What Skill Samurai Global HQ does

Skill Samurai is a franchise-based children's coding and STEM education company founded in 2015 and headquartered in Australia as Skill Samurai Pty. Ltd., operating franchised learning centers across at least seven countries (USA, Canada, UK, Australia, Singapore, India, Bangladesh) with a small corporate staff of 14. It serves children ages 6-18 (and select PreK-4 learners via MathCode) and their parents through in-center classes, school-partnership programs, YMCA-hosted classes, mobile On-the-Go delivery, and a global olympiad-style competition series.

Its core product portfolio centers on two programs: the "Way of the Hero" multi-pathway coding curriculum (Foundation through Core and Elective, covering Scratch, Python, Roblox/Lua, Minecraft/Java, web development, Unity/C#, VEX Robotics, and machine learning), and "MathCode Mastery," which integrates the MOE-approved Singapore Math curriculum with computer programming and an AI-driven adaptive learning engine. Supporting products include the Foxfire Cup competition series (subscription tiers at $149 and $199 per month), holiday camps, after-school programs, in-school STEM programs, PCEP Python certification prep, and birthday-party hosting. The technology stack uses the E-Singapore Math adaptive LMS for personalization, Jumbula for registration/scheduling, Stripe for payments, and integrates VEX Robotics and Unity as instructional platforms.

The business model combines recurring consumer revenue (month-to-month memberships with no contracts, plus camp/event fees) with franchise licensing economics: initial franchise fees from $49K (US On-the-Go) up to $143K-$307K total investment (US Brick & Mortar), plus ongoing royalties on franchisee revenue. Pricing is published and consumer-facing; revenue is not publicly disclosed. Customer acquisition runs through free trial classes, a website booking flow, social media, school/PTA referrals, and franchise discovery days for prospective operators.

Name

Skill Samurai Global HQ

Legal name

Skill Samurai Pty. Ltd.

Website

https://skillsamurai.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Skill Samurai is a franchise-based children's coding and STEM education company serving ages 6-18 across 7+ countries through learning centers, mobile delivery, school partnerships, and the Foxfire Cup global competition, anchored by its Way of the Hero coding curriculum and MathCode Mastery program.

Ownership category

akta.pro rank

Product category

Children's STEM and Coding Education Services

NAICS

Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF)

akta.pro secondary industries

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), Game-Based CS & Computational Thinking Platforms (EDAFANAD), STEM & Computer Science Curriculum (EDAGAAAB)

Keywords

• Children coding education
• STEM curriculum programs
• Education franchise services
• Adaptive learning platform
• After-school enrichment

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Memberships: Recurring monthly subscriptions for weekly coding and STEM classes. Flexible month-to-month memberships with no contracts. Members can book any class any day with personalized learning paths.
2. Summer and Holiday Camps: Day camps for children ages 6-16 with themes including Minecraft, Roblox, Junior Programming, and YouTube. Offered as single day or multi-week sessions.
3. MathCode Mastery Classes: Weekly 2-hour classes combining 45 minutes of coding with 45 minutes of Math Mastery. Priced at $249/month.
4. Franchise Fees: Initial franchise fees ranging from $49K for On-the-Go model to higher for multi-unit and master franchise options. Franchisees also pay ongoing fees for curriculum, training, and marketing support.
5. Birthday Parties and Events: Special event hosting for children's birthday parties and celebrations at franchise locations.
6. Foxfire Cup Memberships: Monthly competition memberships: Explorer at $149/month and Trail Blazer at $199/month, including competition fees, coaching, and training.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Skill Samurai Global HQ operates a franchised children's education business delivering coding and STEM classes (ages 6-18) through branded learning centres, mobile "On-The-Go" units, school partnerships, camps, and birthday parties. Its proprietary "Way of the Hero" curriculum and MathCode™ Method combine computer science instruction with Singapore Math methodology, supported by an AI-powered Adaptive Learning LMS. Revenue is generated from monthly consumer memberships, seasonal camps/events, school contracts, and the sale/licensing of franchise territories to operators in multiple countries.

Product overview

Skill Samurai is a coding and STEM education franchise offering a multi-product portfolio centered around two core programs: the Way of the Hero coding curriculum and the MathCode Mastery integrated math and coding program. The Way of the Hero provides structured progression through Foundation, Core, and Elective tracks across multiple programming languages (Scratch, Python, Java, JavaScript/Lua, C#) and platforms (Roblox, Minecraft, Unity). The MathCode Mastery program combines Singapore Math methodology with AI-powered adaptive learning and coding. Supporting products include the Foxfire Cup olympiad competition series, holiday camps, after-school programs, in-school STEM partnerships, and franchise opportunities. Additional offerings span robotics (VEX), web development, YouTube creation, machine learning courses, and PCEP Python certification preparation. The company operates across 7 countries through a franchise model offering On-the-Go, Brick & Mortar, Master Franchise, and Nested Franchise options.

Differentiator

Problem solved

Functional benefit

Brands

• MathCode™ Mastery: The integrated math and coding program combining Singapore Math curriculum with computer programming for children aged 4-12.
• Foxfire Cup
• After-School Accelerator

Products and services

• Way of the Hero Coding Curriculum Complete sequential coding pathway for ages 6-18 combining Scratch, Python, JavaScript, robotics, and game development, delivered through franchised centres and supported by an Adaptive Learning LMS.
• MathCode Mastery Class Proprietary integrated math and coding program that fuses Singapore Math methodology with computer science instruction, designed for students seeking stronger math and computational reasoning.
• Foxfire Cup Olympiad Training Advanced olympiad-level competitive coding training program that prepares students for the Foxfire Cup competition.
• Scratch Foundation Courses Block-based coding courses using Scratch for ages 6+, designed as foundational entry-level programming instruction within the Way of the Hero pathway.
• Web Development Course Course covering HTML, CSS, and JavaScript for students building websites and interactive web applications.
• 3D Game Development with Unity Game development course teaching 3D game design and programming using the Unity engine, aimed at intermediate-to-advanced learners.
• VEX Robotics Program Robotics program using VEX platforms to teach engineering, mechanics, and programming through hands-on build/control projects.
• YouTube Channel Creation Course Content creation course teaching video production and channel management for students interested in digital media publishing.
• Machine Learning for Kids Introductory artificial intelligence and machine learning course designed for advanced school-age learners.
• PCEP Python Certification Preparation Python training course aligned with the PCEP (Certified Entry-Level Python Programmer) industry credential.
• Skill Samurai Franchise Program Territorial franchise license granting operators the right to deliver the Skill Samurai curriculum under multiple formats (centre, mobile, in-school) in defined regions across Australia, New Zealand, the US, and Canada.
• On-The-Go Mobile Coding Franchise Mobile-format franchise offering that brings coding classes to schools, events, and community venues without requiring a fixed retail location.
• Holiday and Seasonal Coding Camps Themed holiday and seasonal camps delivered at franchised centres covering coding, robotics, and STEM projects for school-age children.
• After-School Coding Programs After-school coding programs delivered at partner schools, YMCAs, and community organizations as enrichment activities.
• In-School STEM Programs Curriculum-integrated STEM programs delivered during school hours under contract with primary and secondary schools.
• Coding Birthday Parties and Events Event-based birthday party and group event packages offering themed coding and STEM activities at franchised locations or mobile venues.

Quantifiable outcome

• 20% improvement in math abilities guarantee within 12 months
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• D. Bradley McWilliams YMCAcoreChannel Partner/ Reseller/ DistributorYMCA location in Katy, TX hosting Skill Samurai coding and STEM classes. YMCA membership not required for Skill Samurai memberships. Classes held at this venue for local families.
• Monty Ballard YMCAcoreChannel Partner/ Reseller/ DistributorYMCA location in Katy, TX hosting Skill Samurai coding and STEM classes. Partnership provides venue for after-school coding sessions.
• Mark A. Chapman YMCAcoreChannel Partner/ Reseller/ DistributorYMCA location in Katy, TX hosting Skill Samurai coding and STEM classes. Provides facility for weekly coding classes.
• School DistrictscoreChannel Partner/ Reseller/ DistributorMultiple school district partnerships delivering coding programs in schools worldwide. Skill Samurai works with each school to supplement PTA and teaching activities with customized curriculum.
• Foxfire Olympiad (World's Largest Olympiad)flagshipStrategic or Co-development PartnerPartnership with world's largest Olympiad platform with 117 countries, 230 million students, and 15,000+ schools. Provides competition framework for Skill Samurai's Foxfire Cup, enabling international competition opportunities for students.
• VEX RoboticscoreTechnology or IntegrationVEX Robotics Design System used in robotics curriculum. Students build robots, learn programming, and participate in engineering challenges using professional-grade robotics platform.
• Unity Game EnginecoreTechnology or IntegrationProfessional 3D game development platform used for advanced courses. Students learn C# scripting and create MarioKart-style racing games using industry-standard tools.
• Hour of CodeminorStrategic or Co-development PartnerParticipation in worldwide Hour of Code initiative during Computer Science Education Week. Provides one-hour coding demonstrations to students at partnered schools.
• Singapore Math (MOE Approved)coreStrategic or Co-development PartnerLicensed Singapore Math curriculum aligned with all standard textbook series, approved by Singapore's Ministry of Education. Foundation of MathCode Method.

Scale indicators11 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• MakerKids: After-school and camp STEM program for kids covering coding, robotics, and Minecraft/Roblox game building. Directly comparable on age range, in-person center model, and Minecraft/Roblox elective offerings - smaller scale but similar niche positioning.
• Code Ninjas: Largest kids' coding franchise (~300+ centers) operating after-school coding, game-building (Minecraft/Roblox/Unity), and STEM enrichment for ages 7-14. Closest comparable to Skill Samurai's franchise model, age range, and game-based curriculum - direct head-to-head competition for franchisees and parents.
• iCode: STEM and coding education franchise teaching robotics, game design, and programming to K-12 students in school-based and after-school settings. Closely comparable franchise model, age range, and STEM curriculum breadth to Skill Samurai's Way of the Hero.
• STEM For Kids: Multi-program STEM franchise delivering engineering, robotics, coding, and math enrichment to K-8 students through after-school, camp, and in-school channels. Closely comparable franchise structure and curriculum breadth to Skill Samurai.
• The Coder School: US-based coding franchise focused on personalized, one-on-one and small-group coding tutoring for kids and teens. Directly comparable on age range, tutoring-center distribution, and franchise unit economics to Skill Samurai's Brick & Mortar learning centers.
• Black Rocket Productions: Franchised STEM/coding summer camp and after-school program operator (Minecraft, Roblox, YouTube, game design) for ages 8-14. Closely comparable channel, age band, and franchise-style distribution model to Skill Samurai's camps and after-school programs.

Emerging players

• CodeWizardsHQ: Live online coding school for ages 8-18 offering HTML/CSS/JavaScript and Python tracks with project-based curriculum. Comparable age band and curriculum depth to Skill Samurai's online-pivot opportunities, particularly relevant if Skill Samurai extends beyond in-person centers.
• Tynker: Online self-paced coding platform for kids aged 5-18 with K-12 school licensing footprint. Direct curriculum overlap (block coding, Python, JavaScript) with Skill Samurai's Way of the Hero, but delivered via software rather than in-person centers - a parallel learning channel rather than direct head-to-head.
• Coding with Kids: Smaller kids' coding education franchise/learning center operating Scratch, Python, Minecraft, and Roblox classes. Direct overlap with Skill Samurai's curriculum pathways but at smaller geographic scale; comparable unit-level model.

Broad incumbents

• iD Tech: Largest-scale operator of summer STEM/coding camps and online private lessons (formerly ID Tech/Camp) for kids 6-18 with university-campus and online channels. Broader incumbent with deeper brand reach competing for the same summer-camp wallet share and curriculum depth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkillSamurai
• Instagraminstagram.com/SkillSamurai
• LinkedInlinkedin.com/company/skillsamurai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skill Samurai Global HQ