApp, Messenger, calls), sales pipeline, payments, reputation, and reporting in a single system.
• AI Employee Plan

Quantifiable outcome

• 20%+ increase in kept appointments within first month of use
• +6 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature12 records

Partnerships

One partnership is on record.

• HighLevel, Inc. / LeadConnector LLCcoreTechnology or IntegrationWhite-labelled underlying platform provider. Core CRM functionality delivered using technology licensed from HighLevel, Inc. and its affiliates including LeadConnector LLC. Sharp Brains Limited remains contractual service provider and primary support contact.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zoho: Broad SaaS suite including Zoho CRM, Campaigns, and Books. Comparable via per-app pricing model that Sharp AI contrasts against its flat-fee unlimited-contact model.
• HubSpot: Major CRM/marketing automation incumbent. Sharp AI maintains explicit comparison pages against HubSpot positioning itself as the more affordable, all-in-one alternative for SMEs.
• Freshsales (Freshworks): Mid-market sales CRM with AI (Freddy AI), email, phone, and workflow automation. Competes for the same SME/mid-market segment with bundled pricing.
• Salesforce: Enterprise CRM leader with Sales/Service/Marketing Clouds. Sharp AI targets Salesforce's per-seat pricing as a key disadvantage, but Salesforce offers vastly deeper enterprise functionality.

Direct peers

• ClickFunnels: Funnel-building and marketing automation SaaS for SMEs. Sharp AI positions its CRM-led all-in-one platform as more holistic than ClickFunnels' funnel-first approach.
• Pipedrive: SMB-focused sales CRM with pipeline management and automation. Comparable in target customer (SME) and core CRM/sales-pipeline functionality.
• Keap (Infusionsoft): CRM and marketing automation platform tailored to small businesses and solopreneurs, with built-in sales pipeline, email automation, and payment processing — directly comparable to Sharp AI's positioning.
• ActiveCampaign: Direct SME-focused CRM and marketing automation competitor with email automation, CRM, and increasingly AI features. Sharp AI maintains a dedicated Sharp AI vs ActiveCampaign comparison page.
• GoHighLevel: The underlying white-label platform provider whose technology Sharp AI resells. Direct comparison on multi-channel marketing automation, CRM, funnel building, and AI features for agencies and SMEs.

Emerging players

• Vendasta: White-label CRM and marketing platform for agencies and SMBs — similar white-label-as-a-service model on comparable technology, targeting agency channel partners much like Sharp AI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharpaiapp
• LinkedInlinkedin.com/company/sharpaiapp
• Instagraminstagram.com/sharpai.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp AI