What Spark Innovation LLC does

Spark Innovation LLC is a privately held American Fork, Utah-based company that operates a dual business model. The first line of business is consumer product brand development: Spark conceives, acquires, or licenses consumer brands — currently a portfolio of six (Illumibowl, Screenmend, Covergrip, Fiberfix, Olli, and Bobelo) spanning home gadgets, screen repair, grip solutions, fiber repair, lifestyle, and hydration — and distributes them through an omni-channel approach encompassing a Shopify direct-to-consumer storefront, 20+ national and international retailers, and 30,000+ retail locations. The second line of business is third-party logistics (3PL), where Spark offers e-commerce fulfillment, palletization, Amazon FBA and Walmart WFS support, retail distribution, and storage to external merchants, priced transactionally at $2.75 per order with volume discounts and additional fees for value-added services such as kitting, labeling, and repackaging.

The company has 18 employees and was founded in 2014. It presents an end-to-end value proposition: for outside inventors and entrepreneurs, Spark finalizes designs, prototypes, sources, produces, and distributes products; for e-commerce and retail merchants, Spark provides a scalable outsourced supply chain. The combination of in-house brand operations and external 3PL creates a self-reinforcing loop in which the company's own brands validate its logistics capabilities while 3PL infrastructure supports the brand distribution network. No proprietary technology, patents, trademarks, or AI/ML capabilities are disclosed in available sources, and the company does not appear to have raised institutional funding.

Revenue mechanics rest on two streams: wholesale and direct-to-consumer hardware sales across the owned brand portfolio, and per-order transaction fees from 3PL clients. The company's marketing presence is concentrated on its own website and blog (including a September 2024 post on demystifying 3PL services), with no disclosed outbound channel investment, paid acquisition, or large customer logos. Geographic reach is claimed to be global via the retailer network, though only one US office location is identified.

Name

Spark Innovation LLC

Legal name

Spark Innovation LLC

Website

https://sparkinnovation.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spark Innovation LLC is an 18-person, American Fork, Utah-based company that develops and distributes six consumer product brands (Illumibowl, Screenmend, Covergrip, Fiberfix, Olli, Bobelo) through retail and e-commerce, while also offering third-party logistics — e-commerce fulfillment, palletization, and Amazon FBA/Walmart WFS support — to outside merchants.

Ownership category

akta.pro rank

Product category

Consumer Brand Development and Distribution

NAICS

Beverage Manufacturing (3121)

SIC

Services-Advertising Agencies (7311), Beverages (2080)

akta.pro primary industry

Omnichannel Retail Fulfillment (BOPIS/Ship-from-Store Support) (TLAIADAB)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Consumer brand development
• Third-party logistics
• Ecommerce fulfillment
• Product sourcing
• Retail distribution

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Brands: Revenue generated through developing, acquiring, or licensing consumer product brands. Brands include Illumibowl, Screenmend, Covergrip, Fiberfix, Olli, and Bobelo. Products are sold through omni-channel approach including retail and e-commerce.
2. 3PL Services: Third-party logistics services including e-commerce fulfillment, palletization, Amazon FBA/Walmart WFS, retail distribution, and storage. Pricing is per-order with volume discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Spark Innovation LLC develops, acquires, and licenses consumer product brands (including Illumibowl, Screenmend, Covergrip, Fiberfix, Olli, and Bobelo) and distributes them through an omni-channel approach to over 30,000 retail locations and virtually all e-commerce channels. The company also provides end-to-end product development services (design, prototyping, sourcing, production) for entrepreneurs and offers third-party logistics (3PL) services such as e-commerce fulfillment, palletization, Amazon FBA/Walmart WFS support, retail distribution, and storage.

Product overview

Spark Innovation LLC is a consumer product brand developer operating as a platform that develops, acquires, and licenses consumer product brands through an omni-channel approach. The portfolio includes six consumer brands: Illumibowl, Screenmend, Covergrip, Fiberfix, Olli, and Bobelo. The company also offers complementary 3PL (third-party logistics) services for supply chain management, including e-commerce fulfillment, Amazon FBA and Walmart WFS integration, retail distribution, and storage solutions. Additionally, they provide product development services to help turn ideas into market-ready products with distribution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Illumibowl: Consumer product brand in the home/gadget category
• Screenmend
• Covergrip
• Fiberfix
• Olli
• Bobelo

Products and services

• Illumibowl Consumer product brand in the home/gadget category, part of Spark Innovation's owned brand portfolio and sold through retail and e-commerce channels.
• Screenmend Consumer product brand for screen repair solutions, part of Spark Innovation's owned brand portfolio.
• Covergrip Consumer product brand for grip solutions, part of Spark Innovation's owned brand portfolio.
• Fiberfix Consumer product brand for fiber repair technology, part of Spark Innovation's owned brand portfolio.
• Olli Consumer product brand for lifestyle products, part of Spark Innovation's owned brand portfolio.
• Bobelo Consumer product brand for hydration/beverage products, part of Spark Innovation's owned brand portfolio.
• 3PL Logistics Services Third-party logistics services including e-commerce fulfillment (pick, pack, ship), outbound and inbound palletization, Amazon FBA and Walmart WFS support, retail distribution, and secure storage solutions offered to businesses needing supply chain and fulfillment support.
• Product Development Services Services to help consumer product entrepreneurs finalize designs, prototype, source, and produce market-ready products, plus build distribution to over 30,000 retail locations and 20+ national and international retailers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FedEx Supply Chain: Large-scale contract logistics and 3PL offering warehousing, fulfillment, and retail distribution across North America. Broad incumbent competitor to Spark's 3PL arm at the enterprise end of the market.
• Shopify (Shopify Fulfillment Network): End-to-end e-commerce platform that absorbed Deliverr and is building native fulfillment. Broad incumbent because Spark's own storefront runs on Shopify while also competing in the same addressable 3PL market.
• Amazon FBA: Marketplace-owned fulfillment service with massive national infrastructure. Spark integrates with FBA as a partner, but Amazon is also a competitive incumbent for any 3PL considering marketplace fulfillment at scale.

Direct peers

• ShipBob: Tech-enabled 3PL offering e-commerce fulfillment, warehousing, and marketplace integrations (Amazon FBA). Direct peer to Spark's 3PL service line, with similar SMB/mid-market customer base and per-order pricing model.
• ShipMonk: Multi-channel 3PL providing order fulfillment, warehousing, and marketplace integrations for omnichannel retailers. Comparable to Spark's 3PL offering in target customer (e-commerce sellers needing retail + marketplace reach) and service mix.
• Deliverr: Marketplace-focused 3PL offering Amazon FBA prep, Walmart WFS, and fast shipping fulfillment for e-commerce sellers. Closest direct competitor to Spark's marketplace fulfillment arm, now operating under Shopify.
• Telebrands: Long-tenured consumer product brand developer that identifies, develops, and markets novel consumer gadgets through omni-channel retail and TV/direct response. Most direct comparable to Spark's brand development and licensing model.
• Allstar Products Group: Consumer products brand builder specializing in licensing, developing, and marketing innovative household products through TV and retail. Comparable to Spark's brand acquisition/licensing and mass-market retail distribution model.
• Red Stag Fulfillment: eCommerce 3PL specializing in warehousing, pick-pack-ship, and retail distribution with palletized and B2B capabilities. Direct competitor to Spark's retail distribution and palletization 3PL services.
• Idea Village: Consumer product company that develops, markets, and distributes As-Seen-On-TV and retail brands (e.g., Copper Fit, Squatty Potty). Comparable to Spark's brand incubation, sourcing, and omni-channel distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spark-innovation-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark Innovation LLC