What Spartan ProGear does

Spartan ProGear is a direct-to-consumer e-commerce retailer that sells premium motorcycle protective gear and accessories through its owned online storefront at spartanprogear.com. The company curates and resells a multi-brand catalog of helmets, riding gloves, jackets, pants, boots, and helmet accessories from 14+ manufacturers including MT, Steelbird, Royal Enfield, Studds, Aspida, Axxis, Axor, HJC, TVS Racing, Scimitar, Rynox, Vemar, LS2, and Headfox. Helmets represent the largest category, spanning full-face, open-face, flip-up, modular, and off-road configurations with international safety certifications including ISI 2015, ECE R-22.05, ECE 22.06, DOT, and SHARP ratings, alongside CE-rated protective apparel. The product assortment is organized by category and by brand sub-portfolio with pricing ranging from budget helmets around ₹1,949 to premium offerings such as the HJC RPHA 71 Carbon at ₹74,999.

The business operates on a transactional hardware-sales model with one-time purchases priced in Indian Rupees, frequent percentage-discount sale promotions, and no subscription or recurring revenue component. The go-to-market is a self-serve shopping experience with cart and checkout functionality, supported by an email newsletter subscription and category-based catalog navigation; no sales-rep involvement, no B2B or wholesale channels, and no mobile app are present. The company maintains dual offices with its primary headquarters at Gateway Plaza, Powai, Mumbai, India and a US office at Stonebridge Offices in Denver, Colorado, enabling distribution into both Indian and American motorcycle markets. The team is small at 14 employees, the company is privately held with no disclosed funding rounds or outside investors, and no partnerships, awards, or patents are publicly listed. Customer segments are use-case oriented (casual commuters and adventure enthusiasts) and persona-oriented (men and women riders), with the value proposition centered on providing a single destination for certified, multi-brand protective gear across price tiers.

Name

Spartan ProGear

Legal name

Spartan Pro Gear

Website

https://spartanprogear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spartan ProGear is a direct-to-consumer e-commerce retailer that curates and sells premium motorcycle helmets, jackets, gloves, pants, boots, and accessories from 14+ branded manufacturers to individual riders in India and the United States through its owned online storefront.

Ownership category

akta.pro rank

Product category

Motorcycle Protective Gear Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Sporting & Athletic Goods, Nec (3949), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorcycle helmets
• Riding gear
• Motorcycle accessories
• Protective apparel
• Riding boots

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time purchase revenue from selling motorcycle helmets, riding gloves, jackets, riding pants, and boots. Products sold at fixed prices with periodic sale discounts. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Spartan ProGear operates a direct-to-consumer e-commerce platform that retails motorcycle protective gear — including full-face, open-face, modular and off-road helmets, riding gloves, armored jackets, riding pants, and boots — curated from leading motorcycle gear brands such as MT, Steelbird, Studds, Royal Enfield, TVS Racing, Scimitar, Rynox, Aspida, Axxis, HJC, Axor, Headfox, Vemar, and LS2. The company ships products across India and the United States and serves both daily commuters and adventure riders.

Product overview

SpartanProGear is an e-commerce retailer offering a curated portfolio of motorcycle helmets, riding gloves, jackets, pants, boots, and accessories from multiple branded manufacturers including MT, Steelbird, Studds, Axor, HJC, Aspida, Axxis, Royal Enfield, TVS Racing, Scimitar, Rynox, Headfox, Vemar, and LS2. The product lineup is organized by product category (helmets, gloves, jackets, pants, boots, accessories) with each brand offering sub-portfolios of specific models. Helmets represent the largest category with full-face, open-face, flip-up, and modular options featuring various safety certifications (ISI, ECE, DOT, SHARP). The accessory category includes helmet visors and replacement parts. The company operates dual headquarters in Mumbai, India and Denver, Colorado, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full-face, open-face, flip-up, and modular motorcycle helmets from brands including MT, Steelbird, Studds, Axor, HJC, Aspida, Axxis, Vemar, LS2, and Royal Enfield, featuring certifications such as ISI 2015, ECE R-22.05, ECE 22.06, DOT, and SHARP 3-star ratings. Sold to individual motorcycle riders in India and the US.
• Riding Gloves Protective riding gloves including gauntlet, short cuff, and leather options from Scimitar, TVS Racing, Royal Enfield, Rynox, Studds, and Aspida, with features such as touch compatibility, knuckle protection, anti-slip silicon pads, and weather resistance. Sold to individual motorcycle riders.
• Riding Jackets Motorcycle jackets with CE-rated protective armor (elbow, shoulder, back), mesh ventilation, and weather-resistant features from brands including Scimitar, Aspida, and Royal Enfield. Designed for urban commuting, touring, and sport riding; targeted at individual riders.
• Riding Pants Protective riding pants including Scimitar Jupiter Level 2 with Safe-Tech CE-certified EN-1621:1:2012 Level 2 knee protectors, hip armor, and reflective elements for night visibility. Sold to individual motorcycle riders.
• Riding Boots Racing, touring, and adventure motorcycle boots including Ryo Onex (CE 1221 WR waterproof), TVS Racing Ankle Length, Royal Enfield E-39 Mid Rise, and Forma Adventure boots, featuring TPU protectors and anti-slip soles. Sold to individual motorcycle riders.
• Helmet Accessories Replacement visors, sun shields, and helmet care products including Steelbird SA-2 Anti-Fog Clear Visor and Steelbird SB-34 Helmet Visor, sold to individual helmet owners as add-on purchases.
• Headfox Bluetooth Smart Helmets Bluetooth-enabled smart helmets including Headfox N2 Air 7, N2 Smart Bluetooth, N2 FLASH Air METRO, and H4 Bluetooth Riding Helmet with integrated communication systems. Sold to individual riders seeking connected riding experiences.

Quantifiable outcome

• MT Targo Frog rated 4.8/5 based on 66 reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• RevZilla: Largest pure-play online motorcycle gear retailer in the US, offering helmets, jackets, gloves, and boots from dozens of brands. Directly comparable as a multi-brand motorcycle gear e-commerce destination.
• MotoSport: Online retailer of motorcycle, dirt bike, and ATV gear and parts with extensive helmet and apparel catalog. Comparable multi-brand e-commerce positioning.
• Cycle Gear: Specialty motorcycle gear retailer with strong online and physical store presence in the US, selling helmets, riding apparel, and accessories from major brands. Closest direct competitor in multi-brand motorcycle gear retail.
• Helmet House: US-based online helmet and motorcycle gear retailer carrying premium brands like Shoei, Arai, and HJC. Direct comparable in helmet-focused multi-brand e-commerce.

Regional players

• Wicked Stuff: UK-based multi-brand motorcycle gear e-commerce retailer. Comparable as a regional multi-brand online motorcycle gear store.
• Biker's Gear: India-based online retailer of motorcycle helmets, riding jackets, gloves, and accessories. Closest regional comparable given Spartan ProGear's primary India footprint.

Others

• Axor (D2C): Indian helmet brand distributed by Spartan ProGear with growing brand-direct channels. Comparable as a brand in Spartan ProGear's portfolio that is increasingly going direct.
• Royal Enfield Apparel (D2C): Brand-direct D2C store for Royal Enfield-branded riding gear. Comparable as a brand-direct channel that competes with Spartan ProGear's curation model for the same customer.

Emerging players

• Rynox Gears (D2C): Indian motorcycle gear brand with growing D2C and marketplace presence. Represents the emerging Indian gear brand category that Spartan ProGear both resells and competes against.

Broad incumbents

• Amazon (Motorcycle Gear Section): Massive general e-commerce marketplace with a dedicated motorcycle helmet, gloves, and apparel category. Competes on selection, price, and logistics that a small specialty retailer cannot match.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spartan-progear

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartan ProGear