Solar Partners
Solar Partners AB is a Jönköping-based B2B wholesale distributor selling solar panels, inverters, energy storage, EV chargers, and mounting systems exclusively to registered Swedish solar installers through its e-commerce platform.
- Company typePrivate
- Founded2004
- HeadquartersJönköping, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Solar Partners does
Solar Partners AB is a privately-held Swedish B2B wholesale distributor of solar energy equipment headquartered in Jönköping, Sweden. The company sells exclusively to registered and approved professional solar panel installers, gating pricing and ordering behind a partner-registration workflow. Its product portfolio spans six core categories: solar panels (primarily JA Solar bi-facial and all-black variants), string and hybrid inverters (Fronius, Growatt, Kostal, Sungrow, Solplanet, Huawei, Enequi, Ferroamp, Solinteg, Sunwoda), energy storage batteries (BYD, Growatt, Pixii, Samvolt, Pylontech, Sofar, Sungrow, Fronius, Kostal, Solplanet, Huawei), EV charging stations (Fronius Wattpilot, Zaptec, Eldon, DEFA, Solplanet, Huawei, Solinteg, Perific, S-Line), mounting systems (Nordmount, Weland, Renusol, Esdec, Panelclaw, Soltop, Mapab, Saferoad), and electrical accessories. Distribution is Sweden-only, conducted through the company's own e-commerce storefront at solarpartners.se with quote-based, non-public pricing.
The business operates a channel-partner go-to-market centered on long-term installer relationships, supported by an annual installer event (held at the Rudenstams fruit orchards in Jönköping), supplier-led webinars, a content marketing hub (Kunskapsbanken), and a corporate LinkedIn and YouTube presence. Revenue is generated through hardware sales to installers; pricing is not publicly disclosed and requires partner approval. The product mix has broadened since the 2023 repositioning beyond pure solar into energy storage, EV charging, and smart energy management — the latter anchored by integrations with Enequi's QuiPower EMS and Spotpilot's AI-based battery control. Key suppliers include Fronius (Austria, core tier), JA Solar, BYD, Growatt, Kostal (Germany), Enequi, Sungrow, and Swedish mounting-system manufacturers Nordmount, Weland, and Soltop. The company employs six people and is led by CEO Peter Johansson.
Solar Partners emphasizes a curated multi-supplier portfolio, fast response times, competitive pricing, and reliable deliveries as its value proposition. The June 2026 message from the CEO describes that month as the strongest in company history, consistent with strong underlying demand in the Swedish residential solar and electrification market. The company is independent, privately-held, and has not disclosed external funding rounds, M&A activity, or parent-company ownership.
Solar Partners firmographics
Firmographics- Name
- Solar Partners
- Legal name
- Solar Partners AB
- Website
- https://solarpartners.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solar Partners AB is a Jönköping-based B2B wholesale distributor selling solar panels, inverters, energy storage, EV chargers, and mounting systems exclusively to registered Swedish solar installers through its e-commerce platform.
- Ownership category
- akta.pro rank
Solar Partners industry classification
Industry- Product category
- Solar Equipment Distribution
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industries
- Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where Solar Partners is headquartered
LocationHeadquarters
- HQ city
- Jönköping
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Solar Partners business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Solar Partners generates revenue through the sale of solar panels, inverters, mounting systems, energy storage batteries, EV charging equipment, and electrical accessories to registered installer partners. The business operates as a wholesale distributor with a B2B model targeting professional solar panel installation companies in Sweden.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B partner pricing model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Solar Partners product offering
Product offeringCore offering
Solar Partners is a Swedish B2B wholesale distributor of solar energy equipment, selling solar panels, string and hybrid inverters, mounting systems, energy storage/batteries, EV charging stations, and electrical accessories from multiple international manufacturers exclusively to registered and approved solar panel installer partners in Sweden.
Product overview
Solar Partners is a Swedish B2B distributor specializing in solar energy products for installation professionals. The company offers a comprehensive portfolio organized around six main product categories: (1) Solar Panels from brands like JA Solar in various configurations including all-black, black frame, bi-facial, and colored panels; (2) Inverters including string inverters and hybrid inverters from brands such as Fronius, Growatt, Kostal, Sungrow, Solplanet, and Huawei; (3) Energy Storage solutions from brands including BYD, Growatt, Sungrow, Samvolt, Pylontech, Sofar, and Enequi with QuiPower energy management systems; (4) EV Charging including wallboxes from Fronius Wattpilot, Zaptec, Eldon, DEFA, Solplanet, Huawei, and S-Line accessories; (5) Mounting Systems from Nordmount, Weland, Renusol, Esdec, and Soltop; and (6) Electrical Accessories including cables, DC protection, and switches. The product portfolio also includes power generators from Atlas Copco. The company positions itself as a distributor rather than a manufacturer, partnering with European manufacturers like Fronius (Austria), Bisol (Slovenia), Nordmount, Weland, and Soltop (Sweden) for quality and supply chain reliability.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panels
- String Inverters
- Hybrid Inverters
- Energy Storage Systems
- EV Charging Stations
- Mounting Systems
- Electrical & Installation Accessories
- Power Generators
- Enequi QuiPower Energy Management System
Companies that use Solar Partners
Customer profileSegments1 record
Ideal customer profiles1 record
Solar Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature2 records
Solar Partners partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- FroniuscoreSolar Partners collaborates with Fronius on webinars featuring new products and smart solutions. Fronius, with development and production in Austria and battery manufacturing within the EU, is a key supplier of inverters, hybrid inverters, and EV charging solutions including the Wattpilot series.
- JA SolarcoreJA Solar is a major supplier of solar panels to Solar Partners, offering bi-facial panels in various power ratings (455W-620W) and aesthetics including all-black variants.
- BYDcoreBYD supplies the B-BOX Premium HVS/HVM battery storage systems through Solar Partners, compatible with Fronius Symo Gen24 Plus, Kostal Plenticore, and Sungrow hybrid inverters.
- GrowattcoreGrowatt is a key supplier of inverters and energy storage solutions to Solar Partners, offering string inverters, hybrid inverters (MOD-XH and MID-XH series), and related accessories.
- KostalcoreKostal supplies Solar Partners with PLENTICORE inverters (including G3 series), PIKO string inverters, and the ENECTOR wallbox for EV charging, with products manufactured in Germany.
- EnequicoreEnequi provides the QuiPower smart energy management platform to Solar Partners, including hybrid inverters, EMS Core systems, and intelligent load control nodes. The QuiPower platform enables optimization of energy flows and integration with EV charging.
- SungrowcoreSungrow supplies hybrid inverters (SH series) and energy storage solutions to Solar Partners, featuring remote monitoring via smartphone app and compatibility with battery systems.
- NordmountcoreNordmount is a Swedish manufacturer of mounting systems for various roof types including concrete/tile, standing seam metal, sheet metal, built-up roofs, and flat roofs, offered through Solar Partners.
- WelandcoreWeland, a Swedish mounting system manufacturer, supplies Solar Partners with solutions for various roof types including low-slope roofs, available through the Swedish manufacturer partnership.
- SoltopcoreSoltop is a Swedish manufacturer providing mounting systems for flat roofs, distributed through Solar Partners as part of the European manufacturer focus.
- ZapteccoreZaptec supplies EV charging solutions including the Zaptec Go and Zaptec Pro series, along with accessories like the Zaptec Sense energy monitor and mounting solutions through Solar Partners.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Solar Partners competitors and assessment
Company assessmentDirect peers
- Memodo: European solar and storage wholesaler carrying multiple inverter, storage and panel brands to professional installers, closely mirroring Solar Partners' curated multi-brand distribution approach.
- Solarclarity: European B2B solar distributor operating across the Nordics and Benelux with multi-brand solar equipment, batteries and EV charging — competing in overlapping geographies and product categories.
- Krannich Solar: One of Europe's largest B2B solar wholesalers with operations across multiple countries, offering panels, inverters, mounting, storage and EV charging to installers — a larger-scale direct competitor in the same business model as Solar Partners.
- Solelgrossisten Sverige: Swedish B2B solar equipment distributor serving professional installers with panels, inverters, mounting and accessories — a directly comparable Swedish solar wholesaler targeting the same installer channel.
- EWS GmbH: German-headquartered solar equipment wholesaler serving installers across Northern Europe with similar multi-brand panel, inverter, storage and mounting portfolios — directly comparable B2B distribution model.
Regional players
- Otovo: Norwegian-headquartered residential solar and battery installer operating across multiple European markets — a regional participant in the Nordic installer channel where Solar Partners sells equipment.
- SolarCentury (Statkraft): UK and European solar developer and equipment provider now under Statkraft — an adjacent regional actor in the European solar value chain with overlapping customer and supplier relationships.
Broad incumbents
- BayWa r.e. Large global renewable energy distributor and developer offering solar PV wholesale and project services — a much broader incumbent that overlaps with Solar Partners' distribution business at a different scale.
Others
- Zaptec: Norwegian manufacturer of EV charging stations distributed by Solar Partners — an upstream supplier/partner rather than competitor, illustrating the kind of strategic supplier relationship that defines the company's distribution economics.
Emerging players
- Svea Solar: Swedish solar installer and provider of residential solar, batteries and EV charging — an adjacent participant in the Swedish installer ecosystem that consumes similar equipment from Solar Partners' suppliers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Solar Partners social profiles
Digital presenceSolar Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Partners leadership team
Management profileNumber of profiles
Profiles1 record
Solar Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Partners
What does Solar Partners do?
Solar Partners is a Swedish B2B wholesale distributor of solar energy equipment, selling solar panels, string and hybrid inverters, mounting systems, energy storage/batteries, EV charging stations, and electrical accessories from multiple international manufacturers exclusively to registered and approved solar panel installer partners in Sweden.
Is Solar Partners a public or private company?
Solar Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Partners founded?
Solar Partners was founded in 2004. It employs 1 to 10 people.
Where is Solar Partners based?
Solar Partners is headquartered in Jönköping, Sweden, in the Europe region.
How does Solar Partners make money?
One revenue line is on record: equipment Sales.
Who are Solar Partners's main competitors?
Direct peers on record are Memodo, Solarclarity, Krannich Solar, Solelgrossisten Sverige and EWS GmbH. Regional players are Otovo and SolarCentury (Statkraft). BayWa r.e. is listed as a broad incumbent. Zaptec is listed as an others. Svea Solar is listed as an emerging player.
Does Solar Partners have an API?
No public API is recorded for Solar Partners.
What industry is Solar Partners in?
Solar Partners's product category is Solar Equipment Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAF, Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts). Its SIC code is 3670.