Sportservice Apeldoorn

What Sportservice Apeldoorn does

Sportservice Apeldoorn is a municipal sports and movement service organization operating under the Accres foundation in Apeldoorn, Gelderland, Netherlands. Funded primarily by the Municipality of Apeldoorn to fulfill a public health and sports promotion mandate, the organization delivers sports and physical activity programming to all residents of the municipality regardless of age, ability, or background. Services are organized into four thematic pillars: Vaardig in Bewegen (children and youth motor skills development), Vitaal in Beweging (adults and seniors vitality), Sportaanbieder in Beweging (sports club and provider support), and Sportservice United (customized support for people with disabilities and special needs). The organization employs a team of 48 sport and movement professionals organized across these four themes.

The service portfolio spans school sports programs (reaching 8,450 students in 2024), street football (FC Straat at multiple Cruyff Courts), movement broker (Beweegmakelaar) referral services, walking challenges for people with diabetes, low-stimulus cycling tours for people with brain injury, disability-inclusive programs (Uniek Sporten, Level-Up, Only Friends, Fun Fit), and B2B support for 70+ local sports clubs. Key partnerships include the Bas van de Goor Foundation, Univé Stad & Land, Het Fietsgilde, MEE Samen, Topsport Gelderland, Stichting Lifegoals, and Decathlon Apeldoorn. The organization also operates Sportplein Apeldoorn, a digital platform cataloging local sports offerings, and participates in the Sport- en Beweegakkoord Apeldoorn municipal policy framework. Technology is limited to a WordPress-based website with standard plugins — no AI, API, or proprietary platform capabilities are disclosed.

The business model is overwhelmingly municipally funded (subscription/recurring) with nominal transaction fees for specialized activities such as €3 low-stimulus cycling tours. Most services are free to residents. Pricing follows a freemium model for the core community programs and unit pricing for niche offerings. The go-to-market is community-led and event-driven, relying on direct neighborhood presence, school partnerships, healthcare referrals, and recurring flagship events (Apeldoornse Sportweek, Sportplein Beweegfestival with 2,000+ visitors). Distribution is purely domestic and bounded to the Apeldoorn municipality, with no private capital structure — there is no equity funding, no outside investors, and the organization is structured as part of a public-sector foundation.

Name

Sportservice Apeldoorn

Legal name

Sportservice Apeldoorn

Website

https://sportserviceapeldoorn.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportservice Apeldoorn is a municipally funded sports and movement service organization under the Accres foundation, delivering free and low-cost sports programming to all residents of Apeldoorn, Netherlands across four themes covering children, adults/seniors, sports clubs, and inclusive sports.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Sports and Recreation Instruction (61162), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Community sports services
• Municipal sports programs
• Youth sports development
• Disability sports programs
• Sports club support

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Government Funding: Sportservice Apeldoorn is funded by the municipality of Apeldoorn as part of its public health and sports promotion mandate. The organization operates as a department under Accres, a municipal service organization, providing sports and movement services to all residents.
2. Activity-Based Fees: Some specialized activities charge nominal participation fees, such as €3 per person for low-stimulus cycling tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sportservice Apeldoorn is a municipal sports service organization that stimulates, informs, organizes, and promotes sport and physical activity for all residents of Apeldoorn through neighborhood-based activities, school programs, sports club support, and adapted programs for people with disabilities. It delivers four interconnected thematic pillars (youth motor skills, adults/seniors vitality, sports provider support, and inclusive sports) along with named programs such as FC Straat street football, Binky Sportdiploma, Apeldoorn Wandeluitdaging, Prikkelarme Fietstochten, and the Beweegmakelaar movement broker service. The organization operates as a department under Accres, funded by the municipality of Apeldoorn.

Product overview

Sportservice Apeldoorn is a locally operating team of sports and movement professionals providing comprehensive sports and exercise services for the municipality of Apeldoorn. The organization operates through four interconnected themes: Vaardig in Bewegen (Skill in Movement) for children and youth, Vitaal in Beweging (Vital in Movement) for adults and seniors, Sportaanbieder in Beweging (Sports Provider in Movement) for supporting sports clubs and providers, and Sportservice United for customized support for residents with special needs. Key programs include FC Straat street football, the Apeldoorn Wandeluitdaging walking challenge, Prikkelarme Fietstochten low-stimulus bike tours, Binky Sportdiploma for toddlers, MRT motor skills remediation, Level-Up for disabled youth, Uniek Sporten for people with disabilities, and various school sports programs. The organization also manages Sportplein Apeldoorn as a digital platform for all sports offerings in the region.

Differentiator

Problem solved

Functional benefit

Brands

• Vaardig in Bewegen: Theme focusing on children and young adults developing motor skills and healthy movement habits
• Vitaal in Beweging
• Sportaanbieder in Beweging
• Sportservice United
• FC Straat
• Uniek Sporten
• Only Friends
• Sport Binky
• Level-Up
• Next Level

Products and services

• Sport van de Maand Monthly sport promotion program that features a different sport each month, aimed at various age groups across Apeldoorn to expose residents to new sporting activities.
• FC Straat Free street football program delivering weekly training sessions at Cruyff Courts and other neighborhood locations across Apeldoorn, targeting youth and accessible at community level.
• Binky Sportdiploma Movement diploma program for toddlers and young children that develops basic motor skills through age-appropriate activities aligned with the Sportservice Binky mascot.
• MRT - Motorische Remedial Teaching 10-week Motorische Remedial Teaching (motor skills remediation) course for children with motor development needs, delivered in collaboration with schools in Apeldoorn.
• Level-Up Movement program for children and young people with a disability that helps them develop motor skills in a supportive, adapted environment under the Sportservice United pillar.
• Next Level Sports program for youth from disadvantaged neighborhoods in Apeldoorn, focusing on talent development and social cohesion through structured movement activities.
• Apeldoorn Wandeluitdaging Walking challenge program that is part of the Nationale Wandeluitdaging (National Walking Challenge) by the Bas van de Goor Foundation, encouraging people with diabetes and other chronic conditions to be more active through accessible walking activities, with personal goals from 3 to 15 kilometers.
• Prikkelarme Fietstochten Low-stimulus bike tours organized for adults and seniors with non-congenital brain injury (NAH), physical disabilities, tricycle users, and anyone needing quiet group cycling, delivered in partnership with Het Fietsgilde Apeldoorn at €3 per person.
• Uniek Sporten Specialized sports program for people with disabilities that provides sports referrals and support for aids, coordinated by Sportservice Apeldoorn to enable inclusive participation in local sports activities.
• Golden Sports Sports program for seniors offering various low-impact activities to keep older adults active and engaged, under the Vitaal in Beweging pillar.
• Schoolsport School sports program including tournaments, competitions, school sports weeks, and support for physical education teachers across primary schools in Apeldoorn, reaching 5,600 children in 2024 tournaments.
• Beweegmakelaar Movement broker service that helps residents of Apeldoorn find suitable sports and exercise options, providing personalized guidance across both a youth broker (Beweegmakelaar Jeugd) and an adult/seniors broker.
• GLI Sport & Bewegen Gecombineerde Leefstijl Interventie (Combined Lifestyle Intervention) program that combines exercise and lifestyle guidance for adults seeking structured health improvement.
• Life Goals Program reaching vulnerable youth and adults to promote sports and movement participation, delivered in collaboration with Stichting Lifegoals and reaching 196 participants in 2024.
• Only Friends Sports program for children with and without disabilities, promoting inclusive sports activities under the Sportservice United pillar.
• Fun Fit Fun fitness activities for various groups, part of the Sportservice United offerings for inclusive participation.
• Sportplein Apeldoorn Digital platform that catalogs all sports and exercise providers in Apeldoorn, featuring events and activities, and serving as the central discovery tool for residents, clubs, and schools across the municipality.

Quantifiable outcome

• 8450 students reached through physical education teachers in 2024
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• AccrescoreStrategic or Co-development PartnerAccres is the parent organization of Sportservice Apeldoorn. Sportservice operates under Accres and contact information includes [email protected]. Accres is a municipal service organization providing various community services including sports stimulation.
• Uniek SportencoreStrategic or Co-development PartnerUniek Sporten is a specialized program for people with disabilities to participate in sports. Sportservice Apeldoorn coordinates Uniek Sporten Apeldoorn, organizing low-stimulus cycling tours and other adapted sports activities.
• Bas van de Goor FoundationcoreStrategic or Co-development PartnerThe Apeldoorn Walking Challenge is part of the National Walking Challenge by the Bas van de Goor Foundation. This program stimulates people with diabetes in the Netherlands to move more through accessible walking activities.
• Univé Stad & Land ApeldoornmajorGTM or Marketing PartnerUnivé Stad & Land Apeldoorn co-sponsors the Apeldoorn Walking Challenge, supporting prevention, vitality, and healthy lifestyle initiatives in the community.
• Het Fietsgilde ApeldoorncoreStrategic or Co-development PartnerHet Fietsgilde organizes low-stimulus cycling tours for people with non-congenital brain injury, physical disabilities, or those who need low-stimulation environments. They provide the cycling activities for the Uniek Sporten program.
• MEE Samen ApeldoorncoreStrategic or Co-development PartnerMEE Samen collaborated with Sportservice Apeldoorn and Het Fietsgilde to research the need for low-stimulus cycling tours in Apeldoorn and help develop the program.
• Topsport GelderlandminorStrategic or Co-development PartnerRegional partnership supporting top sports and talent development in the Gelderland province.
• Sport- en Beweegakkoord ApeldoornmajorStrategic or Co-development PartnerSportservice participates in the local Sports and Movement Agreement of Apeldoorn, contributing to municipal sports policy goals.
• Municipality of ApeldoorncoreOthersThe municipality of Apeldoorn funds Sportservice Apeldoorn through Accres to fulfill its public health and sports promotion mandate.
• KrajicekminorGTM or Marketing PartnerPartner organization supporting street sports and playground activities.
• Jantje BetonminorGTM or Marketing PartnerPartner organization supporting playground and neighborhood sports infrastructure.
• Decathlon ApeldoornminorGTM or Marketing PartnerLocal sporting goods retailer partnership.
• Stichting LifegoalsmajorStrategic or Co-development PartnerFoundation supporting life goals programs, collaborating with Sportservice Apeldoorn reaching 196 participants in 2024.

Scale indicators9 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• JOGG (Jongeren Op Gezond Gewicht): Dutch approach focused on healthy youth weight through community sports, nutrition, and lifestyle interventions. Comparable as both operate as municipal/public-health-aligned programs targeting youth physical activity in Dutch neighborhoods with similar school and local-partner distribution models.
• Johan Cruyff Foundation: Foundation enabling children with disabilities to play sports through Cruyff Courts and inclusive programs across the Netherlands. Sportservice Apeldoorn explicitly delivers FC Straat training at Cruyff Courts and is a delivery partner, making this foundation a structurally comparable peer in inclusive community sports.
• Bas van de Goor Foundation: Foundation that stimulates people with diabetes to move more through sports programs like the National Walking Challenge. Directly comparable because Sportservice Apeldoorn delivers the Apeldoorn Wandeluitdaging as part of this foundation's program and they share an inclusive, health-driven sports mission.
• Stichting Life Goals: Foundation supporting vulnerable youth and adults in sports and movement. Sportservice Apeldoorn collaborates with Life Goals to reach 196 participants in 2024, operating as a delivery partner with a directly overlapping mission of bringing movement to underserved groups.
• MEE Samen: Organization supporting people with disabilities and chronic conditions to participate in society. Sportservice Apeldoorn collaborates with MEE Samen Apeldoorn on adapted programs like Prikkelarme Fietstochten, making it a directly comparable peer in disability-focused community support and inclusion.
• Uniek Sporten: National program that helps people with disabilities find and access suitable sports. Sportservice Apeldoorn coordinates Uniek Sporten Apeldoorn locally, making them both the regional arm of this initiative and a directly comparable community-based inclusive sports organization.
• Krajicek Foundation: Foundation that develops neighborhood sports facilities and street sports programming for youth in disadvantaged areas. Sportservice Apeldoorn is an active partner and runs complementary street-sports offerings like FC Straat, making Krajicek a closely aligned peer in the Dutch community sports space.

Regional players

• Topsport Gelderland: Regional organization supporting top sports and talent development in the Gelderland province. Comparable because Sportservice Apeldoorn is a regional partner and runs a Topsport & Talentontwikkeling program, making Topsport Gelderland a peer operating at the regional rather than municipal level with overlapping elite-talent scope.

Broad incumbents

• Vereniging Sport en Gemeenten (VSG): Dutch association representing the interests of municipalities in sports policy. Comparable because Sportservice Apeldoorn is a municipal sports service organization and participates in VSG-coordinated initiatives like the Sport- en Beweegakkoord, positioning VSG as a broader umbrella incumbent in their operating space.
• Sport en Bewegen: National Dutch knowledge center and sector organization for sport and physical activity. Comparable as it operates across the same Dutch sports-stimulation space, sets national frameworks (such as buurtsportcoach policy) that Sportservice Apeldoorn executes locally, and represents the broader incumbent sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SportstimuleringApeldoorn
• Facebookfacebook.com/sportserviceapeldoorn
• Instagraminstagram.com/sportservice_apeldoorn
• LinkedInlinkedin.com/company/sportservice-apeldoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportservice Apeldoorn