SOUNDLIFE Hearing Center

What SOUNDLIFE Hearing Center does

SOUNDLIFE Hearing Center is an Indonesian hearing healthcare retailer and clinical service provider operating seven physical hearing centers across Jakarta, Tangerang, Bogor, Surabaya, and Bali, with a flagship store at Epicentrum Walk in Jakarta Selatan. The company operates under the legal entity PT PERSIFY Medika Indonesia and distributes and fits premium AI-powered hearing aids from three global manufacturers — Phonak (Switzerland), ReSound (Denmark), and Signia — alongside hearing protection products (Alpine), accessories (Phonak/ReSound batteries, ReSound domes, Cerrustop wax guards, Ear Gear protectors, battery testers, air blowers), and hearing protection earplugs for musicians, swimmers, and noise-exposed users.

The firm's underlying technology stack is supplied rather than developed: it retails hearing aids built on Deep Neural Network (DNN) chips (Phonak Infinio, ReSound Vivia), Bluetooth streaming, and Signia IX RealTime Conversation Enhancement. SOUNDLIFE layers professional services on top — hearing assessments, fitting, rehabilitation, custom earplugs, in-house repairs with loaner units, and a mobile SOUNDLIFE Visit service that brings care to patients' homes or offices. Patient demographics span from newborns to adults aged 90+, with named segments including general public with hearing loss, children with congenital or acquired loss, seniors with presbycusis, tinnitus sufferers, and hearing-preservation buyers.

The business model is sales-led and direct-to-consumer: unit-priced hardware (accessories from Rp 50,000; flagship Phonak Infinio Virto 50 ITC Rechargeable at Rp 49,000,000) plus professional service fees, with a 10-day risk-free trial lowering purchase friction. Customer acquisition runs through educational content (SEO blog, TikTok @soundlife.id), WhatsApp as the primary contact channel, and the SOUNDLIFE Friends Club email newsletter. No public funding, no M&A activity, and no disclosed revenue characterize the operating profile.

Name

SOUNDLIFE Hearing Center

Legal name

PT PERSIFY Medika Indonesia

Website

https://soundlife.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SOUNDLIFE Hearing Center is an Indonesian hearing healthcare retailer operating seven physical clinics across Java and Bali, distributing premium AI-powered hearing aids from Phonak, ReSound, and Signia alongside accessories, hearing tests, fitting, and home-visit services for patients from newborns to seniors.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Hearing aids retail
• Audiology services
• Hearing care center
• Hearing aid accessories
• Hearing protection products

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing Aids Sales: Primary revenue stream from selling hearing aids from premium brands including Phonak, ReSound, and Signia. Sales include both in-clinic purchases and online through e-commerce platforms.
2. Hearing Aid Accessories: Sales of batteries (Phonak, ReSound, PowerOne), domes, wax guards (Cerrustop), Ear Gear protectors, and other accessories. Repeat purchase items that complement hearing aid sales.
3. Hearing Care Services: Professional services including hearing tests, hearing aid fitting, adjustment, repair, and ongoing care. Services offered in-clinic and through home visits (SOUNDLIFE Visit).
4. Hearing Protection Products: Sale of hearing protection devices including Alpine Hearing Protection products (MusicSafe Pro, Party Plug, etc.) for noise protection during concerts, swimming, and other activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SOUNDLIFE Hearing Center is a hearing healthcare retailer and service provider that sells premium AI-powered hearing aids from Phonak, ReSound, and Signia, along with hearing aid accessories and hearing protection products. It complements these retail offerings with professional audiology services including hearing tests, fitting, rehabilitation, repairs, and a unique home-visit service (SOUNDLIFE Visit) that brings hearing care to customers' homes or offices across Indonesia.

Product overview

SOUNDLIFE Hearing Center is a hearing healthcare provider offering a comprehensive portfolio of hearing solutions. The core products include premium hearing aids from three global brands: ReSound (Denmark), Phonak (Switzerland), and Signia IX. ReSound features AI-powered devices with Deep Neural Network (DNN) technology including the world's smallest AI hearing aid (ReSound Vivia) and super power models (ReSound Enzo IA). Phonak offers Swiss-precision AI hearing aids with DNN chips including custom in-canal designs and the Roger assistive listening device. Signia IX provides RealTime Conversation Enhancement technology. Supporting the hearing aids is a full range of accessories including batteries (Phonak, ReSound, PowerOne), domes, wax guards, Ear Gear protectors (Micro, Mini, Original sizes), battery testers, air blowers, and Alpine hearing protection products. Services include hearing evaluation, fitting, rehabilitation, custom earplugs, in-house repairs with loaner units, and SOUNDLIFE Visit home/office care. The company operates multiple retail locations across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• ReSound Hearing Aids Premium AI-powered hearing aids from Denmark featuring Deep Neural Network (DNN) technology and Organic Hearing philosophy. Includes ReSound Vivia (world's smallest AI hearing aid) and ReSound Enzo IA (super power) models with Bluetooth connectivity. Available exclusively through SOUNDLIFE as the sole Indonesian distributor.
• Phonak Hearing Aids Swiss-designed AI hearing aids with Deep Neural Network (DNN) chip technology. Includes Phonak Infinio Virto 50 ITC Rechargeable and Phonak Roger Focus II Rechargeable. Features range from nearly invisible custom designs to advanced AI-powered technology with Bluetooth connectivity. SOUNDLIFE is the official distributor of Phonak in Indonesia.
• Signia IX Hearing Aids Advanced hearing aids featuring Signia Integrated Xperience (IX) platform with RealTime Conversation Enhancement technology. Designed to keep users connected in conversations regardless of environment complexity, with all-day battery life and personalized controls.
• Hearing Care Services Comprehensive hearing care services including hearing tests, hearing aid fitting, rehabilitation, custom earplugs, repairs with loaner units, and the SOUNDLIFE Visit home/office service. Serves patients from newborns to 90+ years. Indonesian-language service available.
• SOUNDLIFE Visit (Home/Office Service) Mobile hearing care service that brings professional audiology services directly to customers' homes or offices. Includes hearing tests, hearing aid fitting, adjustments, and troubleshooting. Available Monday-Saturday 11:00-15:00. Designed for elderly patients, busy professionals, and those with mobility limitations.
• Phonak Hearing Aid Batteries Premium zinc-air batteries for hearing aids available in sizes 10, 13, 312, and 675. Provide consistent, long-lasting power with 3-20 days usage duration depending on size.
• ReSound Hearing Aid Batteries German-made zinc-air hearing aid batteries with premium engineering. Available in sizes 10, 13, 312, and 675 with 3-20 days usage duration.
• ReSound Dome Replacement domes for ReSound hearing aids available in multiple types (Open, Closed, Double, Tulip, AllFit variants) and sizes (S, M, L) to ensure proper fit and sound delivery.
• Ear Gear Hearing Aid Protectors (Micro, Mini, Original) Hearing aid protectors made from nylon-spandex material. Micro model for BTE 2.5-3.2cm aids, Mini for RIC 2.4-2.8cm aids, Original for BTE 3.2-5cm aids. Available in corded and cordless variants in Beige and Black colors to shield hearing aids from sweat, dirt, moisture, and wind.
• Cerrustop Waxguard (Pack of 8) Wax guards for hearing aids, pack of 8 filters to protect hearing aids from earwax buildup and maintain sound quality.
• Air Blower Air blower tool for hearing aid maintenance and drying, used to remove moisture and debris from hearing aids.
• Battery Tester (Alat Pengukur Daya Baterai) Digital battery tester for hearing aid batteries. Compatible with sizes 10, 13, 312, 675 from various brands. Features digital display for accurate real-time capacity measurement.
• Alpine Hearing Protection Products Hearing protection products including MusicSafe Pro for musicians, Party Plug for concert-goers, Party Plug Pro, Muffy Baby Earmuff, Sleep Deep, Swim Safe, and Pluggies Kids. Designed for various hearing protection needs including occupational noise, concerts, swimming, and sleep.

Quantifiable outcome

• 70-80% of hearing aid users regret not seeking treatment earlier
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PhonakcoreChannel Partner/ Reseller/ DistributorSOUNDLIFE Hearing Center is the official distributor of Phonak hearing aids in Indonesia. Phonak is a Swiss hearing aid manufacturer known for Swiss precision and intelligent sound processing. SOUNDLIFE offers Phonak's latest AI-powered hearing aids with Deep Neural Network (DNN) chip technology, including the Phonak Infinio Virto 50 ITC Rechargeable.
• ReSoundcoreChannel Partner/ Reseller/ DistributorSOUNDLIFE Hearing Center is the exclusive distributor of ReSound hearing aids in Indonesia. ReSound is a Danish hearing aid manufacturer known for Organic Hearing philosophy and AI technology. Products include ReSound Vivia (world's smallest AI hearing aid with DNN chip) and ReSound Enzo AI.
• SigniacoreChannel Partner/ Reseller/ DistributorSOUNDLIFE Hearing Center offers Signia IX hearing aids featuring the Signia Integrated Xperience (IX) platform with RealTime Conversation Enhancement technology. Signia is a leading hearing aid brand with innovative hearing solutions.
• Alpine Hearing ProtectionminorChannel Partner/ Reseller/ DistributorSOUNDLIFE distributes Alpine Hearing Protection products including MusicSafe Pro earplugs for musicians, Party Plug for concert-goers, and other hearing protection solutions.
• Ear GearminorChannel Partner/ Reseller/ DistributorSOUNDLIFE distributes Ear Gear hearing aid protectors - protective sleeves that shield hearing aids from sweat, dirt, moisture, and wind. Available in Micro, Mini, and Original sizes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonova: Swiss parent company of Phonak—one of SOUNDLIFE's two exclusive brand partners. Comparable as the manufacturer whose DNN-chip products power SOUNDLIFE's premium offering; a broad incumbent that could bypass SOUNDLIFE via DTC channels.
• GN Store Nord (GN Hearing): Danish parent of ReSound, SOUNDLIFE's other exclusive partner. Comparable as the manufacturer behind the world's-smallest AI hearing aid (ReSound Vivia) that SOUNDLIFE distributes; potential channel-disintermediation risk.
• Starkey Hearing Technologies: US-based hearing aid manufacturer with proprietary AI products and a global retail partner network. Comparable to SOUNDLIFE on the premium-brand technology side and as an alternative manufacturer relationship SOUNDLIFE could pursue.
• WS Audiology (Signia/Widex): Singapore-headquartered parent of Signia, SOUNDLIFE's third premium brand. Comparable as a manufacturer-distribution partner with overlapping audiology retail ambitions across Asia-Pacific markets.

Direct peers

• Specsavers Hearcare: UK-based optical chain that expanded into in-store audiology services including hearing tests and hearing aid dispensing. Comparable retail-clinic model with multi-brand product offering and professional service component.
• Amplifon: Italy-based global hearing healthcare retail chain operating clinics across multiple countries including Indonesia. Closest direct competitor to SOUNDLIFE with similar multi-brand distribution, in-clinic fitting services, and premium positioning.
• Beltone: GN-owned hearing aid brand with a global network of independently owned hearing care centers. Directly comparable to SOUNDLIFE as a branded retail/distribution channel for premium hearing aids with fitting and ongoing care services.
• Miracle-Ear: Long-established US hearing aid retail chain with multi-brand offerings and in-clinic audiology services. Comparable to SOUNDLIFE's clinic-led, brand-agnostic distribution model serving individual consumers with premium devices.

Emerging players

• Eargo: US DTC hearing aid company selling direct-to-consumer via online channels. Comparable as an emerging player targeting hearing aid buyers without traditional clinic visits; represents a potential competitive shift away from clinic-led distribution.
• Lexie Hearing: DTC hearing aid retailer offering online subscription-based models. Comparable as an emerging player reshaping how consumers purchase hearing aids, potentially threatening traditional clinic-based models like SOUNDLIFE's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@soundlife.id
• LinkedInlinkedin.com/company/soundlife.id

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUNDLIFE Hearing Center