idea education center

What idea education center does

Metricool, legally METRICOOL SOFTWARE, SL, is a Madrid-headquartered Spanish SaaS company operating as part of the team.blue Group. The company provides an all-in-one social media management platform that enables users to plan, measure, and promote content across more than eleven social networks including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. Core platform modules include Planner (with AI-powered Best Times scheduling), Analytics, Reports, Inbox (unified comments and messages), Approval System, Hashtag Tracker, and Ads management, alongside sub-products such as SmartLinks (a link-in-bio tool) and MetriLAB AI (which provides Model Context Protocol connections to external AI assistants). The platform is GDPR-compliant with data stored on EU servers and offers a Chrome extension plus native iOS and Android applications.

The business model is freemium with four subscription tiers (Free, Starter, Advanced, Custom) billed monthly or annually, augmented by the X Add-on subscription and a usage-based pay-per-day Hashtag Tracker service. Distribution is primarily self-service through app.metricool.com and the mobile apps, with direct sales reserved for Custom/white-label agency and enterprise contracts. Customer segments include social media managers, digital marketing agencies, brands and businesses, content creators/influencers, and marketing students/learners, served across seven localized languages. The company reports more than 3.5 million social media managers, brands, and agencies using its services, with notable enterprise logo references including Adidas, BMW, Aldi, 7-Eleven, Burger King, AliExpress, Havas, Cirque du Soleil, Alexander McQueen, BB Hotels, and Cannes Film Festival.

AI capability is layered through three productized features: an AI Social Media Assistant that generates post copy, CTAs, and hashtags against a credit meter (~600 words per credit), an AI Alt Text Generator for images, and MetriLAB AI which extends the platform through Model Context Protocol to external AI models. The company also publishes an annual research stream (e.g., a 2026 YouTube study covering 799,718 videos across 71,177 accounts) and operates MetriSchool, an education and certification business that produces courses such as Metricool Expert Certification, Social Media School, YouTube Ads Bootcamp, TikTokSchool, and an AI Social Media Marketing Course.

Name

idea education center

Legal name

METRICOOL SOFTWARE, SL

Website

https://s.mtrbio.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Metricool is a Madrid-based SaaS platform providing social media scheduling, analytics, AI content generation, and reporting tools to over 3.5 million brands, agencies, and creators across 11+ networks, operating as part of team.blue Group.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social, Community & Creator Platform Feeds (HDAAAGAD)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Social media management
• Content scheduling software
• Marketing analytics platform
• AI content generation
• Link-in-bio tools

Headquarters

HQ city

Mirqab, Al Asimah

HQ country

Kuwait

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans (Freemium): Metricool offers a freemium model with free basic services and paid tiers (Starter, Advanced, Custom) providing access to advanced features. Paid plans are billed monthly or annually with pricing based on number of brands managed and features included.
2. X Add-on: Additional paid add-on for connecting X (Twitter) accounts to Metricool. Requires a paid plan and is priced per X account connected.
3. Hashtag Tracker Service: Separate paid service for monitoring hashtag activity on X and/or Instagram, charged per day of monitoring usage.
4. Custom/Enterprise Plans: Custom pricing for agencies and enterprises requiring white-label solutions, API access, or large-scale brand management with custom brand limits.
5. Affiliate Program: Commission-based referral program where affiliates earn 25-50% of referred customer spending, with maximum commission limits per referred customer (Tier 1: up to $100, Tier 2: up to $300 after 200 referrals).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Metricool is an all-in-one social media management SaaS platform that lets users plan, schedule, and auto-publish content across 11+ networks (Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, Bluesky), with unified analytics, PDF/CSV reporting, AI-powered content creation, competitor benchmarking, and a SmartLinks link-in-bio tool. It is sold on a freemium model with paid tiers (Starter, Advanced, Custom) for individuals, agencies, and enterprises, plus add-ons such as the X Add-on and Hashtag Tracker.

Product overview

Metricool is an all-in-one social media management platform provided by METRICOOL SOFTWARE, S.L. The platform offers a freemium model with multiple subscription tiers (Free, Starter, Advanced, Custom) and integrates social media planning, analytics, reporting, AI content generation, and advertising management. Core products include the main Metricool Platform, SmartLinks (link-in-bio tool), and various modules such as Planner, Analytics, Reports, Inbox, and Approval System. The platform supports major social networks including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. Advanced features include AI-powered content creation via AI Social Media Assistant and AI Alt Text Generator, MetriLAB AI for MCP connections, API Access for Advanced/Custom plans, and White Label/Integration options for agencies.

Differentiator

Problem solved

Functional benefit

Brands

• SmartLinks: Social media link-in-bio tool that allows users to create mini web pages with multiple links, customizable design, and analytics.
• Metricool Studio
• MetriLAB AI

Products and services

• Metricool Platform An all-in-one social media management SaaS platform that lets users plan, schedule, and auto-publish content across 11+ networks (Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, Bluesky), with unified analytics, PDF/CSV reports, competitor analysis, AI content generation, and a SmartLinks link-in-bio tool. Sold via Free, Starter, Advanced, and Custom tiers for individuals, SMBs, agencies, and enterprises.
• SmartLinks A link-in-bio tool that creates a customizable mini web page where users can share multiple links, buttons, images, videos, and posts, with per-link click, visit, and CTR analytics. Used by creators and brands to route social bio traffic to websites, stores, and other content.
• Chrome Extension A Chrome browser extension that lets users access Metricool scheduling and analytics features directly from the browser while working on social platforms.
• Metricool MCP (Model Context Protocol integration) A Model Context Protocol (MCP) integration that connects Metricool to external AI assistants such as Claude for advanced analytics and MetriLAB AI workflows. Available to paid-plan users.
• Metricool API An Application Programming Interface that lets Advanced and Custom Plan customers integrate Metricool's functionality into their own platforms; available exclusively on Advanced and Custom Plans with a Standard Use cap of 500 calls per month per brand.
• Metricool White Label A white-label solution that lets Custom Plan customers deliver Metricool functionality under their own branding to end users.
• X Add-On A paid subscription add-on required for each X (Twitter) account connected to Metricool, available only to paid-plan subscribers and matched to the number of brands in their plan; also unlocks X hashtag tracking.
• Hashtag Tracker A separate usage-based paid offering that monitors hashtag activity on X (up to 100,000 posts per session) and Instagram (up to 10,000 posts per session); X tracking requires a paid plan plus the X Add-on.
• AI Social Media Assistant A generative AI assistant within Metricool that creates post copy, CTAs, hashtags, and image alt text on a monthly credit basis (approximately 600 words per credit), plus the AI Alt Text Generator for accessibility.
• Metricool Expert Certification A professional certification program covering Metricool platform usage and social media management skills, designed to credential practitioners and build brand loyalty for SMB and agency customers.

Quantifiable outcome

• Saves hours of manual work through automated reporting and one-click PDF downloads
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Google (YouTube API)coreTechnology or IntegrationMetricool integrates with YouTube API Services to enable features including connecting YouTube channels, scheduling videos, accessing analytics data, and managing content. Google Privacy Policy governs data handling.
• Meta (Facebook, Instagram)coreTechnology or IntegrationFull API integration with Facebook and Instagram for post scheduling, analytics, comments, messages, and advertising campaign management through Facebook Ads integration.
• TikTokcoreTechnology or IntegrationIntegration with TikTok for video scheduling, analytics, comment management, and trending audio library access for business accounts.
• LinkedIncoreTechnology or IntegrationIntegration for scheduling posts, PDF document scheduling, company page analytics, and comment management. Available for paid plans only.
• X (Twitter)coreTechnology or IntegrationX account integration with analytics and scheduling, available as paid add-on separate from base plans. Requires X Add-on purchase for each account.
• PexelscoreTechnology or IntegrationRoyalty-free image and video bank integrated into Metricool for use exclusively in publications created and scheduled through the platform.
• Google Looker StudiocoreTechnology or IntegrationConnector for creating advanced custom reports using Google Looker Studio. Available for Advanced and Custom plans.
• team.blue GroupcoreStrategic or Co-development PartnerMETRICOOL SOFTWARE is part of team.blue Group and has joint controllership with team.blue N.V. Data shared within group for marketing statistics, internal administration, and reporting.
• Google LLC (Analytics & Ads)coreTechnology or IntegrationGoogle Analytics 4 for web analysis, Google Ads conversion tracking, Google Ad Manager for advertising campaigns, and YouTube IFrame Player for video content. Extensive tracking and measurement integration.
• Zexel (Affiliate Program)minorChannel Partner/ Reseller/ DistributorZexel platform used for managing affiliate billing and payment of commissions for Metricool's referral program.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprout Social: Sprout Social is a public, premium social media management platform with strong analytics, reporting, and agency features. Closely comparable to Metricool in target segments (agencies, mid-market brands) and feature set.
• Hootsuite: Hootsuite is the established leader in social media management, offering scheduling, analytics, and inbox across all major networks. Directly comparable to Metricool across core product functionality and SMB/enterprise customer base.
• Agorapulse: Agorapulse is a social media management platform targeting agencies and SMBs, with scheduling, inbox, reporting, and ROI analytics. Direct competitor on agency features and mid-market positioning.
• Later: Later focuses on visual content scheduling for Instagram, TikTok, and Pinterest, with link-in-bio and analytics. Closely comparable to Metricool on visual-first social workflows and creator/SMB audience.
• Sendible: Sendible is an agency-focused social media management platform with multi-brand dashboards, white-label reporting, and client approvals. Comparable to Metricool's Custom Plan / agency tier.
• Buffer: Buffer is a leading freemium social media scheduling and analytics platform serving creators, SMBs, and small agencies. Direct competitor on pricing model (freemium), core scheduling features, and self-serve PLG motion.

Broad incumbents

• HubSpot: HubSpot's Marketing Hub includes social media management, CRM, and content tools within a much broader marketing/CRM platform. Comparable as a broad incumbent that overlaps with Metricool in social scheduling and analytics.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Social Studio / Social Cloud) is an enterprise marketing platform with social media publishing, listening, and analytics. Comparable as a broad incumbent in enterprise social media management.

Emerging players

• Socialinsider: Socialinsider is a social media analytics and benchmarking platform focused on competitive analysis and reporting. Comparable to Metricool's analytics, competitor, and benchmarking modules.
• Zoho Social: Zoho Social is part of the broader Zoho suite, offering scheduling, monitoring, and analytics for SMBs. Comparable on SMB social management and as a bundle-suite alternative for agencies/brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metricool
• YouTubeyoutube.com/channel/UC0NjePvj-YE5qeysRNfY-gA
• Facebookfacebook.com/metricoolEN
• LinkedInlinkedin.com/company/idea-education-center
• Instagraminstagram.com/metricool
• TikToktiktok.com/@metricoolglobal
• Pinterestpinterest.com/metricool

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about idea education center