What Start Social does

Start Social is a Brazilian digital marketing agency headquartered in Ituporanga, Santa Catarina, operating as a private limited company with a 5-person team. The firm sells four integrated service lines — paid advertising management (Gestão de Anúncios / Mídia Paga), video production (Produção de Vídeos), marketing advisory (Assessoria de Marketing), and brand creation (Criação de Marcas) — plus social media management as a complementary offering. These services are delivered as customized professional engagements rather than a self-service software platform, with pricing negotiated directly via WhatsApp and website contact forms.

The agency's underlying technology stack is conventional rather than proprietary: it relies on established third-party tools including Meta Ads, RD Marketing for landing pages and automation, CRM systems for lead tracking, WhatsApp Business for client communication, and AI tools for content and image generation (evidenced by "blogIA" naming in blog asset URLs). The firm has produced 170+ SEO-oriented blog articles as an inbound marketing channel, and operates branded accounts on Facebook, Instagram, and YouTube. The company is LGPD-compliant and serves clients across Brazilian industries including construction (Proação Estruturas, Soma Estruturas), uniforms (Karlu), education (Centro de Ensino Click), agribusiness (Manturi, Granvale), and metalworking (Deuttner).

Start Social's go-to-market is sales-led and consultative, targeting Brazilian SMBs and mid-market companies of varying sizes through direct website consultation, WhatsApp messaging, and social media outreach. Revenue is generated via professional services fees with no disclosed pricing, no SaaS subscriptions, and no public financial information. The company claims national reach ("Todo o Brasil") despite a small headcount, and there is no evidence of external funding, institutional investors, acquisitions, or partnerships beyond platform integrations.

Name

Start Social

Legal name

Start Social

Website

https://startsocial.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Start Social is a 5-person Brazilian digital marketing agency in Ituporanga, Santa Catarina, offering paid advertising, video production, marketing advisory, and brand creation services to SMB and mid-market companies across Brazil, with customized pricing and no disclosed revenue.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Paid Social Advertising (BPAFACAB)

Keywords

• Digital marketing services
• Paid media management
• Video production services
• Brand identity design
• Social media management

Headquarters

HQ city

Ituporanga

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Advisory Services: Ongoing marketing consulting and advisory services providing strategic planning, content analysis, and continuous marketing strategy to generate results for clients.
2. Advertising Management: Paid media management services including ad campaigns, lead generation, and brand visibility enhancement across digital platforms.
3. Brand Creation Services: Brand identity development including naming, logo design, visual identity, and brand guidelines creation.
4. Video Production: Custom audiovisual content creation including institutional videos, training videos, and promotional content for digital platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Start Social is a Brazilian digital marketing agency offering paid advertising management (Mídia Paga), video production, marketing advisory (Assessoria de Marketing), and brand creation (Criação de Marcas) services. The firm delivers customized marketing plans for Brazilian businesses seeking to improve digital visibility, generate qualified leads, and build cohesive brand identities. Services are provided as professional consulting engagements rather than self-service software tools.

Product overview

Start Social is a digital marketing agency offering a portfolio of interconnected marketing services. The core offering includes four main products: (1) Gestão de Anúncios/Mídia Paga for paid advertising management, (2) Produção de Vídeos for video production, (3) Assessoria de Marketing for strategic marketing advisory, and (4) Criação de Marcas for brand creation and identity. Additionally, Social Media management is provided as a complementary service. These services work together as an integrated digital marketing ecosystem—brand identity work feeds into social media and ad campaigns, while video production supports content strategy across all channels. The company positions these as customized solutions tailored to each client's specific needs, delivered as services rather than a self-service software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Gestão de Anúncios / Mídia Paga Paid advertising management service that increases business visibility and generates qualified leads through precise audience targeting, engaging creatives, and optimized CTAs on digital platforms. Targeted at Brazilian businesses seeking to stand out from competitors.
• Produção de Vídeos Professional video production service creating impactful corporate videos, training videos, and promotional content optimized for YouTube and social media Reels. Targeted at brands seeking to engage audiences through audiovisual storytelling.
• Assessoria de Marketing Strategic marketing advisory service providing dedicated marketing team support including planning, content creation, analysis, and continuous strategy to generate ongoing results. Targeted at businesses lacking internal marketing expertise.
• Criação de Marcas Brand creation and visual identity development service building brands through naming, logo design, complete visual identity, and brand guidelines with strategic design and personality. Targeted at new businesses and those undergoing rebranding.
• Social Media Social media management service creating personalized strategies to highlight brands, engage audiences, and deliver results through content creation, strategic planning, performance analysis, and paid campaigns. Targeted at businesses seeking consistent social media presence.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Conversion: Brazilian digital marketing agency focused on performance media, SEO, and conversion optimization; directly comparable service mix and SMB/mid-market Brazilian client base.
• Pmweb: Brazilian digital marketing and media agency serving enterprise and mid-market clients with paid social, brand strategy, and content production—comparable full-service offering.
• Agência Mestre: Brazilian SEO and digital marketing agency offering integrated services similar to Start Social's full-service digital marketing portfolio.
• Br24: Brazilian digital marketing agency providing paid media, social media management, and brand services to SMBs—highly comparable positioning and service mix.
• Rock Content: Brazilian-origin content marketing and SEO agency with strong blog/content production capabilities; directly comparable content engine strategy and Brazilian SMB clientele.
• Resultados Digitais (RD Station): Brazil's largest marketing automation and digital advertising platform; while productized as SaaS, it competes directly with Start Social for SMB and mid-market digital marketing budgets in Brazil.

Broad incumbents

• Hootsuite: Global social media management platform that overlaps with Start Social's social media service line and could displace boutique agency offerings with self-serve tooling.
• HubSpot: Global CRM and marketing automation platform whose Brazilian partner ecosystem competes with agencies like Start Social for SMB marketing automation and inbound engagements.
• Google Marketing Platform: Google's integrated advertising and analytics platform serving as both an enabler and competitor to paid-media-focused agencies through self-serve tools and partner programs.

Regional players

• Fastly (digital agency): Brazilian digital agency offering paid media, social media, and brand strategy to mid-market and enterprise clients; comparable services but typically larger client scale than Start Social.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSAa2Q59XZsbQg0cjWIpJiA
• Facebookfacebook.com/startsocialmkt
• Instagraminstagram.com/startsocialmkt
• LinkedInlinkedin.com/company/startsocialmkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start Social