Mary & Jane

What Mary & Jane does

Mary & Jane is a privately held, direct-to-consumer microdose cannabis wellness brand founded by Laura Roos and Rachael Dillon. The company sells hemp-derived Delta-9 THC products (at or below 0.3% under the 2018 Farm Bill) targeted at adults seeking the functional benefits of cannabis without overconsumption, including former alcohol users, wellness enthusiasts, and professionals wanting mood and sleep support. Core SKUs include Sunny Melts (1mg THC + 15mg kanna), Super Sunny (2.5mg THC), Simple Sunny (THC-free kanna), Dreamy (1mg THC + 5mg CBN for sleep), Revive (plant-powered recovery shot), and Sunny Drops (drinkable THC drops), plus bundles and merchandise.

The company's underlying technology is the orally disintegrating tablet (ODT) "melt" format, which dissolves in the mouth and absorbs through the oral mucosa, delivering onset within approximately 15 minutes and partially bypassing first-pass hepatic metabolism. This is positioned as a faster, more controllable alternative to conventional gummies or capsules. Products are manufactured through contract partners including VitaPros (Osseo, MN), Tikon DS (Westminster, CO), and No Coast Wellness (St. Paul, MN), and are third-party tested by Columbia Laboratories, Gobi Hemp, and SC Labs.

The business model combines a Shopify DTC storefront with subscribe-and-save subscriptions (30% off first month, free shipping for subscribers and orders $99+), wholesale distribution to retailers and dispensaries across 25+ US states, and an affiliate program on ShopMy. Mary & Jane ships nationwide (excluding Alaska, Idaho, Louisiana, North Dakota, and Washington State) via USPS in discreet packaging. The company is bootstrapped with no disclosed institutional funding and is headquartered in California for legal/governing-law purposes while operating out of the Twin Cities, Minnesota.

Name

Mary & Jane

Legal name

Mary & Jane LLC

Website

https://shopmaryandjane.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mary & Jane is a bootstrapped, DTC microdose cannabis wellness brand selling orally disintegrating melt tablets, drinkable drops, and recovery shots to health-conscious adults seeking low-dose THC and kanna alternatives to alcohol. Distribution spans a Shopify subscription storefront, wholesale to 25+ US states, and an affiliate program.

Ownership category

akta.pro rank

Product category

Cannabis Edibles

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Microdose cannabis edibles
• Hemp-derived THC products
• Orally disintegrating tablets
• Cannabis wellness brand
• Plant-powered recovery shots

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: One-time purchases and subscription orders placed through the company's Shopify e-commerce platform. Products include melts, bundles, and merchandise. Subscription model offers 30% savings and free shipping for recurring orders.
2. Wholesale/Bulk Orders: Bulk purchasing program for retailers and dispensaries. Contact [email protected] for wholesale inquiries. Products sold to retail locations across multiple US states.
3. Affiliate Program: Referral-based marketing program where affiliates earn commissions for driving sales. Uses ShopMy platform for affiliate management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mary & Jane manufactures and sells microdosed cannabis edibles delivered as orally disintegrating tablets (ODTs) branded as "melts." The product line includes Sunny Melts (1mg THC + 15mg kanna), Super Sunny (2.5mg THC), Simple Sunny (THC-free kanna only), Dreamy (1mg THC + 5mg CBN for sleep), Revive (plant-powered recovery shot), and Sunny Drops (drinkable THC drops), along with curated bundles. Products are hemp-derived, federally legal under the 2018 Farm Bill, and sold direct-to-consumer via e-commerce and subscription, plus wholesale to retailers.

Product overview

Mary & Jane is a direct-to-consumer wellness brand specializing in microdosed cannabis edibles delivered via orally disintegrating tablets (ODTs) called 'melts'. The product portfolio centers on three main melt formulations: Sunny (1mg THC + 15mg kanna for mood enhancement), Super Sunny (2.5mg THC for stronger effects), and Simple Sunny (THC-free kanna only). The company also offers Dreamy (1mg THC + 5mg CBN for sleep), Revive (plant-powered recovery shots), and Sunny Drops (drinkable THC drops). Products are hemp-derived, federally legal under 0.3% Delta-9 THC per the 2018 Farm Bill, and are marketed as alternatives to alcohol for mood enhancement and relaxation. The brand emphasizes precise dosing, fast-acting delivery through oral mucosa absorption, and third-party lab testing for quality assurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunny Melts Microdosed orally disintegrating tablets (ODTs) containing 1mg hemp-derived THC combined with 15mg kanna, designed to deliver a subtle mood lift and social ease without intoxication. Sold in 30-count tins and targeted at adults 21+ seeking functional cannabis use.
• Super Sunny Melts Higher-dose orally disintegrating tablets with 2.5mg THC per melt for users who want stronger effects than the standard Sunny Melts. Sold in 30-count tins, formerly branded as Sunny 2.5mg.
• Simple Sunny Melts THC-free herbal supplement containing 30mg kanna only, designed for subtle mood enhancement without any THC content. Targeted at consumers who want kanna benefits without cannabis.
• Dreamy Melts Sleep-focused melt containing 1mg THC and 5mg CBN (cannabinol), formulated to promote restful sleep without next-day grogginess. Delivered via ODT format.
• Revive Plant-powered recovery shot designed to restore balance, boost hydration, and support the body's natural reset. Marketed for morning use after drinking or whenever a clean, functional pick-me-up is needed.
• Sunny Drops New drinkable THC drops designed as a convenient alternative format to the melt tablets, allowing consumers to consume microdosed cannabis by adding drops to beverages.
• Starter Stack Bundle Bundle combining Sunny and Dreamy melts, offering day and night microdose options at a discounted bundle price for comprehensive mood management.
• Best Sellers Bundle Pre-curated bundle of the company's most popular melts sold at a discounted bundle price, including various product variants to introduce new customers to the core line.
• Hangover-Free Happy Hour Bundle Bundle combining melt products positioned as a hangover-free social happy hour alternative to alcohol, sold at a discounted bundle price versus individual SKUs.

Quantifiable outcome

• 100,000+ customers served

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting, core and minor.

• Columbia LaboratoriessupportingTechnology or IntegrationThird-party testing laboratory located in Portland, Oregon. Conducts batch testing for Mary & Jane products to verify potency and purity. Products tested include Sunny Melts and other formulations.
• Gobi HempsupportingTechnology or IntegrationThird-party testing laboratory in Wheat Ridge, Colorado. Provides independent lab verification of product contents and safety.
• SC LabssupportingTechnology or IntegrationThird-party testing laboratory in Santa Cruz, CA. Conducts independent testing of Mary & Jane products for quality assurance.
• VitaProscoreImplementation/ SI/ Consulting PartnerContract manufacturer located at 8667 Jefferson Hwy, Osseo, MN 55369. Expert in vitamin and supplement manufacturing with over a decade of experience. Produces Mary & Jane's orally disintegrating tablet (melt) formulations.
• Tikon DScoreImplementation/ SI/ Consulting PartnerContract manufacturer at 11000 Westmoor Cir, Westminster, CO 80021. Co-manufacturer for Mary & Jane products.
• No Coast WellnesssupportingImplementation/ SI/ Consulting PartnerContract manufacturer at 293 Como Ave #107, St. Paul, MN 55103. Minnesota-based manufacturing partner for Mary & Jane products.
• Floret CoalitionminorStrategic or Co-development PartnerAnti-racist collective of small businesses in the cannabis and cannabis-adjacent space. Mary & Jane is a member, donating monthly to support equity-oriented actions benefiting Black, Latine, and Indigenous communities. Over 100 member businesses.
• BONBONWHIMSminorGTM or Marketing PartnerCollaborative partnership producing co-branded merchandise. Includes Revive Angel Keychain product collaboration priced at $35.00.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wana Brands: Wana is one of the largest cannabis edible brands in North America, with classic gummies/soft chews. Direct peer in the cannabis edible category, but operates in state-legal recreational markets rather than the federally-legal hemp channel, and lacks the microdose/Sunny positioning.
• Kin Euphorics: Kin Euphorics makes low-dose, functional 'social tonics' marketed as alcohol alternatives for adults. Direct ethnographic peer: targets the same sober-curious, health-conscious adult female demographic that Mary & Jane reaches with Sunny, and occupies similar shelf space at boutique retailers like The Alchemist's Kitchen.
• Sunderstorm (Kanha): Sunderstorm's Kanha gummies are a top-selling cannabis edible in California and other state-legal markets. Direct peer on premium edible positioning, broad retail distribution, and cannabis-infused formats, though targeting the state-legal recreational channel rather than federally-legal hemp.
• Cann: Cann sells microdosed THC + CBD canned beverages positioned as alcohol alternatives. Direct peer on consumer occasion (social drinking without alcohol), regulatory strategy (hemp-derived THC), and target market (women, wellness-curious adults), but with a beverage format rather than ODT melt.
• Kiva Confections: Kiva is a premium cannabis edible brand (chocolate, gummies, mints) sold in California and other state-legal markets. Direct peer on chocolate/lozenge-style formats and DTC plus retail distribution, though positioned for experienced cannabis users rather than the canna-curious microdose segment.

Emerging players

• Feals: Feals is a DTC-first CBD wellness brand selling tinctures and gummies on a subscription model. Comparable on DTC subscription GTM, sober-curious consumer positioning, and hemp-derived Farm Bill strategy, but does not use THC or the ODT melt format.
• Three Spirit Drinks: Three Spirit makes functional, plant-based 'social elixirs' marketed as alcohol alternatives. Emerging peer on occasions-of-use and target consumer (wellness-oriented adult drinkers), but operates in the non-intoxicating functional beverage category with adaptogens rather than THC.
• Recess: Recess sells adaptogen and hemp-infused sparkling waters marketed as modern, calm-inducing alternatives to alcohol. Emerging peer in the same sober-curious consumer occasion with overlapping PR/brand-led strategy, but uses beverage and adaptogen active ingredients rather than THC.
• Five (Five CBD): Five (Five CBD) is a federally-legal CBD/hemp-derived THC brand selling gummies, vapes, and seltzers. Emerging peer in the hemp-derived THC + CBD category, with a similar federally-legal shipping strategy, but a much larger and broader SKU portfolio and a less microdose-focused positioning.

Broad incumbents

• Charlotte's Web: Charlotte's Web is the largest publicly-traded CBD wellness brand, with broad distribution and a deep portfolio of CBD oils, gummies, and topicals. Broad incumbent in the federally-legal hemp wellness category; comparable in regulatory posture (hemp-derived, Farm Bill) but lacks the microdose THC and ODT format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maryandjane

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary & Jane