idea education center
Metricool is a Madrid-based SaaS platform providing social media scheduling, analytics, AI content generation, and reporting tools to over 3.5 million brands, agencies, and creators across 11+ networks, operating as part of team.blue Group.
- Company typePrivate
- Founded2003
- HeadquartersMirqab, Al Asimah, Kuwait
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What idea education center does
Metricool, legally METRICOOL SOFTWARE, SL, is a Madrid-headquartered Spanish SaaS company operating as part of the team.blue Group. The company provides an all-in-one social media management platform that enables users to plan, measure, and promote content across more than eleven social networks including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. Core platform modules include Planner (with AI-powered Best Times scheduling), Analytics, Reports, Inbox (unified comments and messages), Approval System, Hashtag Tracker, and Ads management, alongside sub-products such as SmartLinks (a link-in-bio tool) and MetriLAB AI (which provides Model Context Protocol connections to external AI assistants). The platform is GDPR-compliant with data stored on EU servers and offers a Chrome extension plus native iOS and Android applications.
The business model is freemium with four subscription tiers (Free, Starter, Advanced, Custom) billed monthly or annually, augmented by the X Add-on subscription and a usage-based pay-per-day Hashtag Tracker service. Distribution is primarily self-service through app.metricool.com and the mobile apps, with direct sales reserved for Custom/white-label agency and enterprise contracts. Customer segments include social media managers, digital marketing agencies, brands and businesses, content creators/influencers, and marketing students/learners, served across seven localized languages. The company reports more than 3.5 million social media managers, brands, and agencies using its services, with notable enterprise logo references including Adidas, BMW, Aldi, 7-Eleven, Burger King, AliExpress, Havas, Cirque du Soleil, Alexander McQueen, BB Hotels, and Cannes Film Festival.
AI capability is layered through three productized features: an AI Social Media Assistant that generates post copy, CTAs, and hashtags against a credit meter (~600 words per credit), an AI Alt Text Generator for images, and MetriLAB AI which extends the platform through Model Context Protocol to external AI models. The company also publishes an annual research stream (e.g., a 2026 YouTube study covering 799,718 videos across 71,177 accounts) and operates MetriSchool, an education and certification business that produces courses such as Metricool Expert Certification, Social Media School, YouTube Ads Bootcamp, TikTokSchool, and an AI Social Media Marketing Course.
idea education center firmographics
Firmographics- Name
- idea education center
- Legal name
- METRICOOL SOFTWARE, SL
- Website
- https://s.mtrbio.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metricool is a Madrid-based SaaS platform providing social media scheduling, analytics, AI content generation, and reporting tools to over 3.5 million brands, agencies, and creators across 11+ networks, operating as part of team.blue Group.
- Ownership category
- akta.pro rank
idea education center industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
- akta.pro secondary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where idea education center is headquartered
LocationHeadquarters
- HQ city
- Mirqab, Al Asimah
- HQ country
- Kuwait
- HQ region
- Middle East
Offices1 record
Markets served
idea education center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (Freemium): Metricool offers a freemium model with free basic services and paid tiers (Starter, Advanced, Custom) providing access to advanced features. Paid plans are billed monthly or annually with pricing based on number of brands managed and features included.
- X Add-on: Additional paid add-on for connecting X (Twitter) accounts to Metricool. Requires a paid plan and is priced per X account connected.
- Hashtag Tracker Service: Separate paid service for monitoring hashtag activity on X and/or Instagram, charged per day of monitoring usage.
- Custom/Enterprise Plans: Custom pricing for agencies and enterprises requiring white-label solutions, API access, or large-scale brand management with custom brand limits.
- Affiliate Program: Commission-based referral program where affiliates earn 25-50% of referred customer spending, with maximum commission limits per referred customer (Tier 1: up to $100, Tier 2: up to $300 after 200 referrals).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic tier with limited features |
| Subscription | Monthly | Starter Plan - For small teams managing up to 10 brands |
| Subscription | Monthly | Advanced Plan - For growing agencies with 15-50 brands |
| Subscription | Multi-year contract | Custom Plan - For agencies with 50+ brands requiring white-label |
| Subscription | Monthly | X Add-on - For connecting Twitter/X accounts |
| Usage-based | Pay-as-you-go | Hashtag Tracker - Pay-per-day monitoring service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
idea education center product offering
Product offeringCore offering
Metricool is an all-in-one social media management SaaS platform that lets users plan, schedule, and auto-publish content across 11+ networks (Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, Bluesky), with unified analytics, PDF/CSV reporting, AI-powered content creation, competitor benchmarking, and a SmartLinks link-in-bio tool. It is sold on a freemium model with paid tiers (Starter, Advanced, Custom) for individuals, agencies, and enterprises, plus add-ons such as the X Add-on and Hashtag Tracker.
Product overview
Metricool is an all-in-one social media management platform provided by METRICOOL SOFTWARE, S.L. The platform offers a freemium model with multiple subscription tiers (Free, Starter, Advanced, Custom) and integrates social media planning, analytics, reporting, AI content generation, and advertising management. Core products include the main Metricool Platform, SmartLinks (link-in-bio tool), and various modules such as Planner, Analytics, Reports, Inbox, and Approval System. The platform supports major social networks including Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, and Bluesky. Advanced features include AI-powered content creation via AI Social Media Assistant and AI Alt Text Generator, MetriLAB AI for MCP connections, API Access for Advanced/Custom plans, and White Label/Integration options for agencies.
Differentiator
Problem solved
Functional benefit
Brands
- SmartLinks: Social media link-in-bio tool that allows users to create mini web pages with multiple links, customizable design, and analytics.
- Metricool Studio
- MetriLAB AI
Products and services
- Metricool Platform An all-in-one social media management SaaS platform that lets users plan, schedule, and auto-publish content across 11+ networks (Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, Bluesky), with unified analytics, PDF/CSV reports, competitor analysis, AI content generation, and a SmartLinks link-in-bio tool. Sold via Free, Starter, Advanced, and Custom tiers for individuals, SMBs, agencies, and enterprises.
- SmartLinks A link-in-bio tool that creates a customizable mini web page where users can share multiple links, buttons, images, videos, and posts, with per-link click, visit, and CTR analytics. Used by creators and brands to route social bio traffic to websites, stores, and other content.
- Chrome Extension A Chrome browser extension that lets users access Metricool scheduling and analytics features directly from the browser while working on social platforms.
- Metricool MCP (Model Context Protocol integration) A Model Context Protocol (MCP) integration that connects Metricool to external AI assistants such as Claude for advanced analytics and MetriLAB AI workflows. Available to paid-plan users.
- Metricool API An Application Programming Interface that lets Advanced and Custom Plan customers integrate Metricool's functionality into their own platforms; available exclusively on Advanced and Custom Plans with a Standard Use cap of 500 calls per month per brand.
- Metricool White Label A white-label solution that lets Custom Plan customers deliver Metricool functionality under their own branding to end users.
- X Add-On A paid subscription add-on required for each X (Twitter) account connected to Metricool, available only to paid-plan subscribers and matched to the number of brands in their plan; also unlocks X hashtag tracking.
- Hashtag Tracker A separate usage-based paid offering that monitors hashtag activity on X (up to 100,000 posts per session) and Instagram (up to 10,000 posts per session); X tracking requires a paid plan plus the X Add-on.
- AI Social Media Assistant A generative AI assistant within Metricool that creates post copy, CTAs, hashtags, and image alt text on a monthly credit basis (approximately 600 words per credit), plus the AI Alt Text Generator for accessibility.
- Metricool Expert Certification A professional certification program covering Metricool platform usage and social media management skills, designed to credential practitioners and build brand loyalty for SMB and agency customers.
Quantifiable outcome
- Saves hours of manual work through automated reporting and one-click PDF downloads
- +3 more outcomes
Companies that use idea education center
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
idea education center technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature10 records
idea education center partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Google (YouTube API)coreMetricool integrates with YouTube API Services to enable features including connecting YouTube channels, scheduling videos, accessing analytics data, and managing content. Google Privacy Policy governs data handling.
- Meta (Facebook, Instagram)coreFull API integration with Facebook and Instagram for post scheduling, analytics, comments, messages, and advertising campaign management through Facebook Ads integration.
- TikTokcoreIntegration with TikTok for video scheduling, analytics, comment management, and trending audio library access for business accounts.
- LinkedIncoreIntegration for scheduling posts, PDF document scheduling, company page analytics, and comment management. Available for paid plans only.
- X (Twitter)coreX account integration with analytics and scheduling, available as paid add-on separate from base plans. Requires X Add-on purchase for each account.
- PexelscoreRoyalty-free image and video bank integrated into Metricool for use exclusively in publications created and scheduled through the platform.
- Google Looker StudiocoreConnector for creating advanced custom reports using Google Looker Studio. Available for Advanced and Custom plans.
- team.blue GroupcoreMETRICOOL SOFTWARE is part of team.blue Group and has joint controllership with team.blue N.V. Data shared within group for marketing statistics, internal administration, and reporting.
- Google LLC (Analytics & Ads)coreGoogle Analytics 4 for web analysis, Google Ads conversion tracking, Google Ad Manager for advertising campaigns, and YouTube IFrame Player for video content. Extensive tracking and measurement integration.
- Zexel (Affiliate Program)minorZexel platform used for managing affiliate billing and payment of commissions for Metricool's referral program.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
idea education center competitors and assessment
Company assessmentDirect peers
- Sprout Social: Sprout Social is a public, premium social media management platform with strong analytics, reporting, and agency features. Closely comparable to Metricool in target segments (agencies, mid-market brands) and feature set.
- Hootsuite: Hootsuite is the established leader in social media management, offering scheduling, analytics, and inbox across all major networks. Directly comparable to Metricool across core product functionality and SMB/enterprise customer base.
- Agorapulse: Agorapulse is a social media management platform targeting agencies and SMBs, with scheduling, inbox, reporting, and ROI analytics. Direct competitor on agency features and mid-market positioning.
- Later: Later focuses on visual content scheduling for Instagram, TikTok, and Pinterest, with link-in-bio and analytics. Closely comparable to Metricool on visual-first social workflows and creator/SMB audience.
- Sendible: Sendible is an agency-focused social media management platform with multi-brand dashboards, white-label reporting, and client approvals. Comparable to Metricool's Custom Plan / agency tier.
- Buffer: Buffer is a leading freemium social media scheduling and analytics platform serving creators, SMBs, and small agencies. Direct competitor on pricing model (freemium), core scheduling features, and self-serve PLG motion.
Broad incumbents
- HubSpot: HubSpot's Marketing Hub includes social media management, CRM, and content tools within a much broader marketing/CRM platform. Comparable as a broad incumbent that overlaps with Metricool in social scheduling and analytics.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Social Studio / Social Cloud) is an enterprise marketing platform with social media publishing, listening, and analytics. Comparable as a broad incumbent in enterprise social media management.
Emerging players
- Socialinsider: Socialinsider is a social media analytics and benchmarking platform focused on competitive analysis and reporting. Comparable to Metricool's analytics, competitor, and benchmarking modules.
- Zoho Social: Zoho Social is part of the broader Zoho suite, offering scheduling, monitoring, and analytics for SMBs. Comparable on SMB social management and as a bundle-suite alternative for agencies/brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
idea education center social profiles
Digital presenceidea education center compliance and trust
Trust signalCompliance1 record
idea education center financial estimates
Financial estimateRevenue estimate
Valuation estimate
idea education center leadership team
Management profileNumber of profiles
idea education center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
idea education center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about idea education center
What does idea education center do?
Metricool is an all-in-one social media management SaaS platform that lets users plan, schedule, and auto-publish content across 11+ networks (Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Pinterest, Threads, Twitch, Google Business Profile, Bluesky), with unified analytics, PDF/CSV reporting, AI-powered content creation, competitor benchmarking, and a SmartLinks link-in-bio tool. It is sold on a freemium model with paid tiers (Starter, Advanced, Custom) for individuals, agencies, and enterprises, plus add-ons such as the X Add-on and Hashtag Tracker.
Is idea education center a public or private company?
idea education center is a private company. It is classified as corporate owned and is currently operating.
When was idea education center founded?
idea education center was founded in 2003. It employs 1 to 10 people.
Where is idea education center based?
idea education center is headquartered in Mirqab, Al Asimah, Kuwait, in the Middle East region.
How does idea education center make money?
Five revenue lines are on record. Subscription Plans (Freemium) is the primary driver. The others are X Add-on, hashtag Tracker Service, custom/Enterprise Plans and affiliate Program.
Who are idea education center's main competitors?
Direct peers on record are Sprout Social, Hootsuite, Agorapulse, Later, Sendible and Buffer. Broad incumbents are HubSpot and Salesforce Marketing Cloud. Emerging players are Socialinsider and Zoho Social.
Does idea education center have an API?
Yes. Metricool API allows integration of Metricool's functionalities into Customer's own platform. API Access is available exclusively for Advanced and Custom Plans. Standard Use is defined as not exceeding 500 Calls per month per Brand. A Call is a request to the Metricool server for executing an action (PUT, POST DELETE) or obtaining a result (GET). Developer documentation is at app.metricool.com.
What industry is idea education center in?
idea education center's product category is Social Media Management Software. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 519290 and its SIC code is 7311.