What SMARTRACK LIMITED does

SmarTrack Limited is a UK-based vehicle tracking and stolen vehicle recovery provider, founded in 2005 and headquartered in Coalville, Leicestershire. The company designs, manufactures, and distributes Thatcham S5 and S7 accredited GPS tracking devices using multi-technology positioning (GPS, GLONASS, GPRS, GSM) with anti-jamming capabilities, multi-network roaming SIMs, and proprietary features including No Tag No Start immobilisation (S5+ iMOB) and D-iD mobile-app-based driver identification. Its portfolio spans consumer trackers, fleet management systems, wireless battery-powered devices, and specialty vehicle solutions for motorcycles, marine, caravans, and plant machinery. All products are monitored 24/7 by partner Global Telemetrics' ISO 27001-certified Secure Control Centre with a dedicated Repatriations Team.

SmarTrack operates a hybrid B2B/B2C go-to-market: hardware sales (£249-£899) bundled with mandatory monitoring subscriptions (£82-£199/year or £7.33-£17.99/month), distributed through a network of over 1,000 approved installers across the UK and Ireland, supplemented by insurance company and finance provider referral channels. Key customer segments include individual vehicle owners (often insurance-mandated), commercial fleet operators, motorhome and caravan owners, and specialty vehicle owners. The company holds ISO 9001, ISO 14001, ISO 13485, ISO 45001, and TISAX certifications, with all Secure Control Centre staff SIA-licensed.

The business is privately held with no disclosed external funding rounds. Notable operational metrics include over £180m in cumulative recovered vehicle value since 2006, £29.8m recovered in 2025 alone, a fastest recovery time of 6 minutes, and 21 industry awards within 15 years. Revenue is not publicly disclosed.

Name

SMARTRACK LIMITED

Legal name

SmarTrack Ltd

Website

https://smartrack.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

SmarTrack Limited is a UK-based provider of Thatcham-approved vehicle tracking devices and stolen vehicle recovery services, distributing hardware plus subscription monitoring through 1,000+ installers to consumers, fleet operators, and specialty vehicle owners.

Ownership category

akta.pro rank

Product category

Vehicle Tracking & Security

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Security Systems Services (except Locksmiths) (561621)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Telematics/ELD & Sensor Health Checks (Device Inspection/Calibration) (TLAKAGAI)

Keywords

• Vehicle tracking devices
• Stolen vehicle recovery
• Fleet management solutions
• GPS tracking systems
• Vehicle security monitoring

Headquarters

HQ city

Coalville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Device Sales with Subscription: Customers purchase tracking devices (hardware) with mandatory ongoing monitoring subscriptions. Device prices range from £249 to £899 depending on model. Subscriptions billed monthly via Direct Debit, annually, or for duration of vehicle ownership.
2. Monitoring Subscriptions: Recurring subscription revenue from 24/7 monitoring services. Subscription options include monthly Direct Debit (£7.33-£17.99+VAT), annual (£82-£199), multi-year (2-3 years), and duration of vehicle ownership plans.
3. Fleet Management Solutions: Business fleet tracking solutions with advanced reporting, driver management, and optional immobilisation. Devices sold with fleet-specific subscription tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

SmarTrack Limited supplies Thatcham S7 and S5 accredited vehicle tracking hardware and provides stolen vehicle recovery services through a 24/7 monitoring partnership with Global Telemetrics. The company distributes its products primarily through a UK and Ireland network of more than 1,000 approved installers, serving both individual vehicle owners and commercial fleet operators. Founded in 2005, the company focuses on insurer-recognized vehicle security and recovery offerings.

Product overview

SmarTrack offers a unified portfolio of vehicle tracking and stolen vehicle recovery products, anchored by Thatcham-approved S7 and S5 tracking devices. The product range includes standalone trackers (Protector, Reco, Trident, Maxi, Caravan), higher-specification S5 devices with driver recognition (SmarTrack S5, S5+, S5+ iMOB), wireless solutions (SmarTrack Wireless), and fleet management systems (uTrack, SmarTrack Fleet). All devices are backed by the Global Telemetrics monitoring platform — comprising a 24/7 Secure Control Centre, mobile app, online account portal, and dedicated Repatriations Team. Add-on authentication modules include D-iD (mobile app-based driver identification), Driver Detection Cards, and Driver Detection Tags.

Differentiator

Problem solved

Functional benefit

Products and services

• Thatcham S7 Vehicle Tracker
• Thatcham S5 Vehicle Tracker
• Stolen Vehicle Recovery Service
• Fleet Tracking Solutions

Quantifiable outcome

• £180m+ worth of vehicles recovered since inception in 2006
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• YiannimizeminorGTM or Marketing Partner · 26 May 2025Partnership for Yiannimize Live automotive events at Mercedes-Benz World featuring car displays and meet-and-greets. SmarTrack sister company partnering on these events.
• SB Race EngineeringminorGTM or Marketing Partner · 13 July 2021Global Telemetrics sponsorship of SB Race Engineering at GT Cup Championship since 2007.
• Global TelemetricscoreStrategic or Co-development PartnerGlobal Telemetrics provides 24/7 secure monitoring, billing, app services, and theft recovery support for all SmarTrack devices. SmarTrack provides the vehicle tracking technology installed in vehicles. They work as two connected parts of the same service. SmarTrack Limited and Global Telemetrics Limited are separate registered companies working closely together.
• MotorguardminorGTM or Marketing PartnerPartnership for attendance at NEC Motorhome and Caravan Show, discussing vehicle security with customers.
• Exec Spec LtdminorGTM or Marketing PartnerJoint attendance at Yiannimize Live Event at Leicester Racecourse for automotive security promotion.
• ineedatrackerminorGTM or Marketing PartnerPartnership for Yiannimize Live event in High Wycombe for joint automotive event presence.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tracker Network (UK): Tracker Network is the UK's other major stolen vehicle recovery specialist, offering GPS/VHF tracking with police liaison for stolen vehicle recovery. Directly comparable to SmarTrack in product category, target market (UK consumers and fleets), and reliance on insurance mandates — they are the closest direct head-to-head competitor.
• Phantom Vehicle Tracking: Phantom is a long-established UK provider of Thatcham-approved vehicle tracking and stolen vehicle recovery solutions. Direct peer with overlapping S5/S7 product range, insurance industry distribution, and consumer brand recognition in the UK vehicle security segment.
• Scorpion Automotive: Scorpion Automotive designs and manufactures Thatcham-approved vehicle tracking, immobilisation, and security products in the UK. Directly comparable to SmarTrack as a domestic UK vehicle security specialist with overlapping product portfolio (S5/S7 trackers), insurance recognition, and dealer network.
• Meta Trak: Meta Trak provides Thatcham-approved stolen vehicle tracking and fleet telematics products in the UK. Direct competitor to SmarTrack in the S5/S7 insurance-approved tracking category with comparable product positioning and installer/dealer distribution model.
• Vodafone Automotive (Trackstar): Vodafone Automotive's Trackstar is a Thatcham-approved stolen vehicle tracking service distributed through UK dealerships and insurers. Operates in the same Thatcham S5/S7 segment with similar insurance-backed demand drivers, and benefits from Vodafone's network and brand reach.

Broad incumbents

• Samsara: Samsara provides a broad IoT platform spanning fleet telematics, asset tracking, and connected operations for enterprises. Comparable to SmarTrack in the vehicle tracking/asset monitoring category but addresses larger enterprise customers with a software-first, multi-product platform model.
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a leading European fleet management and vehicle telematics platform serving businesses across multiple countries. Overlaps with SmarTrack's fleet management solutions but operates at a larger European scale with broader software features.
• CalAmp (LoJack): CalAmp provides telematics hardware and software for fleet and asset tracking globally, and its LoJack subsidiary historically operated stolen vehicle recovery services. Comparable to SmarTrack in vehicle tracking hardware manufacturing and stolen vehicle recovery heritage, but at significantly larger scale.
• Verizon Connect: Verizon Connect offers fleet management, GPS tracking, and telematics solutions globally. Broad incumbent competitor to SmarTrack's fleet segment with significantly wider geographic reach, deeper enterprise software stack, and telco-backed connectivity.
• Geotab: Geotab is a global leader in fleet telematics and connected vehicles, providing GPS tracking, driver behaviour analytics, and fleet management at enterprise scale. Competes with SmarTrack's fleet products (uTrack, SmarTrack Fleet) but operates at a much broader scale across multiple geographies and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartrack-limited

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTRACK LIMITED