Studio Smiles

What Studio Smiles does

Studio Smiles is a privately held, single-location dental clinic headquartered at 497B Highett Rd, Highett, Victoria, Australia, founded by Dr. Daniel Maryanovsky. The practice serves individual consumer patients in the Bayside Melbourne area across twelve suburbs including Highett, Bentleigh, Beaumaris, Hampton, Sandringham, Cheltenham, and Black Rock. With seven employees comprising dentists, dental nurses, and patient coordinators, the clinic operates extended hours Monday through Saturday and offers same-day emergency appointments.

The clinic's core products span general dentistry (check-ups, cleans, fillings, root canals, extractions, gum disease treatment), cosmetic dentistry (porcelain veneers, composite bonding, teeth whitening, gum lifts, Invisalign, digital smile design, 3D printed veneers), and restorative treatments (CEREC same-day crowns, dental implants, All-On-4 implants, crowns and bridges, dentures, gum grafting). Technology differentiation rests on a digital dentistry stack including CEREC CAD/CAM systems, 3D imaging, intraoral scanners, a dental operating microscope, soft tissue lasers, digital X-rays, and a custom-built in-clinic sedation facility for sleep dentistry — uncommon capabilities for a practice of this scale.

Studio Smiles operates a direct-to-consumer go-to-market with no disclosed revenue, funded through unit-priced service fees ranging from $150 for emergency consultations to $4,000-$6,500 for dental implants. Pricing follows pay-as-you-go billing with HICAPS instant health insurance claims across 14+ major Australian insurers (Medibank, Bupa, HCF, HBF, nib, Australian Unity, GMHBA, ahm, and others), complemented by interest-free 'Smile Now, Pay Later' payment plans and freemium cosmetic consultations. The clinic also bulk-bills eligible children under the Medicare Child Dental Benefits Scheme. Patient acquisition relies on local SEO across suburb-specific landing pages, Instagram content marketing, online booking via corepractice.is, and word-of-mouth referrals supported by over 150 five-star Google reviews.

Name

Studio Smiles

Legal name

Studio Smiles

Website

https://studiosmiles.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Smiles is a privately held, single-location dental clinic in Highett, Victoria, Australia, offering general, cosmetic, and restorative dentistry to Bayside Melbourne residents using advanced digital technology including CEREC same-day crowns, 3D imaging, and in-clinic sedation.

Ownership category

akta.pro rank

Headquarters

HQ city

Highett

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Services: One-time and recurring dental service fees covering general dentistry, cosmetic dentistry, and restorative treatments. Services include check-ups, cleanings, fillings, crowns, bridges, implants, veneers, orthodontics, and emergency dental care. Accepts cash, Mastercard, VISA, AMEX, and all major private health insurance via HICAPS instant claims.
2. Interest-Free Payment Plans: Smile Now, Pay Later financing options allowing patients to spread costs over time with interest-free payment plans for treatments like dental implants, smile makeovers, and other procedures
3. Medicare Child Dental Benefits: Bulk-billed services for eligible children under the Child Dental Benefits Scheme, providing up to $1000 every two years for children aged up to 17 years

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio Smiles is a multi-disciplinary dental clinic in Highett, Victoria (Australia) that delivers general, cosmetic, restorative, orthodontic, implant, and sedation dentistry to individual patients. Its service portfolio spans routine check-ups, cleanings, fillings, crowns and bridges, root canals, dentures, gum treatments, wisdom teeth extraction, Invisalign orthodontics, teeth whitening, veneers, smile makeovers, All-on-4 implants, and same-day emergency dental care, supported by advanced equipment including CEREC, intraoral scanners, 3D imaging, soft tissue lasers, a dental operating microscope, and an in-clinic sedation facility.

Product overview

Studio Smiles is a dental clinic offering a unified suite of dental services organized into general dentistry, cosmetic dentistry, and restorative treatments. The core offerings include General Dentistry Services (check-ups, cleanings, fillings, extractions), Cosmetic Dentistry (porcelain veneers, composite bonding, teeth whitening, gum lifts, Digital Smile Design, 3D Printed Veneers), orthodontic treatment via Invisalign, and restorative solutions including Dental Implants, All-On-4 Dental Implants, CEREC Same-Day Crowns, root canal treatments, and dentures. Additional specialized services encompass Sleep Dentistry for anxious patients, Laser Dental Treatment, wisdom teeth extraction, gum grafting, and emergency dental care. The clinic differentiates through advanced technology including CEREC CAD/CAM systems for same-day crowns, intraoral 3D scanners, soft tissue lasers, and digital X-rays, complemented by flexible payment options including interest-free payment plans and HICAPS claiming.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry (Check-ups and Cleans) Routine dental check-ups, professional cleaning, fluoride treatment, intraoral x-rays, OPG x-rays, and dental photographs for patients of all ages; serves as the preventive-care entry point for new and existing patients.
• Wisdom Teeth Extraction Professional surgical removal of wisdom teeth with options for sedation and general anaesthetic, performed by dentists with advanced surgical training.
• Root Canal Treatment Endodontic therapy to remove infected nerve tissue, clean and seal the root canal, and preserve the natural tooth for patients with infected or damaged teeth.
• Dentures Removable full and partial dentures that replace missing teeth and gum tissue with natural-looking prosthetic restorations.
• Gum Grafting Surgical grafting procedure to treat gum recession, protect exposed tooth roots, and restore gum health and aesthetic appearance.
• Gum Disease Treatment Treatment of gum inflammation and periodontal disease through professional cleaning, deep scaling, and ongoing maintenance care.
• Dental Crowns and Bridges Custom-fitted crowns for damaged teeth and bridges to replace one or more missing teeth, used for restorative and cosmetic purposes.
• Sleep Dentistry (Sedation Dentistry) Oral and IV sedation services delivered in a custom-built in-clinic facility for anxious patients or those undergoing complex treatment, avoiding the need for hospital visits.
• Kids Dentistry Paediatric dental care in a child-friendly environment, including check-ups, cleaning, fillings, and extractions, with Medicare Child Dental Benefits Scheme bulk-billing for eligible children up to age 17.
• Emergency Dental Services Same-day emergency appointments for toothache, chipped or broken teeth, lost fillings, and other acute dental issues during weekday operating hours.
• Smile Makeover Comprehensive customised treatment plan combining multiple cosmetic and restorative procedures to fully transform a patient's smile.
• Composite Bonding Tooth-coloured resin bonding to repair chipped, cracked, or discoloured teeth and close gaps without invasive treatment.
• Teeth Whitening Take-home teeth whitening kits priced from $165 per kit for cosmetic smile brightening.
• Invisalign Clear aligner orthodontic treatment as an alternative to traditional metal braces, using virtually undetectable aligners custom-made from intraoral 3D scans.
• Digital Smile Design Digital smile preview using advanced imaging technology so patients can visualise their new smile before treatment begins.
• Porcelain Veneers and Dental Veneers Custom-made thin porcelain shells bonded to the front of teeth to improve colour, shape, size, and alignment of the smile.
• Gum Lift Laser gum lift to reshape gum tissue and improve the gum-to-tooth ratio for a more balanced smile.
• 3D Printed Veneers Custom 3D printed veneers for personalised smile transformations, manufactured using advanced digital scanning and printing technology.
• Dental Implants Titanium-based dental implants for single tooth, multi-tooth, and full-arch replacement of missing teeth, with treatment costs typically ranging from $4,000 to $6,500 per implant depending on complexity.
• All-On-4 Dental Implants Full-arch tooth replacement using four strategically placed implants to support a complete fixed denture, providing stability and a natural appearance for edentulous patients.
• CEREC Same-Day Crowns CAD/CAM-designed and milled custom ceramic crowns produced and placed in a single visit, eliminating multiple appointments and temporary crowns.
• Laser Dental Treatment Soft tissue laser procedures for gum treatments, gum lift, and crown lengthening, offering pain-free treatment with faster healing and less scarring than traditional scalpel methods.
• Interest-Free Payment Plans (Smile Now, Pay Later) Interest-free financing allowing patients to spread the cost of dental implants, smile makeovers, and other major treatments over time.

Quantifiable outcome

• Same-day emergency dental appointments available on weekdays
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Australian Dental Association (ADA)coreStrategic or Co-development PartnerProfessional association membership demonstrating adherence to industry standards and professional development. Dr. Daniel Maryanovsky is a member of the ADA.
• Australian Academy of Dento-Facial Aesthetics (AADFA)coreStrategic or Co-development PartnerAcademy membership for continuing education and training in dento-facial aesthetic procedures. Listed as partner organization.
• Australian Aesthetics Orthodontics and Restorative Training Academy (AOARTA)coreStrategic or Co-development PartnerTraining academy membership for advanced education in orthodontics and restorative dentistry. Dr. Daniel Maryanovsky is a member.
• InvisaligncoreTechnology or IntegrationCertified provider of Invisalign clear aligner orthodontic treatment. Listed as partner organization on pricing page.
• La Trobe University Faculty of Dental and Oral Health SciencecoreStrategic or Co-development PartnerDr. Daniel Maryanovsky serves as a faculty member. The clinic works with university for continuing education and training of early career dentists.
• General Dental ResidencycoreStrategic or Co-development PartnerCo-founded by Dr. Daniel Maryanovsky, this is the largest provider of education for early career dentists in Australia.
• The OrthoEd InstituteminorStrategic or Co-development PartnerContinuing education provider for orthodontic training. Dr. Daniel Maryanovsky is a member.
• RIPE Global (Restorative Implant Practice Excellence)minorStrategic or Co-development PartnerGlobal network for continuing education in restorative and implant dentistry. Dr. Daniel Maryanovsky is a member.
• Medibank Private Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• Bupa Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• HCF Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• HBF Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• nib Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• Australian Unity Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• GMHBA Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• ahm Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• HIF Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• CUA Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• frank Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• CBHS Health InsuranceminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• Doctors Health FundminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• Defence HealthminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.
• Police HealthminorOthersMajor Australian health insurance provider accepted at the clinic for dental services coverage.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• 1300SMILES: Australian dental clinic network that acquired Maven Dental, offering general, cosmetic, and specialist dentistry. Comparable as an Australian dental services brand with multi-specialty offerings, though operating at scale across many locations.
• National Dental Care: Australian group of dental practices offering general, cosmetic, and specialist services across multiple states. Comparable service mix and patient positioning to Studio Smiles, but operating as a multi-site corporate brand.
• Bupa Dental: Dental arm of major Australian health insurer Bupa, operating company-owned and partner clinics nationwide. Comparable in service breadth and Australian private-insurance-aligned go-to-market, but backed by an insurance parent and a national footprint.
• Pacific Smiles Group: ASX-listed Australian dental group operating a network of clinics under the Pacific Smiles Dental and Hunter Dental brands. Comparable as a multi-site Australian dental services provider with broad service portfolios, though much larger and geographically distributed versus Studio Smiles' single-site model.
• Medibank Dental: Dental services affiliated with major Australian private health insurer Medibank. Comparable as an insurer-aligned dental services network in the same Australian private-insurance ecosystem Studio Smiles participates in.

Emerging players

• Dental 99: Australian value-focused dental clinic brand targeting affordability in metropolitan areas. Comparable as a Melbourne-area dental operator competing for the same patient pool, but with a discount pricing model versus Studio Smiles' premium positioning.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that Studio Smiles is a certified provider of. Comparable as a key technology partner whose product underpins a meaningful slice of the clinic's orthodontic revenue.
• Core Practice Dental Software: Online booking and practice management platform whose booking flow Studio Smiles uses on its website. Comparable as a strategic technology enabler integrated into the patient acquisition and scheduling workflow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/studiosmilesmelbourne
• Instagraminstagram.com/studio.smiles
• LinkedInlinkedin.com/company/studio-smiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Smiles