Core Practice
Core Practice is a Sydney-based SaaS provider of cloud-based dental practice management software for Australian dental clinics, covering scheduling, clinical charting, billing, and imaging. The platform offers 22+ integrations and a marketplace featuring AI-powered clinical and patient engagement tools.
- Company typePrivate
- Founded2014
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Core Practice does
Core Practice is a Sydney-based, privately-held SaaS company that provides cloud-based dental practice management software to dental clinics, primarily in Australia. Founded in 2014 and operating as Core Practice PTY LTD, the company delivers a unified platform covering appointment scheduling, online bookings, patient records, treatment planning, clinical charting, imaging, billing and accounts, fee management, patient communication (SMS/email), and business reporting. The platform is built on a responsive web architecture accessible across desktop, tablet, and smartphone devices, with 15 modular feature components and an App Marketplace hosting 23 third-party integrations spanning payments, accounting, online bookings, patient financing, and AI-powered clinical and operational tools.
The business runs on annual subscription pricing scaled by number of locations and practitioners (with two practitioners included per location), without per-computer licence fees and without lock-in contracts. Go-to-market is product-led, anchored on a free demo offer, self-serve onboarding, and dedicated Customer Success Manager support during migration, supplemented by direct sales, an online marketplace, and a partner/reseller program for dental brands. Core Practice holds ISO 27001 information security certification (claimed as unique among Australian dental PMS vendors) and Australian Made certification, and serves three primary segments: startup clinics, large clinics, and multi-location dental practices.
The company has built a reported user base of 17,000+ users, 6,000+ practitioners, and 6M+ patients served, with recent strategic emphasis on multi-location practices, AI-augmented workflows via partner integrations (Heidi Health, Auggie AI, DentalFlo AI, CoTreat), and trans-Tasman expansion through ACC (New Zealand) claims integration. Management team, ownership structure, revenue, and external funding are not publicly disclosed.
Core Practice firmographics
Firmographics- Name
- Core Practice
- Legal name
- Core Practice PTY LTD
- Website
- https://corepractice.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Core Practice is a Sydney-based SaaS provider of cloud-based dental practice management software for Australian dental clinics, covering scheduling, clinical charting, billing, and imaging. The platform offers 22+ integrations and a marketplace featuring AI-powered clinical and patient engagement tools.
- Ownership category
- akta.pro rank
Where Core Practice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Core Practice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Monthly or annual subscription for cloud-based dental practice management software. Pricing scales based on number of locations and practitioners beyond the included 2 practitioners per location.
- Subscription Upgrades: Incremental fees charged for upgrading subscription by increasing locations or practitioners, prorated over remaining subscription period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription with location and practitioner-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Core Practice product offering
Product offeringCore offering
Core Practice provides a cloud-based dental practice management software platform (SaaS) that enables dental clinics to manage scheduling, patient records, clinical charting, treatment plans, imaging, billing, and patient communications. The platform is offered as a unified subscription with modular features and includes an app marketplace of 23 partner integrations for payments, accounting, online bookings, and AI-powered clinical tools.
Product overview
Core Practice is a cloud-based dental practice management software platform offered as a unified SaaS solution. The core platform provides scheduling, patient records, clinical charting, treatment planning, imaging, billing/accounts, reporting, and patient communication. The platform is modular with 15 core feature modules including Appointments & Scheduling, Online Bookings, Patient Records, Treatments & Notes, Treatment Plans, Payment Wizard & Accounts, Clinical Charts, Imaging, Patient Communication, Reporting, Fee Management, Mobile, and Xero Integration. Core Practice also operates an App Marketplace with 23 partner integrations including AI-powered tools (Heidi Health for clinical documentation, Auggie AI for patient retention, DentalFlo AI for receptionist, CoTreat for scan review), payment processors (Stripe, PayPal, Smartpay, HICAPS, Tyro Health), accounting software (Xero, MYOB), online booking platforms (HotDoc, HealthEngine, AirSmile), and other dental-specific tools (DS Core, Fixed Price Dental, Smile Right).
Differentiator
Problem solved
Functional benefit
Products and services
- Core Practice Platform Cloud-based dental practice management software platform offered as a unified SaaS subscription that streamlines scheduling, patient records, clinical charting, treatment planning, imaging, billing, reporting, and patient communication for dental practices. Designed for startup, large, and multi-location dental clinics in Australia.
- Core Practice App Marketplace Core Practice's app marketplace hosting 23 integrated apps including payments, lead generation, accounting, and AI-powered tools for extending the platform's capabilities. Dental practices can browse and connect partner integrations directly within the Core Practice ecosystem.
Quantifiable outcome
- Clinics using Auggie AI integration have seen 3-5x ROI on investment and saved more than 10 hours each month on follow-ups
- +1 more outcomes
Companies that use Core Practice
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Core Practice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability8 records
Feature10 records
Core Practice partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered featured and core.
- XerofeaturedFeatured partner integration with Xero's small business accounting software. Saves time from reconciling and entering invoices manually by posting daily totals directly to Xero.
- StripecoreAccept online deposits and payments for appointments directly in Core Practice through Stripe's payment processing platform.
- PayPalcoreSecure online payments for businesses and customers, enabling PayPal, credit/debit card payments, digital wallets, and Pay in 4 offers.
- HealthEnginecoreGet more bookings and fewer no-shows with real-time schedule syncing to the HealthEngine patient booking platform.
- HotDoccoreLet patients book online, get reminders, and stay connected with the practice through HotDoc's patient engagement platform.
- HICAPScoreProcess claims fast and accurately with seamless, secure HICAPS integration for health insurance claims processing.
- MYOBcoreSimplify reconciliation with daily totals posted directly to MYOB accounting software.
- Tyro HealthcoreProcess health claims and SMS payments without a physical terminal through Tyro Health's integrated payment solution.
- CommBank Smart HealthcoreProcess healthcare claims and patient payments in one place with Commonwealth Bank's health payment solution.
- ACC (Accident Compensation Corporation)coreFast, seamless ACC claim submissions for New Zealand practices, processing claims directly within Core Practice software.
- Heidi HealthfeaturedAI scribe specifically designed to assist dentists with clinical note-taking, capturing treatment notes, summaries, and follow-ups in real-time directly in Core Practice.
- Auggie AIfeaturedPatient retention AI that automatically fills appointment books by re-engaging patients who are due, overdue, or have unfinished treatments. Clinics have seen 3-5x ROI.
- DentalFlo AIfeaturedBook appointments 24/7 with an AI receptionist and live calendar sync through DentalFlo AI integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Core Practice competitors and assessment
Company assessmentDirect peers
- Curve Dental: Curve Dental is a cloud-based dental practice management platform built on the same product-led SaaS model targeting small and multi-location dental practices. Comparable in technology (cloud-only, no install), feature set, and SMB-to-mid-market positioning.
- Practice-Web: Practice-Web is a cloud-based dental practice management platform offering scheduling, clinical, billing, and patient communication features. Comparable in cloud SaaS delivery and dental practice target market.
- Tab32: Tab32 is a cloud-based dental practice management and EHR platform offering practice management, imaging, billing, and analytics. Comparable in cloud delivery, dental focus, and growing integration marketplace.
- CareStack: CareStack is a cloud-native dental practice management platform offering scheduling, billing, clinical charting, and patient engagement. Comparable as a modern cloud SaaS alternative to legacy dental PMS, serving similar practice sizes.
- Open Dental Software: Open Dental is an open-source dental practice management software offering scheduling, charting, billing, and imaging. Comparable in core functionality for dental practices, though differs in delivery (open-source vs SaaS).
- Power Practice (Henry Schein One): Power Practice is a long-standing dental practice management software in Australia, now part of Henry Schein One. Directly comparable as an Australian dental PMS with overlapping feature sets and customer base, including HICAPS integration.
- Dentally: Dentally is a cloud-based dental practice management software serving Australia and New Zealand with similar scheduling, patient records, and clinical features. Directly comparable in geography, target customer (dental practices), and SaaS delivery model.
- ABELDent (ABELSoft): ABELDent is a dental practice management software serving Canadian and international dental practices with scheduling, charting, and billing. Comparable in core PMS functionality and SMB dental focus.
Broad incumbents
- Henry Schein One (Dentrix): Henry Schein One is the largest dental software conglomerate globally, owning Dentrix, Dentrix Ascend, Power Practice, and other dental brands. Directly competes in dental PMS, but with much broader portfolio and global scale.
- Dentrix (Henry Schein): Dentrix is one of the largest dental practice management platforms in North America, offering clinical, scheduling, billing, and imaging modules. Comparable core functionality for dental practices, with established scale and brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Core Practice social profiles
Digital presenceCore Practice compliance and trust
Trust signalCompliance1 record
Core Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Practice leadership team
Management profileNumber of profiles
Core Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Practice
What does Core Practice do?
Core Practice provides a cloud-based dental practice management software platform (SaaS) that enables dental clinics to manage scheduling, patient records, clinical charting, treatment plans, imaging, billing, and patient communications. The platform is offered as a unified subscription with modular features and includes an app marketplace of 23 partner integrations for payments, accounting, online bookings, and AI-powered clinical tools.
Is Core Practice a public or private company?
Core Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Core Practice founded?
Core Practice was founded in 2014. It employs 1 to 10 people.
Where is Core Practice based?
Core Practice is headquartered in Sydney, Australia, in the Oceania region.
How does Core Practice make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are subscription Upgrades.
Who are Core Practice's main competitors?
Direct peers on record are Curve Dental, Practice-Web, Tab32, CareStack, Open Dental Software, Power Practice (Henry Schein One), Dentally and ABELDent (ABELSoft). Broad incumbents are Henry Schein One (Dentrix) and Dentrix (Henry Schein).
Does Core Practice have an API?
No public API is recorded for Core Practice.