SPORT AUTO PLUS

What SPORT AUTO PLUS does

Sport Auto Plus GmbH is a Germany-based online car subscription operator founded in 2024, legally registered in Berlin and operationally headquartered in Bochum, NRW. The company offers an "Auto-Abo" (car subscription) product targeting sports enthusiasts, athletes, and members of sports clubs and fitness studios, positioning itself as "Das Auto-Abo für den Sport" — a vertical alternative to traditional leasing and ownership. Customers configure subscriptions online at sportautoplus.de, choosing contract terms of 12–24 months and annual mileage packages of 10,000–40,000 km, with a single all-inclusive monthly rate that bundles insurance (liability, partial and full comprehensive), vehicle tax, registration, transfer, inspection, and maintenance, with no down payment or final installment.

The core technology is a digital-first catalog and contract management platform rather than proprietary AI. The product range spans compact and family vehicles (Citroen C3 Aircross, Ford Kuga), mid-range SUVs and wagons (CUPRA Leon, Škoda Karoq, Hyundai Tucson), and premium and luxury vehicles including XPeng EVs, Mercedes-AMG GLC 53, and Porsche Taycan Sport Turismo, with monthly prices ranging from approximately €349 to €3,299. Two add-on modules extend the offering: "Lieferung Plus," a €299 home delivery service, and "Prämienretter / Prämienretter Plus," €10–€20/month damage protection products. Vehicle fulfillment is handled via a network of delivery partners (car dealerships) and the optional Lieferung Plus service.

Sport Auto Plus makes money through monthly recurring subscription fees, with customer acquisition driven primarily by an extensive network of German sports-club partnerships (Schalke 04, VfL Bochum 1848, SSV Jahn Regensburg, Bayer Giants Leverkusen, Wuppertaler SV, Wacker Burghausen, SPOBIS, and others), alongside digital channels including the website, email newsletter, and social media. The company is privately held, closely-held GmbH with three managing directors (Uwe Dinnebier, Ralph Wershoven, Stephan Penz) and no disclosed external institutional or venture capital backing, operating with 24 employees in the German market.

Name

SPORT AUTO PLUS

Legal name

Sport Auto Plus GmbH

Website

https://sportautoplus.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Car Subscription Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTHADACAD

Long-Term / Fixed-Term Car Subscriptions (6–36 months)

Travel & Hospitality/Car Rental & Mobility Services/Car Subscription Services

Keywords

• Car subscription
• Auto subscription
• Vehicle mobility
• Sports mobility
• Flexible leasing

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Subscription Revenue: Monthly recurring subscription fees from car subscriptions. Customers pay a fixed monthly rate that includes insurance, vehicle tax, registration, inspection, and maintenance. The company offers vehicles across various brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, and Porsche with contract terms of 12-24 months and annual mileage packages ranging from 10,000 to 40,000 km.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sport Auto Plus provides a monthly car subscription (Auto-Abo) service in Germany, offering vehicles from brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, Porsche, and Citroen with all-inclusive monthly rates covering insurance, vehicle tax, registration, transfer, inspection, and maintenance. Contracts range from 12-24 months with annual mileage packages from 10,000 to 40,000 km, no down payment or final installment required, and vehicles delivered directly to customer homes (Lieferung Plus) or to partner dealerships.

Product overview

Sport Auto Plus operates a car subscription platform offering a modern alternative to traditional leasing. The core product is the Auto-Abo (car subscription) service, which provides vehicles from brands including Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Porsche, Citroen, Mercedes-AMG, and more. Customers pay a single monthly rate that includes insurance, taxes, transfer, registration, inspection, and maintenance. Contract terms range from 12 to 24 months with mileage packages starting at 10,000 km per year. The offering is complemented by two optional add-on modules: Lieferung Plus (home delivery service) and Prämienretter/Prämienretter Plus (damage protection packages). The service is specifically targeted at athletes, sports club members, and fitness studio members.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto-Abo (Car Subscription) Monthly car subscription service offering vehicles (Ford, Kia, Hyundai, CUPRA, Škoda, XPeng, Mercedes-AMG, Porsche, Citroen, and others) with insurance, vehicle tax, registration, transfer, inspection, and maintenance included in a single rate. Contract terms range from 12-24 months with annual mileage packages from 10,000 to 40,000 km, no down payment or final installment required. Targeted at athletes, sports club members, and fitness studio members in Germany.
• Lieferung Plus Home delivery service for subscribed vehicles, including vehicle registration, cleaning, and handover at the customer's doorstep anywhere in Germany, available for a €299 one-time fee.
• Prämienretter Damage protection add-on module for car subscriptions that covers the €20 premium surcharge and 10% trade-in value deduction in case of fully comprehensive insurance claims, costing €10 per month.
• Prämienretter Plus Enhanced damage protection add-on module providing one-time exemption from the €500 deductible in case of fully comprehensive damage per full contract year, costing €20 per month.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Schalke 04coreGTM or Marketing PartnerMajor German football club partnership. Sport Auto Plus serves as mobility partner providing vehicle subscriptions to club members and employees. The partnership aligns the brand with prominent German sports organization.
• VfL Bochum 1848coreGTM or Marketing PartnerGerman football club partnership for mobility services. Vehicle subscription offerings promoted to club members and fans.
• SSV Jahn RegensburgminorGTM or Marketing PartnerSports club partnership providing vehicle subscription services to club members.
• Sportverein Wacker BurghausenminorGTM or Marketing PartnerSports club partnership for member mobility solutions.
• Bayer Giants LeverkusenminorGTM or Marketing PartnerBasketball club partnership for vehicle subscription services to members.
• Wuppertaler Sportverein e.V.minorGTM or Marketing PartnerSports club partnership with positive feedback from the club regarding friendly service, competent consultation, and reliable partnership.
• SPVGGminorGTM or Marketing PartnerSports club partnership for member mobility services.
• SPOBISminorGTM or Marketing PartnerSports business network partnership for industry connections and marketing.
• MOBEXOminorGTM or Marketing PartnerMobility-related partnership for potential business synergies.
• MyFavoritominorGTM or Marketing PartnerMarketing and promotion partnership.
• SYLT1TVminorGTM or Marketing PartnerMedia/content partnership for sports coverage and brand promotion.
• SZUminorGTM or Marketing PartnerSports organization partnership.
• Schilder ReiskeminorGTM or Marketing PartnerRegional partner for sports club services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• AllinClub: AllinClub is an emerging German car subscription platform. Smaller and newer, comparable as a direct competitor in the consumer AutoAbo space but with limited brand and scale visibility.

Direct peers

• ViveLaCar: ViveLaCar (formerly CarVia) is a German car subscription provider offering flexible monthly terms with included insurance and maintenance. Directly competes on the same subscription product model in the German market.
• Cluno: Cluno (now part of Miles Mobility) pioneered car subscription in Germany with monthly all-inclusive terms across multiple brands. Operates the same core model as Sport Auto Plus — flexible subscription vs. ownership/leasing.
• FINN Auto: FINN is a German car subscription platform offering flexible all-inclusive monthly subscriptions across multiple brands. It is the most direct competitor to Sport Auto Plus in the German market, with broader scale and substantial venture funding.
• Like2Drive: Like2Drive is a German AutoAbo platform offering flexible monthly car subscriptions with included insurance and services. Directly competes with Sport Auto Plus in the same consumer subscription niche.

Regional players

• Carvolution: Carvolution is a Swiss car subscription platform with the same all-inclusive monthly model. Comparable in product design but operates primarily in Switzerland rather than Germany.

Broad incumbents

• Volkswagen Auto-Abo: Volkswagen Financial Services operates a direct OEM subscription program in Germany. Competes head-on with Sport Auto Plus but with the structural advantage of captive fleet supply and brand pricing.
• Hyundai AutoAbo: Hyundai's German AutoAbo is an OEM-direct subscription offering flexible monthly terms. Directly comparable because Sport Auto Plus also lists Hyundai Tucson and other Hyundai models in its catalog.
• Athlon (Mercedes-Benz): Athlon, owned by Mercedes-Benz Mobility, offers operational leasing and subscription-style products across Europe. Comparable as a large incumbent competing in the same flexible-mobility segment in Germany.
• Sixt+ / Sixt Leasing: Sixt operates a subscription product (Sixt+) alongside its dominant rental and leasing business in Germany. Provides the same all-inclusive subscription but with the backing of a major incumbent rental/leasing group.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-auto-plus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORT AUTO PLUS