Stickerbook (By Obliquity)

What Stickerbook (By Obliquity) does

Stickerbook, operated by Obliquity Group Limited (a UK private limited company, registered number 10531137, headquartered at Obliquity House in St Albans, Hertfordshire), is a cloud-based microlearning and engagement platform that converts organisational communications, training programmes, and sustainability strategy into short, collectable digital sticker experiences. The platform serves learning and development (L&D) and HR teams, operational and sustainability leaders, and member organisations across more than 30 countries, with a customer base spanning commercial real estate (CBRE, Colliers, Bidwells), healthcare (Imperial College Healthcare NHS Trust), food and agriculture (Boparan), education and membership bodies (Investors in the Environment, JISC, CISL), pharmaceuticals (Sanofi), and technology (Fastly). Stickerbook was developed with support from the University of Cambridge and operates as a Cambridge Social Venture under the Cambridge Enterprise umbrella.

The platform is hosted on AWS infrastructure with ISO 27001 and SOC 2 compliant database standards, supporting SSO via Microsoft Azure and embedding within enterprise LMS/LXP systems via LTI. Its core products are the Stickerbook Platform (the central engagement hub), Stickers (2–5 minute video-based learning units), and Learning Journeys (structured progression paths), supported by themed content packs covering Sustainability, Health & Safety, Culture & Leadership, Operational Training, Supplier Engagement, and Member Networks. Content is co-created by a global community of over 200 subject-matter expert instructors across 30+ languages, with real-time analytics tracking engagement down to the individual sticker and team level. The company explicitly positions itself around "actual intelligence, not artificial intelligence," with content produced by human experts rather than AI generation.

Stickerbook operates a tiered annual subscription model with four pricing tiers — Team at £7,500/year, Business at £15,000/year, Enterprise at £30,000/year, and Strategic at £75,000+ on multi-year contracts — plus a Pilot programme from £2,500 (credited against full licence) and additional sticker creation at £500 per sticker or in bundles. Distribution is primarily sales-led enterprise field sales via Calendly demo bookings, supplemented by channel partnerships with Investors in the Environment (iiE) and the UN Global Compact Network Singapore, and LMS/LXP embedding for large accounts. Pricing is scope-based (team, function, or organisation) with no seat limits, enabling frictionless expansion within purchased scopes, and pilots convert into full licences via a land-and-expand motion amplified by a 1-in-2 colleague referral loop.

Name

Stickerbook (By Obliquity)

Legal name

Obliquity Group Limited

Website

https://stickerbook.tech

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stickerbook, operated by Obliquity Group Limited, is a UK-based cloud microlearning and engagement platform that turns workplace learning, sustainability training, and communications into gamified, collectable sticker experiences for L&D, operational, and sustainability teams across 300+ organisations in 30+ countries.

Ownership category

akta.pro rank

Product category

Corporate Microlearning and Engagement Software

NAICS

Software Publishers (513210), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Microlearning platform
• Employee engagement software
• Gamified learning
• Sustainability training software
• Corporate learning SaaS

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Tiered SaaS Subscriptions: Annual subscription model across four tiers (Team £7,500, Business £15,000, Enterprise £30,000, Strategic £75k+) with scope defined by team size, language count, sticker creation limits, and feature access. Revenue expands through upsell as organisations grow from pilot to multi-team to enterprise-wide deployment.
2. Additional Sticker Creation: Organisations can add bespoke sticker creation beyond plan allowances at £500 per sticker, or in bundles (5 stickers for £2,250; 10 stickers for £4,000). Professional production support included.
3. Pilot Programme: Entry-level pilot from £2,500 fully supported, with fee credited against full licence upgrade, enabling land-and-expand revenue motion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Stickerbook is a B2B SaaS microlearning and engagement platform that turns organisational learning, communication, and strategy into bite-sized, collectable digital 'sticker' experiences. Customers subscribe on tiered annual licences (Team, Business, Enterprise, Strategic) and create or consume video-based stickers covering sustainability, health & safety, operational training, culture, and leadership. Real-time analytics track engagement and behaviour change down to each sticker, team, and user.

Product overview

Stickerbook is a single unified gamified learning and engagement platform that transforms organisational communications, training, and strategy execution into simple, collectable sticker experiences. The core Stickerbook Platform serves as the central hub, with stickers (2-5 minute video-based learning units) serving as the fundamental content building blocks, and Learning Journeys providing structured progression paths. The company offers four pricing tiers (TEAM at £7,500/year, Business at £15,000/year, Enterprise at £30,000/year, and Strategic at £75k+) plus add-on sticker packs. Additionally, themed content packs are available for Operational Training, Sustainability, Health & Safety, Culture & Leadership, Supplier Engagement, and Member Networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Stickerbook Platform A cloud-based gamified microlearning and engagement SaaS platform that lets organisations create, share, and track bite-sized digital 'sticker' learning experiences across teams, with real-time analytics down to each sticker and team. Sold on tiered annual subscriptions to enterprise and mid-market customers.
• Sustainability Sticker Pack

Quantifiable outcome

• 99% would recommend Stickerbook to colleagues
• +9 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Investors in the Environment (iiE)coreChannel Partner/ Reseller/ DistributoriiE is a leading environmental membership organisation that offers Stickerbook through its partner programme to member organisations, enabling reach into its sustainability-focused membership community.
• UN Global Compact Network SingaporeminorChannel Partner/ Reseller/ DistributorStickerbook is available through the UN Global Compact Network Singapore partner programme, extending reach into the Singapore and Southeast Asian sustainability community.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Looop: Lightweight L&D platform focused on engaging, in-flow learning experiences. Comparable in spirit (making learning easy to consume and revisit) but positioned more for SMB/mid-market than Stickerbook's enterprise sustainability focus.
• 5Mins: AI-driven microlearning platform that turns internal content into 5-minute lessons. Competes with Stickerbook in bite-sized, mobile-first learning but takes a content-agnostic, AI-led approach versus expert-led production.

Direct peers

• Axonify: Enterprise frontline learning platform using short, gamified microlearning bursts and reinforcement — directly comparable to Stickerbook's sticker model. Targets similar operational, dispersed, and deskless worker personas.
• Kahoot!: Publicly listed gamified learning platform used by enterprises, schools, and individuals. Most direct competitor to Stickerbook's gamified engagement model, though Kahoot! is broader (live quizzes, trivia) and lacks the sticker-collection / behaviour-change positioning.
• Qstream: Spaced-repetition and scenario-based microlearning platform for knowledge reinforcement and behaviour change. Directly comparable to Stickerbook's daily-engagement model and sustainability/H&S use cases.
• EdApp by SafetyCulture: Mobile-first microlearning LMS for frontline and operational teams. Comparable use cases (H&S, compliance, onboarding) and similar bite-sized content delivery, but with a full LMS backbone that Stickerbook does not offer.
• 7taps: Microlearning platform focused on ultra-short learning units and knowledge reinforcement, often used in frontline and compliance contexts. Closely aligned with Stickerbook's bite-sized, mobile-first engagement philosophy.
• WorkJam: Frontline employee engagement and communication platform. Overlaps with Stickerbook in open-access communication, learning, and engagement for operational teams, though heavier on shift management and task execution.

Broad incumbents

• Degreed: Large enterprise L&D and skills-development platform. Overlaps in learning experience and analytics but competes in the broader skills/learning record space rather than Stickerbook's micro-engagement niche.
• Docebo: Enterprise-grade AI-powered learning platform with formal LMS, certification, and compliance capabilities. Competes for the same enterprise L&D budget but offers a much broader feature set than Stickerbook's engagement layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/obliquity-group-stickerbook

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickerbook (By Obliquity)