Shelley's Day Spa & Salon

What Shelley's Day Spa & Salon does

Shelley's Hair, Body & Skin (operating as Shelley's Day Spa & Salon) is a full-service luxury salon and day spa founded in 1998 and headquartered at 127 Lake Rd #102 in Belton, Texas. The company operates two physical locations in the Belton community, including a restored 1921 Colonial home that serves as the original flagship. With an 11-person team comprising certified stylists across Redken Artist Levels 1 through 7, licensed estheticians, massage therapists, and front desk staff, the company delivers a unified portfolio of interconnected beauty and wellness services spanning haircuts, custom coloring, hair extensions, facials, HydraFacials, massage therapy, hair removal via sugaring and waxing, and makeup application.

The company's core technology infrastructure centers on the Phorest salon management platform, which powers online appointment booking, gift card sales, retail e-commerce, and customer intake. It holds Redken Elite Salon status, one of only approximately 400 salons worldwide meeting Redken's highest standards, providing exclusive access to brand education, VIP events, and early product information. Service delivery incorporates licensed HydraFacial MD treatment technology, Alexandria Professional sugaring products, and Aveda's botanical spa rituals. Other premium brand partnerships include Kerastase, Pureology, Olaplex, Image Skincare, and Jane Iredale.

The business model combines multiple revenue streams: pay-as-you-go service pricing (e.g., women's haircuts starting at $39, HydraFacial $159-$249, 60-minute massage starting at $73), subscription-based monthly membership tiers for facial, massage, and hair removal services with 6-month contracts, an electronic Platinum Loyalty Club awarding points on services and retail purchases, gift card sales with 24-month expiration, and curated retail product sales across seven premium brands available both in-salon and online. Distribution is direct-to-consumer through the physical locations and Phorest-powered online channels, with go-to-market driven by organic social (Instagram, Facebook), Google Reviews, the loyalty program, and SEO-optimized website content.

Name

Shelley's Day Spa & Salon

Legal name

Shelley's Hair, Body & Skin

Website

https://shelleyshairandspa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelley's Day Spa & Salon is a full-service luxury salon and day spa in Belton, Texas, founded in 1998, serving individual consumers with hair services, facials, HydraFacials, massage, hair removal, and makeup, supported by membership subscriptions, a loyalty club, and curated retail from premium brands.

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Hair salon services
• Day spa treatments
• Professional skincare
• Beauty and wellness
• Hair extensions

Headquarters

HQ city

Killeen, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: One-time service revenue from haircuts, styling, hair color, highlights, and hair extensions. Services priced per appointment with variation based on stylist level and service complexity.
2. Spa Services: Facials, HydraFacials, hair removal (waxing/sugaring), and massage therapy offered as one-time appointments with enhancement add-ons available.
3. Retail Products: Sale of professional beauty products from Redken, Kerastase, Pureology, Image Skincare, Jane Iredale, Olaplex, and Aveda for at-home maintenance. Products available in-salon and through online shop.
4. Platinum Loyalty Club: Points-based loyalty program rewarding every visit and purchase, with points redeemable for future services and products.
5. Spa Memberships: Monthly recurring membership subscriptions for consistent facial, massage, and hair removal services with 6-month contract terms. Includes member-only pricing and priority booking.
6. Gift Cards: Prepaid gift cards sold for use on services and retail products, with 24-month expiration from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Shelley's Day Spa & Salon operates as a full-service luxury salon and day spa offering professional hair services (cuts, color, highlights, extensions, styling), spa treatments (facials, HydraFacials, massage therapy, hair removal via waxing and sugaring), makeup services, and curated retail beauty products. Services are delivered by licensed, level-ranked professionals in a single Belton, Texas location with membership programs for recurring clients.

Product overview

Shelley's Hair, Body & Skin is a full-service luxury salon and day spa offering a unified portfolio of interconnected beauty and wellness services. The core offering consists of hair services (cutting, coloring, extensions, styling), spa services (facials, HydraFacials, massage therapy, hair removal, makeup), enhanced by membership programs for recurring clients and a curated retail product line. The salon operates as a Redken Elite Salon with certified stylists across multiple proficiency levels. Services are available à la carte or through subscription-style membership tiers (facial, massage, hair removal), while retail products from seven premium brands (Image Skincare, Jane Iredale, Kerastase, Pureology, Redken, Olaplex, Aveda) extend the salon experience to home care. A virtual consultation tool helps first-time clients get matched to appropriate services.

Differentiator

Problem solved

Functional benefit

Brands

• Shelley's Platinum: Exclusive electronic loyalty club designed to reward clients for every visit, purchase, and moment spent at the salon and spa.

Products and services

• Hair Services
• Massage Therapy Services
• Facials & Skincare Services Clinical skincare treatments including Aveda Plant Peel Facial, Platinum Facial, Inner Peace Facial, Radiance Renewal Facial with red light therapy, Gua Sha Glow Facial, and Tulasāra Facial.
• HydraFacial Treatments
• Hair Removal Services Hair removal using Alexandria Professional sugaring (at body temperature, adheres to hair rather than skin) and traditional waxing across bikini, Brazilian, leg, underarm, brow, chin, and facial areas.
• Makeup Services Professional makeup application using Jane Iredale mineral-based products, including daily wear, special occasion, bridal, glamour, lash application, and makeup lessons.
• Hair Extensions Hair extension services with multiple application methods including hand-tied, K-tip (keratin-tipped), I-tip (reusable), and tape-in extensions, with prior consultation required.
• Virtual Consultation Virtual consultation service for first-time hair salon clients to ensure proper service booking and matching; available for hair salon clients only.
• Spa and Beauty Membership Programs Subscription-based membership tiers including Facial Memberships, Massage Memberships, Hair Removal Memberships, and a Platinum Loyalty Club, with consistent monthly treatments, member-only retail savings, and priority appointment access.
• Retail Beauty Products Curated retail selection of professional beauty products including Image Skincare, Jane Iredale, Kerastase, Pureology, Redken, Olaplex, and Aveda for at-home maintenance, available in-salon and online.

Quantifiable outcome

• ~150 new guests acquired monthly on average
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and support.

• RedkencoreTechnology or IntegrationRedken Elite Salon partnership providing exclusive access to Redken education, VIP events, first access to new product information, and brand recognition as one of only 400 elite salons worldwide. Stylists receive Redken artist certifications at various levels.
• PhorestcoreTechnology or IntegrationOnline booking platform provider enabling appointment scheduling, gift card sales, and product e-commerce through Phorest's salon management system.
• KerastasesupportOthersLuxury hair care brand used in services and sold as retail products. Renowned for innovative formulas and salon-quality products providing solutions for every hair type.
• PureologysupportOthersProfessional color-treated hair care brand. 100% Vegan, sulfate-free formulas used in services and sold for at-home maintenance. Provides in-house education quarterly.
• AvedasupportOthersPlant-powered beauty brand prioritizing botanical ingredients and sustainability. Used for facial treatments, massage services, and hair removal pre/post-care products.
• Image SkincaresupportOthersClinical skincare brand offered as retail products for at-home skincare regimens. Non-refundable products prescribed through licensed estheticians during consultations.
• Jane IredalesupportOthersClean, mineral-based makeup brand used for professional makeup services. Prioritizes skin-loving ingredients. Non-refundable due to personalized shade matching process.
• OlaplexsupportOthersHair bond repair technology used to restore damaged hair by re-aligning natural bonds. Works on all hair types with damaged bonds.
• Alexandria ProfessionalsupportOthersLeading producer of sugar hair epilation products used for sugaring hair removal services. Sugar paste applied at body temperature, adheres to hair rather than skin.
• Summit SalonsupportImplementation/ SI/ Consulting PartnerCertified Summit Salon coaching and mentoring company providing business development support and training for salon operations.
• HydraFacial MDcoreTechnology or IntegrationLicensed provider of HydraFacial MD treatment technology for non-invasive facial rejuvenation delivering immediate results with no downtime for all skin types.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• European Wax Center: Specialty hair-removal franchise — overlaps directly with Shelley's sugaring and waxing services and represents the chain-style competitor in one of Shelley's core service lines.
• Amazing Lash Studio: Franchised lash and brow studio — partial overlap with Shelley's makeup and esthetics services, representing adjacent specialty beauty competition.
• Sola Salon Studios: Salon-suite rental concept housing independent stylists — different operating model but competing for the same licensed stylist talent pool and guest bookings in local markets.
• Waxing the City: Specialty waxing franchise with membership programs — directly comparable on hair-removal services and recurring revenue, though narrower in service breadth than Shelley's.

Direct peers

• Burke Williams Spa: High-end urban day spa providing massage, facials, and body treatments — directly comparable premium day-spa service model, although operating at larger urban scale than Shelley's single-market footprint.
• Woodhouse Spa: Luxury day spa chain offering facials, massage, body treatments, and wellness packages — comparable in full-service, upscale positioning and packaged/ritual experience offerings.
• Hand & Stone Massage and Facial Spa: Franchised full-service day spa offering massage, facials, and hair removal — directly comparable to Shelley's combined spa-and-wellness service model, with similar membership-driven recurring revenue.
• Massage Heights: Membership-based massage and skincare franchise with a comparable service portfolio (massage, facials, hair removal) and recurring-revenue model that closely mirrors Shelley's spa membership tiers.

Broad incumbents

• Ulta Beauty: Large beauty retailer offering in-store salon services and retailing many of the same premium brands (Redken, Kerastase, Pureology, Olaplex, Aveda) — competes for both guest dollars and stylist recruitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063581503037
• Instagraminstagram.com/shelleyshairbodyskin
• LinkedInlinkedin.com/company/shelleyshairandspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelley's Day Spa & Salon