SOMA STUDIO

What SOMA STUDIO does

SOMA Studio (legal entity: Soma Lighting Agency FZE, trading also as Soma Lighting and Home Furniture Trading L.L.C) is a Dubai-based lighting design consultancy and brand agency founded in 2019. Operating from a showroom and studio at Warehouse 46, Street 5B, Al Quoz 1, the company functions as the authorized Middle East distributor for a curated portfolio of international premium lighting brands (Buster and Punch, Tala, Rakumba, Northern, Nuura, Secto Design, Graypants, Zero Lighting, Phloc) and architectural hardware brands (Turnstyle Designs), and additionally represents a GROHE SPA x Buster + Punch capsule hardware collaboration.

The company's go-to-market combines three channels: a direct-to-consumer e-commerce storefront on somastudio.design with worldwide delivery (excluding OFAC-sanctioned countries), a physical showroom in the Al Quoz design district that doubles as an event space for art exhibitions, and specification sales targeting interior designers, architects, and design firms across residential, commercial, and hospitality projects. Pricing is quote-based rather than publicly listed, with free delivery on all orders and a 10-business-day defect return window. Marketing relies on Instagram and LinkedIn, supplemented by community programming at the studio.

SOMA Studio has no proprietary technology platform; revenue is generated from one-time product resale (decorative lighting, pendants, chandeliers, outdoor lanterns, cabinet hardware) plus ancillary lighting design and consultation services. The business is privately held and owner-operated with 8 employees and no disclosed external funding, and operates exclusively in AED via Visa/MasterCard with a 24-hour cancellation policy for refunds.

Name

SOMA STUDIO

Legal name

Soma Lighting Agency FZE

Website

https://somastudio.design

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SOMA Studio is a Dubai-based lighting design consultancy and authorized regional distributor for nine premium international lighting brands (Buster and Punch, Tala, Rakumba, Northern, Nuura, Secto Design, Graypants, Zero Lighting, Phloc) and architectural hardware brand Turnstyle Designs, serving interior designers, architects, and design firms across the UAE and internationally via a showroom, e-commerce, and specification sales.

Ownership category

akta.pro rank

Product category

Decorative Lighting and Architectural Hardware Distribution

NAICS

Interior Design Services (54141)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Decorative lighting distribution
• Lighting design services
• Architectural hardware supply
• Brand agency representation
• Interior lighting consultancy

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lighting and Hardware Product Sales: SOMA Studio generates revenue through the sale of curated international lighting and architectural hardware brands (Buster and Punch, Tala, Rakumba, Northern, Nuura, Secto Design, Graypants, Zero Lighting, Turnstyle Designs, and others) via their Dubai showroom and website. The company also provides lighting design services, functioning as both a distributor and a design consultancy.
2. Lighting Design Services: SOMA Studio provides lighting design services alongside product supply, offering consultation and design support to customers selecting from their portfolio of brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SOMA Studio is a Dubai-based brand agency and authorized distributor representing a curated portfolio of international decorative lighting and architectural hardware brands (Buster and Punch, Tala, Rakumba, Northern, Nuura, Secto Design, Graypants, Zero Lighting, Turnstyle Designs) across the UAE and Middle East. The company sells these products through its physical showroom in Al Quoz, Dubai and an e-commerce storefront, and provides lighting design consultation services to support residential, commercial, and hospitality interior projects.

Product overview

SoMA Studio is a brand agency and lighting design company operating as a distributor for internationally curated lighting and hardware brands across the Middle East. The company represents a portfolio of 9 lighting brands (Buster & Punch, Graypants, Northern, Nuura, Phloc, Rakumba, Secto Design, Tala, and Zero Lighting) and 2 hardware brands (Turnstyle Designs and the GROHE SPA x Buster + Punch collaboration). The company operates from Dubai, UAE, and serves as a sales and design consultation channel for these international brands in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Buster & Punch Lighting and Hardware

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Buster and PunchcoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Buster and Punch lighting and hardware products in the UAE. Buster and Punch is a UK-based brand known for decorative lighting, switches, and architectural hardware. SOMA Studio features Buster and Punch prominently on their brand agency page and social media.
• TalacoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Tala lighting products in the UAE. Tala is a UK-based decorative lighting brand known for energy-efficient LED fixtures. SOMA Studio regularly features Tala products on Instagram and their website.
• RakumbacoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Rakumba lighting products in the UAE. Rakumba is an Australian architectural lighting brand. SOMA Studio features Rakumba products including Typography Vela on their brand agency page.
• NortherncoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Northern lighting products in the UAE. Northern is a Scandinavian lighting brand. SOMA Studio features Northern on their lighting brands page.
• NuuracoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Nuura lighting products in the UAE. Nuura is a Danish lighting brand. SOMA Studio features Nuura on their lighting brands page.
• Secto DesigncoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Secto Design lighting products in the UAE. Secto Design is a Finnish lighting brand known for wooden pendants. SOMA Studio features Secto Design on their lighting brands page.
• GraypantscoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Graypants lighting products in the UAE. Graypants is a Dutch lighting brand known for their signature corrugated cardboard pendants. SOMA Studio features Graypants on their lighting brands page.
• Zero LightingcoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Zero Lighting products in the UAE. Zero Lighting is a Swedish decorative lighting brand. SOMA Studio features Zero Lighting on their lighting brands page and regularly showcases their products on Instagram.
• Turnstyle DesignscoreChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Turnstyle Designs hardware products in the UAE. Turnstyle Designs is a UK-based brand specializing in decorative architectural hardware including cabinet pulls, handles, and wardrobe fixtures. SOMA Studio features Turnstyle Designs on their hardware brands page.
• PhlocminorChannel Partner/ Reseller/ DistributorSOMA Studio is an authorized distributor of Phloc lighting products in the UAE. Phloc is featured on SOMA Studio's lighting brands page.
• Elizabeth O'Connor-Cowley (Artist)minorOthersSOMA Studio hosted an art exhibition at their Al Quoz studio in collaboration with artist Elizabeth O'Connor-Cowley on October 16, 2025, showcasing her body of work. This is a community and cultural engagement partnership rather than a commercial one.
• 2B Limitless (Art Collaboration)minorOthersSOMA Studio collaborated with @2blimitless to co-host an art exhibition at their Dubai studio showcasing artist Elizabeth O'Connor-Cowley's work. This is a community engagement and co-hosting partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Restoration Hardware (RH): US luxury home furnishings retailer with a substantial lighting assortment and galleries targeting the same affluent interior design customer as SOMA. Operates at much greater scale but in an overlapping category.

Direct peers

• YLighting: Online retailer specializing in contemporary decorative lighting from premium international brands, acquired by Generation Brands. Comparable to SOMA in its role as a multi-brand channel for designer lighting fixtures.
• Lumens: US-based multi-brand designer lighting and home furnishings retailer offering curated decorative brands online. Closely comparable to SOMA's curated portfolio and design-led positioning, but with a much broader online footprint.
• Lightology: Chicago-based designer lighting retailer carrying hundreds of premium decorative and architectural brands with a project specification focus. Directly comparable to SOMA's specification sales motion for architects and designers.
• Holloways of Ludlow: UK designer lighting specialist retailer with a curated portfolio of premium international decorative brands. Highly comparable to SOMA's curated brand agency model.
• Heathfield & Co: UK-based designer of decorative lighting (including bespoke) supplying luxury residential and hospitality interiors. Comparable to SOMA in its design-led, premium positioning, though operating as a brand rather than multi-brand distributor.
• The Modern Lighting Store: UK-based online retailer of contemporary designer lighting from premium European and international brands. Comparable to SOMA in customer profile (interior designers, residential specifiers).

Emerging players

• Arteriors Home: US decorative lighting and home accessories wholesaler serving interior designers with curated product lines. Comparable to SOMA in its design-channel focus and premium decorative positioning.

Others

• Northern (lighting brand): Scandinavian lighting brand represented by SOMA in the UAE; included as a peer because it is one of the principal brand partners and represents the type of supplier whose direct distribution strategy affects SOMA's economics.

Regional players

• Al Sabla Lighting: UAE-based decorative and architectural lighting retailer serving residential and commercial projects. Most direct regional competitor to SOMA in the Dubai specification market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/soma-brand-agency
• Instagraminstagram.com/somastudio.design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOMA STUDIO