SportsCanada.TV

What SportsCanada.TV does

SportsCanada.TV is a privately held Canadian company that provides live streaming and video-on-demand services dedicated to amateur sports broadcasting, founded in 2008 and operating with a team of 26 employees. The company produces and distributes live event coverage plus a searchable on-demand library of past competitions, serving national governing bodies (Baseball Canada, Canada Basketball, Tennis Canada, Volleyball Canada, Ringette Canada, Wheelchair Basketball Canada), provincial and territorial sport organizations across most Canadian provinces, and international federations (FIBA, WFDF, IWRF) whose events take place in North America. Its roster spans 24+ amateur sport disciplines including basketball, hockey, volleyball, soccer, ringette, ultimate, baseball, wheelchair rugby, boccia, and others.

The technical platform is a YouTube-embedded live streaming and VOD delivery layer integrated with a WordPress content management system, with no proprietary video transcoding pipeline, no disclosed SDK or API surface, and no AI/ML features documented. Content is organized by sport, event, and federation on the public website, with production handled by in-house crews operating event-side broadcast workflows. The architecture is deliberately lean, relying on YouTube's distribution and discovery infrastructure rather than building a custom CDN or player.

The business model is professional services / event-based: SportsCanada.TV quotes broadcast production per event and offers packages calibrated to fit any event budget, with multi-year relationships implied across several governing-body customers. Revenue is not publicly disclosed, there are no funding rounds on record, and the company has not announced M&A, leadership changes, or product launches in the available data. Geographic reach extends across most Canadian provinces and territories (including Yukon and PEI) plus a single US state (Illinois) tied to specific federation events.

Name

SportsCanada.TV

Legal name

SportsCanada.TV

Website

https://sportscanada.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsCanada.TV is a Canadian private live streaming and video-on-demand platform that provides professional broadcast production and archival hosting for amateur sports organizations across 24+ disciplines throughout Canada and select international federation events.

Ownership category

akta.pro rank

Product category

Sports Broadcasting Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Sports Production & Outside Broadcast (OB) for Live Events (MPABAJAI)

Keywords

• Amateur sports broadcasting
• Live event streaming
• Sports video library
• Event broadcast services
• Amateur sports network

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Broadcasting Services: SportsCanada.TV provides streaming and broadcast solutions to sports organizations for their events. They offer various broadcast options designed to fit budgets of any sized event, suggesting a service-based revenue model with tiered pricing based on event scale and production requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

SportsCanada.TV provides professional live streaming and video-on-demand broadcasting services for amateur sports events across Canada, serving national and provincial sports governing bodies with broadcast production and maintaining a centralized video library of past competitions. The company offers tiered broadcast solutions designed to fit the budget of events of any size.

Product overview

SportsCanada.TV operates as a single, unified live streaming platform for amateur sports broadcasting across Canada. The platform provides sports organizations with broadcast solutions to stream live events and offers a video library containing thousands of past competitions from hundreds of live events. With a variety of broadcast options, the service is designed to fit the budget of events of any size.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsCanada.TV Live Streaming Platform A live streaming and video-on-demand broadcasting service for amateur sports events across Canada, enabling national and provincial sports organizations to professionally broadcast competitions to audiences nationwide and access a permanent on-demand archive.

Named customers27 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core.

• Archery AlbertacoreChannel Partner/ Reseller/ DistributorProvincial archery governing body that partners with SportsCanada.TV to stream and broadcast archery competitions across Alberta, making events accessible to wider audiences through the platform's video library.
• Baseball CanadacoreChannel Partner/ Reseller/ DistributorNational baseball governing body that utilizes SportsCanada.TV's streaming services for events like the Baseball Canada Ray Carter (15U) Canada Cup, enabling nationwide broadcast of youth baseball championships.
• BC AthleticscoreChannel Partner/ Reseller/ DistributorProvincial athletics governing body partnering with SportsCanada.TV for track and field event broadcasts, including distance carnivals and national championship qualification events.
• BC Wheelchair SportscoreChannel Partner/ Reseller/ DistributorProvincial wheelchair sports organization that partners with SportsCanada.TV to broadcast para-sports events including wheelchair basketball and wheelchair rugby competitions.
• Boccia CanadacoreChannel Partner/ Reseller/ DistributorNational boccia governing body that streams Canadian Boccia Championships through SportsCanada.TV, providing coverage of elite para-sport competitions.
• Canada BasketballcoreChannel Partner/ Reseller/ DistributorNational basketball governing body that partners with SportsCanada.TV for youth national championships (U15, U17) and senior men's national team exhibition games, including FIBA pre-qualifying tournaments.
• Can Am VolleyballcoreChannel Partner/ Reseller/ DistributorVolleyball organization that works with SportsCanada.TV to broadcast the Can Am Holiday Volleyball Showcase, featuring cross-border competitions between U SPORTS and NCAA teams.
• Climbing CanadacoreChannel Partner/ Reseller/ DistributorNational climbing governing body (Climbing Escalade Canada) that streams Boulder Nationals, Lead & Speed Nationals, and youth climbing championships through the platform.
• FIBAcoreChannel Partner/ Reseller/ DistributorInternational Basketball Federation that partners with SportsCanada.TV for FIBA Women's Olympic Pre-Qualifying Tournament broadcasts, bringing international basketball events to Canadian audiences.
• Karate BCcoreChannel Partner/ Reseller/ DistributorProvincial karate governing body that streams Karate BC Provincial Championships through SportsCanada.TV, covering multi-mat competitions from the Richmond Oval.
• PowerHockey CanadacoreChannel Partner/ Reseller/ DistributorNational para-hockey organization that partners with SportsCanada.TV to broadcast the PowerHockey Canada Cup, featuring para-athlete competitions across North American teams.
• PWHPAcoreChannel Partner/ Reseller/ DistributorProfessional Women's Hockey Player Association that streams Dream Gap Tour events including the Secret Women's Hockey Showcase, Unifor Women's Hockey Showcase, and Magellan Corporation Women's Hockey Showcase.
• Ringette CanadacoreChannel Partner/ Reseller/ DistributorNational ringette governing body that streams Canadian Ringette Championships (NRL, U19, U16 divisions) and World Ringette Championships through SportsCanada.TV.
• Rugby CanadacoreChannel Partner/ Reseller/ DistributorNational rugby governing body that partnered with SportsCanada.TV for the 2013 Americas Rugby Championship, hosting international matches at Westhills Stadium in British Columbia.
• Sport YukoncoreChannel Partner/ Reseller/ DistributorTerritorial sport governing body that partners with SportsCanada.TV to stream sporting events from Yukon territory, including the National Aboriginal Hockey Championship held in Whitehorse.
• Sportability BCcoreChannel Partner/ Reseller/ DistributorProvincial para-sport organization in British Columbia that partners with SportsCanada.TV to broadcast adapted sports competitions.
• Tennis CanadacoreChannel Partner/ Reseller/ DistributorNational tennis governing body that partners with SportsCanada.TV for tennis competition broadcasts across Canada.
• Toronto FuriescoreChannel Partner/ Reseller/ DistributorCWHL (Canadian Women's Hockey League) team that streams their full season games through SportsCanada.TV, including playoff broadcasts.
• TSS RoverscoreChannel Partner/ Reseller/ DistributorVancouver-based soccer club that streams USL2 season games through SportsCanada.TV, covering both 2018 PDL and 2019 USL2 seasons.
• UBC SwimmingcoreChannel Partner/ Reseller/ DistributorUniversity of British Columbia swimming program that partners with SportsCanada.TV to stream events like the Mel Zajac Jr. International Swim Meet.
• Volleyball CanadacoreChannel Partner/ Reseller/ DistributorNational volleyball governing body that streams U14 Boys & U15 Girls National Championships through SportsCanada.TV from venues like the Saville Community Sports Centre in Edmonton.
• WFDFcoreChannel Partner/ Reseller/ DistributorWorld Flying Disc Federation that partnered with SportsCanada.TV to broadcast the 2018 WFDF World Junior Ultimate Championships held in Waterloo, Ontario.
• Wheelchair Basketball CanadacoreChannel Partner/ Reseller/ DistributorNational wheelchair basketball governing body that streams senior men's and women's national team exhibition games against international opponents (Japan, Argentina, Netherlands) through SportsCanada.TV.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BallerTV: Youth and amateur sports live streaming platform covering basketball, volleyball, and other grassroots competitions. Comparable in producing live coverage of amateur sporting events for families and fans unable to attend in person.
• PlayOn Sports: Operates a streaming platform that broadcasts high school and amateur sports events, particularly in the US. Directly comparable in serving amateur sports organizations with turnkey live production and on-demand video libraries, though at much larger US scale.
• PrestoSports: Streaming and content platform serving college and amateur athletics, offering live broadcasting, video archives, and stats integration. Comparable in serving amateur sports governing bodies with turnkey streaming and on-demand video library capabilities.
• Stretch Internet: Live streaming services company focused on amateur, high school, and college sports across North America. Directly comparable in providing turnkey streaming solutions to amateur sports governing bodies and athletic programs with tiered event-based pricing.
• NFHS Network: US-based streaming network for high school and amateur sports, partnering with state associations to deliver live event coverage and on-demand archives. Closely mirrors SportsCanada.TV's model of federation partnerships plus a growing on-demand video library.
• Sidearm Sports: Digital media and streaming partner for college athletic programs, providing live event broadcasts, on-demand video, and websites. Comparable business model of selling broadcast services to sports organizations that lack professional production infrastructure.

Broad incumbents

• Deltatre: Major sports media technology company providing live production, streaming platforms, and digital experiences to leagues and federations worldwide. Comparable in serving sports organizations with broadcast and streaming solutions, though operating at the top end of the market.
• Hudl: Larger, more established sports video platform serving coaches, athletes, and teams at the amateur and professional levels with game film, highlight creation, and live streaming. Comparable audience of amateur sports organizations, though broader in scope and product depth.
• StreamAMG: Enterprise OTT and live streaming provider for sports organizations, broadcasters, and federations globally. Comparable in delivering live event streaming and on-demand platforms to sports governing bodies, though at a much larger enterprise scale with proprietary technology.

Emerging players

• WSC Sports: AI-powered sports content automation platform generating real-time highlights and short-form video for sports organizations. Adjacent to SportsCanada.TV in serving the same amateur-to-professional sports broadcast customer base, though differentiated by its proprietary AI technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportscanada.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCanada.TV