Stenungsunds IF

What Stenungsunds IF does

Stenungsunds IF (legally Stenungsunds Idrottsförening) is a Swedish nonprofit sports association and community football club founded in 1927 and headquartered at Yttre Ringleden 6 in Stenungsund, Sweden. The club operates the full football pathway from Boll & Lek (early childhood) and year-of-birth youth teams (P/F2014–2019) through P13–P19 and senior squads (men's in Division 2, women's in Division 3). It serves approximately 800 members drawn from the Stenungsund municipality, including youth players, senior players, parents, and supporters, and holds Majblomman certification to ensure inclusive participation regardless of economic background. Core products include football school (Fotbollsskolan), Klassfotbollen school tournaments, Gothia Cup participation (3 youth teams in 2026), paid Juventus Academy Sommarcamp training, and an online/physical club shop (sifshoppen.totalreklam.se) operated via partner Totalreklam.

Name

Stenungsunds IF

Legal name

Stenungsunds Idrottsförening

Website

https://stenungsundsif.se

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Stenungsunds IF is a nonprofit Swedish community football club founded in 1927, serving ~800 members in Stenungsund with senior teams in Division 2/3, youth pathways, and community programs like Klassfotbollen and Juventus Academy Sommarcamp.

Ownership category

akta.pro rank

Product category

Community Football Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth football development
• Community football club
• Amateur football association
• Grassroots sports programs
• Youth football coaching

Headquarters

HQ city

Stenungsund

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Annual membership fees collected from all club members including players, families, and supporters
2. Merchandise Sales: Sale of club merchandise including hoodies, caps, hats, slippers, and other branded items through the club shop
3. Sponsorships and Partnerships: Revenue from main partners, material partners, and various sponsor arrangements with local businesses. Includes both cash sponsorships and in-kind support
4. Event Revenue: Revenue from football school programs, Gothia Cup participation, Klassfotbollen events, and other club-organized tournaments and activities
5. Fundraising Activities: Annual fundraising through Newbody sales, Bambusa sock sales, raffles, and other campaign-based fundraising activities
6. Gräsroten (Swedish Games): Revenue from registering Stenungsunds IF as grassroot association with Swedish Games, generating approximately 700-1000 registered supporters

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Stenungsunds IF is a Swedish community football club (idrottsförening) operating youth, women's, and men's football programs from grassroots (Boll & Lek, ages ~5) through senior competitive teams in Division 2/3. The club sells annual memberships, runs training programs (football school, Klassfotbollen, Juventus Academy Sommarcamp), and operates a club shop selling branded merchandise. It serves the Stenungsund community and is preparing for its 100th anniversary in 2027.

Product overview

Stenungsunds IF is a Swedish football club offering a comprehensive range of football programs and services. The club operates as a unified organization with multiple team tiers: senior teams (Herr/Dam) competing in Division 2, youth teams (P/F series from age 6 to 19), and specialized programs including Fotbollsskolan (football school), Klassfotbollen (school football), and participation in Gothia Cup. The club also operates a merchandise store (SIF Shop/Klubbshop) and manages various community events and sponsorship programs through its platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Club Membership
• Fotbollsskolan (Football School)
• Klassfotbollen
• Juventus Academy Sommarcamp
• Gothia Cup Participation Program
• SIF Rabatthäfte (Discount Booklet)
• SIF Shop (Klubbshop) Merchandise
• Youth Team Memberships (P/F Series and Boll & Lek)
• Senior Team Memberships (Herr/Dam and Old)

Quantifiable outcome

• 130 participants in Football School 2024
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered main partner, material partner and minor.

• McDonald's Stenungsundmain partnerGTM or Marketing Partner · 22 January 2026Major partnership for 2025 covering events and arrangements. McDonald's is partner for bollvärdar (ball attendants) at men's and women's matches, football school, Boll & Lek, and Klassfotbollen. Driftschef Tobias Carlberg emphasizes youth sports engagement and first job opportunities.
• Ica Kvantum Stenungsundmain partnerGTM or Marketing Partner · 5 December 2024Extended partnership through 2025 and beyond 100-year anniversary 2027. Ica Kvantum provides all grocery supplies for kiosk and events at preferential rates, plus financial support. Handlaren Robert Larsson has been club sponsor since 1995.
• Selected Propertiesmain partnerGTM or Marketing Partner · 2 December 2024Extended partnership as long-term main partner. Property management company renting and planning premises for businesses in region. VD Tony Lindberg emphasizes giving back to community and supporting children's activities.
• Ti Amo Pizzeriamain partnerGTM or Marketing Partner · 19 November 2024Long-time main partner continuing partnership. Local pizzeria and restaurant serving as gathering place for supporters, leaders and players before and after matches. Owner Ajdin Islamovic is passionate about SIF and local football.
• Granitor Electromain partnerGTM or Marketing Partner · 5 November 2024New main partner as of November 2024. Electrical and security company with 25 employees in Stenungsund serving petrochemical industry, Inovyn, Borealis, and municipal clients. Patrik Johansson emphasizes local club support and youth development culture.
• Craft of Scandinaviamaterial partnerGTM or Marketing PartnerNew official supplier of match, training and merchandise clothing starting 2026. 4-year agreement through local retailer Totalreklam. Known for high functionality, quality and sport-specific design.
• Totalreklammaterial partnerStrategic or Co-development PartnerDeepened collaboration since April 2024. Employs Linus Sjösten (24 years) to work with SIF sponsors. Fredrik Roos VD emphasizes long-term partnership and facility improvements with artificial turf plans.
• Juventus AcademyminorStrategic or Co-development PartnerJuventus Academy Sommarcamp partnership for August 2026. Juventus official football school with academy coaches from Juventus FC Turin. Open to players 2012-2018 from all clubs.
• Utsiktens BKminorStrategic or Co-development PartnerPlayer loan cooperation agreement for men's team. SIF players can also play matches for Utsikten. Brings Division 1 experienced players to strengthen SIF squad during injuries and military service periods. Coach Kristoffer Dennebrant values club development collaboration.
• Stenungsbaden Yacht ClubminorGTM or Marketing PartnerHost venue for SIF annual celebration events and sponsor gatherings. Provides facilities for club functions.
• StenungsundshemminorGTM or Marketing PartnerSponsor of Majblomman Cup and community events supporting inclusion.
• Tjörns SparbankminorGTM or Marketing PartnerSponsor providing two football goals and support for Klassfotbollen with 400 T-shirts.
• LänsförsäkringarminorGTM or Marketing PartnerLong-term loyal sponsor of the club.
• STC EntreprenadminorGTM or Marketing PartnerExtended partnership with the club.
• Svenska Bilexperten StenungsundminorGTM or Marketing PartnerCar dealer providing SEK 3,000 sponsorship to SIF when members purchase vehicles.
• Bästkustens TrafikskolaminorGTM or Marketing PartnerDriving school with signage around Olssons Trävaror Arena. Former SIF player Morgan Lööv sponsoring club life in Stenungsund.
• Projobmaterial partnerGTM or Marketing PartnerWorkwear and safety equipment supplier as material partner.

Scale indicators11 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• IK Gauthiod: Swedish women's Division 2 opponent of SIF women's team. A comparable small-town amateur football organization with a similar mix of senior and youth programming.
• Skara FC: Fellow Swedish local football club currently competing in Division 2, directly facing SIF in league play. Comparable in scale, community-led model, and competitive tier, making it the most direct on-field peer.
• Tidaholms GOIF: Swedish Division 2 club that defeated SIF in a 2024 promotion/relegation playoff on penalties. Operates a similar community-based amateur football model in a small Swedish municipality.
• Hittarps IK: Comparable Swedish local amateur football club competing in a similar regional division structure. Similar community-led, volunteer-driven operating model with senior and youth teams.
• Qviding FIF: Gothenburg-based amateur/semi-professional club whose academy was previously coached by SIF's current men's coach Steffen Dotter. Operates a comparable community football model with senior and youth teams.
• Lindome GIF: West Sweden community football club of similar scale, operating in the Bohuslän/Västra Götaland regional football pyramid with comparable senior and youth programming.
• Grebbestad IF: Swedish local football club that lost the 2024 District Championship (DM) final to SIF. Comparable community-based model in a similar regional setting in Bohuslän/Västra Götaland.

Regional players

• Utsikten BK: Larger Gothenburg-area club with a formal player-loan cooperation agreement with SIF men's team. While operating at a higher competitive tier (Division 1), it shares the Swedish community football ecosystem and serves as a feeder/receiving partner.

Emerging players

• Assyriska FF: Sweden-based community football club operating in a similar tier of the Swedish football pyramid, with comparable emphasis on youth development, local sponsorship, and identity-driven community engagement.
• Husqvarna FF: Swedish local football club competing near SIF in Division 2 standings. Shares the small-town amateur football operating model, multi-tier youth programming, and local-sponsor-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stenungsunds-if

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stenungsunds IF