What Star Karaoke does

Star Karaoke Sverige AB is a single-location private karaoke bar and eatertainment venue operating at Vallgatan 16 in central Gothenburg, Sweden, founded in 2021 by Christopher Palmqvist in partnership with Intoit Travel Group (with founders Ulf and Niklas) and opened to the public on August 26, 2022. The company runs eight private karaoke studios of varying sizes (12–22 sqm) accommodating 4–25 guests each, powered by the Singa digital karaoke platform with a catalog of approximately 80,000–120,000 Swedish and international songs. Studios are equipped with dual screens, professional sound and lighting, a touchscreen queue management system with pitch adjustment and backing vocals, plus an inventory of costumes, wigs, and props. Custom features include in-studio QR-code/tablet ordering screens for food and beverage service and decorative microphone-handled beer taps.

The business model is transactional and per-session. Standard studio sessions run 1 hour 45 minutes at 149–299 SEK per person with a 4-guest minimum, pricing differentiated by day-of-week and time slot. Layered on top of studio bookings is a full food and beverage program (pizzas, snacks, mains, cocktails, beer, wine, mocktails) served via room service or directly from the bar and lounge. Revenue diversification extends into structured packages: corporate event rentals (10–150 guests, including full venue buyouts), Christmas 'julbord' dinner packages (from 699 SEK per person), bachelor/bachelorette parties (Möhippa/Svensexa), children's birthday parties, and an After Work promotion offering free studio access Wed–Fri 17–19 with food and drink purchase.

Go-to-market is hybrid: direct-to-consumer walk-ins to the bar and lounge, online self-serve booking through the SevenRooms platform on starkaraoke.se, and inside-sales contact (phone and email) for corporate and large-group inquiries. The venue is a privately held subsidiary of Intoit Travel Group, with a current team of 6 employees expanding to 10, and operates Wed–Sat with seasonal campaigns (Pride, Eurovision, Halloween, Christmas, Melodifestivalen) and a student-discount partnership via Mecenat. Marketing channels are concentrated on Instagram, an SEO-optimized website and blog, and email.

Name

Star Karaoke

Legal name

Star Karaoke Sverige AB

Website

https://starkaraoke.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Karaoke is a single-location private karaoke bar in central Gothenburg, Sweden, operating eight private studios (4–25 guests) with a 120,000-song Singa catalog and integrated food and beverage service for individuals, corporate events, bachelor/bachelorette parties, and birthday celebrations.

Ownership category

akta.pro rank

Product category

Karaoke Entertainment Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Theater Companies and Dinner Theaters (71111)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Karaoke Bars & Entertainment Bars (THAFAEAH)

akta.pro secondary industries

Karaoke Bars & KTV Lounges (MPAGAIAG), Karaoke Bars (CRANACAI)

Keywords

• Private karaoke studios
• Entertainment venue services
• Corporate team building events
• Food and beverage service
• Event hosting services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Studio Karaoke Bookings: Core revenue from per-person studio booking fees. Customers book private karaoke studios for sessions of 1 hour 45 minutes. Pricing varies by time slot and day of week, ranging from 149 SEK to 299 SEK per person with a minimum of 4 guests per studio. Payment is collected at least 48 hours in advance or at time of booking for same-day reservations.
2. Food and Beverage Sales: Room service and bar sales of food, drinks, cocktails, beer, wine, and non-alcoholic beverages. Orders are placed via in-studio screens or directly at the bar. The menu includes snacks (55 SEK), mains (139-175 SEK), pizza (from 165 SEK), desserts (75-115 SEK), beer (69-119 SEK), cocktails (155 SEK), and mocktails (95 SEK). Food and beverage constitutes a significant revenue stream layered on top of studio bookings.
3. Corporate Event Packages: Custom-tailored corporate event packages for team building, kick-offs, conferences, Christmas parties, and company events. Packages include private studio access, food, drinks, and event planning services. The company can accommodate groups of 10-150 persons and offers full venue buyouts for up to 150 guests. Pricing is quote-based and negotiated per event.
4. Christmas Dinner Packages: Specialized 'eatertainment' Christmas dinner packages combining welcome drinks, costume dress-up, dinner, and studio karaoke. Priced from 699 SEK per person for groups of 8-30 persons, with a total experience duration of 3.5-4 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Star Karaoke operates a single-location eatertainment venue in central Gothenburg featuring 8 private karaoke studios (12-22 sqm) accommodating 4-25 guests each, powered by the Singa karaoke system with 120,000+ Swedish and international songs. Each studio rental includes 1h 45min of private singing time, dual screens, professional sound/lighting, costumes, and props, complemented by an integrated food and beverage service delivered via in-studio ordering screens and a bar/lounge area. The company packages these studios into themed offerings including corporate events, after-work sessions, bachelor/bachelorette parties, birthday celebrations, children's parties, and Christmas dinner experiences.

Product overview

Star Karaoke operates as a single-location karaoke bar and entertainment venue in central Gothenburg, Sweden. The core product is private karaoke studio rentals using the Singa karaoke system with over 120,000 songs. The company offers a platform of themed entertainment packages including corporate events, after work sessions, birthday celebrations, bachelor/bachelorette parties, and Christmas parties. Food and beverage service is available as an integrated add-on across all packages. Studios accommodate 4-25 guests with professional audio-visual equipment, costumes, and props.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Karaoke (Private Karaoke Studios) Private karaoke studio rental offering 1 hour 45 minute sessions for groups of 4-25 guests. Studios feature professional sound systems, dual screens, lighting effects, costumes, props, and access to 120,000+ songs via the Singa karaoke system. Pricing ranges from 149-299 SEK per person depending on day and time slot, with a minimum of 4 persons per studio.
• Corporate Event Packages (Företagsevenemang)

Quantifiable outcome

• 100% customer satisfaction — no guest has ever left dissatisfied after a studio session

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered parent, core and minor.

• Intoit Travel GroupparentStrategic or Co-development PartnerStar Karaoke is a subsidiary of Intoit Travel Group, a Swedish travel and experience company with many years of experience in the travel, event, and experience industry. Intoit Travel Group operates multiple niche companies in the travel and experience sector. Star Karaoke is described as 'a part of Intoit Travel Group' and represents the company's entry into entertainment/hospitality. The Group employs over 60 people globally, with 40 in Sweden and 20 in international offices.
• Singa (Karaoke System Provider)coreTechnology or IntegrationSinga provides the digital karaoke system powering Star Karaoke's studios, including the song library (80,000-120,000 songs), touchscreen queue management, pitch adjustment features, and backing vocals. Star Karaoke is described as using 'norra Europas största karaokesystem' (Northern Europe's largest karaoke system) powered by Singa. The partnership is continuous as the Singa system is the core technology platform for karaoke sessions.
• Mecenat (Student Discount Card)minorGTM or Marketing PartnerMecenat is a student discount card program that partners with Star Karaoke to offer students 50% off studio fees on Wednesdays during 'Göteborgs roligaste Lillördag'. This partnership drives student group bookings and provides marketing reach to the student demographic in Gothenburg.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bowlero: Largest operator of bowling and entertainment centers in North America with full F&B service. Comparable as an established eatertainment venue operator with corporate and group event programming at scale.
• Puttshack: Global tech-enabled social entertainment venue combining mini-golf with full bar and dining service. Comparable as a large-scale eatertainment operator with strong private-group and corporate event capabilities.
• Topgolf: Global sports entertainment venue with integrated F&B, event packages, and group bookings. Comparable as a broader eatertainment incumbent competing for the same corporate team-building and celebration spend.

Direct peers

• Sing Sing Karaoke: Multi-location private karaoke room concept offering themed studios, full food and cocktail menus, and group bookings in a bar atmosphere — directly mirrors Star Karaoke's private-studio + F&B eatertainment model.
• Lucky Voice: UK-based private karaoke room bar chain with multiple venues in London and other cities. Closest comparable model: soundproofed private studios for group bookings, food and beverage service, and similar price-per-person session pricing.
• KARAOKÉBOX: European karaoke room chain operating private singing studios with F&B service across multiple cities. Same product category (private karaoke rooms, per-person session pricing, group booking focus) as Star Karaoke.

Emerging players

• Roxy Ball Room: UK-based eatertainment chain combining bowling, shuffleboard, beer pong, and food/drinks. Comparable as a private-group social entertainment venue with integrated F&B and a similar young-adult/corporate customer base.
• Flight Club: Social darts and bar concept with multiple venues across the US and UK. Comparable as a tech-enabled, design-led group entertainment venue with strong F&B attach and corporate event offerings.

Regional players

• Pitcher's: Swedish sports bar and nightlife chain operating in Gothenburg and Stockholm. Comparable as a regional nightlife/hospitality operator competing for the same after-work and group entertainment spend in Gothenburg.
• Stureplansgruppen: Major Swedish nightlife and restaurant group operating clubs, bars, and event venues. Comparable as a diversified regional nightlife operator that Star Karaoke would compete with for corporate events and celebration bookings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/starkaraokegbg
• LinkedInlinkedin.com/company/starkaraoke

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Karaoke