Musa
Musa is a 2025-founded consumer femtech app that helps female users synchronize self-care routines, habits, and mood tracking with their menstrual cycle, guided by a branded dragon companion called Mussy.
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Musa firmographics
Firmographics- Name
- Musa
- Website
- https://musa.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Musa is a 2025-founded consumer femtech app that helps female users synchronize self-care routines, habits, and mood tracking with their menstrual cycle, guided by a branded dragon companion called Mussy.
- Ownership category
- akta.pro rank
Musa industry classification
Industry- Product category
- Menstrual Cycle Tracking
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Personal Services (7200)
- akta.pro primary industry
- Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)
Keywords
Musa business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Musa product offering
Product offeringCore offering
Musa is a consumer self-care product that helps users synchronize daily self-care routines, habits, and mood with phases of their menstrual cycle. The experience is guided by a dragon character named Mussy and combines educational and behavioral elements aimed at personal wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Musa
Companies that use Musa
Customer profileIdeal customer profiles1 record
Musa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Musa competitors and assessment
Company assessmentDirect peers
- Flo Health: Operator of the Flo app, the world's most-used menstrual cycle and ovulation tracker. Direct competitor with similar target audience (women tracking cycles) and overlapping features around mood, symptoms, and cycle-synced insights.
- Clue: Berlin-based cycle and ovulation tracker with a science-led brand. Closely comparable to Musa on the 'science + cycle' framing and on direct-to-consumer subscription monetization.
- Glow: Women's health app ecosystem including cycle tracking, fertility, and pregnancy. Comparable target user and product surface, though with broader reproductive-health positioning.
- Natural Cycles: FDA-cleared hormone-based cycle tracking app. Comparable as a cycle-tracking subscription product targeting women seeking science-backed cycle insights, though positioned around contraception.
Broad incumbents
- Tia: Women's health primary-care platform integrating in-person and virtual care. Comparable as a women's-health brand but with a clinical-care rather than self-care/app focus.
- Elvie: Women's health brand spanning pelvic floor, breastfeeding, and cycle-related products with a connected app. Comparable on the female-focused premium wellness subscription model.
- Maven Clinic: Digital women's and family health clinic. Broader incumbent serving women across reproductive and hormonal health; comparable on the 'science-backed women's health' positioning.
- Oura: Maker of the Oura Ring and app, which includes cycle and readiness insights. Broader wellness incumbent that overlaps with Musa on cycle-synced self-care and habit recommendations for women.
Emerging players
- Stardust: Cycle-tracking app built around a gamified, astrology-informed experience. Closely comparable to Musa on the 'cycle + lifestyle character/community' positioning, though differentiated by astrology rather than science framing.
- Wild.AI: Women's physiology-based fitness and wellness app. Comparable cycle-aware self-care framing targeted at active women, with a narrower sports-performance angle than Musa.
Market position
Customer concentration
Musa social profiles
Digital presenceMusa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musa leadership team
Management profileNumber of profiles
Musa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musa
What does Musa do?
Musa is a consumer self-care product that helps users synchronize daily self-care routines, habits, and mood with phases of their menstrual cycle. The experience is guided by a dragon character named Mussy and combines educational and behavioral elements aimed at personal wellness.
When was Musa founded?
Musa was founded in 2025. It employs 11 to 50 people.
Who are Musa's main competitors?
Direct peers on record are Flo Health, Clue, Glow and Natural Cycles. Broad incumbents are Tia, Elvie, Maven Clinic and Oura. Emerging players are Stardust and Wild.AI.
Does Musa have an API?
No public API is recorded for Musa.
What industry is Musa in?
Musa's product category is Menstrual Cycle Tracking. Its primary akta.pro industry code is THAJAHAE, Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies). Its NAICS code is 71394 and its SIC code is 7200.